I’m Really a Superstar Chapter 360: [A stunning series of publicity techniques! 】
Afternoon.
advertisement production has started.
In a modern office area, Zhang Ye took over the power and started directing the people of advertisement company to produce advertisement content according to the requirements of one's own.
Zhang Ye doesn't even listen to other people's suggestions, even if it is specific to some details that are particularly insignificant to others, Zhang Ye has to let them listen to one's own. An instruction works. No way, it is not that Zhang Ye wants to be arbitrary, but he has to do it, knowing his miracle of World Platinum, advertisement. In this Earth, there is only Zhang Ye, so I want to reproduce this miracle in this Earth. For the sake of security, Zhang Ye does not intend to change the content of advertisement, at least it cannot be changed too much, and every step must follow the routine of `` Metal Platinum '' advertisement on his side to avoid accidents.
"What? You don't sing advertisement words?"
Zhang Ye rightfully said: "Of course I don't sing, let the dubbing come." He said such a brain-broken advertisement word, how could a man sing, you think I'm stupid-forced.
General Manager Wang wondered, "How do you shoot advertisement?"
Zhang Ye said: "Did you say that, animation produced two people, an old man and an old lady, singing is dubbing, the two of them are animation characters twisting and twisting, the character image is probably the kind of cartoon-like elderly image It ’s more cute. Design it first. I ’ll take a look later.
Mr. Wang felt incredible: "So what are you doing inside?"
Zhang Ye refers to one's own, "I? I just need an scene, I'm holding my brain ... Holding Brain Gold and finally showing up, the core of this advertisement is not me."
Mr. Wang's advertisement production team is really eye-opening today. How many years have I made advertisement? For the first time, I saw this production. Other companies have asked you to endorse for one year and make publicity advertisement. A perfunctory picture scene is over? Your endorsement fee is also very profitable, and so is Brain Gold company. Why do you write that clause in the contract?
General Manager Wang looks to Wu Mo, "Leader Wu, this ..."
Wu Mo already feels like an overwhelming trend, and waved: "Everyone listens to Zhang Ye, don't ask me, I go out to smoke." He didn't care, and he was a bit jealous. He got on the thief ship Zhang Ye. He was forced to the point where he could do nothing.
Zhang Ye Regardless of them, continue to direct.
"Can this image work?"
"No, it's too young."
"What about this? My hair is gray."
"I said it was a cartoon image. This one is not cute at all. It must be cute with charity and charity showing vitality. Adjust your eyes to be larger. Yes, the proportion of the body is also reduced. The old man needs to wear a suit. The old woman wants Don't wear wedding dress too old, show young vitality.
"What now?"
"Okay, that's it"
TV advertisement's plan already is set. As long as the rest is produced, this is not a blend of Zhang Ye. He did not produce technique of animation advertisement.
Outside.
On a small roof at the end of the corridor.
Wu Mo squatted and smoked there. There were seven or eight cigarette butts on the ground already.
"Leader Wu." Zhang Ye walked over with a smile, took out the cigarette, "I will also smoke one."
Wu Mo glanced back at him, silent, Zhang Ye.
Zhang Ye knows that the other party has been angry since noon. He lit a cigarette, and he also sat up on the steps and passed the cigarette, "Come one?"
Wu Mo caught one, "Teacher Zhang, my aunt told me about you and has always been optimistic about your Literature literacy. I also said that you are a talent that we can't replace with Republic. I have also seen yours. Poetry, I have heard your speech, have seen your advertisement, and have always trusted your ability. You are one or two years older than me. I call you Brother Zhang. You ca n’t pit me like this, we are small. Trading is about to go out of business soon. I ca n’t stand such a frustration. ”Zhang Ye is where it stands in the industry. It is a well-known Host, a well-known writer, a well-known Writer and Redologists, or the Expert of Peking University Chinese Qi educator, so Wu Mo is also not good to get angry with him directly pissed off.
Zhang Ye didn't know what to say. After thinking about it, he asked him crisply: "Leader Wu, since you have seen my planned advertisement, then you say that my economical use of advertisement has little impact? "
Wu Mo groaned, "big"
Zhang Ye asks again, "publicity advertisement of" I'll speak for myself ", is it a fire?"
Wu Mo paused and said: "Fire"
Zhang Ye laughed: "Say a big word, in the field of broadcasting, fiction, television Host, poetry Literature, lecture, advertisement, have I missed it?"
Wu Mo was a moment, and after thinking about it for a while, he found that Zhang Ye was right. He never really missed it. No matter what kind of works he produced, his works are extremely popularity, even if it is The most unpopular works or program have finally proved that Zhang Ye is right
The other party is the relative and nephew of Wu Zeqing, and he is a nice person. He values commitment, because there are not so many cunning and business people in the business community, so Zhang Ye also said a few words, "When I was in the three countries, how much People question me? When I said Talkshow, how many people scolded me to death? When I talked about the Dream of the Red Mansion, how many people were anxious to pick my skin? But in the end, I did not let anyone who trusted me ever disappoint, Leader Wu, If you believe in me, you will give me the full power of advertisement planning, and I will do my best to turn your company back to profit "
Wu Mo stepping out of the cigarette butt, "I have no choice"
Zhang Ye is finished, "Let ’s go in? What is the concept of Brain Gold? You have to talk to me about the detailed technical support."
Wu Mo asked, "Are you asking this?"
Zhang Ye said: "Just the TV advertisement is trump card of finally, but trump card alone is not enough to create this miracle. Other auxiliary strategies are needed.
Wu Mo is no problem, "Okay, talk over there."
Along the way, Wu Mo began to introduce this product to Zhang Ye in detail.
Zhang Ye found that this "Brain Gold" is actually the "Meltin" of his world. The main ingredients are melatonin, but the other additional ingredients are different.
It will be easier
It's a matter of nine or nine.
In the conference room.
Wu Mo called everyone to a meeting.
Zhang Ye closed his eyes, bought a "Memory Search Capsule" from Game Ring, and ate it, recalling the melatonin publicity method he had seen in the world one's own. In his Earth, the biggest to overturn of the melatonin is this TV advertisement. Looking at the special brain disability, but when this advertisement that everyone thinks is junk brain disability is broadcast, the miracle created is shocking all the people in the industry Even in the history of Republic for decades, advertisement has never seen such a miracle. How many people have been blinded, Zhang Ye has experienced it in person.
However, the success of Melatonin is not just the credit for this TV advertisement. Zhang Ye said that this is the largest trump card. To create this miracle, some specific conditions are needed.
The first is product quality. This already has it.
The second is the overwhelming advertisement offensive.
Third, it is the trend of popular science soft text without advertisement.
Fourth, is the brainwashing of the miracle of the TV advertisement miracle
"Teacher Zhang?"
"Zhang Ye?"
"Isn't it a meeting?"
"How did you fall asleep?"
Everyone talks dumbfounded . What about Legendary characters in advertisement? Shit is so famous that it ’s better to meet. Zhang Ye this Legendary character is really too unprofessional to your mother.
Zhang Ye finally opened his eyes, "Sorry, I was thinking about things just now."
Wu Mo is now already, "You say, what else do you want?"
Zhang Ye said: "Leader Wu, I would like to ask first how much our publicity funds can be. I mean the following can be used, what is the maximum amount?"
Wu Mo reluctantly said: "Aside from your endorsement fee and advertisement production cost, you can also use one million."
Zhang Ye said a little bit, "Can you have more?"
Wu Mo roll one's eyes, "We are all going to close down. How many publicity fees do you think we can use? This already is a bankruptcy, repaying the loan, and betting here."
Zhang Ye immediately said: "Let ’s go, my endorsement fee and advertisement planning fee. I do n’t need it for the time being. Your company will do it for me in a few months, and it will do for me in a few years. , Write this into the contract, and I have no problem paying the installment within five years, and then I can use the money to be paid for advertisement publicity. Since it is a gamble, let's bet a big one, to be unlucky Then, if your company really goes bankrupt, I do n’t need a penny for this endorsement fee, and this one can be written into the contract.
General Manager Wang
The people at Wu Mo and Brain Gold are also stunned
"Brother Zhang ..." Wu Mo said: "Is this true?"
Zhang Ye laughed: "I, the most talked about is credibility. Since I said, I won't break my word, even if I don't write it into the contract, I will do it."
If others say this, everyone really doesn't believe it.
But this is what Zhang Ye said, so no one doubts it at all
Who is Zhang Ye? That was for a fans who didn't know each other, and the owner who dared to sell his property and sell copyrights at the expense of borrowing money but also had to save others. How much did he spend on him for fans? It may be that more than this endorsement costs Zhang Ye. It does not care about this money. It is too beautiful. Even now, there are many people online and many media talking about it. This is the only one since Zhang Ye debuted. One thing that has not been attacked and questioned. Zhang Ye has a bad reputation and infamous in other aspects, but in terms of personality, no one has ever questioned him, nor can it be questioned, they are indeed more beautiful than everyone else.
Zhang Ye has never thought of these words. This is obviously a suggestion that is not in the interests of Zhang Ye.
Wu Mo's eyes trembled. At this moment, he finally believed that Teacher Zhang Ye really wanted to help one's own, not to make them play, not to joke
Wu Mo is still a man of righteousness. In a certain sense, he is the same person as Zhang Ye. Whatever you do to me, I do to you, "Teacher Zhang, do n’t use this, we should give you as much money as you want How much we can give, our company can squeeze out three or four hundred thousand. That's just one hundred and thirty-four million. It should be enough.
Zhang Ye shook his head, "It's really not enough, Leader Wu, if you listen to me, just count my endorsement fee on publicity advertisement, which is too small for me."
A woman from Brain Gold was surprised: "So much money, what are you going to get?"
Zhang Ye said: "Invest in advertisement, cast in large quantities, TV advertisement can't do it for the time being, but in the post, on the forum, on the video website, in the newspaper, this money can still do a lot of things, A-list Cities, B-list cities, C-list cities, and even county-level cities must be spread to the maximum extent. I need a large-scale and comprehensive advertisement bombing. We have no money to do it for a long time, but it is possible in the short term. In the past few days of the golden years, there was a big bombardment. The more advertisement, the better. "
Mr. Wang sweated, "Can you do this?"
Zhang Ye said: "This is not enough."
Wu Mo's eyes are black, "Not enough? Still want to pay?"
Zhang Ye smiled and said: "No need, after finishing these, the following work will be simple, the cost will be very small, it will not be used for 100,000-let's find troll army"
One advertise(r) said: "Why are you looking for troll army?"
Zhang Ye said: "Post a post on the forum and help us build momentum"
Mr. Wang really said nothing: "troll army are all low-level means. It doesn't make much sense to get on the stage, right? It was outdated a few years ago."
Zhang Ye self-channel: "troll army is outdated? This is because there is no right method and strategy. This publicity strategy will never be outdated."
Wu Mo said: "But hitting advertisement with this method everywhere will arouse the public's dislike. Instead, everyone will resist, and it will have a counter-effect. Now ordinary people are much smarter than before. What is advertisement at a glance? I can see it, I won't click in. "
Mr. Wang is also very professional: "It's like this. Our company used to do this kind of work before, but now we don't take it because it is a waste of time."
Zhang Ye was happy, "What did I say was hitting advertisement?"
A lot of advertise(r) presents were very confused, "Why don't you pay advertisement for this money?"
Zhang Ye explained: "Oh, we must do science popularization, take a deceptive line of public welfare nature, and don't have any trace of advertisement"
Wu Mo don't understand, "What do you mean?"
Zhang Ye looked around, "Is there a pen and paper?"
"Yes, what pen and paper?" A person from advertisement asked.
Zhang Ye wants to show it to everyone, so the words must be written larger. By the way: "It's best to use a paper brush, um, a small brush."
"So, I'll get it." The young man went.
Soon, the four treasures of the study are ready for Zhang Ye.
You don't know what soft text Zhang Ye is going to do.
The Memory Search Capsule of Zhang Ye was not eaten for nothing, I started to write, took the finished product of the soft-text publicity in his world, and wrote a little bit, and wrote:
"Women's Forty, Flowers or Tofu".
Women over the age: the skin is getting rougher, wrinkles are more and more, the body becomes bloated, the hair is constantly falling off, and various types of spots are increasing, so that they are not only concerned about the appearance of one's own, but also cannot face the reality in the mirror Coupled with the onset of menopause, it has led to huge psychological and physiological changes. So some people say: Women's forty tofu residue. Modern scientific discovery: It all depends on the most important organ in the human brain that controls the clock of human life-the Brain Gold body. The brain structure is layer by layer, just like an onion, the outermost layer is the cerebral cortex, and the innermost core is the Brain Gold body. The amount of Brain Gold it secretes directly controls the aging of all human organs. The already secretion of Brain Gold in humans is only 40% of that in childhood, so most organs of the body have begun to age. If you drink an appropriate amount of Brain Gold every day at this time, you can make the organs of the body return to a young state; a large number of new skin cells are generated (during deep sleep), dead cells are removed, and the loose skin will be full of elasticity again, which will greatly delay The formation of wrinkles; the intestine enters a young state, which effectively prevents various toxins that harm the skin from invading the body, eliminates pigmentation, and even delays menopause.
Wait.
Zhang Ye is finished.
Wu Mo was surprised: "This is what you mean by soft science popular science articles?"
Mr. Wang also watched for a while, and suddenly shouted: "Good idea. This idea is terrible. It seems to be a public welfare science, but it is not actually advertisement, but it is not written clearly. Seeds, when Brain Gold advertisement comes out, everyone will naturally associate this popular science soft article "
Several other advertise(r)s are also amazing. It turns out that advertisement can still play like this, and it can be so impassive.
wicked?
It's really wicked.
But the eyes of advertise(r) who were present looking at Zhang Ye were admired
Zhang Ye ignored them, but continued to raise pens, quickly writing several other soft texts on rice paper.
"Can humans live forever?" "(1, 2 and 3)
"Two Biological Atomic Bombs"
"United States people sleep soundly, China people do it"
"There is only one in the human body"
"How Astronauts Sleep"
"People can only live for five days without sleeping"
"I don't have a bowel movement in one day = smoking three packs of cigarettes"
Writing from three o'clock in the afternoon, Zhang Ye 愣 was written at 7:30 p.m., more than four hours and almost five hours, Zhang Ye said nothing, and wrote a brush on the desk in the office area. I didn't take a sip of water, didn't drink a meal, didn't take a minute to rest, and even seemed to haven't even blinked my eyes. The pen never stopped, writing for five hours in a row.
This makes everyone around look silly
"Teacher Zhang?"
"Uh, would you take a break?"
"What else is time?"
"Teacher Zhang, do you eat first?"
Zhang Ye's ideas are all about remembering what Memory Search Capsule has consolidated in their minds. They have to write and write. There is no time to return to them. They haven't heard it at all. They are too focused.
Zhang Ye did not stop writing until the last soft essay was written. I immediately felt tired, exhaled, rubbed my eyes, and sat down quickly.
Wu Mo shouted: "Water"
A person hurried to get it, "come here"
"Go to make a box lunch for Teacher Zhang" President Wang is also worried.
Many of them have just taken time to eat and come back. All of them are Zhang Ye alone.
A lot of advertise(r)s in the office were curious about the stuff written by Zhang Ye. After turning a few pages and reading it all, everyone counted one and looked at Zhang Ye like they looked up. Teacher Zhang Ye is so famous. Just this hand Kungfu, who the **** is it? I stood still for five hours and wrote something, not even a draft, but I couldn't find a typo, the whole text was smooth, and each word was written on the idea, and the "pain" of the sales crowd facing me, What insomnia, memory loss, and women's aging have been shown to the maximum extent possible with the popular science situation, but at a glance, the word "Brain Gold" can be deeply rooted in people's hearts
Classic Classics
Shocking articles
Good words, better texts
It is indeed a character of Legendary. It is really well-deserved. This pole and pen power are simply too powerful.
If I change another advertise(r), just pick an article out of it, it will take a team to contemplate for a few days to write such a level of script, but what about Teacher Zhang Ye? I didn't even break, I wrote down seven or eight soft articles in one breath
He has ten top advertisement teams alone
Everyone is look at each other in dismay, a bit surprised by the ability of Zhang Ye
After looking at it, President Wang also took a breath and looked at Zhang Ye and said: "Teacher Zhang, if you can come to our advertisement company, we would have rushed out of Asia. Your power is too exaggerated for our advertise(r) and The staff is not as good as your writing ability.
Zhang Ye smiled, "I just do this professionally and write something. This is my field. It must be faster than you write. Come, let's see."
They finished watching it early and everyone praised it
It's too cunning. This advertisement is too deceptive.
There is no word for everyone to eat "Brain Gold", but every sentence also tells everyone that if there is no "Brain Gold", everyone will not live.
Zhang Ye said: "That's all, let's find someone to post to various posts and forums, and then hire troll army to top posts, stir up the heat, cooperate with advertisement publicity to start this first shot"
Wu Mo finally showed a cheerful smile, "Brother Zhang, I just now think that my more than one million endorsement fee and advertisement fee are worth it" Hiring someone to endorse them, where would Teacher Zhang Ye work so hard It ’s really a penny and a good deal
Zhang Ye grunted and drank water. After drinking a bottle of mineral water, he wiped his mouth and said, "You are worth the money, but I am a bit lost, do you have a meal? Give me a bite"
Wu Mo and President Wang, although they still do n’t think that “Receiving gifts and receive Brain Gold” before Zhang Ye is a good advertisement, but the publicity method of publishing soft papers is generally accepted by everyone, and the Zhang Ye article is not Said. President Wang and his team stood in front of Zhang Ye, as if they were all amateurs.
Zhang Ye began to eat, Hu eat Hesse.
Wu Mo came up again when I saw it. "This publicity technique is so good. It should be vigorously done. Is it necessary to change the TV advertisement before? Can it be replaced with a similar publicity form? Can you talk about the harm, then Promotion of our products, although fifteen seconds is not enough, but squeezing and squeezing it should be no problem. "
Zhang Ye shook his head and continued to eat without talking.
No one knows better than Zhang Ye. Without that TV advertisement, these previous publicity and bedding are not even farts at all
Forum advertisement?
Soft text publicity?
troll army top stickers?
Everything can and can't be without the brainless TV advertisement
It ’s just that they do n’t understand what they say now, Zhang Ye also ca n’t explain it clearly, so I wo n’t say it anyway, this matter has to follow what he said, in the future, you will thank me