I’m Really a Superstar Chapter 573: [The scariest smoking cessation in history advertisement? 】

TV station.

Five levels, advertisement for public welfare.

Sun Han opened the department's office and said to everyone: "Stop things in your hands for a while, thank you, quit smoking public welfare case advertisement, I invited an industry authority to help us." Zhang Ye, "I do n’t need to introduce Teacher Zhang? Everyone knows, let ’s talk about it first, Teacher Zhang is helping with a personal identity without remuneration. This advertisement case is solely responsible for Teacher Zhang. The deadline for advertisement review tomorrow Before, did everyone in the public welfare advertisement department listen to the command of Teacher Zhang Ye? "

"No"

"Teacher Zhang?"

"Great!"

"advertisement made by Teacher Zhang is famous all over the country"

Except for the small leader, Sun Han, there are only four people in the department. On the left is a little old man who is less than sixty years old, and on the right hand is a girl who looks only eighteen or nine years old.I don't know whether it is a formal worker or an intern.I am very young, and there is another wearing a mask. The young man, sitting there coughing and coughing, may have a cold, and the last employee had a plaster on his hand, and it seemed that he had a broken bone.

Zhang Ye When looking at this lineup, a time also has a few eyes and a black one.

Old

Young

Illness

Residual

What a humorous foursome

Zhang Ye asked, "Just a few of us?"

Sun Han is slightly embarrassed: "The department has this configuration, but I applied for it with already, and someone from the advertisement department will come over to help."

Zhang Ye had to say: "time is not waiting for someone, let's get started."

Sun Han said: "Okay, let's show Teacher Zhang some of our previous cases."

"here." The girl brought it, "These are the advertisement that our station was cut off."

Zhang Ye glanced casually, "I probably know the mastery of the scale, can not show real human organs and too scary example pictures, advertisement time?"

The old man replied, "It takes fifteen seconds."

Zhang Ye asks again, "What effect is needed?"

Sun Han-hesitate, "To quit smoking advertisement, it must still be scary, to make people scared from the heart, in order to achieve the effect of quit smoking publicity, but this is something everyone knows, the problem is that the New Deal rules do not allow those In the past, everyone used to quit smoking publicity, and then some traditional broadcast data, how many people died of smoking in a year, the figures are not intuitive, the strength is greatly discounted, and they are outdated, so it is difficult to quit smoking public welfare advertisement here, not to mention that there is only one day time, we ... "

Zhang Ye said: "You need to be scary? You do n’t have to be bloody, you have to use real-life pictures and those black lungs, those visual means, but the lowest-level‘ scary, way. ’

Sun Han sees Zhang Ye seems to have ideas, busy: "I'm not a professional technique, Teacher Zhang, everything is what you mean, you say, everyone implements."

The four also nodded.

At this moment, the door was knocked open.

"Xiaosun, we're here to help."

"Leader Sun, the leader asked me to come over."

"Xiaosun leader, need someone? I can help you until three in the afternoon, eh, Teacher Zhang Ye? Why is Teacher Zhang also here? Did you take over this advertisement?"

"Yo, Teacher Little Zhang?"

In succession, all the other colleagues from the advertisement department have arrived. At the end, about eleven people came. Apparently, a lot of manpower was drawn from the other department teams.The leader of Beijing TV Station is also very anxious. Otherwise, so many employees will not be mobilized to see Zhang Ye in the field. Everyone was surprised at first, and then they all understood 1978. They knew that Beijing TV Station was moved to the Zhang Ye rescuer, but for Zhang Ye and Beijing TV Station, Contradictions, as long as the people in the station who served at here last year knew it, so they were surprised that the station would invite Zhang Ye to come over and Zhang Ye actually promised to fight the fire

Zhang Ye has no time to explain to them. Today, here has only one purpose. He promised his friends that he must do it. Besides that, he has no other thoughts.

time one day

Not much money

You can't be stereotyped

Can't go ****

Do not accidentally injure non-smokers.

The most important thing is to be scary? ?

Zhang Ye made a quick turn in his mind, and the screening conditions, soon, a very classic smoking cessation public welfare advertisement case in his world came to his eyes-the advertisement is an advertisement broadcast on CCTV on his Earth Compared to some other outstanding creative quit smoking advertisement outside Domestic at that time, the advertisement case was not the most humorous or the most interesting, and there was no fun and topicality emphasized by a little creative advertisement. From a structural analysis, it It doesn't even seem to be in the category of creative advertisement.It is boring and boring. However, it is such a simple quitting advertisement without a single line of speech in time for more than ten seconds, but it is used by almost all the smoke in his world. People, evaluated as the most scary smoking cessation promotional film in history, countless smokers have been scared since the broadcast of advertisement and have not smoked another cigarette. This advertisement also caused countless heated discussions at that time

That's it

The key is that you don't have to use location, the cost is low, you don't need a lot of manpower, and the production is simple.

After measuring dozens of quit smoking advertisement in the brain, Zhang Ye chose almost no hesitation. He chose this directly. He stood up and started to arrange the task. "I need at least a thousand cigarettes for two people, most of which are it does not matter. As long as it is a yellow filter, I need one hundred cigarettes. To ensure that there is no too obvious mark on the cigarette filter, it must be a solid color.

"Ah? Pure color?"

"Is there no text and smoke brand trademark?"

"What does this mean?"

With this first instruction, everyone is confused.

Sun Han immediately said: "Old Xu, Brother Hu, please both of you."

There are two other department employees said: "Okay, since the leader asked us to come and help, then listen to your arrangements, it is best to have a thousand cigarettes without a sign? OK, leave it to us" They immediately went to do Both of these are smokers, and I know what to look for in plate.

Zhang Ye continued: "Then I need an Music. I want one that is free of copyright disputes and can be used freely, provided that Music is low, slow, and sorrowful."

A young man raised his hand and said, "Come on, this is my profession."

Zhang Ye added, "I need at least twenty tunes, I'll find them all well, and finally I'll take the board"

A woman in the advertisement department said, "Then I'll help, too."

The office can't accommodate that many people, and both of them are busy with the task.

Zhang Ye fast track: "One for the shooting venue is reserved for me, animation production, design, post-production, these needless to say, everyone first, prepare each standard, so that it can be used at any time, and finally, also The most important one is that I need a few people who understand three-dimensional design. At least five people. I need you to make hundreds of cigarettes to form the most realistic three-dimensional shape of the lungs.