Just to Sweep the Entertainment Industry Chapter 189: Benefits
The materials and rhetoric that you need to prepare when you come to Phoenix Entertainment is naturally completely different from going to Penguin Music.
Penguin Music, as the largest music platform in China, naturally has to start from the big environment, and to gain a foothold in the market has to look at the domestic and foreign markets.
What they value more is not the economic benefits that a music festival or a variety show can bring, but what kind of market they can open up.
Therefore, in the information for Wei Wenshan, he emphasized the disparity in the development of rock music at home and abroad, as well as the difference in the proportion of bands, so that they realized the consequences of this disparity.
It depends on whether they are willing to be that umbrella, even if one day, the international market will attack the domestic market, the domestic rock music will be able to straighten its spine to compete, and the domestic bands will still have a place to fight back.
Instead of the current situation, people don't recognize their own people, and the only bands can only go to the international arena, without roots and no support.
And Phoenix Entertainment, since it is one of the three giants of Huaguo Entertainment, naturally pays more attention to the domestic market.
How to divide more on a piece of cake is what Phoenix Entertainment needs.
Therefore, the materials Yan Lu prepared this time will be aimed at this aspect.
"As far as I know, Phoenix Entertainment is one of the earliest entertainment companies in Huaguo, and it can even be said to be the leader and cornerstone of Huaguo Entertainment. Its weight cannot be described in one or two sentences. But look at it. In terms of current market share, it has been faintly overwhelmed by the other two, and the main reason is that when the market initially transformed to traffic, Phoenix was one step behind them.”
Zhan Lie didn't move, while Nie Xinjie curled her red lips and smiled professionally.
This mistake in strategic decision-making has always been mentioned in every Phoenix Entertainment executive meeting over the past few years, and they are tired of hearing it.
It doesn't really matter if it's right or wrong, because time doesn't go back, so the impact doesn't change.
Of course, there is another point. Compared with the other two entertainment companies, Phoenix Entertainment pays more attention to quality, so they would rather spend more time cultivating high-quality artists than fast-food stars. This is also what Phoenix Entertainment set up when it was established. Under the original intention.
Nie Xinjie said, "So, you mean, the next piece of cake is the band?"
"No!" Yan Lu shook his head, his attitude was always serious, and neither humble nor arrogant, "Music is diverse, bands are only one of them, I just want to say that the entertainment market in China has always been too much. Single, and ignore this diversity.”
"Although traffic is now firmly in the first share of the market, but whoever has the remaining share in the pocket will see who will discover a new market." Yan Li motioned Zhai Jun to bring up a piece of leather. The box is opened.
This leather case is enough to hold an adult. The pure black box looks mysterious and different. Zhan Lie and Nie Xinjie's minds always turn to when Zhai Jun brought it up.
I saw the box open now, but I don't know if I should be surprised or expected.
That's a complete set of audio equipment.
"Can you do that?" Yan Lu asked as he crouched beside the box, holding up several plugs.
Zhanlie got up and said, "Yes." After speaking, he actually reached out to help.
This surprised Yan Lu, but he also cooperated very quickly, so it didn't take long for the whole set of audio equipment in the box to be installed.
He turned on the computer and debugged it. Lin Bei helped him to install the newly installed software, and he was able to use it proficiently. "I'm a singer-songwriter, so I use music to speak."
Yan Lu's words made Zhan Lie and Nie Xinjie think of the song he played in the competition yesterday, "A Song For No One". They always felt that the two had the same taste.
I'm still thinking, there is already music flowing from the speakers of extraordinary quality.
Only from the first note, they grabbed the ears of Zhan Lie and Nie Xinjie, making both of them look very surprised, and then they both indulged in the realm of music.
One...two...three...Yan Lu's so-called use of music to speak, really is to use music to speak, and music with different tune styles speaks different words.
It took nearly half an hour for the music in the speakers to finally stop.
Zhanlie and Nie Xinjie looked at each other, and Nie Xinjie asked in disbelief, "You didn't create all of this, right?"
"Part of it." Yan Lu handed a playlist to them, "This is what I collected during this period of time. Some of their creators are bar resident singers, some are wandering singers, and some are I play a band in my own country, and there are also my own creations. How do you feel when you listen to it? Is it enough to impact the current mainstream music market?"
Nie Xinjie nodded subconsciously, just because every song just now gave her an absolute shock, some were melodies, some were lyrics, and some were just feelings, even incomprehensible feelings , so that even if it was over, those feelings remained in her body, stirring her thoughts.
"So, what are you trying to do?" Nie Xinjie was really confused. She thought Yan Lu was here to talk about the music festival because Nie Yu told her that.
"The market is much bigger than what you see now. Since it was not limited by traffic, it should be bigger." Yan Lu motioned to Zhai Jun to help him collect the equipment, and then continued: "I am here today to find you. Your cooperation is not just a music festival or even a variety show, but a market."
Yes, talking to Phoenix Entertainment can't be limited to a music festival or a variety show, because for one of the three entertainment giants, they can't just look at the one-time revenue effect, but also consider the long-term impact. Effective investment.
So, Yan Lu took out a few documents from the bag, and he spread them out in front of Zhan Lie and Nie Xinjie, "Here are a few plans that I have in mind, take a look at them, I want to talk to Phoenix. Entertainment has reached a long-term cooperation intention.”
It's not that Zhanlie and Nie Xinjie have never talked about cooperation, but this is the first time someone has come up with so many cooperation cases at once.
They opened the plans one by one and looked at them one by one. The light in their eyes ranged from surprise, to shock, to incredible, to serious.
Although there are only eight plans, they represent the embryonic form of eight mature variety shows, and are fully applicable to the current market demand of Phoenix Entertainment.
Do not play with traffic and play with feelings! Don't play mainstream and play niche! Don't play with the trend and play with innovation!
Nie Xinjie pondered for a long time and asked, "You wrote all this? Are you serious?"
Yan Lu smiled, "I have always been serious about cooperation."
Nie Xinjie was silent, she looked at the battle column beside her, and saw that he was also looking over.
It's not that they haven't been in contact with talented people like Yan Lu, and they have also come to seek cooperation with a plan~IndoMTL.com~ but most of them are just ideas, like a pie, but better Some of them are implementable, but more, they are not satisfactory in the end.
But the eight-point plan in front of me completely includes all possibilities, especially in terms of practicability, considering almost all directions.
And this is just a prototype. If it comes to the specific planning details, it is clearly a rhythm that can be directly started with venue equipment.
It saves a lot of preparation time, saves a lot of unnecessary waste of human and financial resources, and does not need to test the water. This is basically a lucrative business.
As long as the market buys the order.
From the perspective of prospects, there is no need to worry about the market feedback of these eight-point plans.
There are topics, quality, novelty, and uniqueness. They play with all the resources of Phoenix Entertainment, so that the two of them can't find the picky place for a while, even the budget, which is marked by strict law. The amounts are also within a reasonable range.
This person's ghost will not be too ghostly!
"It's really heartwarming," Zhan Lie admitted frankly.
Then he raised his eyebrows and saw Yan Lu took out another document from his bag. The thickness was unusual, but he couldn't see the name, so he couldn't guess what it was.
"Then why don't we sign the contract, then I'll give you a big gift to ensure your satisfaction." Yan Lu smiled sincerely, all the bright sunlight outside the window reflected in his eyes, making his whole person seem to be glowing generally.
Nie Xinjie was stunned for a long time before stroking her forehead, not knowing whether to laugh or cry, "Old Zhan, does this count as a trick to deceive others?"
"Yeah." Zhanlie's expression was also a little complicated. He looked at the thick stack of documents in Yan Lu's hand, guessed what kind of gift it was, and sighed: "So, we who want to accept it are Not Stockholm anymore!"