King of Hollywood Chapter 45: Hot spots

In just three days, "Forrest Gump", which was released online at home, swept away tens of thousands of box offices in North America, and easily squeezed the "Life and Death" that previously occupied the list. But it can be said to be unprecedented, compared with the original version in memory too much.

Adrian thinks this is normal. From the beginning, he has worked **** propaganda. Posters in various popular positions and advertisements in various media have all used the means available, not to mention his hand. There is a TV station. If the box office is still not the original version, he can wash his hands.

However, it is regrettable that although the current Internet has basically taken shape, it is still very young. Although Adrian also allows people to make the official website of the movie "Forrest Gump", it has also been linked to Yahoo and advertised, but The response caused is not much more than traditional media. If it is a few years later, even if it is two years later, such a publicity on the Internet will definitely increase the weekly box office by another 10,000.

Virus marketing is not a profound theory. Before the advent of the Internet, there were similar methods, but the spread of the Internet was several times faster than that of ordinary newspapers and TV stations, so there is such a name. For professionals, it's just a change of title. Only ordinary people will find it sounds great.

In any case, the movie theaters at the end of 1994 were completely "Forrest Gump". If the family went to the movies after Christmas, it would definitely be it. Movie theaters all over the United States often have to book tickets several days in advance. It depends on the situation, such a grand event is only comparable to the prequel of the ship and space opera a few years later.

Not to mention the one-sided critics, this is already a movie whose main melody is no longer the main melody. Even if it is a stab, it can only be started from the shooting skills or the performance of the actor, but there is little attack on the theme of the film. This is true regardless of the mainstream media or newspapers. Although the newspapers are unscrupulous, they have to divide the situation. In the current environment, if 1uan speaks, he will definitely besieged. In that case, not only will they not attract attention, but they will become street mice.

As for Grum Winston, who was critically criticized before the release, he became a dumb at this time. Although the old man was stubborn and stubborn, he was not a fool, so he went to the cinema that night when "Forrest Gump" was released. I have read it, but I have not written any text for xìng. As a result, the next day was full of praised articles, and almost no one accused the plot of being inconsistent with the original. Depressed Winston was even less likely to write, not to mention that because the movie was warmly welcomed, the sales of the original also increased a lot. So when a newspaper reporter came to the door and wanted him to write some sharp criticism, the old man reluctantly and resolutely refused.

"The main melody movie is always popular in the mainstream society, especially the main melody movie that is very good and knows how to market." After getting the data, Adrian said with exclamation, he remembered a story about The relatively harsh commentary on "Forrest Gump" means: Follow political fǔ and you will definitely have good results.

Think about it, but it should be replaced with the mainstream value, such as attending anti-war rally or reporting watergate incidents. Propaganda will be different. Thinking about certain Chinese movies in memory, although there are many other factors, but the fineness of production and promotional methods are really shameful.

Okay, not to mention this. Although "Forrest Gump" was released relatively late throughout the Christmas period, the popularity is unmatched by other movies, especially for those who grew up in the 1960s and 1970s. Marriage and childbirth are a favorite part of this movie.

"It reminds me of a lot of memories, those crazy experiences when I was young, those big historical events, very wonderful." A couple who took their children to watch the movie said in an interview with reporters on the street.

They are not as interested in the meaning behind the film as the film critics. What impressed them was the things that Forrest Gump participated in and influenced that they knew and experienced, and of course, the excellent qualities reflected in Forrest Gump.

Therefore, in a little over two weeks, the film has passed the $100 million box office mark in North America, and has always occupied the North American box office list. Faced with such a grand occasion, there are naturally people who are happy and others are sad, especially for several big companies, this is quite bad news.

As we all know, every year at the end of the year, major companies not only have to fight for the box office, but also rack their brains for the honor of Oscar. Countless films that have gone for awards and honors have been selected for release at the end of the year, in order to leave a deep impression on the judges of the Film Academy. After all, the judges will not finish every movie when they choose, so the comments of some well-known film critics will also affect their judgment. The more hype at this time, the more the judges will be impressed, and the more impressive they will be. The more the impression is, the more favorable it is to competition.

Therefore, many movies have to be screened on the mainstream cinema for 7 days even if they are too late to be screened, to win the Oscar nominated admission ticket, as is the case with "Women" produced by Bosworth Films.

Most of the time at this time, every means is used to create momentum for their own movies. Those works that are likely to get the best movies as soon as they are released are very rare, such as last year’s "Schindler's List" or ...This year's "Forrest Gump"

This is a headache for Hollywood film companies. "Forrest Gump" produced by Adrian is so in line with mainstream social values. It is the most powerful competitor of the best Oscar film from any angle. It may be possible to get it. Will not be below, so what motivation do they have for fighting?

"Last year was "Schindler's List" and this year was "Forrest Gump". How can he do this?" Senior executives and producers of various film companies couldn't help but sigh and complain.

But compared to them, they are pretty good, and Disney is facing a worse situation.

"I want to know why things aren't there at all." In the large, minimalist-style meeting room, Michael Eisner sat looking at his subordinates with a cold face.

"Their methods are too concealed, and it is difficult for us to notice," a manager replied heartily. "If it were not for their initiative, I am afraid it will take a long time for us to appear."

"This is not a reason. If you are careful, you won't see this happen." Although Eisner's tone was cold, no one could hear the anger in it.

"They have no advantage, otherwise they will not choose to publicly announce the acquisition at this time, and our energy is focused on the negotiation, did not realize that these actions are normal." Sitting in the second place on his left Terry Iger said at the time that he was a close friend of Eisner. At this time, he came out to calm down the other's anger.

"So, now I need a countermeasure, do you have any good ideas?" Eisner restrained his temper and asked after scanning the meeting room.

In January of 1995, the most eye-catching film in the movie circle was "Forrest Gump", a work that was in line with mainstream social values ​​and was produced quite well. The most striking thing in the business world is that the media’s public announcement of the hope of acquiring the news not only caught Disney by surprise, but also surprised many people.

It has only been about four years since the establishment of the media, but it has the scale of many companies that have only been in business for one or two decades. The successful acquisition of TBs has been amazing, and now I want to buy again. And still competing with Denis, I really don't know where to get their grip? Or was it because of the youthful vigor that was dazed by the previous victory?

"I don't know if it's thick and thick." After returning to the office, Eisner groaned disdainfully.

The meeting did not discuss any results, or did not surprise him. It’s not so easy to grab food from Disney. The media is still too young, the foundation is not so stable, and the acquisition of TBs has not been digested and I want to get involved, and I’m not afraid of internal problems-so Eisner will be Disdain.

This does not mean that Eisner despised the other party. On the contrary, he attached great importance to the media, because their owner Disney has an unmatched advantage, that is, the results achieved after the media entered the TBs are obvious to all. The variety show "Millionaire" immediately boosted the ratings of TBs, and almost reached the top three of cable TV stations. The TV series produced are also very popular-the popular "Friends" is also owned by the media. The production of Bosworth Films, not to mention there is a net news network, these are extremely confusing for the people.

Although Disney also has its own achievements, Eisner has successfully transformed Disney to achieve today’s scale. The cable television network and the wireless television network are different, but some places are the same, such as pursuit Ratings, so in this regard, Disney is not able to compete with bsp; but Disney also has advantages that the media does not have, and these decades of qualifications are enough to consider carefully-if they are willing to sell. The capital contained in it is not something a young company such as the media can own. Moreover, Eisner’s operating performance is also there. Disney’s capital is also stronger than the other party’s. If they thought they would make some achievements on the TV network, they would be eligible to bsp; the sudden knock on the door interrupted Eisner's contemplation, and he immediately raised his head: "Please come in."

"Hey, Mike." It was the current Disney Michael Owitz who was coming in as well as his friend.

However, after the opponent sat down, Eisner frowned slightly.

"Is there anything wrong?" He controlled his emotions and asked in a calm tone.

"How do you think about my proposal?" Ovitz asked straight away.

"Proposal? Which proposal?" Eisner was confused.

"Proposal to invest 100 million yuan in Yahoo shares." Ovitz immediately showed some dissatisfied looks.

With Eisner’s work style, if it’s not intentionally embarrassing, then if you forget it, you will definitely forget it. And Owitz was dug from caa, so it will only be the latter case, Owitz dissatisfaction is also natural.

"It turned out to be that," Eisner shook his head, and then shook his head. "I rejected it."

"Rejected? Why? This is a once-in-a-lifetime opportunity." Ovitz's dissatisfaction became more frequent, and a tone of question was unconsciously brought into his tone.

"Pay attention to your attitude, Mike," for Esna, who is accustomed to power monopoly, this tone makes him unhappy, "The company’s energy is now mainly focused on acquisitions, not those Website."

"Maybe it's a website now, but it's hard to say a few years later, this is our entry into the IT industry..." Ovitz said clearly, but was interrupted by the other party before he finished speaking: "Okay, Mike , I said no consideration, you should focus on what you should put on, you just said nothing at the meeting just now."

That's all. What else can Ovits say? He raised his hands helplessly, and then stood up: "Well, I know, frankly, I really don't think g, if we do our best."

After finishing, Ovitz has gone out, looking at the closed door, Eisner hummed heavily. Before working together, he admired Ovitz, but after digging it out, the other party was not as good as imagined. Last month, the cost of traveling, eating and drinking spent nearly one million, and immediately after taking office, it cost almost ten thousand. To renovate the office

Although Esna said nothing in her mouth, she was quite dissatisfied. Sometimes this is the case. When you don’t have a lot of contact with someone and the impression of meeting is good, you think that person is very good, but once you work together, there are shortcomings everywhere. What’s more, with Eisner’s arbitrariness, he needs a puppet rather than a person with his own ideas-that’s why he would dig his friend to Disney-if this is violated, he will be very unhappy. .

However, Ovitz’s actions have not yet touched Eisner’s bottom line, so even if he is dissatisfied, he quickly leaves behind and put his thoughts on the previous things.

Esna of the media has met several times at different receptions. The only son of old Rowan Reese is indeed a quite capable young man. No wonder he can expand this new company to this scale in a short time. Although the old Ron Reese certainly helped a lot in the back, it wouldn't work without excellent personal ability.

Of course, there is his buddy, who is also the chairman of the media, Hollywood’s miracle director Adrian•Kewell. If it were not for this person to invite him to start a business together, Claude might have worked for the old Roan Reese company.

After careful consideration, Eisner immediately put Adrian aside. Frankly speaking, this young man is indeed quite talented. Look at the achievements he has made in the past five years. It is not a genius to describe it. However, it is said that the TBs popular variety show "Millionaire" and "Buffy the Vampire Slayer", which is popular among young people, and the most famous TV series "Friends" are all related to him.

Not to mention that from this year's situation, he has a good chance of winning the Oscar's best director award. How many young people can do this? Even if there are rumors that he and am not a girl star maintain an ambiguous relationship, but what is this? Hollywood directors and producers, as long as they are not cold and indifferent, have no relationship with female stars. Esna sometimes really regrets that if Adrian was pulled into Disney, then Disney would definitely have a bigger leap in his own hands.

However, being talented in art does not mean that he has the same talents in business, otherwise Adrian will not take care of all the media to Claude. It is said that it is almost impossible for him to appear in the head office once. , Most of the time staying in its movies. Whenever I think of such news, Eisner shook his head involuntarily. If he did it, he would never do such a stupid thing. Decentralization is easy, but it is easy to keep yourself away from the center of power. If you talk one day Regardless of how it is used, it's hard to figure out where you are.

But then again, Adrian is the godson of the old Ron Reese after all, and played with Claude from the beginning to the end-these are no secrets-plus more enthusiasm for film production, there is nothing commercial The outstanding performance is understandable under such magnification.

So, Eisner’s main focus is on Claude and the old Ron Reese standing behind him. And even the old Ron Reese can only indirectly help his son. Isn't Eisner even able to deal with a young man?

"Let you take Miramax ~ IndoMTL.com~ because I don't need it very much, but if you just think I'm vulnerable, you will know what regret means." Eisner from Take out a cigar from the box, cut the front end and put it in the mouth to ignite, "It's mine, so don't want anyone to take it from your hands."

Owitz’s words are correct. If they go all out in the first place, even if the media resists, the media will lose their smiles. Some methods are simple but useful. Disney's "fighter" chairman thought confidently.

It's just that sometimes people are ignored because of certain things. If you can't dial mí fog to see the essence, you will pay a considerable price.

While Disney is trying to deal with the media that announced that it will join the acquisition, the media is also discussing how to take the next step, but they have not called all the responsible people together like Disney. A meeting is held and the place for discussion is in the office, and there are only two people discussing: Adrian and Claude.

This has always been a requirement of Adrian. Privately discuss it and then Claude will take it to the conference to talk, and then he will be a guest when he arrives. Although Cloud expressed opposition, he failed to persuade Adrian because...