Medical Master Chapter 111: Advertising Merchants’ Fighting Started!
The latest URL: online.
After publishing the first Weibo and creating a hot topic on the Internet, Huangguo Satellite TV did not hesitate to post another Weibo.
"This station will officially start a separate investment promotion conference for the "Life is Priceless" program three days later. The investment promotion committee of this program will be completely separated from all other programs on our station and become an independent investment promotion. Meeting, welcome all the sponsors and dads in need to come to participate, time: two o'clock in the afternoon three days later. Location: the first floor of the Huangguo Satellite TV Building, the China Merchants Council Hall."
The appearance of this Weibo is not surprising to ordinary netizens and program viewers.
Isn't it a matter of course to attract investment for variety shows?
However.
Compared to some special audiences, the content of this Weibo is even more attractive than watching TV shows.
These people are naturally people in the industry.
From the beginning.
Fangqiu announced that he would make this show. After being strongly bought out by Coolplay Entertainment, all the people in the industry were not optimistic, thinking that no matter how popular the show was, it would definitely lose money.
The previous three episodes of the pilot program did let all the people in the industry see the possibility of the show's explosion, but no matter how popular it is, a variety show alone cannot attract billions of investment, right?
After all, the money of the benefactor was not brought by the wind.
Although you think so, when everyone sees the crazy rise of various topics on Weibo, people in the industry can't help but feel a little skeptical.
They still think the show will definitely lose money.
Therefore, after seeing Huangguo TV take away the copyright of the program "Life is Priceless" and will soon announce the convening of the China Merchants Conference, everyone in the industry especially wants to see what the event is. What will happen.
And the other side.
Seeing Huangguo TV’s investment promotion advertisement, all major pharmaceutical companies across the country heard the news and rushed towards Nansha City where Huangguo TV is located.
Of course, not just major pharmaceutical companies.
Also in the entire health care product industry, all high-level corporate leaders are busy rushing to Nansha City.
Fang Qiu strangled both of these industries.
Although these big bosses in the upper circle have survived Fangqiu’s strangulation because of the company’s long-term and stable operation, but because of Fangqiu’s strangulation, business in both industries is not easy to do now. Obviously no more money before.
The big bosses of the company have been looking for a solution to this problem, but have not found it.
Today, the advertisement for the show "Life is Priceless" is the perfect solution for them.
After all.
"Life is Priceless" is Fangqiu's show.
Since it's Fangqiu's show, it's bad things. Fangqiu will never allow ads. They can only rely on Fangqiu to earn back the business that Fangqiu scared away.
Of course.
The most important thing is the horrible heat of this show!
The data departments of various large companies have calculated very carefully. The popularity of this program is absolutely unprecedented, so they must seize this opportunity. With this level of popularity, their products and advertisements only If done well, it is very likely to be promoted to a national product in one fell swoop.
Once it becomes a national-level product, even if they do not advertise for ten or twenty years, sales will never decline, but will continue to rise.
National level is a real watershed!
Which company can resist this level of temptation?
The hot discussion on the Internet remains.
In three days, not only did the heat fall off, but it also extended more topics, making the heat getting higher and stronger.
Three days later, at noon.
Not far from the Huangguo Satellite TV building, in a hotel building less than 50 meters away, major Chinese medicine, health care products companies, various daily necessities companies, etc., came from all over the country. There are also people in the variety show industry and some media reporters, directly filling the restaurant in the hotel lobby.
It's not an exaggeration to say that there are so many people, and at a glance, they are all big men.
The whole restaurant is full of voices.
As the initiator of the show.
Fangqiu also came to a lounge of Huangguo TV with the arrangement of the program group and the TV station early. The staff also specially prepared a table for Fangqiu to order from the medicated restaurant.
Fangqiu took a break after eating.
Two o'clock in the afternoon.
The China Merchants Association officially started. The TV station staff came to wake up Fang Qiu and led Fang Qiu into the China Merchants Association.
Huangguo Satellite TV was born because of variety shows, so in order to save costs, a very large venue was built directly on the first floor of the TV station, which is similar to a university hall.
Every investment conference of Huangguo Satellite TV is held here, so as to avoid being secretly photographed and leaked by other media.
Following behind the staff.
When he came to the meeting place, Fangqiu saw that the wide meeting place was already full of people.
A glance away.
Except for the surprise of the people who came to the major companies and groups to participate in the China Merchants Association, no media reporter can come in. But even if Huangguo Satellite TV manages it strictly, it is inevitable that some of its peers will come in.
The whole venue is extremely lively.
Fang Qiu entered through the side door very low-key, and quickly came to the middle of the first row of the venue to sit down without attracting everyone's attention.
This time, he was sitting under the stage instead of on stage.
Just when Fangqiu was seated.
"Hello everyone, everyone."
A very familiar voice suddenly spread throughout the venue. As the gate of the venue closed, everyone at the same time turned their heads and looked at the place where the voice came from.
I saw that He Jiangang, the very famous host of Huangguo TV, had already stood on stage with a very warm smile on his face.
Of course.
The stage is not high.
It's just as high as an ordinary first-step staircase. This design can not only highlight the existence of the stage, but also allow all participants in the China Merchants Association to look at the people on the stage without being rude.
"Papa......"
Seeing He Jiangang, everyone at the scene applauded.
He Jiangang, who has been a host on Huangguo TV for more than 20 years, is currently the most popular host on Huangguo TV. Because of his high temperament, he has received a lot of love.
"Hello everyone, I’m He Jiangang. On my show, everyone called me Mr. He. However, at this investment promotion conference, everyone can hand me Xiao He. After all, what I’m doing is the money of our TV station. Main father."
He Jiangang smiled and joked.
Off the court, everyone agreed and laughed.
"I know that all the bosses sitting here have very detailed schedules, so I won't waste everyone's time."
He Jiangang smiled and said, "Now I announce that the investment promotion conference of the "Life is Priceless" program has officially started!"
"First..."
He Jiangang picked up his first hand, took a look, opened his mouth and said: "It's implant advertising. Everyone knows the essence of implant advertising, so I won't explain it to you any more. This time There are 20 placements in the program "Life is Priceless"."
"Before entering the venue, the bosses should have obtained the brand. Then we will start bidding directly for these 20 placements. However, it should be noted that 20 placements correspond to 20 different placements. Types of products, which means that we only choose one of each product."
End.
He Jiangang threw away the first hand card on his hand, took a look at the second hand card, and said: "The first is the implantation of drinking water ads, which can be implanted with juice, drinking water, ordinary drinks, no Sugar drinks, etc., the starting price is 10 million, and bosses who need it can bid with a placard."
The voice just fell.
"11 million."
The leader of a drinking water group immediately raised the sign in his hand and called out a price.
All at once, one million was added.
However.
Just after the whole price was called out for a while.
"12 million."
Another bid.
"13 million."
"14 million."
……
The CEOs of drinking water companies who came to the scene began to raise placards and shout prices, because they all knew that there was only one opportunity, because "Life is Priceless" only accepts one advertisement for drinking water, so once you are here If the competition loses, there will be no chance.
So everyone is increasing prices.
After a while, the price was increased to 16 million.
The price is much higher than that of other variety shows. After all, this is just an implanted advertisement. There may even be no slogan, that is, just a few more shots.
In this case, it can reach 16 million, which is quite amazing.
But even so.
The owners of these drinking water companies are still increasing their prices. Although the rate and extent of the increase are much greater than before, the prices are still rising.
Finally.
"20 million!"
With the appearance of this shout, everyone in the audience was still.
Who could have imagined that an implanted ad for drinking water was rushed to the high price of 20 million?
Originally.
When these people increased the price to 18 million and 19 million, the audience had already exclaimed again and again, but did not expect that the final price would reach the 20 million mark.
On stage.
"Twenty million yuan, Yunbing Drinking Water Group bid 20 million yuan, will anyone increase the price?"
He Jiangang asked, then raised his eyes to glance at everyone in the venue, then paused for a while before shouting: "3, 2, 1!"
"Congratulations to Yunbing Drinking Water Group, for the price of 20 million ~ IndoMTL.com~ the only drinking water implant advertising privilege of "Life is Priceless"."
End.
The audience applauded.
Everyone looked at the boss of Yunbing Group.
I feel helpless.
The Yunbing Group actually raised the price of an implanted advertisement so high as soon as it opened, which really embarrassed people in various industries.
"Okay, we will have a staff member contact you later."
He Jiangang said to the boss of Yunbing Group, then glanced at the sales card, and said: "Let's continue, the next product category for advertising is car."
"The starting price is 10 million, and the bidding officially starts now."
Already in a hurry, the CEOs of the major car companies sitting in the audience all raised placards to bid.