Medical Master Chapter 112: Crazy bidding
Latest URL: "10 million."
As soon as He Jiangang's voice fell, the boss of an electric car brand immediately raised a placard to bid.
"13 million."
A boss in the auto industry directly made the price too high by 3 million, which immediately attracted the attention of countless people.
Next.
Other people in the industry have also bid.
In the end, the product of the car category was placed in an advertisement, and the transaction was sold to an electric car brand for a price of 21 million.
It sounds.
It seems that electric car brands are not as hard as car brands, but in fact, the profits of electric car brands are much larger than those of car brands. Electric car brand company groups are also much richer than car brands. Buy one for 21 million. The placement of ads is not a big deal for them.
Although some non-famous car brands also want to fight for this opportunity to implant ads, when they see the price of up to 21 million, they can only sigh.
"The following are placement ads for apparel products."
He Jiangang's voice came again.
The competition in the clothing industry is also very high, but the CEOs of major clothing industries know that the clothing industry will benefit most from the placement of advertisements in similar variety shows.
Because the placement of advertisements in the apparel industry can be worn on people, which means that the appearance rate of apparel brands is definitely much higher than that of other products.
Therefore, the apparel industry is also very competitive in this placement advertisement.
In the end, it reached the height of 20 million.
Three implanted ads, they won 61 million investment, this kind of achievement amazed everyone on the scene, but the bosses of major group companies are still waiting for their products to compete. time.
Next.
I don’t know if it was because the first drinking water brand raised the price too high, or for other reasons. The prices of the subsequent 17 products all reached a height of more than 20 million.
In this case.
With 20 placement ads, the combined investment price has reached a staggering 410 million!
When the bidding for 20 placement ads is completed.
Site.
All the people in the industry were shocked.
In the eyes of these people in the industry, this program definitely can't transfer so much money, but who can think of it, this is just the opening advertisement, and it has received more than 400 million investment.
This is too scary, right?
This moment.
All the practitioners on the scene suddenly thought of the investment that Coolplay Entertainment had handed over for this show. Each episode of the show is 100 million, and the twelve episodes are 1.2 billion.
Again, two of the previous three pilot programs have earned advertising investment fees. Although I don’t know how much the investment and advertising fees of these two programs are, from the perspective of online popularity, The income of the two programs is certainly not low.
Now, add these 400 million.
Even if it is split with TV stations, Cool Play Entertainment has already recovered hundreds of millions of dollars. If the terms in the contract are more terrifying, it may not be as simple as 100 million, and it may even reach 200 million.
One-sixth of the copyright fee has been transferred back.
Next, there are other ads.
Think of it here.
All the people in the industry on the scene have concentrated on the stage one after another. They want to keep watching and see how much advertising investment income this show can get in the end.
"Okay, thank you very much for your participation, and thank you very much for the investment of the 20 bosses just now, thank you."
On the stage, He Jiangang bowed and thanked, then smiled slightly, and said: "Then, the next bidding will be three strategic cooperation advertising spots for the "Life is Priceless" program."
"These three advertising spaces are for all products of the brand, so bosses who need it, can start bidding."
Say here.
He Jiangang paused for a while and announced: "The starting price of each of the three strategic cooperation advertising spaces is 50 million up."
The words came out.
At the scene, all practitioners were taken aback.
50 million?
What is the starting point?
Although there is no Huangguo TV's best variety show, the investment of an advertisement once received exceeded 100 million, but it was an advertisement of an exclusive strategic partner, and 100 million is normal.
At the moment, this "Life is Priceless" program has produced three strategically cooperative advertising spaces, with a starting price of 50 million, which means that the three advertising spaces add up to a minimum of 150 million. !
This is too high, right?
Will anyone be willing to spend this money?
When all the practitioners on the scene are full of doubts.
The auction on the field has already begun.
"52 million."
"54 million."
"55 million."
Different from the previous investment in implanted advertising, this time in the strategic cooperative advertising competition, everyone has been active. Every increase in price is a multi-million increase, as if money is not in their eyes. Same as money.
Especially those bosses who hadn't photographed the placement of ads before, they all exploded at this time, which means that they must win this ad space.
However.
After all, there are only three strategic cooperation advertising spaces, and there must be many other people staring at the site, so the bidding between each other will naturally become much more intense than imagined.
Seeing the crazy bidding of these bosses, all the practitioners on the scene were dumbfounded.
When these bosses participated in the Merchants Meetings of their various TV stations, they were all stingy, not even more than a few hundred thousand.
Why are you so willing to be here today?
Does Fangqiu really have such a great magic power?
This situation really surprised them.
"70 million."
Just when these practitioners were extremely surprised, the first strategic cooperation advertising space has already exceeded the high price of 70 million.
This price discouraged most of the audience.
70 million.
It is too high indeed.
It has exceeded the bottom line of many bosses.
But even so.
The bidding with plaques is still going on.
"73 million."
"75 million."
"80 million!"
In less than half a minute, the price exceeded 80 million.
On the field.
The CEOs of the remaining few companies seem to be twisted together, and they continue to bid for a worthwhile price. The prices are still rising rapidly above 80 million.
"90 million!"
Finally, when the price shout came, everyone in the room was silent.
"90 million?"
"A strategically cooperated advertising space, unexpectedly sold 90 million?"
"Fuck, these people are crazy, right?"
"These people are here to give money!"
All the people in the industry at the scene began to complain, and it is inevitable that there is so much envy and jealousy in their hearts.
Next.
The second strategic cooperation advertising space was launched.
Like the first, the second strategic cooperation advertising space is still very popular, and the CEOs of major companies have also made bids.
After about 15 minutes of holding a plaque bid.
The second strategic cooperation advertising space was also sold at 90 million advertising fees.
Then the third.
Of course.
The sites are all big advertising investors, so everyone knows that for this kind of strategic cooperation advertising space, the first position is the best and the largest, the popularity is bound to be the highest, and the second is okay. The third effect will be much weaker.
Therefore, the bidding for this third strategic cooperation advertising space is obviously much more stable than the first two.
But even so.
The third strategic cooperation advertising space was still sold at a price of up to 81 million.
Three strategic cooperation advertisements.
The total investment price obtained has reached 261 million.
This price.
There is no doubt that all the practitioners on the scene are confused.
It's just a variety show.
What are the bosses of these companies doing so ruthlessly? Can they not spend all of their money?
Site.
All practitioners are speechless.
However, the bosses who came to participate in the China Merchants Association were very happy, and many of them were still waiting for the finale advertising space.
"Thanks to the three bosses for their investment and support."
On the stage, He Jiangang bowed and thanked as before, and then turned around and said: "Next, there are two particularly good advertising spots, joint special advertising spots!"
Listen, everyone.
Many bosses started gearing up one after another, preparing to take action.
"There are two joint special advertising spaces, and the bidding price starts from 80 million."
He Jiangang said.
This price comes out.
The practitioners at the scene were shocked again.
In their opinion, the starting price of each advertising space for the investment promotion of "Life is Priceless" is much higher than the starting price of other variety shows, or even a level higher.
Unfortunately, these bosses who came to invest in advertising are vying to pay for it. This is really incredible and it is difficult for them to accept.
"The joint special ad slot is the first, and the auction begins."
Following He Jiangang's words.
At the scene, some big bosses who had been ready for a long time started to raise their cards.
The price of the first advertising space has also soared from the base price of 80 million, and it broke 100 million in an instant.
But even if the price exceeds 100 million.
The bosses who are bound to win, but still do not hesitate and soften, continue to increase prices.
In the case of exclamations on the scene.
Finally, the price of the first joint special advertising space was set at 150 million!
Continued bidding, and the bidding for the second joint special advertising space, in a frantic increase, also sold for 150 million yuan.
In other words.
The price of the two joint special advertising spaces has reached an astonishing 300 million!
Thinking about it, I feel terrible.
The industry insiders at the scene have already started to calculate.
410 million for twenty placement ads, 261 million for three special advertising spots, and 300 million for two joint special advertising spots.
So far, the total advertising investment received by IndoMTL.com has reached 971 million.
This figure has far surpassed the total advertising revenue of other variety shows.
What makes everyone in the industry really feel terrible.
The title advertising space of the program "Life is Priceless", which is the final advertising space of the China Merchants Association, has not yet begun bidding.
Even the two joint special advertising spots were sold at a high price of 300 million yuan.
Then what price will this most valuable titled advertising space get?
Know it.
There are many big bosses on the scene, and they are all the top existences in their respective industries, and the biggest value of the program "Life is Priceless" is in this titled advertising space.
For such an ad space without a semicolon, to what extent will they compete for it?