Medical Master Chapter 113: 1.8 billion sky-high naming fees!
The latest website: "Next, is the highlight of our China Merchants Association today, and the final advertising spot, the title advertisement of the "Life is Priceless" program!"
On the stage, He Jiangang said with a smile.
Several staff members came to the stage and opened a curtain on the wall of the stage, revealing a huge TV screen, which already showed the names of the twenty implanted advertising investment companies that were removed from the previous filming. , The names of three strategic cooperative advertising investment companies and the names of two joint special advertising investment companies.
The names of these twenty-five advertisers are almost filling the entire big screen.
The fonts of the twenty implanted advertising investment companies are the smallest, around the edge of the big screen, in the middle are the names of the investment companies that belong to the three strategic cooperative advertisements, and the names of the investment companies that belong to the two joint special advertisements are in the center of the circle. , One up and down.
On the entire big screen.
A blank rectangular area remains.
This area is very large, larger than the area occupied by the two joint special ads.
No doubt.
This blank area is prepared for the title advertisement.
It can be seen that the program group also pays great attention to the title advertisement.
"Everyone has been waiting for this moment for a long time, so now I will talk about the bidding rules for the titled advertising space."
He Jiangang said with a smile on his face, and then added: "Timing advertising spaces are available to all industries, all companies with investment intentions, that is to say, major companies on the scene can participate in the auction of title advertising. The specific rules are the same as before."
"The bidding reserve price of the titled advertising space is 100 million, and the price increase shall not be less than 10 million."
Speaking of which.
He Jiangang paused for a while.
Give everyone enough time to react, and then continue: "Now that everyone knows the rules, then I announce that the general title advertising space of the "Life is Priceless" program has officially started bidding!"
"One hundred and thirty million."
As soon as the voice fell, a cry for bid came.
"One hundred and fifty million."
Another voice followed.
"One hundred and sixty million."
"170 million."
Most of the people at the scene started to increase prices.
Of course, everyone knows that it is obviously impossible to win the title ad by relying on the current price.
Therefore, some companies that knew they could not get the titled advertisements all came out one after another, just to make a fun, let themselves participate.
In this case, there are so many people shouting.
Everyone is not convinced by anyone, and keeps increasing.
Soon, the titled advertising space with a starting price of 100 million was increased to 200 million.
Two hundred million, for some of the company groups, is already considered a lot of money. Under normal circumstances, it is difficult to get out. Therefore, when the bid reached 200 million, many people stopped raising the price and started watching the show. .
Of course.
Although there are fewer bidders, there are actually quite a few big names who really target the titled advertising space, and some of them have not even bid.
In this case, the bidding price span of the plaque bidding is getting wider and wider.
"250 million."
The boss of a top ten group in China directly added 50 million in one go.
On the field, the bosses of the major company groups all laughed.
Everyone knows.
The real battle has begun!
The previous ones are just appetizers.
"280 million!"
"300 million."
"330 million."
Although some people have given up bidding with placards, there are still many people who bid one after another, and the competition seems to be extremely fierce.
In the crowd.
All the industry insiders who came to the scene were dumbfounded when they saw this situation.
"This Nima, what's the situation?"
"Are these people increasing prices so drastically? Why haven't I seen it before?"
"The title advertisement with a guarantee of 100 million yuan has risen to more than 300 million in just a few minutes. According to this situation, I am afraid it can rise to 500 million."
"Are these people crazy?"
All the people in the industry looked at this scene in disbelief.
Previous bidding for various advertising spaces has made them very confused. Now this scene makes them even more confused. They simply don't understand what the situation is.
However.
In their shock and disbelief, the auction continues.
"350 million."
"380 million."
"410 million."
"450 million."
"500 million!"
When the bid reaches 500 million.
There was a sudden, unexpected low voice in the audience.
Obviously.
There is a small group of people who think that the value of a titled ad space should not reach such a high level, but compared with that small group of people, most people are not surprised, but are interested in watching it.
The competition continues.
At the 500 million mark, all those who are not determined to compete for the title advertising space have all been persuaded out. The next thing is the war between the major manufacturers.
The manufacturers of drinking water, clothing, cars, etc. that have been photographed for the advertising space before have already retreated from this competition.
The remaining large company groups, such as mobile phones, medicines, and sanitary products, began to compete wildly.
"550 million."
A mobile phone brand is asking for a price.
"580 million."
A well-known Chinese patent medicine company in China makes a bid.
"600 million!"
The mobile phone brand has not backed down and continued to increase prices.
"650 million!"
A sanitary product came out halfway and called the record for the second highest single price increase in the audience.
"700 million."
Mobile phone brand companies did not show weakness at all, and also increased the price by 50 million.
"710 million."
The proprietary Chinese medicine company hurriedly called out a price.
Hear this price.
The bosses of major companies on the scene are very aware that this proprietary Chinese medicine company's desire for naming advertisements is greater than that of mobile phone brands and sanitary products companies, and its background is deeper.
In this level of competition.
The people who raise the price loudly are those who have no confidence in themselves and want to use sudden and vigorous price increases to scare away their opponents. Of course, there will be local tyrants who don't care about money.
A Chinese patent medicine company that comes specifically for title advertising will never waste money. They are more willing to take the advertisement at the least cost when they are confident.
Although millions and tens of millions sound like nothing to these companies, big companies actually care more about these tens of millions. For them, millions or tens of millions are enough for them to do There are a lot of things, and if you put this money into the product, the return is particularly amazing.
So, the bigger the company, the less money will be spent!
"900 million!"
In the fierce competition with each other, mobile phone brands directly shouted the price of 900 million yuan.
This price comes out.
The audience was shocked.
This time, most people were shocked.
If 500 million is nothing, then the price of 900 million has completely exceeded most people's expectations.
"990 million."
The boss of the sanitary products company hesitated a bit and called out the price.
It looks like.
The price is almost reaching their limit.
However.
The price was just called out within a few seconds.
"Billions!"
The CEO of the proprietary Chinese medicine company shouted again.
This price comes out.
Everyone on the scene couldn't help taking a breath.
Billions?
A title ad has been added to the sky-high price of one billion?
What the **** is this?
Those in the industry are even more frightened by this price.
They couldn't think of it to death. A title advertisement actually shouted a sky-high price of 1 billion. If someone predicted a price of more than 800 million before the start of the investment promotion conference, they would inevitably be regarded as a fantasy.
But now.
They just saw this scene and experienced it firsthand.
One billion, this is a whole billion!
Just when these people in the industry were so shocked that they couldn't even speak.
Suddenly.
"1.3 billion!"
A domineering voice suddenly came.
The ears of everyone at the scene couldn't help it. With a buzzing sound, everyone hurriedly turned their heads and looked in the direction of the sound, trying to make sure if they heard it wrong.
Turning around, everyone found out.
Selling prices.
Is a top leader in the health care industry.
There is no need to say how much health care products make money, and health care products happen to be an industry that Fangqiu has cracked down on. Seeing this leader in the health care products industry, everyone at the scene understands that he Why is there such a high price?
Although very shocked, everyone can barely figure it out.
Those in the industry have been sluggish.
I thought that one billion was already a sky-high price, but in a blink of an eye, it rose by another 300 million.
Is the money of these people made of water?
All the people in the industry are speechless. They are not bidding at all, they are robbing this to give away money!
Here.
The competition continues.
"1.310 billion."
The boss of the proprietary Chinese medicine company frowned, looking a little dignified.
"1.4 billion."
The CEO of the health product company smiled slightly and made another bid very calmly.
Hearing this, the boss of the proprietary Chinese medicine company gave a bitter smile and shook his head, saying that he was no longer fighting.
Site.
Everyone is also relieved.
It seems that 1.4 billion should be the final price.
This price has broken records, enough to shock everyone.
Just when everyone thought that no one would continue to compete and that the final result should be announced next, suddenly another voice sounded.
"1.5 billion."
Huh!
Everyone in the audience turned their heads violently, smelling the reputation.
The asking price.
He is a well-known in the entire domestic business community, the boss of an insurance company.
Insurance company?
When I saw this boss, everyone unconsciously thought of their company's insurance business, and then combined it with the program "Life is Priceless".
It was surprisingly discovered that the insurance company’s business fits well with the theme of the show "Life is Priceless", such as pension insurance, various disease prevention insurance, accidental pancakes, etc.~IndoMTL.com~ are particularly suitable .
There is really no problem with the insurance company taking the title of this show.
"1.58 billion."
When everyone's eyes were on the boss of the insurance company, the boss of the health care product company bid again.
"1.65 billion."
The CEO of the insurance company smiles and increases the price.
"1.7 billion!"
The boss of the health care products company, who had a calm face just now, finally sank, and the situation was obviously beyond his expectations.
"Old Chen, I will add one last time. If you can surpass me, this ad will be given to you."
The boss of the insurance company glanced at his only competitor, then opened his mouth calmly and shouted: "1.8 billion!"