Medical Master Chapter 114: Another loss of sound!
The latest URL: "1.8 billion!"
Hearing this price, the audience was shocked before it was too late, and immediately turned to look at the head of the health care company.
At this time, the head of the health care product company frowned into the word "Chuan". He seemed to be ready to open his mouth several times to bid, but when the words came to his lips, he held back.
The whole audience was silent.
Everyone seemed to be waiting for him to give a result, even He Jiangang on the stage did not have a birth reminder, but just waited.
The boss of the insurance company over there is not aggressive, and he is still calm.
For a long time, the boss of the health product company seemed to have calculated an account in his mind, and finally, under everyone's gaze, he shook his head helplessly and let out a sigh of relief.
"1.8 billion, will anyone offer a higher price?"
"3, 2, 1, deal!"
Following He Jiangang's words, this fierce battle for naming rights finally came to an end.
"Let us congratulate "China Health Life Insurance Co., Ltd." for winning the final naming rights for the "Life is Priceless" program."
He Jiangang's words came.
Everyone in the audience still looks dumbfounded.
1.8 billion.
The sky-high price!
Not to mention those in the TV industry. Even the bosses of the big companies and groups who participated in the auction in person on the spot did not expect that the advertising fee for this naming right would reach such an unprecedented level. The height that has appeared.
Now imagine, it is too scary.
The other side.
The people in the industry who are in deep shock have already begun to calculate the ledger one after another.
410 million of the twenty placement ads, 261 million of the three special advertising spots, and 300 million of the two joint special advertising spots, for a total of 971 million.
Add the naming fee of 1.8 billion yuan.
All the advertising costs for the show "Life is Priceless" turned out to be a terrible 2.771 billion!
A show.
Just to attract investment, I found an investment of nearly 3 billion.
What is this concept?
Others do a whole season of variety shows, and they don’t even have a single advertising space worthy of him!
"Almost three billion."
"Fuck, if this is calculated according to the 60% share ratio, the 1.2 billion invested by Coolplay Entertainment has not only paid back the cost, even the production costs they invested in have also returned, and even earned Of."
"This is just an advertisement sold by the China Merchants Association. There are also three previous pilot programs. Cool Fun Entertainment earns money from the second and third program advertisements. "
"Damn, I knew I had paid a high price to fight for the copyright of this show."
"Such a big investment can make money, it's **** evil!"
For a while.
All the people in the industry are extremely speechless.
This is completely different from what they estimated.
The most terrifying thing is.
That's not all.
This time, Kuwan Entertainment sold it to Huangguo TV, but it was only the exclusive copyright of the TV, and there was also an online video terminal.
Be aware that in this era, the penetration rate of the online video terminal is also very wide. As long as there is a network, there will be a network video port platform, and even every brand of TV will have its own unique network video port platform. In this case, in order to attract more traffic, each network TV segment port platform will definitely purchase the program copyright of "Life is Priceless".
The price of an episode is certainly not cheap when competing with each other.
In addition.
The entire network of video sites will definitely participate in the purchase of copyrights. Although it is very likely that they will make way for the TV station, they will not be updated until half an hour or an hour after the TV station broadcasts, but there will definitely be A large number of viewers are used to watching online platforms.
From this point of view, on the online video site, the price of 10 million for the first phase is definitely no problem.
Moreover, there are advertisements and so on on the network platform.
Add all the profits together.
This time.
As a production and distribution company's cool entertainment entertainment, it definitely makes a lot of money!
No doubt.
CoolPlay Entertainment’s investment this time has definitely created a miracle in the industry.
Here.
People who play cool and entertain naturally also participated in this investment promotion meeting.
Originally, they were all ready to make money at a loss, with the goal of losing some money to improve their company's reputation and pave the way for better development in the future.
Unexpectedly.
The investment this time has really paid off, and maybe it will make a lot of money.
This situation makes the CEO of Cool Fun Entertainment and the entire production team of the show extremely excited.
They themselves were stunned!
Soon, industry insiders at the scene posted news in the WeChat group one after another to spread the scene of the scene throughout the industry.
In addition to these people, there are many people outside who are waiting for the final result of this investment promotion conference.
However.
When the terrible 2.771 billion advertising revenue spread in the industry.
The entire industry is silent.
"How is it possible?"
"How could it be so high?"
"Fuck, is this true, am I dreaming?"
"It's terrible, when did Fangqiu's influence reach this point?"
Everyone in the TV industry across the country was deeply shocked.
Kyoto.
CCTV Building.
"2.771 billion?"
Hearing this number, Li Huawen, the chief director of Young Chinese Medicine, was immediately dumbfounded.
"Has Fangqiu's influence reached this level?"
"No, this season’s "Youth Chinese Medicine" price before the investment is going to be lost. A new program created by Fangqiu can attract so much advertising costs. This season’s Young Chinese Medicine also has to raise the price and must increase the price. That's fine."
Li Huawen is very clear that although the contestants of the new season of "Youth Chinese Medicine" are likely to repeat the contestants of "Life is Priceless", because of the popularity of "Life is Priceless", the participating contestants must also Will get extremely high heat in the short term.
These people are certainly not as popular as Fangqiu, but they can definitely bring a lot of attention to "Young Chinese Medicine".
It is precisely because I figured this out.
So, Li Huawen didn't try to figure out a solution to this matter.
What's more, although both "Life is Priceless" and "Youth Chinese Medicine" are medical programs, judging from the content and nature of the programs, the two programs are completely different, even if the contestants are exactly the same. There will be mutual interference.
The most important thing is that these people can still bring enthusiasm to "Young Chinese Medicine", so why not do it?
At the same time.
I didn't know who it was, and revealed the news on Weibo.
Of course.
No specific figures were disclosed.
A Weibo big V released a message.
"Reliable news. The "Life is Priceless" program ended successfully at Huangguo TV's investment promotion conference. The investment investment quota obtained from it has reached the peak of the entire industry, and can even be called a miracle by industry insiders. It was originally spent on copyright. After the investment conference is over, the producer of Cool Play Entertainment, who has earned 1.2 billion yuan, is considered a blood loss. After this investment conference, it has been determined to return to the cost and even make a profit."
As soon as this message appears.
It immediately caused a heated discussion among netizens.
"I have a fan. I dare to spend such a big net worth to trust Fangqiu's company. With this courage, it is definitely worth my fan."
"This is too awesome, a variety show can make the producer 1.2 billion? What kind of fairy show is this?"
"As expected to be our Fangqiu God, the influence is really great!"
"Haha, don’t everyone hurry up to sign up for the competition, not just for the 50 million bonus, this show has so much attention, maybe the last episode of it became popular?"
"Friends who have not yet taken the registration test, please be careful. There is still time before the deadline for registration. Remember to learn all the health knowledge in daily life that you should study before taking the registration test. , Or you will regret it."
During the heated discussion, there were countless exclamations, and Fangqiu’s praise was particularly high, and even more people signed up for the competition.
However, just as everyone started to learn about healthy living, another shocking news came.
The exclusive copyright of the online video terminal of "Life is Priceless" was taken by a famous video website at a price of 50 million for one program, and the total price of 12 programs was as high as 600 million!
Originally, the situation that appeared at the Advertising Merchants Conference has already shocked and speechless all the people in the industry. Nowadays, I heard about 600 million copyright fees of Cool Play Entertainment. All my colleagues are even more silent. Watching this terrifying profit in front of my eyes, but not even a bit contaminated, the taste made them extremely uncomfortable.
Kyoto.
After all the funding contracts are signed.
Kuowan Entertainment held a red-hot performance and started a celebration party.
Kowan Entertainment Headquarters.
Yang Yaqun, as the person in charge, immediately came back after attending the investment promotion conference and gathered all the owners of the company. He spent a lot of money to set up a banquet in the company, including good wine, food, desserts and drinks.
"Everyone."
Holding the red wine glass in his hand, Yang Yaqun stood at the center of the celebration banquet, raised the red wine glass in his hand, and looked at everyone on the scene, saying: "This time, we have created a miracle. We originally thought we would lose money. We, the profit from this investment, have left all other variety shows behind."
As soon as the words came out~IndoMTL.com~ there was a warm applause from the audience.
"But."
Raising hands to signal everyone to stop applauding, Yang Yaqun continued: "We must not forget our original intention of making this investment. Our purpose is to promote our company and to let the whole country and the world see our production level. Let everyone know that we are the best production company in China, so we must succeed in this battle when we have already made money."
"For all of us, after tonight is the real life and death!"
"After a war, we all have a bright future. If we lose, we will become a joke in the eyes of the people of the whole country. So in any case, the following recording must pay 10,000% enthusiasm. Come on, everyone. I am here to ask you all."
Say it.
Yang Yaqun bowed deeply to everyone.
All the staff members were very moved and toasted and drank together, and they continued to cheer until midnight before leaving.