Medical Master Chapter 137: Amazing advertising effect!
The latest website: The advertisers of the major brands are all paying attention to their own advertising revenue.
As the title provider, the official website traffic of China Health Life Insurance Co., Ltd. has directly reached the highest point since the establishment of the company, which is more than a hundred times the average traffic data in recent years.
The most important thing is.
After statistics.
The official website of China Health Life Insurance Co., Ltd. unexpectedly received more than 2,000 times more orders than usual in just two and a half hours after the program ended at 9:30 in the evening to the early morning!
Although the business of an insurance company looks very large, in fact, every salesperson can sign 1-3 orders in a day is already very good.
That is the order that can only be generated when the salesperson actively visits the door to sell.
Compared with salesmen.
The number of orders from people in need received on the official website is even rarer, and sometimes even a whole day is not received.
But this time, in just two and a half hours, the number of orders on the official website of China Health Life Insurance Co., Ltd. has directly exceeded 2,100 orders, and it is even rising!
Two and a half hours is 150 minutes. On average, 14 orders can be received every minute.
This kind of situation has almost never happened in the insurance industry.
Know it.
The price of buying a commercial insurance is not cheap, ranging from thousands to tens of thousands. Even if calculated by average data, 2100 orders can break at least 10 million!
This is only two and a half hours.
Here.
China Health Life Insurance Co., Ltd. has also made preparations to welcome the possible advertising benefits.
Just in case, the company’s boss has left a customer service department in advance.
When the first episode of "Life is Priceless" officially premiered, all the staff in this customer service department gathered together especially leisurely to watch the show. Everyone was talking and laughing, and didn't work overtime at all. Keep things in mind.
Because they have long been used to it, and there have been a lot of advertisements on the company over the years, but the insurance industry has long since become a naturally rejected industry.
The orders they deal with on weekdays are all from the salesman.
There are almost no real people who take the initiative to buy insurance.
So.
The staff in the customer service department didn't take it too seriously, thinking that even if there is some advertising effect, it must be a few simple orders, at most a dozen orders.
But.
As the show ends.
In the entire customer service department, the reminders on the desks began to ring continuously.
In order to remind the customer service staff to serve the customers in time, an order reminder is installed on the desk of every staff member of the insurance company. As long as there is an order, the reminder will sound a reminder at the first time.
"Dingdong, you have a new order."
The first prompt sounds.
Customer Service Department.
"Huh? It's so late, is there really an order?"
A staff member walked towards his desk in surprise.
The voice just fell.
"Dingdong, you have a new order."
Another alert sounded.
In the customer service department, the customer service staff who were already discussing where to go to drink after the overtime work ended, they were obviously taken aback when they heard the second prompt.
Immediately, it was the third and the fourth.
"Ding Dong, Ding Dong..."
The tones keep sounding one after another.
In less than two minutes, the reminders on all desks in the entire customer service department rang.
This time.
The customer service staff were all dumbfounded.
Hurry up and each ran back to their jobs to start processing orders.
But even so, the reminder is still ringing constantly, and insurance orders that are hard to see on weekdays are even at this time, one after another like a pie falling from the sky, constantly sucking On the head of every customer service staff, the customer service staff are both excited and helpless.
The excitement is that the more orders they process, the higher the salary commission.
Unfortunately, these orders came so suddenly, they didn't even have a little preparation, and there was no way to process them all.
In this case.
The person in charge of the customer service department can only call to report and request support.
Receiving a report from the customer service department, the entire insurance company's senior management was shocked. Who would have thought of a TV show, the advertising effect could be so good.
You know, they sell insurance, not food and drink, let alone cosmetics!
Now, can even insurance sell so hot?
This is too **** crazy, right?
I was shocked.
The boss of the insurance company hurriedly contacted the heads of other customer service departments overnight, and asked the staff of each customer service department to return to the company to work. In addition to double the overtime wages, the commission for each order increased by 5 percentage points.
After receiving the news, the staff of the various customer service departments who were already asleep rushed back to the company overnight to process orders.
The next day.
Spend a lot of money to invest in advertising car companies.
The order volume also saw an extremely terrifying skyrocket in an instant, and the daily sales exceeded 2,000 vehicles in one day!
Know it.
Even if it is the hottest model nowadays, the best result in a month is more than 10,000 to 20,000. After all, a car is not something ordinary people can afford.
Who can imagine that only one advertisement can rush the car's daily sales to two thousand.
This kind of data is scary even after thinking about it.
The insurance company.
As the sponsor of the biggest titled advertisement for "Life is Priceless", after a night of overtime processing, the company’s top executives directly hit the iron on the second day and dispatched all the salespersons in order to be able to To better complete the sales of the business, the company even rushed to produce the advertising leaflet of "Life is Priceless" overnight.
This day can be called the spring of insurance salesmen.
On weekdays, many salespersons go out to pull business, and they have to face all their faces, and even get rejected and scolded.
But today.
When the salesman took out the "Life is Priceless" advertising leaflet, most of the people who were promoted were attracted, and nearly half of them were happily handing in the money to sign the contract.
This situation made all the salespersons feel very emotional.
Unexpectedly.
A program actually helped them reduce the difficulty of selling so much.
It is worthy of Huangguo TV, worthy of the hottest variety show nowadays, worthy of Fangqiu's show.
Actually everyone knows.
In this world, there is a need to buy insurance, and there are not many people who are interested in buying insurance. However, because there are too many insurance companies and too many insurance products, many people are entangled and compared among various choices. There are also more and more scams in the various insurance industries, which makes them afraid to buy.
The program "Life is Priceless" undoubtedly awakened the audience's need and desire for insurance. At the same time, because of the presence of this program, Fangqiu made everyone willing to accept and believe.
In this way, the orders received by the insurance company will naturally not be less.
Just when the major advertisers and funders are struggling while the iron is hot.
A reporter who has been staring at the program "Life is Priceless", after the first episode of the program ended, he was very curious and immediately began to inquire about the advertising effect of this program.
After all.
The ability to attract money before this show is really outrageous, so many people are staring at it. Can the advertisements that large companies invest in this show make money?
Among them, the most interesting one is undoubtedly China Health Life Insurance Co., Ltd. as the title sponsor.
The results are available.
As soon as this reporter inquired, he was shocked.
Of course, what he first inquired was not intuitive data, but all the customer service departments of China Health Life Insurance Co., Ltd. were recalled overnight and worked overtime until midnight.
When I heard this news, the reporter knew that he had discovered a very important piece of news.
Immediately.
Started to inquire and investigate immediately, and even went online to the official websites of various advertising funder companies to investigate. Some of the ones that could not be investigated still tried to find relationships, contacted the staff in each company, and finally obtained some data. Made a comparison chart.
A very formal comparison was made between the advertisers of "Life Is Priceless" before the show started and the sales after the show started.
After this data comparison chart was produced, this reporter was truly completely shocked.
After comparison.
He found that all the gold owners who invested in the show "Life is Priceless", after the first banner of the show was broadcast, the least one had increased sales by 500%!
The sales growth of those fast-moving goods companies is even more frightening, even exceeding 2000%.
In immense shock.
This reporter posted the comparison chart and all the tangible data he made on Weibo.
Because it is a reporter who is a little bit famous and has a lot of media attention, as soon as this Weibo was posted, it immediately attracted a large media reprint.
It didn't take long.
This Weibo was uploaded on the entire Weibo, which caused a lot of heated discussion. However, the comparison of data and the revenue of advertisers are not attractive to netizens. , Everyone is still more willing to spend time and energy on the discussion of the content of the program~IndoMTL.com~ But here.
All the insiders in the TV variety show industry are different from the netizens. After seeing this data, they were all deeply shocked!
I thought that the ratings data was already at the peak, and the show "Life is Priceless" could not be more shocking, but I didn't expect that in addition to the skyrocketing ratings, this kind of advertising benefit is also scary. !
This moment.
They finally know why Cool Play Entertainment is willing to spend so much money to win this show. They finally know why those big company bosses are willing to spend so much money on advertising.
All this is because it is worth it!
People in the industry, watching this impeccable program, are full of regrets, regretting that they were in the beginning, why didn't they show more courage and take this program!
It's a pity, it's too late to regret.