Monster Factory Chapter 838: : Countdown to product launch

Monster industry always does not play cards according to common sense.

Others will release new cell phone at a fixed time every year, and carry out media promotion months in advance.

The Monster industry relied on flipping the calendar at will, and only gave the entire China and even Europe market six days of preparation time.

What is enough time for six days?

According to the news, all major offline distributors and Illusory Crystal cell phone flagship stores across the country almost went crazy. What's the joke, how do you complete the distribution, promotion, and event customization at this time?

Even now, they don't even know what the second generation Illusory Crystal hand Chief Pilot looks like.

But time is this time. In the view of Monster industry, six days is enough.

As a last resort, dealers and flagship stores across the country can only grit their teeth while rushing to work on the second-generation Illusory Crystal cell phone publicity plan.

In Monster Industrial Building one layer, next to the commercial street is the official flagship store of Monster Industry. It is the flagship store with the largest scale and the highest technology content among the flagship stores in the country. Time is running out, and the major distributors simply got their idea here, and they will follow suit to prepare what kind of promotional activities for the official flagship store release.

Anyway, Monster industry doesn't like to engage in preferential promotion activities. The dealer price Standard they give is also unified nationwide. Dealers all over the country do activities based on their own market conditions.

The minimum order quantity is 100, and the rebate is 6% for less than 1,000 units.

Above 1,000 and less than 5,000, 7% rebate.

Five thousand to ten thousand, ten thousand to twenty thousand is another threshold, and the final stop is fifty thousand. However, the Monster industry does not learn iPhone. After the new product is launched, the old model has been holding on to the original price.

The official cell phone price of the first-generation Illusory Crystal cell phone was reduced by one thousand. However, after the price reduction, the sales of the first-generation Illusory Crystal cell phone on the official website and the Taobao Jingdong flagship store fell precipitously.

This shows...

Consumers have very strong expectations for the second-generation Illusory Crystal cell phone. They don't mind to wait another week, wait until the new cell phone is listed, and then determine whether to buy the first or second generation.

The next day.

The huge electronic billboard on the official flagship store of Monster industry has undergone new changes.

This electronic billboard comparable in size to a giant screen theater is made up of eight Dream Monitor seamlessly stitched together. With such an electronic billboard in the core business area of ​​Zhongyun, if you exchange for other Company, you can earn a small tens of millions from the advertising expenses contracted out in just one year.

The Monster industry can only broadcast its own products and the weather forecast of Zhongyun City.

There is now an extra five-second streamlined ad in the product ad.

A cell phone with only outlines and no other details can be seen. Next to it is a text slogan in mechanical style that the Monster industry likes to use.

— —, the second generation Illusory Crystal, gives you an eye for technology.

Then the next day, dealers all over the country followed suit, and they all played the same large billboards. For a while, netizens interested in Illusory Crystal cell phone on the Internet complained angrily about the mystery of Monster industry, playing text game, playing...

Playing with consumers.

What does he mean by this slogan?

"Big brother, at any rate, give a frontal photo of cell phone, just such a black outline, how would you let us guess?"

"Don't panic, everyone, my brother-in-law is working at Monster Industrial Company. He told me that the meaning of this sentence is that the second generation of Illusory Crystal cell phone will use Black Tech, which no one can guess, and blind our eyes."

"Convinced, this time Illusory Crystal cell phone did not even start the press conference, and announced the time to market. The news about the second-generation Illusory Crystal cell phone technology on the Internet is all those editor's guesses."

"The price, even the price will not be announced. Is it based on the price of the first part, or learn the Apple flagship model, jump directly to 8388 yuan?"

"I fainted the ~ upstairs, the Apple flagship model costs 8388 yuan?"

"Through shaking, please Monster industry, 10 million don't raise the price of the second generation Illusory Crystal cell phone."

"The price is not important to me. I just want to know what this slogan means? I don't want to buy a cell phone which is similar to the first generation Illusory Crystal in five days. After all, the money is my hard work. I want it from my girlfriend."

Netizens are guessing, the major technology media are also guessing, cell phone suppliers, and cell phone manufacturers are also guessing, they want to know the secret of the second generation Illusory Crystal cell phone more than netizens.

……

In the distant USA, in Cupertino Apple headquarters.

Apple's China president Madison, head Tim, and several top engineers who participated in the development of the Apple flagship model sat in a small airtight conference room. The meeting has been going on for half an hour, but there is no intention to end it at all. Instead, there are sad expressions on their faces that are quite inconsistent with their identity.

The theme of the this time conference was Illusory Crystal cell phone. When Monster Industries suddenly announced the release of a new generation of Illusory Crystal cell phone six days later, they were like a turkey whose feathers were suddenly plucked and were at a loss.

Because according to the information they have, the Monster industry still has at least half a year before the new release model is possible.

With this half a year, Apple will be able to rely on the current 8 series and flagship version, the previous step is to take out money from consumers’ pockets. When the new generation of cell phone of Monster industry goes on the market, the market share of high-end cell phone can be left to them, which will be reduced by 40%.

"This is my mistake in my work at China. I previously assessed that the second-generation Illusory Crystal cell phone will be available only after half a year. This is based on the sales of the old Monster industrial models and the cell phone parts supply order." President China Madison held the second Cohiba No. 6 cigar in his hand and sighed: "Not only did they fail to determine their true intentions, but now they can't even know the new technology they applied to the second generation."

"This is also my mistake." Tim took a breath, and the air in the conference room, in front of good ventilation system, was still as fresh as the grassland after the rain, but his heart was covered with one layer clouds. .

"Any cell phone technology Company, only when the market potential of the previous generation cell phone is completely drained, will the new generation of release be available."

"This is an eternal interest. No one would have thought that the Monster industry would break this interest rule."

"You must know that this month's sales of Illusory Crystal cell phone ranked second in China, only 3% lower than our new products. Before our new products came out, one after another was the number one."

"BOSS, I think the brand-new technology of the second generation Illusory Crystal cell phone may be on the head of camera." A Electronics Engineer who was silent most of the time spoke suddenly.

The head Tim hummed, "Tell me your opinion."

"I have been looking at the information handed over by Mr. Madison." The engineer held up one of the pages and said: "We all know that the Company with the best camera head technology in the world is Sony. The first generation Illusory Crystal cell phone camera head, All of them are supplied by Sony Company."

"However, the data shows that between the previous month and the first three months. Monster Industrial and Sony Company's camera head supply orders have been decreasing."

"It went from 5 million sets of camera per month at its peak ~ IndoMTL.com~ to 100 20 million sets today, which coincides with the figures on another Illusory Crystal cell phone sales data."

"Does this mean..."

"It means Monster industry, the second generation cell phone basically uses Sony camera head." The head of Tim was surprised.

This logic is very easy to understand. The new cell phone will inevitably be mass-produced and stocked before it goes on the market.

According to the unparalleled performance of the first-generation Illusory Crystal cell phone, before the second-generation is launched, at least five million units have to be stocked. The five million figure means that the Monster industry will add at least eight million sets of parts in advance from the spare parts supplier.

It is impossible for a cell phone to have no camera header. At the same time, Monster industry is highly consistent with Apple in terms of parts procurement Standard.

Both are the best in the market.

From the camera header, to the wireless signal module, to the Bluetooth module, the memory module děng děng|etc|wait.

They used the Sony 13-megapixel cell phone camera head before, and now it is only four days before the second-generation Illusory Crystal cell phone is launched. There is no large-scale supply order between them and Sony Company?

I am afraid this is also the reason why they judged that Monster Industry will not release a new cell phone in the short term.

Thinking of this, the head Tim signaled everyone to be quiet.

Five minutes later, Tim, the head of the call, nodded solemnly.

"I have confirmed with Sony that Monster Industry will not only gradually reduce orders for camera headers, but will even terminate the agreement when the supply agreement expires in two months, and will no longer purchase Sony Company cell phone camera headers."

Then the head Tim interrupted the expression that Madison wanted to speak, and continued: "Samsung, OmniVision, and TSMC have not signed an camera head supply agreement with Monster Industry."

"I think that Monster industry has mastered the technology of camera head production." 8) For more wonderful novels, welcome to visit everyone's reading academy