Otaku Engineer in Great Tang Dynasty Chapter 353: Users are king!

"What does Sir Alex mean~?"

Li Mansion, main hall.

After listening to Li Zexuan's words, Sun Huaiyuan frowned and asked.

"Hehe, I understand what the shopkeeper Sun means. In the past, our Qiquge’s scooters and quyuan ploughs were simple to manufacture and cheap. Those customers who have membership cards can enjoy discounts, but compared to members The value of the card itself, treasurer Sun, you may think that the little profit we let out is not worth mentioning!"

"The new horse-drawn carriages we have recently developed are relatively cumbersome to manufacture. Each one takes a long time and the price is high. If we calculate according to the discount system of the previous membership card, we will We have to make more than 400 profits. At this time, shopkeeper Sun, you feel that we have made too much profit compared to the value of the membership card itself. Is that true?"

Li Zexuan analyzed it with a smile.

"Uh~~"

Sun Huaiyuan's face blushed, listening to Li Zexuan's words, how do you feel that he has become a profiteer who has nothing to believe and forgets righteousness? He embarrassed:

"This...this is like this!"

"Haha! Shopkeeper Sun, don't be embarrassed, these are human nature and understandable!"

Li Zexuan smiled kindly, and then said: "As the saying goes, one leaf is blind and you don’t see Mount Tai. You can look at this issue from a different perspective. A red supreme membership card is five hundred, and one hundred is fifty thousand. First of all, The membership card allows us to obtain a large amount of liquidity in a short time. With sufficient liquidity, we can expand the scale at any time, recruit more people, produce more goods, and ultimately make more money. It is the so-called money begets money! Shopkeeper Sun, you must have heard of it too!"

Sun Huaiyuan nodded thoughtfully, Li Zexuan smiled and continued:

"Secondly, everyone who has bought a membership card in our Qiquge, after using our sophisticated products, will become a potential user who comes to us again for consumption! Here, I’m going to tell you one Very important concept-user volume!"

"The superiority of the products we sell in Qiquge is beyond doubt! But compared to those old stores, we still lack the foundation. In other words, what we lack is a huge number of users! There will be more and more types of products in our Qiquge, and no one can guarantee that our things will not be copied by others. At this time, the potential value of users is reflected!"

"You can think about it, those members are used to buying things in our Qiquge. Even if they see similar things elsewhere, they will definitely give priority to our Qiquge! Isn’t it true?"

Sun Huaiyuan frowned and said: "But if things in other places are cheaper than ours, those members shouldn't buy them here, right?"

"Hey~!"

Li Zexuan shook his head and said with a smile: "Even though their prices are cheaper than our original prices, can they be cheaper than our member discounts? You know, our Qiquge Workshop has the best craftsmen, the most professional, With the most advanced production model, our cost is definitely the cheapest! If someone wants to fight a price war with us, we definitely have the confidence to fight!"

"In addition, I have other intentions for you to speed up membership development! With the advancement of various technologies in our workshop in the future, many new products will definitely be launched one after another, and when those people apply for membership , Generally keep the address, and the people who buy the members have certain spending power. We can first send the flyers to the places where the members live each time. They have used our Qiquge things before. They must understand the excellent quality of our Qiquge products, and they will have a high probability of buying our new products. In this way, we can quickly turn the technology of the workshop into money, without additional promotion at all."

Modern society is an era where users are king. Many new brands, such as (Didi) Travel, Are you hungry, OFO, etc., in the initial stage, they have gathered a large number of users in a short time through the behavior of continuously throwing money, and then based on this large number of users, accurate Push relevant business information and establish an effective business model to achieve long-term profits.

This act of reposting money is the so-called Internet thinking. In the Tang Dynasty, there was no computer and no network, and communication was not as developed as in modern times. If Li Zexuan copied this kind of Internet thinking mechanically, he would only kill himself.

So he can allow a portion of the profit to accumulate users, but he has his own bottom line, that is, no matter whether he loses money in the early or late stage, he must ensure his own interests first, otherwise it will easily cause the capital chain to break. Pay attention to cash is king and users are king!

Currently, the discount system for members of Qiquge only makes 30% to 40% of the profit. He still makes money. After the user base grows, he will show the fangs of capitalists, just like some modern ones. The takeaway platform is the same. At the beginning, there were a lot of red envelopes, and the discounts were particularly large. A meal cost three or four yuan. In the later stage, the red envelopes are less ~ IndoMTL.com~ The discounts are also less, but you are already used to ordering takeaways. ~~!

"The Lord is wise! Admire the old!"

Li Zexuan's remarks surpassed the business theory of the times, and the amount of information was too large. After Sun Huaiyuan savored it for a long time, he nodded if he had realized it, and sincerely obeyed.

"Haha! This is just a humble opinion! Shopkeeper Sun, you just want to understand!"

Li Zexuan waved his hand and smiled, and then he suddenly rolled his eyes and said, "Um~! Actually, there are a lot of discounts on the red supreme membership card, but the original rules were set by ourselves, so we definitely can't go wrong. But in the future, we can increase the price of each product by 20 to 30%. This way, we can not only attract others to apply for membership cards, but also ensure our sufficient profits!"

Currently, Qiquge’s products are generally priced at about 60% higher than the cost of the product. If you use the Supreme Membership Card to discount, only about 20% of the profit will be left. That’s why Li Zexuan thought of this "bad idea" ".

"Hmm, this idea is good, this idea is good!"

Previously, Li Zexuan said that users are king, and they are all invisible and intangible benefits. Compared with those, Sun Huaiyuan prefers the visible and tangible benefits. Therefore, Li Zexuan said that Sun Huaiyuan Nodding quickly like a chicken pecking at rice.

"Hehe! Let's do this first! Shopkeeper Sun might as well stay and have lunch together!"

Li Zexuan put down the water cup and smiled.

"Hey! No need, no need! Sir Sir, busy yourself, don’t bother the old man! Goodbye!"

Sun Huaiyuan hurriedly got up, waved his hand and said.

"Then you go slowly!"

Li Zexuan smiled, but didn't force it. Sun Huaiyuan was more concerned about the identity gap, even if he was forced to stay, he would not have a good meal.

………………………

Second more!

(End of this chapter)