Rebirth in a Perfect Era Chapter 1012: Huge business opportunities

Remember [lnmao.org] in one second, update fast, no pop-up window, free to read!

Li Mu did not participate in the entire Webmaster conference of the Taobao network up to three days, he only appeared in the opening First Day, and launched the 2o algorithm of Taobao Alliance to the majority of individuals Webmaster, just this new algorithm, let him Has been sought after by individual Webmaster across the country.

Individual Webmasters who have been fighting alone and immersing themselves in individual website have truly experienced the convenience and superiority of relying on a large platform from the Li Mu and Taobao networks, which further enhances the appeal of Taobao Alliance to personal Webmaster.

After the news of the Taobao Alliance2o algorithm was reported by the internet media, almost all domestic Webmasters who have not joined Taobao Alliance in China have submitted their application for joining in the background of Taobao Alliance. Among them are not only famous sites with hundreds of thousands of daily UVs, but also Some small stations that have just been registered and have almost zero traffic.

A large amount of internet traffic converges from website to Taobao, and the direct impact is the sharp rise of Taobao network data.

The advertisements on the Taobao network are all over the network, and all the advertisements are directed to the products, not website, which greatly stimulates the user ’s desire to buy, so under the impetus of the entire Taobao Alliance and member website, registered users of the Taobao network have been fierce Increase, platform trading volume also continues to grow.

The growth of online merchandise display and exposure has directly transformed into users' purchasing behavior. So, the upsurge of the nationwide Online shopping and the nationwide Taobao started, and the e-Commerce industry was instantly hot.

His achievements in Li Mu is that through this 2 layout, there are a large number of small and medium-sized sellers who have used Taobao Alliance advertising to promote a considerable profit return on Taobao online in a short time. This has the most direct impact. That is to stimulate a large number of netizens and private individuals to register as Taobao sellers.

If an industry wants to really rise, the surge of employees is the most important symbol. No matter how big the market is, it is also blind to carry it. In Li Mu's view, the best situation in the industry exhibition is that there is a surplus of employees. It is the market demand that is surplus due to the immobile consumption of the market.

Li Mu used Taobao Alliance to bring the entire internet industry to the direction of electronic Business at once, which has a great impact on the entire industry.

The internet industry was amazed by this perfect turn of the Taobao network. Originally, all people in the industry believed that the Li Mu's Taobao network concentrated almost all its energy on the b2 business. The two major promotions even pushed the b2 business to a peak. In this case, the image of b2 on the Taobao network is almost entrenched, and I want to grab another 2bsp; the internet industry has not yet entered the vertical portrait mode, and almost all employees are greedy and hope to be able to Try to expand horizontally as much as possible, the wider the direction, the better, so the most feared thing is to be labeled by the user, because once a special label is applied, it means that the expansion direction is imprisoned for the most part.

Boss Ma I wanted to take advantage of the opportunity to grab Li Mu's Opportunity, I feel Li Mu The power accumulation in the direction of b2 is too fierce, and it is difficult to turn around, so I want to use the characteristics of light equipment and flexible mobility to grab Li Mu 2 market, but anyone didn't expect , Li Mu I don't even care what kind of label my platform gets in the minds of users.

Li Mu uses the Taobao Alliance model to directly control the traffic resources of the entire industry in its own hands. The almost overbearing force has forged a second brand for the Taobao network in the minds of users, which is bsp; so The domineering perfect turn can no longer be called a textbook, because no one in the entire industry can imitate it.

For the achievement of Li Mu's, even Boss Ma is an admirable five-body investment. In his communication with the core team, he said frankly: "I dream didn't expect, Li Mu will use this method to work on 2 and it is so efficient. High, now Taobao shopping has become a social trend, and opening a store in Taobao has also become a business craze. The move of Li Mu is really wonderful. "

A member of the team in charge of operations said: "The strength of the Taobao network is too strong. The alliance model such as Taobao Alliance can only be achieved by the Taobao network. Any other company even wants to get this way. There is no such strength. "

6 Zhao Xi said curiously: "Taobao Alliance's advertising costs seem to have been Taobao's supplementing Tieba (Post It)? Now the diversion is so fierce, I don't know how long the Taobao network can live."

Recently, Cai Chongxin, which was marginalized because it opposed encouraging sellers to sell fake goods, has basically lost faith in LeTao. At the meeting, he basically seldom spoke, and today when everyone talks about this topic, He said infrequently: "You don't need to think about it, Li Mu will gradually transfer these costs to Taobao sellers. Eventually, Taobao Alliance's promotion fees will definitely have to be paid by sellers, and sellers will not refuse this promotion. The way, after all, for sellers, they are pursuing greater benefits. This promotion cost is completely affordable and willing to bear. "

Speaking of this, Cai Chongxin said: "Since then, the seller ’s products will be promoted by Taobao Alliance, and the seller will bear the cost of promotion. By paying a small amount of cost in exchange for greater profits, this is also the case for Taobao sellers. A very good virtuous circle, if Li Mu is willing, he can even make money with Taobao Alliance. "

6 Zhaoxi took over the conversation and asked him, "Are you talking about making money with Taobao Alliance, are you buying low and selling high?"

"Yeah." Cai Chongxin said: "Taobao Alliance almost monopolizes the product promotion resources on the Internet. It can buy at a low price and sell to their sellers at a high price, and even engage in a bidding mechanism to let sellers grab themselves like auctions. To promote resources, generally speaking, if the purchase price of a uv is doubled and sold to Taobao sellers, Taobao Alliance can generate 1oo% profit. Doubled is 2oo%. "

An operation colleague asking with a frown said: "Mr. Cai, if the traffic price of Taobao Alliance is so high, can the seller pay?"

Cai Chongxin said firmly: "I will definitely pay, and I will rush to pay."

As he said, Cai Chongxin added: "You think about it. For an online store, no matter what it sells, the lowest customer unit price is more than ten yuan, and the profit space among them is probably at least two or three yuan. If it is clothing, the average price per customer in spring and summer is at least 30 yuan, the average in autumn and winter is at least 50 yuan, and the profit margin is at least 3-4o%. "

"Let ’s take clothing as an example. Assuming an average net profit of ten Yuan and one uv is a dime, then as long as the traffic conversion rate is greater than 1%, this business can be done! Even if only 2% conversion Rate, fifty uvs can also bring an order, so in this way, investing five yuan can bring in ten yuan of income. Who does n’t do it? Not to mention, in the field of clothing, the conversion rate is much greater than 2%. Taobao Alliance this model, I think the conversion rate is at least 5% or more. "

The colleague shook his head and said: "Small and medium sellers are all asset-light and low-cost operations. I want them to pay extra promotion costs, I am afraid it is not difficult."

Cai Chongxin smiled slightly and said with a little disdain: "Do n’t take the seller as short-sighted, do you think they sell only one piece of profit? Do n’t be silly, why do companies invest huge amounts of money? Advertising? In addition to the profit from customer orders directly converted by advertising, long-term potential profits should also be considered. I ask you, do you only spend once in each clothing store? "

Cai Chongxin In short made the colleague's face blush, and he immediately understood what Cai Chongxin means. Taobao sellers spend money to buy users, not for a single transaction, but to deposit these users for a long time in the future. Within a period of time, new purchasing behaviors are continuously generated.

The others immediately understood it, and they realized that Cai Chongxin looked at this issue far more profoundly than others.

At this time, Cai Chongxin again said: "If I am a seller, I am willing to buy users with no or even negative profits. If I pay 10,000 yuan a month for promotion costs and earn 10,000 yuan in gross profit, it looks like After working in vain, but when I do n’t invest in promotion costs next month, the users I bought with 10,000 yuan last month may still bring me a profit of 5,000 yuan, which is a net profit. Now, you think about it, there are so many Taobao sellers, what will happen once you find out the rules? The competition for traffic among sellers will inevitably become inevitable, and by that time, Taobao will be able to make money through these sellers competing for traffic Take a lot of hidden profits! This is the real healthy exhibition mode! "

Cai Chongxin was careless, and smoothed a way of making money for later generations of Taobao. Later generations of Taobao are part of first-year university student. The revenue comes from the promotion costs paid by sellers. And with the continuous development of society, the continued popularity of Online shopping and the people Purchasing power continues to increase, and the cost of acquiring traffic for Taobao sellers is getting higher and higher. Taobao operates such a cost-free transaction, turning all Taobao sellers into hard work for themselves.

Boss Ma's Taobao website has done a very good job: all online shops that do n’t cost money for promotion must not be able to get up, and all online shops that have been displayed in the early days will definitely fall if they do n’t spend money for promotion opportunities. Go on, In short in short, if you want to make money in Taobao, you have to help Taobao make money first.

6 Zhaoxi probably calculated an account at this time, and then was surprised to say: "If you look at it this way, traffic is really a good deal! Li Mu integrates these flows at a low price, and then sells them to Taobao sellers at a high price, although Nominally, the platform does not charge seller commissions, but by making money through this method of reselling traffic, at least you can make a lot of money! "

......

ps: Hundreds of thousands of apologies are not enough to support the guilt of not singing to everyone. During this time on a business trip, staying in a double room, basically not quiet for twenty-four hours, people working in the field plus entertainment, already busy Hematemesis, but also to hide from others' secret writing at all times, and to follow other people's rest time, it is really painful and helpless, so that the update during this time not only can't keep up with the quantity, but the quality is also a bit improper, tonight I finally got home at more than ten o'clock, relieved, and immediately resume normal updates! Apologies again!