Rebirth in a Perfect Era Chapter 1021: Make a big move
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As soon as I heard that Li Mu was about to make a big move, person in charge, the operation team of "Paradise Town", straightened up at the meeting and said firmly to Li Mu: "Chief Li, what kind of support do you need from us? Despite the orders! "
Li Mu smiled slightly and said, "" Paradise Town "is spreading very fast among the entire US university students. It is time to create some explosive news, so I think that we have to be frequent in" Paradise Town " Has launched some major events and competitions. "
Everyone knows clearly that once Li Mu puts forward specific requirements, there must be a specific plan. All along, everyone is accustomed to his routine of creating problems and solving problems, so they look at Li Mu and wait for him Below.
Li Mu simply said: "Now in" Paradise Town ", the influence of various campus celebrities is already obvious, we have to hit the iron while hot to push this campus celebrity's influence to the extreme."
Speaking, Li Mu paused, and then said: "I personally feel that the university students in developing countries and developed countries all over the world generally have more serious vanity and money worship. Since this is the case, then we are here The United States has brought this phenomenon to the extreme. We are engaged in a "paradise town" entire US School Flower selection. In theory, all college girls can participate in the selection. Each school first compares with a School Flower, and then the state where the university is located competes in the state , Choose one from each state, and finally compare the School Flower selected from each state, and finally select three people to give three grand prizes that can shock entire US, or at least shock the American youth group. "
Everyone was a little curious at once. Li Mu He has always been generous in his work, and in his eyes, he is just an ordinary marketing tool. Now he suddenly says that he wants to make a big pen, and everyone is curious, Li Mu What is the big hand in the eyes?
Kong Lingyu first asked everyone what they thought, and said: "Boss, tell us what your big hand is, and let us have a long view."
Li Mu smiled slightly and said, "I think this is the case. For more than 3,000 colleges and universities, the first place in each college is a prize of 1000USD after tax; the champion of 50 states and one special zone is after-tax. 20,000 US dollars; the top three in the country, with rewards of 300,000, 200,000 and 100,000 US dollars per person, in addition, the first place will get a Ferrari360 sports car, the second place will give a Porsche 9/11, and the third place will get one Ford Mustang. "
As soon as the words fell, everyone sitting was stunned.
Sure enough, it is a generous decision made by a big boss. The first prize of more than 3,000 colleges and universities is more than three million USD, and the championship bonus of 50 states and one special zone adds up to 2.55 million USD after tax. The cost to be paid is at least more than 3 million USD; the top three prizes and sports cars in the country add up to at least more than 1 million USD. Such a rough calculation, the event bonus will be millions. USD, such activities are also rare in the world, and it is absolutely unprecedented in the internet industry.
For a promotion-oriented event, the bonus cost is actually not enough. The real big head is the promotion and operating costs. Li Mu has made such a large expenditure on the bonus cost of the event. If it is enough promotion, Cost support, this event is a budget of thousands of millions of USD, even more than 20 million USD.
Someone raised an objection and said, "Chief Li, the cost of such a huge reward expenditure is too high, and if it is arranged in this way, the reward expenditure is too scattered. I personally feel that it is better to give up the underlying reward and directly engage in nationwide selection, and then choose Three people are given high cash rewards, as well as sports cars. "
Li Mu has n’t spoken yet. Some people retorted: "I do n’t think there is a hierarchy. If you choose three directly in the country, the hope for everyone is too edgy. The goal is too difficult, and users will lose confidence. On the contrary, if we set several levels and goals for them, let them feel that they are not far from the first goal; and after achieving the first goal, they feel that they are not too far away from the second goal; before achieving After the two goals, you feel that you are much closer to the ultimate goal, so as to maximize the enthusiasm of users to participate. "
Speaking, this person again said: "Have you paid attention to Xiangnan TV's" Super Girl Voice "recently?"
Everyone shook their heads.
This person smiled and said: "" Super Girl "is not popular in our age, but it is already popular among the youth group. The program system is to divide several major regions in the country first, and each region is selected first. Strong, and then choose the top 80, 50, and 30 all the way, and finally select the top few in the division and then put the national division together for the finals. Now I am engaged in the sub-regional sea election competition. My daughter likes to watch it very much. So I accompanied her to watch it a few times, and I felt that the format of the game system was very rhythmic. It was very similar to what Chief Li said. It brought the target users in a little bit and let them go step by step. , The farther you go, the more you cherish and pay more attention to them, and they will fight step by step, then the final fight will be very exciting. "
Li Mu is not very impressed with this person, but he still knows his name. He is a VP of the Muye Science and Technology operations team and his name is Sun Jia.
The words of Sun Jia are basically Li Mu's thoughts. Outsiders do n’t know that the framework of Super Girl is set by themselves. Its framework is exactly the same as the US School Flower selection framework brewed this time. Li Mu is to use it. This progressive mentality allows as many people as possible to participate.
When the words Sun Jia came out, many people agreed that since it covers entire US colleges, it should indeed set up multiple stages, and then let the target group participate in one step at a time. If three or five people are selected, the attractiveness to users will be greatly reduced.
Colleagues who previously raised objections also said a little embarrassingly: "Sorry for you, I thought it was inappropriate. In this way, Chief Li's plan is the most suitable."
Sun Jia said: "If the award of this event is announced, it will inevitably shock the entire United States, especially the university students, but it is definitely not just the university students!"
Sun Jia's words have been recognized by everyone. Such generous activities, with the help of promotion methods, will inevitably become a hot topic in the whole society.
Li Mu communicated with you for a moment, and after seeing that everyone had no objection to the plan, they said: "Then we have set the basic disk, the name of the event is called" The Paradise Town "entire US School Flower top list, the event process is Users vote within the stipulated time. In the first round of campus voting, the first-ranked girl in each university wins; in the second round of statewide voting, the first-ranked girl in each state wins, followed by a national vote. "
The person in charge of the "Paradise Town" team immediately asked Li Mu: "Chief Li, what do you want to use as the basis for the selection? Is the user's vote or the user's contribution value the key basis for the selection?"
Li Mu shook his head: "No, my idea is to create a special selection basis, the name is set as:" Paradise Resident Voucher ", the so-called resident voucher is the vote used to vote and compare, However, resident coupons are not given away, nor can they be purchased. Only through normal games can you get a chance. "
So, Li Mu added: "For example, every stage of the event, every user who has reached level 20 has the opportunity to get a resident coupon, and each user can get up to three residents in one stage. The vouchers are as follows: After the farmland harvest has accumulated 500 times, you can get a resident voucher; after the farming harvest has reached 200 times, you can get a resident voucher; after the system task has been accumulated 100 times, you can Get a resident voucher. "
"In this way, if you have the opportunity to become the first girl in the school, you will definitely do everything possible to encourage and encourage the boys of the school to vote for themselves in the first stage of the campus selection. These boys, whether they are Not a player of our game, you have to play the game if you want to vote, and each account only has three opportunities, which not only avoids the possibility of large-scale ticketing, guarantees fairness, but also guides a large number of users to be in our Invest more time in the game and get more in one fell swoop. "
"In addition, the people who voted can see the voting time and voter information of each ticket to ensure that these boys have the highest enthusiasm in front of their goddess."
Li Mu's voice fell, and several people shot the thigh with excitement.
Sure enough, if you have a "resident certificate", it is difficult to control the problem of brushing the ticket. After all, the script for registering accounts in batches can be done by anyone who understands programming; if the resident If the coupons are sold, the utilitarianity will be too strong, which will arouse users' resentment, and the fairness is also difficult to guarantee. Once there are capable users to swipe the ticket, it will not only destroy the balance of the game, but also cause the users to become rich.
The Li Mu's "resident certificate" acquisition method is very interesting. You do n’t give it away and do n’t sell it. If you want to get it, you have to play the game in a down-to-earth manner. Resident voucher ".
With such a high access threshold, although eliminates ticket scrutiny and guarantees fairness, but the difficulty of access is high, and users will inevitably repel, but it does not matter, users can repel, but the driving force that really drives them to obtain "resident coupons" is not a game , But goddesses who can see their voting records and numbers.
Since the goddess asks, in order to please the goddess, you must at least try to cast three votes first, right?
After three votes are filled, Li Mu also has no comments if you still feel like registering some trumpets to upgrade a little bit and earn a little "other resident coupon".
The cost of this kind of ticketing is so high that it greatly promotes the registered users of the game, the average duration, and even recharge. Li Mu does n’t have many hardworking teenagers to brush tickets in this way, and the more the better, the better !
At this time, Li Mu tapped his finger on the desktop, and the excited team members around looks at said with a smile: "Don't be so happy so early, there is another key factor, as if you haven't noticed it."
Everyone's surprised looks at Li Mu: "Chief Li, what other key factors?"
Li Mu laughed and said: "You forgot our item(s) share plan? Every girl who participates in our" entire US School Flower top list "not only has the opportunity to receive rewards at each stage, but also has the opportunity to be promoted to more by our game. More players, when the time comes, they will have the opportunity to expand their fans group and get more item(s) Reward. "
Speaking of this, everyone showed an expression of sudden enlightenment, and Li Mu said: "You think about it, a campus celebrity, the item(s) share received in a day has thousands or even tens of thousands of dollars, if you win What about the first round, becoming School Flower? If you win the second round and become the first in the state? If you win the third round and become the top three in the country? Each stage of the victory will bring them more exposure, Higher exposure means more fans, more fans means more item(s) split, I think, if optimistic, a state champion, it is possible to harvest millions of USD in our game Divided into, by that time, they will have a greater driving force in the "entire US School Flower top list" to continue to move forward. "
"Too awesome!"
"I can't wait any longer!"
"Once the" entire US School Flower Top List "is promoted in the United States, I believe it will definitely cause a phenomenon-level hot spot!"
For a time, everyone was talking excitedly, but everyone was full of confidence in this activity.
Li Mu is equally confident. He feels that once this "entire US School Flower Top List" is launched, such unprecedented and generous rewards will undoubtedly cause shock and concern for the entire society, as well as madness for the entire university student group. After the pursuit, by then, the influence of "Paradise Town" will inevitably achieve a huge leap again.
Whether you are going to the United States to talk about financing or meeting, you need to have a strong initiative. If you want to master the initiative, you need to make a big move! When the time comes, the intensive bombing of one after another will surely blow up the Muye Science and Technology in the US market in the future.
And Muye Science and Technology's C round valuation is 15 billion USD? Is it 16 billion USD or even higher? This does not need to be too tangled for Li Mu. As long as the rhythm is controlled well, this time I will be able to talk about a high price for Muye Science and Technology that shocks the world.
From time to time, a picture appeared in Li Mu's heart: If you want 15 billion USD and the other party does not agree, then turn your head back to the hotel, and the "entire US School Flower Top List" will be launched the next day and will attract entire US attention Do n’t you regret it?
If the other party comes back to find you at that time, say: Brother Mu, 15 billion USD, let ’s sign up! I will definitely wave to him: "Sorry, today's price is no longer 15 billion USD."
As for the specific amount, it may be! Because I have not only the firepower support of "Paradise Town", but also two new functions of YY to carry out strategic bombing!