Rebirth in a Perfect Era Chapter 1046: Major update v3.0
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The MicrosoftMSN team dreamed of didn't expect. In this case, Muye Science and Technology not only hit the iron while hot, and quickly directed the flow of "Paradise Town" to YY, but instead gave a major update to YY!
The YY official announced 24 hours in advance that it will release the YY2002-v3.0 version in the early morning of the next day. Prior to this, the YY version number was YY2002-v2.3, and this time it jumped directly from v2.3 to v3. 0, not v2.4, industry insiders can see at a glance that this is to directly upgrade the new version, rather than the general small-scale update.
There is basically a common way of naming software versions in the industry. If there is a word “beat” in the version number, it means that this version of the software is a public beta version, and there is no official version;
If the version number has the letter v, this is the abbreviation of the word version, which represents the version number of this software sorted by the company.
Behind the letter v, there are generally two numbers and a punctuation mark. If it is 2.0, this proves that this software is the original version of the second version. If the next new version is only a small update on the original version, But the overall framework has not changed much, so it is marked with 2.1 to prove that this is the first revision of the second edition, and 2.2 means that this is the second revision of the second edition.
The previous YY2002 was updated to v2.3. This is because after the last major update, the technical department made three revisions and fine-tuning of the product, some to improve the experience, and some to fix the BUG. In short, there was no major change.
Once the product has undergone major changes, the version number will directly leap forward a number, which means that the software has to be upgraded across generations, directly entering a new era.
So, after v2.3, there is no longer v2.4, just label it with v3.0.
It is precisely because of the industry's default rules that when a well-known internet company upgrades its products across generations, industry peers will pay special attention to it, the most obvious is Apple's IOS.
Every IOS upgrade across generations is the object of concern across the entire network. Even Apple will not be prematurely released, but will be grandly launched at the Apple developer conference.
Upgrading IOS9 to IOS10 is a major issue for the entire industry, but if IOS10.1 is upgraded to IOS10.2, this will naturally have no significant impact on the industry.
So, when Muye Science and Technology announced the upcoming YY2002-v3.0, the eyes of the entire internet industry were attracted by Muye Science and Technology.
Not just Microsoft, Muye Science and Technology is a little crazy in the eyes of the entire industry.
The frequent major product upgrades have made the industry taboo in many ways.
First, before the advent of the mobile internet era, all internet companies focused on product development followed a principle: the larger the product, and the more users the product, the lower the frequency of major updates.
The so-called product size refers to the engineering volume of the product and the overall cost required for development. A plug-in with a size of less than 1MB is naturally a small product, while an operation system is naturally a large product.
For small products, continuous improvement and update are the magic weapon for them to win, but for large products, it is not impossible to grind a sword for a few years, just like Microsoft ’s u operation system, it will only be updated once in a few years. Upgrading, all other time is used to do everything possible to maintain the stability and safety of existing products.
The same is true for products with many users. If there are too many users, the whole body will be triggered by one shot. Major updates must be done with caution. First, allow enough time for users to become familiar with the previous generation of products. Get up to speed on a new generation of products, otherwise a hasty update may result in the loss of millions or even tens of millions of users, or the collapse of tens of millions of user-friendliness.
Second point, for practitioners at this stage, they believe that major updates often mean new breakthroughs in product features, and product features themselves are a huge reliance on the success of a product, except for the small and medium-sized ones that are chasing crazy. Outside the company, large companies with sufficient status and weight in the industry must protect the technical reserves. As long as they are not directly threatened when they are in the leading position, what they should do at this time is technological innovation and technological accumulation, the prerequisite for leading the way. In the internet industry, the gap will be widened, but because of too much exposure, the gap will be narrowed by other companies.
However, these two points are all **** for Li Mu.
The reason why I can be so popular in the internet market in 2002 is because I used internet thinking in 2016.
The product update rate must be fast enough, even if you are in the absolute leading position, no matter whether or not your opponent catches up, how you catch up, what you need to do is to constantly update the user viscosity, and when the user viscosity increases to After a certain degree, the opponent will be fearless no matter how powerful it is.
Zhang Xiaolong ’s WeChat, 1.0 test version was released in January 2011. On October 1st of the same year, WeChat released version 3.0. Among them, each version represents a major breakthrough.
The beta version of WeChat1.0 can only send text messages and picture messages;
Four months later, WeChat2.0 supporting "voice messaging" was released;
After more than two months, WeChat2.5 supporting "view nearby people" went online;
After nearly two months, the WeChat3.0 supporting "Shake" came out;
For ten months, backed by Tencent, WeChat with huge traffic and resources, not only did not enjoy easy success, but also released big moves one after another like crazy, its fundamental purpose is to quickly cultivate user viscosity, Let every WeChat user become a diehard.
And now, the goal of Li Mu's is the same.
......
The new version of YY's update notice has not caused much disturbance in China.
Because in the domestic market, regardless of peers or users, YY has been regarded as the most powerful product in China, and it is also the only product above the altar. How to update the god-class products, to practitioners and users It is said that how to play the Supreme God is the Supreme God, except for admiration or admiration, so everyone is quietly looking forward to the one-man show of the Supreme God.
However, in the overseas market, Western internet industry practitioners and elite groups, this update to YY can be described as highly anticipated.
The internet industry in western developed countries does not feel that YY is above the altar, and at most recognizes that YY is a first-line internet company. However, once the first-line companies begin to show signs of becoming gods, it seems to be a fairy novel. The prosperous world mentioned here is closely watched by the whole industry.
Microsoft pays attention to YY because they have just formulated a plan to update MSN as soon as possible, but the software has not yet been packaged, Li Mu'sYY will launch a new version of a major update, which makes the MSN team up and down desperate in the end.
Originally, YY has caused a great threat to them, and it is possible to launch a devastating blow to MSN at any time. However, just before the opponent ’s soldiers assembled, they thought that the opponent would launch an offensive immediately, but the opponent did not as expected. Advance like that, but continue to gather more troops. This battle makes people more desperate in despair.
In addition to Microsoft, other companies are also closely watching YY's every move. Everyone can see that "Paradise Town" has done a good job for YY, and YY is now the key We are always striving for excellence, and we need to make major updates, which means that YY has now entered the final stage before turning gorgeously.
If this turn around is done perfectly, then YY may become the largest network product in the internet market in the United States and the world, so whether YY becomes a **** or not depends on the next move.
Western media related to internet has also been speculating recently about what new experience Muye Science and Technology will bring to everyone in the new version of YY.
Li Mu's iron fans, Chief EditorBen. Clarkson of "Silicon-Valley-Magazine" magazine expressed strong expectations for the YY3.0 version on his blog. He said: "Every major update of YY makes me Refreshing the craftsmanship of Muye Science and Technology for product creation, this time, Muye Science and Technology did not, as the entire Silicon Valley guessed, took advantage of the explosion of "Paradise Town" to quickly divert from "Paradise Town" to YY, which also means that Li Mu's understanding of internet has surpassed the whole Silicon Valley, because only the smartest people and the most stupid people will make a decision that makes the whole Silicon Valley incomprehensible. Li Mu is obviously not the latter! "
Ben. Clarkson's respect for YY, Muye Science and Technology, and even Li Mu's has made many American netizens quite dissatisfied, and they have left messages under Ben. Clarkson's Blog to launch personal attacks on him.
Someone said: "Did Li Mu just make an instant Instant Messenger software? You just touted him to the sky, why have I never seen you so touted Bill Gates?"
Ben. Clarkson ’s unwilling response: “Bill Gates is great, but I do n’t think he really understands the product. An excellent product manager must not only design the product enough to impress your heart, but also let The product design goes to your heart, and even surpasses all your fantasies about the product itself. On this point, only YY in the world can give me such a feeling. Bill Gates, and even the entire Microsoft, no one can give me this. Feel! Not even half! Look at MSN, it's a whole galaxy difference from YY! "
Someone said: "No matter how powerful YY is, it is just a internet product developed by China. It does not have the DNA of the US market, and it will not be long in the minds of the United States."
Ben. Clarkson replied to him: "Do n’t forget, ICQ is not a US product, but a product developed by the Israelis!"
Some people also said: "No matter how powerful YY is, it is just an auxiliary tool. What is so great? It can never reach the height of MSN!"
Ben. Clarkson only returned In short to this netizen: "Frog at the bottom of the well! But soon you will jump out of the bottom of the well. Even if you don't jump yourself, Muye Science and Technology will push you out of the bottom of the well with surging groundwater!"