Rebirth in a Perfect Era Chapter 1075: Strategic significance of online ticket platform
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As a practitioner in the film and television industry for many years, Spielberg paid special attention to this set of online tickets system said by Li Mu.
For his question, Li Mu gave an answer: "This set of system has been fully developed. I have acquired a batch of Cinema at China Yanjing. Now it has been completely transformed and connected to this set of online tickets system. It will be officially put into use in a few months. If this set of system has no problems on the whole, then we will find a way to promote it to more Cinema, and finally hope to be able to include all Cinema. "
Tom Hanks praised: "In this case, I believe that Cinema itself is also a great benefit, not only can increase their attendance, but also reduce their personnel and management costs."
Leonardo listened carefully for a long time, and said: "Tom is right. For Cinema, the benefits of accessing this set of system are still obvious, allowing them to break through the space at once. Restrictions, it is no longer only possible to sell tickets in several ticket windows within their Cinema, but for the entire internet, this idea is really great! "
Li Mu smiled slightly and said: "Our product concept is to maximize the convenience of user payment and experience, thoroughly simplify the process of user ticket purchase and viewing to a minimum, once the cost of user behavior is reduced, it will naturally increase The frequency of users' use. If at this stage an ordinary citizen living in Los Angeles goes to the cinema twice a month, then my goal is to hope that they can go through the perfect and convenient online ticket system three or four times a month Movie theaters, in this case, will bring great changes and impact to the entire market. "
previous life, China movie box office rose rapidly. In Li Mu's view, on the one hand, thanks to the growth of per capita GDP, people have a higher level of demand for entertainment and corresponding consumption capacity; on the other hand, it also follows The promotion of the China internet industry is inextricably linked.
China internet industry's online ticket products in the fields of movies, performances, etc. are almost as good as most, and most of the experiences are very good. By 2015 and 2016, at least 75% of the China movie box office came from online ticketing platforms and online Group purchase platform, offline theater sales can only account for 20% of the total box office, which shows that online ticket purchases are very obvious for the entire film and television industry.
The China online ticket system started early although, but no early giants and large capital entered, so no industry leader was formed at the beginning, just a bunch of entrepreneurial enterprises worked in this field, and the ticket-taking terminals of each Not universal, delivery is a problem, the kind of positional battle you fight for is difficult to unite the entire industry, until the emergence of giants, that is, Tencent and Alibaba, enter it, and each became a network with the help of WeChat and Taobao, Alipay. Two major platforms in the ticket field.
Li Mu now holds an excellent card in his hand. He is now the founder of the online ticket system. Not only has the product hardware and software accumulation been completed, even patent barriers have been built, plus he is now China internet The only giant in the industry, with the strength and resources of the giant to promote the online ticket system, can definitely form a high degree of unification directly from the beginning.
The goal of Li Mu's is to let all theaters choose their own ticket sales and management system in the early stage. This set of system itself can greatly improve their daily work efficiency and management efficiency, reduce human and material costs, and once they adopt this set system, their ticket sales will transmit their online ticket system in real time.
In addition to the unified ticketing system, he will also put his own ticket collection terminal in all cinemas, and this terminal will be reserved for other online ticketing system open functions in the future, if other competitors appear in the future , Li Mu can use the ready-made data system, and offline ticket collection terminal to include it in its own system to survive.
The significance of laying a foundation in an industry in advance is very important. If Li Mu is a step ahead of all competitors, it will be able to lock up all Cinema system in the country, even entire US, and North America. Shen has reached the terminal resources of Cinema, and by that time, anyone who wants to come in and compete with oneself must weigh in advance.
If the opponent is an entrepreneurial team, he cannot afford the cost of this coverage alone. If he chooses to start with a certain region, he will take millions of profits from the entire national market. In the area where the opponent started, the terminal fare will be directly suppressed at a loss, and the other party can be easily strangled in the cradle;
In this case, if you want to compete with yourself, only large companies or large capitals are possible, but even large capitals do not have to worry about themselves. The larger the capital investment, the more cautious they are. With such a huge opponent here, it is difficult for big capitals to find a suitable entry point and fight for money? That's really good, because you have become a scale and already have a profit, and the other party has to fight for capital from the beginning. Once the prelude to burning money is started, it is not that you want to stop and stop.
The domestic Cinema market Li Mu has no worries. With the powerful promotion ability of YY, all Cinema will not exclude cooperation with themselves. Know that YY's real awesome is not just push, but refined push! Not only can different pushes be released based on gender and age, but also regional pushes can be made based on the registration location and IP of log in. This is too applicable for Cinema.
As long as the Cinema of Yanjing cooperates with itself, it will directly send the relevant push of Yanjing local video messages to all YanjingIPlog in young people, 18-38 years old, middle-aged people, and it will definitely bring very direct conversion, or even only Push Haidian cinema to Haidian users to further improve the fineness and conversion rate of the push. This resource alone is enough for Cinema to ask for it in turn.
However, in the United States, Li Mu does not have enough confidence. Now YYalthough is exploding, but the focus of the next stage is to establish a data processing center, guarantee YY, "Paradise Town" and the future "Plant Wars Zombie(s)" in the United States. Steady development, no energy at all to penetrate the Cinema field, and the development of the Cinema in the United States is far from comparable in the country, not to mention the complexity. Needless to say, Li Mu wants to promote the online ticket system in the United States. low.
The best partner in the eyes of Li Mu is Spielberg!
Spielberg ’s influence in Hollywood is needless to say, there are many first-line directors of although, but there are not many first-line directors who can make commercials at his height. The more commercial directors, the more powerful they are. Market recognition, so Spielberg is a potential partner in the eyes of Li Mu.
And Spielberg is a very economically powerful person. He has his own film and television company, his own film and television production team, and huge industry resources and contacts. If he can help himself to promote the online ticket system in The development of the United States will certainly have very good results.
At this time, Spielberg was also particularly interested in the Li Mu's online ticket system. After careful speculation, he asked: "If you want other theaters to join the online ticket system, the most important thing is whether they must be replaced by all. Use your ticket management system? "
Li Mu nodded and said, "Under normal circumstances, Cinema must use our system, so as to ensure real-time communication of information, but the heart is that our system itself is a very efficient ticket management system , Has great benefits for Cinema, and the most important thing is that it is completely free, and we will also provide a dedicated maintenance team, so this in itself is a 100% good thing for them. "
So, Li Mu added: "It does n’t matter if Cinema has its own system, our technology reserves a data interface when constructing the entire solution, and only needs the other party to do a good online ticket with us in system. The interface of system can transmit the ticket information in real time. "
Spielberg nodded and asked again: "Then how will your online ticket system be prepared to share with Cinema? This should be the most concerned issue of Cinema."
Li Mu smiled and said: "For Cinema joining the online ticket system, we will set a very low share ratio, only taking a maximum of 5% of the current share, and the accounting period is not more than one month."
A 10 USD movie ticket, 5% of the turnover can only earn a 50 cent gross profit, and the 50 cent gross profit also bears the development, operation and maintenance costs of the online ticket system itself. Calculated, Li Mu all May not make money.
However, Li Mu does not consider the commission at the time of ticket distribution. What he really wants to do is to win over users. If more than 50% of movie viewers will buy tickets through their online ticket platform in the future, then they will It is equivalent to strangling the lifeblood of the entire film industry!
By that time, Cinema will have to submit to their feet. If they want to temporarily increase the share ratio, they can only agree, otherwise once they leave their platforms, it is equivalent to leaving at least half of the audience.
However, Li Mu does not want to make money by this inferior means, but hopes to take this opportunity to develop its own film and television distribution company. When the time comes, its own company ’s movie can use this to request Cinema to give more films. At the same time, I will also give my videos more promotional resources on my own platform, and make efforts to improve the box office;
As a result, not only can you attack, but you can also retreat.
Once the time comes, Cinema deliberately arranges more of the works of other film and television companies because of the cooperation with other companies, or deliberately arranges less of the works of his own company, he can directly hide the works of the other party on the online ticket platform. Even if the other party has a large number of rehearsals, there is no guarantee of attendance, and ultimately you have to compromise with yourself!
previous life, almost all large ticketing platforms have finally transformed into film and television companies, the root cause is here!