Rebirth in a Perfect Era Chapter 1111: It ’s a waste
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Due to the great promotion of online offline, "You Are the Apple of My Eye" attracted a lot of attention in a short period of time. Li Mu decided to go to Yanjing first two days before the film ’s release, which is December 5th. Thirty screenings will be screened in advance, and the screenings will all be scheduled on their own Cinema.
Li Mu's Muye Cinema has a total of 14 theaters of various sizes in Beijing, all named after "Muye International Studios", with 65 screening rooms and 12,590 seats, which is considered to have won a third of Yanjing Cinema.
This time, Li Mu put 30 trial screenings in five of the larger theaters. The five theaters screened synchronously, starting at ten o'clock in the morning, a total of six screenings.
The movie tickets for these 30 screenings are free of charge, but tickets are not given through any offline channel. Online is also only issued through Muying ticketing system on Taobao network and YY. As for the collection rules, YY And Taobao users will receive a ticket reminder in advance, as long as the user clicks on the newsletter to follow this movie, then there is a chance to get a viewing ticket for the trial screening.
At 10 a.m. on December 3, YY and Taobao synchronously popped up and announced the preview of the "You Are the Apple of My Eye" trial tickets that will be released on both platforms. Since the trial is all in Yanjing, the preview of the trial tickets Also only sent to users in YanjingIPlog in.
Currently, YY has about 5 million registered users in Yanjing and about 3 million in Taobao, which has a high percentage of overlap. Basically, more than 90% of Taobao users are YY users. In this case , The push for Yanjing users also covers at least five million people, so the local Yanjing delivery effect is still very strong.
pop-up window is issued at 10 am, and at three o'clock in the afternoon, five hours, more than one million people have lit up the "I want to see" sign on the "You Are the Apple of My Eye" video page, according to the Muye impression regulations, As long as Yanjing users light up this logo, they naturally have the opportunity to participate in the lottery of the ticket.
At 10:00 on December 4th, YY and Taobao added up, and there were 1.7 million users who counted the "I want to see" logo.
At the same time, the two platforms used the logic extracted by the computer to select the final attribution of 6,000 trial movie tickets. When the attribution result was announced, Muying Ticketing system also officially appeared in the public. In sight.
YY and Taobao issued a special redemption method to the winning users extracted from their respective platforms.
The original template of the official explanation is: "Dear users, congratulations, you have obtained a movie ticket for the" You Are the Apple of My Eye "trial screening. Your ticket information is: Yanjing Muye International Studios (XX shop) in the afternoon of December 5 XX row XX number at X: 00, the ticket redemption code is: XXXXXXXX, please go to the theater in advance to redeem the paper movie ticket through the self-service ticket machine! "
This time, not only the lucky audience is curious, but also those in the industry who have been following Muye Pictures are also curious.
Muye Pictures has attracted a lot of attention from the film and television industry since entering the industry. The main reason is because everyone knows that Muye Pictures is a Li Mu's company, and Li Mu is a cattle man doing what, so everyone will pay close attention to Muye Pictures and pay attention to it Which actors and directors have signed up, and which movies did it invest in, and more importantly, what innovative products it has.
So this self-service ticket machine became the research object of the entire film and television circle.
The redemption code is used for redemption. This method is understandable. After all, both parties need to have a unified voucher so that the ticket can be given to the user. However, everyone is done manually. Why does Muye Pictures use "self-help Ticket machine?
although industry insiders do not understand what is called a self-service ticket machine, but through these five words, it is still easy to understand the literal meaning.
First of all, this thing is called a ticket pickup machine, that is to say, it is a machine, a machine specially used to take shadow tickets.
Second, this thing is said to be self-service, that is to say, users only need to operate it themselves to get movie tickets.
Combining these two analyses, people in the industry were immediately surprised that Muye Pictures should have developed a set of automatic ticket vending machines for theaters.
No one thought that Li Mu had actually developed a complete set of solutions for online seat selection, ticket purchase, and ticket collection at offline. They just thought that Li Mu should have been developed in the cinema. A machine that directly sells movie tickets for its own theater, but how much practical is this thing? Even if its experience is good, can it only replace the theater ticket sales staff? And it is definitely not as easy to use in many places as the ticket sales staff, I am afraid it will be very troublesome just to pay and change.
Some of the big names in the film and television industry are right Li Mu's The new game snorts, I think Li Mu do internet It's pretty good, but doing film and television, doing Cinema Still lack of experience, too many ideas, Cinema Trading is not easy to do, Li Mu Bought such a big two Cinema It took a lot of money to renovate, and such a large cost was smashed into it. I do n’t know what year it will take to pay back.
Actually, for the current film and television industry, even if you have money to do film and television, try not to do Cinema. At present, the entire film and television industry is relatively downturn, and the most miserable one is Cinema. Now everyone ’s life is hard. , I hope that one day the industry will recover or the government will vigorously rectify piracy, so that we can keep our promises and see the moon. Before then, no one will invest in the Cinema field. The reason why the Li Mu's and Cinema can receive his bag In fact, this is the main reason.
Li Mu entered Cinema at this time, not spending a lot of money, and what other self-service ticket machine is engaged, which is even more ridiculous for people in the industry. The biggest problem in the Cinema industry is that most users are still unwilling Spend money to watch a movie in a movie theater. At this time, what is the practical use of a self-service ticket machine? It's nothing more than sensationalism.
Although people in the industry feel that Muye Pictures's "self-service ticket machine" will become a joke in the industry, but on December 5th, there are still many companies in the industry that have specially sent people to the major theaters of Muye Pictures. Want to make a field visit, what the **** is the Muye Science and Technology self-service ticket machine.
From 9:30 in the morning, the audience who received the first trial screening ticket at 10 o'clock began to enter the theater. They were all confused at the moment. Everyone used a mobile phone or a note They recorded their eight-digit redemption code, but they did not know how to redeem it.
Fortunately, there is a dedicated staff guide in the theater. As soon as they enter the theater and indicate their intentions, the staff immediately guides them to the self-service ticket machine and instructs them how to enter the redemption code to redeem and print the paper movie ticket.
The self-service ticket machine designed and developed by Muye Science and Technology still looks extra-technical. The all-black glass mirror surface is embedded with an LCD screen. The excellent visual experience operation interface can give people a sense of tallness, and the most The magic is the printing of paper tickets. The quality of the printed ticket paper is also extraordinary, which looks very interesting.
Twenty-eight-year-old Wang Kai is an executive of another large Cinema at Yanjing. He came here today specifically to find out what the "self-service ticket machine" of Muye Pictures is. After all, he is a peer. They are also very concerned about Li Mu's actions and are afraid. Li Mu really came up with something extraordinary and shuffled the entire industry.
Wang Kai was mixed into the Muye International Cinema Sanyuanqiao store at half past nine, and walked around the hall for a long time. After seeing many winning users get tickets successfully, he was also very curious, wondering if this machine could How to operate self-service ticket sales?
While no one was around, Wang Kai came to one of the ticket machines and operated it carefully for a long time, only to find that the gadget was designed so high that it only had the function of picking up tickets.
"What kind of aircraft? Muye Pictures specially designed such a machine to collect tickets? If you ca n’t even buy tickets, then what is the significance of it? Is Ah? only used to draw users online and send redemption codes? ? "
Just when Wang Kai felt puzzled, a staff member came to him and asked politely, "Sir, do you have any help?"
"Oh oh." Wang Kai hastily asked her: "I want to buy a movie ticket, how to operate Ah? for a long time, I didn't understand it."
The staff said politely: "Sorry, our studio has not yet opened. The official business will wait until 9:30 on the 7th."
Wang Kai asked in a pretentious way: "I think people just came over and clicked a few times to issue a movie ticket. What's going on?"
The staff explained: "Those who are lucky viewers who have obtained movie tickets for our screenings online can get movie tickets on this machine by entering the redemption code."
Wang Kai said in surprise: "So first-year university student machines, just do this with Ah? I thought it would be able to sell tickets anyway!"
"Sorry, sir, our machines can only be used to collect tickets."
Wang Kai was contemptuous and nodded helplessly: "Well, then I will wait for you to open again."
After finishing, Wang Kai stepped out of the theater and immediately called his boss immediately after going out.
As soon as the phone is connected, the other side asks, "How is the investigation going?"
"Almost." Wang Kai said with a smile: "Muye Pictures is really too painful to have four ticket machines there. In fact, it is for winning users to exchange paper tickets. I have never seen such a tasteless taste. Hardware equipment, it's almost brain water! "
Wang Kai not only despised the Muye Pictures self-service ticket machine, but also the people in the whole industry who came out to inquire about the situation were as relieved as he was. At the same time, they were full of contempt for this non-mainstream practice of Muye Pictures. Come, this self-service ticket machine is simply a waste. It can't sell tickets by itself. Users can only buy tickets at the ticket window of the cinema. What other use is this thing? The person who designed this stuff must have a brainstorm?
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PS: I have been on business for many days. It ’s too painful to hide from my colleagues ’codewords. There are fewer opportunities and the efficiency is lower. I ’m sorry, everyone!