Rebirth in a Perfect Era Chapter 1112: You Are the Apple of My Eye

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The film and television industry expressed twelve points of disapproval of Muye Pictures's "new products". This kind of sigh of relief later criticized the other party's mentality with unbridled shame. The root cause still came from their fear of Muye Pictures.

Competitors are not welcome in any industry, the same is true of the film and television industry, especially Muye Pictures, a competitor with huge resources and capital behind it, so when Li Mu was established as Muye Pictures, the industry took extra precautions against it.

However, at this moment, the film industry's alertness to Muye Pictures has basically disappeared.

I thought that Li Mu would create something new in this industry, but now it seems that this worry is purely superfluous.

Moreover, when these film and television companies calmed down to analyze the problem, they found that the current scale of Muye Pictures itself is not too large, and there are no big sign artists and directors. If you do things in the internet industry according to Li Mu The routine, he must also make a big move in the film and television industry, but at the moment, Muye Pictures is not a big move.

Muye Pictures has made two Cinema movies this year in although, but for first-line film and television companies, this amount is so pitiful that they ca n’t get into their eyes. Even for third-rate film and television companies, they only do two in a year. The works are indeed somewhat influential.

It can be guessed that Li Mu may not be really interested in the film and television industry, but just come in to play tickets. In this way, everyone can rest assured that they do n’t have to care too much about Li Mu and Muye Pictures .

In the industry's contempt, "You Are the Apple of My Eye" began the first wave of screenings.

At ten o'clock in the morning, the audition halls of the five theaters were full. All of them were winning users on the YY and Taobao platforms. They themselves are very concerned about the movie. Some of them are concerned about Du Wei. And the two starring Zhang Kexuan, some people are concerned about this campus emotional story that looks more attractive from the trailer and introduction, and some people are just running on the theme song, they listened to some fragments in the trailer , But no chance to hear all.

Because all winning audiences have different expectations for this movie, almost every show is full and no one is absent.

Li Mu is not in Yanjing, but Muye Pictures still arranges several staff members, and the crew of the crew including director Teng Huatao went to the scene to understand the audience's evaluation.

Every shot of although was filmed under the direction of Teng Huatao, but Teng Huatao is still full of unconfidence in the commercial prospects of this film. It ’s not that he does n’t like this story, but he thinks it Of the user audience is too young.

Teng Huatao has not experienced the era of small fresh meat in later generations and the years when youth dramas are rampant, so he judges the commercial value of this movie very lightly. He feels that although the male Female lead angle in the whole movie has experienced high school , university and going to the society, but its biggest space is still describing the emotional life of the male Female lead in high school, that is to say, this movie actually describes the love story of high school students.

Since it ’s a high school student ’s love story, are the 20-35 year olds and middle-aged people who are the main box office forces still interested in such films?

Not only Teng Huatao, others in the production team are not very hopeful about the commercial value of this film. Even the industry peers, although have not seen this film, but from the information learned, They also have great doubts about the commercial effect of this movie. although now mobilizes the promotion ability of Muye Science and Technology by Muye Pictures, and everyone who promotes this movie is well known, but in the end, how many people really determine the decisive factor Willing to buy tickets for this movie.

At the moment, the biggest hope for "You Are the Apple of My Eye" is Li Mu, because Li Mu knows clearly that this movie was born in the past, and the reason why it was able to win a very high box office is largely due to this. The film has done a deep dive into the user's deep needs and deep dive.

Everyone thinks that the audience likes to watch blockbuster movies, superstar, big productions, like Feng ’s comedy, Zhang ’s movies, nonsensical comedies, and Hyundai / modern urban manga emotional stories, so everyone is around With these key points to make movies, I think this is the essence of commercial movies. No one wants to use their brains more and think about what the audience needs at a deeper level.

For movies like "You Are the Apple of My Eye", the core audience is never high school students, but all those who have entered high school but have entered the society, maybe young people who have just graduated from university at the age of twenty-three or maybe They are young middle-aged people who have been working for several years and are two 17-18 years old. They may also be middle-aged people who are in their thirties and married and have four children. As long as they have high school experience, as long as they have premature love, as long as They still remember the high school career, so he is the core audience of this movie.

Because "You Are the Apple of My Eye" accidentally hit the user's "nostalgia" sentiment, it got a huge outbreak at the box office. This outbreak, including the production and distribution company, everyone including the main creative team Not expected.

After many follow-up works, "Charlotte Trouble" is also an absolute dark horse. His cleverness is that he not only probes into the level of user nostalgia, but also steals the rebirth of the web culture circle. , Engaged in a pseudo-rebirth, and led everyone to relive the life of high school with the starting point of "again".

Everyone misses high school with the audience. "Charlotte Worries" takes everyone to "back to high school". Obviously, the latter has a deeper exploration of user needs, and, plus some YY After the element, it is even more icing on the cake.

Because Li Mu understands the fundamental factors for the success of campus youth films, he is full of confidence in "You Are the Apple of My Eye", which was born nine years in advance.

But Li Mu is also very clear in his heart that such a trick rarely can be eaten all over the sky. Once he succeeds in "You Are the Apple of My Eye", there is no doubt that there will be a lot of campus youth love movies.

After all, it is commercial competition. Everyone is running for money. The founders of the genre can never and cannot refuse the emergence of imitation and followers, and the Li Mu's is by no means so narrow-minded. What he pursues is a set of capable It is his real pursuit to control the entire industry from offline Cinema, from the online ticket system, and from the box office.

So he will not reject the appearance of such films as "So Young", "You at the same table", "Brothers sleeping on my top" and "Charlotte troubles" behind "You Are the Apple of My Eye", instead He also hopes that such movies will appear more, because the future commercial lifeline of these movies will definitely be in the hands of Muye Cinema and Muying online ticket system.

Five times, more than a thousand spectators followed the role played by Zhang Kexuan into the story. Zhang Kexuan put on a suit and tie in front of the mirror, and a good brother suddenly appeared and said an introduction: "Move faster, do n’t let the bride Waiting for you! "

Zhang Kexuan left the lens with a handsome lens, and then the screen suddenly switched to 1992.

The opening chapter gave a protagonist the stalk that was going to the wedding, and also gave the audience an illusion, as if the film is recalling the successful love story of Male lead, but the audience will only know that Male lead and Female lead have not really gone Come together.

From this moment, the audience began to immerse themselves in the plot and pictures of the high school campus, and then a little bit attracted by the plot in the movie, like boiling frogs in warm water, using a seemingly usual method to tell a common story, But in the gentle and water-like plot, users are allowed to settle in and want to stop.

Li Mu did not make extensive adjustments to the characters and personality in the play, but only made certain changes to the character dialogue and related plots to make it more in line with the high school life in the memory of the Mainland audience, so that more can be added Sense of substitution.

In addition, the overall male Female lead is better than the original actors.

Zhang Kexuan is the same as Ke Zhendong in terms of appearance, but because of playing Band, Zhang Kexuan has a little more cynicism and cool temperament than Ke Zhendong;

Du Wei's appearance, she can throw Chen Yanxi several streets, and her temperament is also far superior to her, coupled with her excellent musical talent, she has shaped the role of Female lead much stronger than the original, and even more Further enhance the overall level of this movie.

In today's commercial film is not mature enough, "You Are the Apple of My Eye" can be called a very sincere commercial work, it does not have too esoteric themes and too high force, it just uses the most authentic and grounded The way, presents a touching story that is touching, sad, regretful and unforgettable for life.

In addition to the simple and direct theme positioning, the entire film is also very elegant. Whether it is an actor, framing, or the use of light and color, it is extremely meticulous, giving the audience a feeling of sincerity and intention.

In addition, two high-quality theme songs "You Are the Apple of My Eye" and "First Day" also add a lot of color to this film, especially the lyrics are "You Are the Apple of My Eye" that perfectly fits the theme. Under the interpretation of Zhang Kexuan, it is even more It became a tearful divine song, and every lyrics made the audience feel the same, and even burst into tears.

The first screening was a great success. At the end of the although, all the viewers were sad to find that the original Male lead corner was not to marry the Female lead corner, but to go to the Female lead corner wedding, but the more It is this imperfect plot, but the more it can move the audience to the soft place in the heart.

After the film ended, all the audience could not help applauding the moving and nostalgic movie. The staff surveyed the audience who participated in the audition after the show ended, interviewing a total of 100 people in the Under the grading standard of 10 points, the 100 viewers gave an average score of 9.3 points, which was extremely high.

After two consecutive screenings, the high reputation of "You Are the Apple of My Eye" shocked the peers in the film and television industry. Subsequently, major film and television companies sent professional film and television production professionals to Muye International Studios for the purpose of There is only one: buy tickets for other screenings from live audiences by collecting tickets at a high price to see where the movie looks good!