Rebirth in a Perfect Era Chapter 1114: Muying Ticketing system is online!
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The importance of "Hero" in the history of China movies need not be said. Whether it is the total box office or overseas influence, China movies are unprecedented, so many China fans have been Think of this movie as the pinnacle of China's overseas box office dimension.
However, Li Mu has heard some rumors that are well-founded. In fact, the reason why "Hero" can obtain such a high box office overseas is actually more of a Hollywood-specific marketing method.
In the beginning, Hollywood tycoon Harvey Weinstein took the copyright of the overseas distribution, and then in order to make a breakthrough in the overseas box office of the movie, Harvey took himself with Quentin Tower Lentino pulled in, or borrowed Quentin's fame at the time, let him hang a producer in the movie "Hero", and then specifically wrote Quentin's name on the poster to make others think This is a Quentin movie.
If you are interested in searching for the posters of "Hero", that is, "HERO" released overseas, pay attention to the prominent position of the posters: there will be a sentence: Quentin-Tarantino-Presents, and this sentence must be compared to: A-ZHao123ngYiMou -Film is bigger;
In addition, on the DVD cover of "Hero" with overseas hairstyles, it is directly above the letters of HERO, and it is also a prominent position above the center of the entire cover. It also wrote Quentin-Tarantino-Presents It ’s interesting that A-ZHao123ngYiMou-Film is not found on the DVD cover ...
This kind of operation seems to some Li Mu individuals to be suspicious of selling dog meat, because Zhang Yimou did not have much influence in the overseas commercial film market that year, and Quentin ’s influence was simply powerful and scary.
Quentin itself is a fan of oriental kung fu movies. Hooking "Hero" with him is equivalent to branding the film with the illusion of "Quentin's production, must be a fine product", and overseas audiences are big Some of them also came to Quentin's reputation, so they will have such a high box office. If it is not Quentin, the number of "Hero" in the United States can be hard to say.
In addition, Li Mu is not a fan of "Hero", so now, when he learns that "Hero" will be released in China soon, he understands in his heart that this movie will become "You Are the Apple of My Eye". The biggest enemy.
The movie box office is very interesting. The unchanging rule is that only one movie can be the leader of the box office in any period, and the other movies are all accompanying. Li Mu naturally does not want to be accompanied by their own movies. Run, so now we must find a way to snipe the opponent with bright and serious means, so that the other party cannot become the box office leader of this period.
In the eyes of Li Mu, "Hero" although is a big theme, and it is dressed in a China Wuxia cultural coat, and there is an opportunity to win an award overseas, but in essence, everyone is a commercial film, and it does n’t matter whose theme is big. The theme of who is small, the most important thing is, box office fight, who has the highest data.
Therefore, an upcoming "Hero" ignited all the fighting spirit of Li Mu. He would never want his "You Are the Apple of My Eye" to be a companion to "Hero".
In the impression, "Hero" was released for two months and swept more than two billion box offices in China. This result is really great in this era, but Li Mu believes that "You Are the Apple of My Eye" relies on its own advantages and the promotion of Muye Science and Technology. As well as the ability to release and the assistance of Muying online ticket system, the box office will definitely exceed it!
Immediately, Li Mu immediately discussed a promotion plan with Zhao Kang.
The core theme of this promotion plan is to fully occupy the media, use overwhelming propaganda offensives, and comprehensively compress the exposure of "Hero".
In order to realize this plan, Li Mu has formulated several policies.
First of all, all the platforms related to YY, including YY itself, YY net and YY123, will not push any content related to "Hero" in the next few months, although will not artificially deal with "Hero" Technology shielding, but it does not give it the opportunity to occupy any good recommendation position in its platform;
Secondly, in the near future, we plan three explosion points of public opinion. We must use our own online promotion resources and offline media resources to work together to achieve a complete detonation of the explosion point.
Among them: the first point is: to push Muxiang ticketing into a public opinion explosion point, so that the people of the whole country can pay attention to this new way of watching movies; the second is: through the guidance of water army, let "You Are the Apple of My Eye" become a public The focus of recent discussions on the movie; the third is: stir up the Du Wei and Zhang Kexuan and the theme songs they sing, so that the theme song is now the most popular song on the streets, and the user's favorite song. As long as these three points of public opinion have been successfully detonated, it will basically form a comprehensive coverage of the Trinity, so that "Hero" cannot find a way to fully expose it;
Once again, once "Makimaki Ticketing" came out and succeeded, the number of cooperative Cinemas was rapidly expanded. Once a large number of Cinema connected their own sessions and seating resources to their own ticketing system, they could use their own online Powerful influence, introducing as many sessions and seating resources as possible into "You Are the Apple of My Eye". Once online users are actively active and seizing Cinema resources, then "Hero" will not even get a high ranking rate .
Commercial films are inherently open fights. All the competitions around resources are head-on wars, which are in full compliance with the law of competition and the market ’s unwritten rules. In addition, all kinds of dirty secret games in the film and television circle are also common, such as opponents ’movie releases. , Immediately let water army brush negative comments on the Internet, even attack the other actor, use the other party's actor's vulnerabilities to make the user feel repulsive, etc., these obscure means, Li Mu is too lazy to use, he only wants to use the bright and bright means, Let "You Are the Apple of My Eye" be the box office champion at the end of this year.
......
After all strategies have been set, at 10:00 on December 6, "Muying Ticketing system" is officially launched on YY and Taobao!
After that, YY pushed a pop-up window news to users all over the country. This news introduced the information of Muying ticketing system in great detail, including its operation method, ticket purchase and viewing process, etc., and even a brief Video to disguise how to use this set of system.
As soon as this set of system was launched, it caused a huge sensation!
Although there are not many people who go to the cinemas to watch movies at this stage, the number of netizens has risen sharply with the promotion of Li Mu's. However, netizens have been exposed to so many kinds of network products and have never realized that the network can be so direct life.
Electronic Business although binds internet and life firmly, but this simple logic that I pay online and then wait for the other party to ship does not surprise everyone, but when Li Mu puts 14 When more than 60 screening halls in the cinema and more than 12,000 seats were moved to the Internet, people really felt the penetration of internet into real life!
Everyone didn't expect, internet can be opened in real time with the sales of movie theaters. What movies are put in the movie theater at your door, you do n’t need to go to the movie theater, you can see it directly in this set of system today, tomorrow and the day after tomorrow The schedule of three days.
And the most amazing thing about this set of system is its online seat selection function. If you want to watch the show at 6 pm tomorrow, you do n’t need to run before 5 pm to buy a good position in advance. You only need to choose online Good location, you can buy the location in advance by paying for the ticket directly, and then you do n’t have to line up at the cinema before the opening. Enter a string of numbers directly on the machine and you can get the movie ticket and enter the movie directly. The experience is really cool for current users!
Undoubtedly, it is a revolutionary change and improvement to people's movie viewing experience, and it instantly pushed the movie viewing experience to an unimaginable extreme!
However, while netizens across the country lamented the power of this set of system, they also admired the logic of Muying ticketing products. Everyone knows that Muxiang is owned by Muye Pictures, and the impression of Muye is Li Mu's, so do n’t think about it. This is a product developed by Li Mu, so everyone pays homage to Li Mu on the Internet. Everyone feels that Li Mu is simply a wizard in the field of internet and will never stop subverting the internet industry and the lives of netizens.
The only regret is that this set of system currently only supports the 14 movie theaters under the Muye impression. Shadow experience.
This time, Muying Ticketing shocked two industries.
One is the internet industry, and the other is the film and television industry.
China's internet industry is almost unable to extricate itself in the process of imitating Western internet companies. although Li Mu's instant Instant Messenger software and electronic Business platform and payment platform also imitate the Western internet concept, but Li Mu's3321, YY are so many users are enchanted God-level product features, and product concepts such as "Happy Farm" and "Paradise Town" are completely ahead of the Western world, didn't expect, and now Li Mu has come up with a brand new product concept-real-time online sales of movie tickets system!
This set of system is no longer a simple Unicom online and offline, but directly networked and digitized the parts of offline, so that the two really form a set of you, me, and me. The system, the subtlety of its implementation logic, is enough to convince all people in the same industry in this era.
And for the film and television industry, they are even more shocked!
At this time, they realized how big and ridiculous they had made a mistake!
The "self-service ticket machine" that was mocked by them two days ago, turned out to be so powerful! Its true meaning is to support such a huge set of online tickets system, and it is an extremely critical part of it!
The appearance of Muying system has made the entire film and television industry an enemy!
Everyone was in a circle, playing games according to a certain set of rules, and now a new player suddenly arrived. When they came up, they messed up everyone ’s plates. Not only did they not abide by the set rules, but they played themselves. Rules, how can people in the industry accept it?
It ’s better to say that the Cinema side is a good thing for Cinema, because the opening of the online ticket sales channel is equivalent to adding an additional sales channel for its seats, which can be greatly improved. Sales efficiency, why not do it.
But for those film and television companies, this pastoral system is really a nightmare! Li Mu's's strength and influence are already so powerful as to be horrible. If Li Mu really pushes this set of system to the national Cinema, does it not mean that the direction of the box office across the country should be controlled in his hands? !