Rebirth in a Perfect Era Chapter 1115: Sold out, sold out, or sold out
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There is nothing wrong with the film and television industry. What Li Mu wants is to control the direction of the box office in its own hands.
In the future internet + era, more and more physical industry lifelines are firmly grasped by internet.
For example, in the retail field, the electronic Business has already occupied most of the market; for example, in the catering field, more and more revenue is derived from takeaways and group purchase apps; compared to movie performance ticketing, the vast majority of sales rely on online tickets system; >
Resources may not be the strongest in supply chain in an industry. Cinema although has mastered the screen and mastered the viewing seats, but Li Mu has mastered all their Cinema ticket sales channels and mastered their lifeline.
However, if you want to achieve this, you must first make ticketing system unmatched.
If Muxiang ticketing can occupy 80% of the domestic online movie box office in the future, then all Cinema will have to look at their own faces, otherwise, once the cooperation is terminated, the other party will lose a lot of customers and income.
There are countless movie theaters, and there will be more and more in the future, but once Mucha ticketing becomes a big climate, he will become the No.1 in the field of online ticketing. By that time, all Cinemas will become its ecosystem. One of the members, all film and television companies must also bow to him.
When the film and television circle saw the Mumu ticket system, the entire film and television circle immediately regarded it as the biggest enemy. Many industry celebrities even started to call and communicate with other industry celebrities, hoping to unite. Qi Li resisted Mumu system, a product that plundered their control.
Just when the industry did n’t know how to deal with it, Li Mu threw another bombshell!
The news jointly promoted by YY and Taobao said that in order to cooperate with the release of "You Are the Apple of My Eye", Yanjing 14 Muye international cinemas will transfer all ticket sales to Muying Ticketing system, and offline stores will temporarily stop selling.
In addition, on December 7th, all users who purchase movie tickets through Muying Ticketing system will receive a coupon of 30 yuan minus 20.1 yuan. The coupon can be used immediately, that is to say On the 7th of December, users buy movie tickets through Muying Ticketing system, each ticket only needs to actually pay 9.9 yuan!
This time, the pot was exploded in the Yanjing netizen circle! At this stage, the movie ticket is indeed not small advantage. In a first-tier city like Yanjing, the movie ticket has always been around 30 yuan. Wanting to buy a Cinema movie ticket for 9.9 yuan is a fool's dream.
Muying Ticketing system officially started to sell all movie tickets for 7 sessions of Yanjing14 Muye International Studios on December 7th at 2 pm on December 6th.
At two o'clock in the afternoon, the system officially opened the ticket window, with a total of 88130 movie tickets in stock, which was sold out in less than twenty minutes!
After learning the news, Li Mu, who is far away in Guangdong Province, was also shocked by this achievement.
After that, he immediately gave advice and immediately sent a push, on the one hand, to inform all Yanjing area users that the ticket has been sold out within 20 minutes; on the other hand, he told the user that Muying ticketing system will be reopened at 5 pm Pre-sale window, selling movie tickets on December 8th, and in order to give back to the majority of users' support for Muying ticketing system, the movie tickets on December 8th will continue to enjoy platform subsidies, but the subsidies are not as strong as those on December 7. So big, the user of the movie ticket on December 8 can get the actual transaction price of 19.9 by receiving the coupon.
When Muye Science and Technology sent a message through YY to inform that more than 80,000 movie tickets were sold out within 20 minutes, the entire film and television industry felt a suffocating horror!
What does it mean to sell out every 20 minutes? In the eyes of the film and television industry, it represents that Muye International Studios will reach 100% of the attendance rate of 14 cinemas and 98 screenings tomorrow. Now that the average attendance rate is not yet 30%, this number is simply crumbled!
Now, the biggest pain of Cinema is that users ’enthusiasm for watching movies is not high. Even the best movies can only achieve an attendance rate of more than 80% during the prime time of the weekend. The attendance rate is more than 50%, not to mention the other weekdays. The attendance rate is bleak and scary. When you go to the cinema during the workday, you can buy a movie ticket at will.
In addition to 100% attendance, these 88,130 movie tickets also represent a box office of 870,000. If Li Mu is maintained at a price of 9.9 yuan and 100% attendance for ten days, the box office of this movie can reach 8.7 million; if it can last for a month and a half, it would be almost 40 million!
Today, it is still very difficult for a movie to get 40 million box office, not to mention the You Are the Apple of My Eye movie has spared no effort to promote Muye Science and Technology, and the output of other Cinema is also optimistic, so it can be expected Yes, its box office will skyrocket.
At the time when the entire film and television industry was shocked, the pre-sale of movie tickets on December 8 was started in advance at five in the afternoon.
Unexpectedly, the price of the movie ticket although has doubled, reaching 19.9 yuan, but the user ’s enthusiasm for purchasing is still not weaker than that of the original. It only took 21 minutes, 88130 on December 8th. Zhang Ying ticket sold out again!
You know, this is 1.75 million!
And behind this box office of 1.75 million, it still represents an incredible 100% attendance!
When this result came out, the entire film and television circle was about to burst! They even felt that even if Li Mu changed the fare to 30 yuan, they seemed to be able to sell it.
The question that has made the entire film and television industry thinking is, why can such a high conversion rate be obtained for the product such as Muying Ticketing system?
However, without waiting for them to come up with the problem, the encouraged Li Mu again gave advice, and Muye Science and Technology sent another push, announcing that the ticket sales on December 9 will start at 8 pm, at which time users can get the price of 24.9 yuan Purchase movie tickets on the same day.
The film and television company was anxiously waiting until half past eight, and when the news came, the MA2 ticket system was sold out again!
The price of a single ticket for the third round of pre-sale is 24.9 yuan, which would add up to nearly two or two hundred thousand!
People in the film and television industry quickly took out the computer and counted, "You Are the Apple of My Eye" has not yet been released, it has already passed the Muying ticketing system, and got 4.82 million box office in advance!
This is simply incredible! This time, not only Cinema and film and television companies can't understand it, but even internet can't understand it.
They can understand that 9.9 yuan is sold out, after all, the discount is strong, but 19.9 yuan is sold out so fast, it is a little unreasonable, and the price of 24.9 yuan is already very close to the normal price, and it can still be within half an hour. Sold out, this is simply unreasonable!
At this moment, only Li Mu knows the core demands of users. In fact, most of these users who purchase movie tickets come from this new experience. As a user, the subversive experience is easy to make They have curiosity and desire to try, and even if the price keeps rising, they don't care, because they choose Muying Ticketing system in order to experience this extraordinary feeling.
This feeling is like the first successful Online shopping; like the first video chat with netizens on the Internet; like the first time to take the subway, high-speed rail, airplane, it has far more significance for users than The event itself!