Rebirth in a Perfect Era Chapter 1117: Open access
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The box office of "You Are the Apple of My Eye" sings all the way.
After the 33 million box office was won on the weekend two days, the first three days released on Monday, the national box office fell overall due to workdays, but the attendance rate of "You Are the Apple of My Eye" is still high.
On Monday, "You Are the Apple of My Eye" won a total of 11 million box office, which included more than two million box office revenues from 14 Muye International Cinemas throughout the day.
"You Are the Apple of My Eye" released three days, a total of 44 million box office has been harvested, this data has refreshed many records of the domestic movie box office, which has attracted vigorous reports from the national media. This is the first time that the domestic movie box office has shown this. The strong vitality represents the further growth of the entire market.
When "You Are the Apple of My Eye" became the focus of media attention, Muxiang Ticketing system was still using its subversive experience to make the whole industry look at it.
On Monday, Muying Ticketing is open to buy movie tickets on Tuesday and Wednesday. The ticket price for these two days is all located at 24.9 yuan, and it is sold out quickly without accident.
Yanjing users are more enthusiastic about Muying ticketing system than Li Mu's imagines. Because there are only more than 80,000 tickets per day, a large number of Yanjing viewers cannot buy movie tickets from Muying ticketing system, so they posted on Tieba (Post It). Call on Muying Ticketing system to cover more theaters.
Even though "You Are the Apple of My Eye" is very hot right now, it is an inevitable trend to drop the box office as soon as it is working day. Except for the full access to the Muye international cinema in Mumu system, the attendance rate of all other Cinemas is greatly reduced In addition to "You Are the Apple of My Eye", it can guarantee an average attendance rate of 40%, and the attendance rate of other movies during the same period does not even reach 10%.
In sharp contrast to this is the Muye International Studios, which has created a 100% attendance rate for five consecutive days.
The release of three days, plus two days of pre-sale, 14 theaters have a 100% attendance rate for five consecutive days. This is still MU Online / miracle that has never appeared in the history of China movies, and at least half of the credit comes from Muxiang Strong support for ticketing system.
On Tuesday, "You Are the Apple of My Eye" won 9.3 million box office nationwide, of which more than two million still came from Muying Ticket Office system;
Wednesday, the box office of "You Are the Apple of My Eye" continued to fall, but 8 million box offices were credited;
Just five days after its release, "You Are the Apple of My Eye" has already won 60 million in the domestic box office market. The efficiency is unprecedented.
The more terrible thing is the Mucha ticketing system. By Wednesday, it once again sold out all the tickets on Thursday and Friday in advance.
Muye International Studios has a 100% attendance rate for 7 consecutive days. This horrible number has made other Cinema bosses impressed.
They are also deeply aware of the huge improvement of the cinema ticket office of Makin Ticketing system, and also know that a large number of users are now grabbing tickets in Makin Ticketing system. For these users, they can grab tickets in advance and book a time They will only be willing to go to the cinema to watch movies, if they ca n’t grab a ticket from Muying system, they will not go to the cinema to buy tickets to watch.
For a time, a large number of Cinema bosses are looking forward to connecting their cinemas to Muying ticketing system and this powerful online seat selection and ticketing platform.
In a few days, Muye Pictures received a large number of access requests for Cinema. When Li Mu saw the right time, Muye Pictures officially announced the Cinema access standard:
First, Muying Ticketing system theoretically opens access to all Cinema in China;
This is also the original intention of Li Mu to be the Muying ticketing system. He wants to include all Cinema and make it a member of the Muying ticketing system;
Second, after Cinema is connected to Makin Ticketing system, you must use the merchant terminal system provided by Makin Ticketing system. This set of terminal system will support Cinema self-built movie hall arrangement information, self-built seat layout, and Cinema direct use. This set of system is sold and ticketed in offline, and it also synchronizes the inventory of seats to online in real time to avoid repeating the purchase of the same seat online with offline users;
The reason why Li Mu requires Cinema to use Muying ticketing system merchant terminal is to make its own merchant terminal an irreplaceable and efficient tool for Cinema. At the same time, this set of system real-time inventory cannot be opened to the outside world.
That is to say, if Cinema uses its own system, other companies have also made a set of online tickets system, other online tickets system can not read the real-time inventory of Cinema, the only solution is to open again for Cinema A terminal system, in that case, Cinema will operate two or more sets of ticket sales system at the same time, and system and system can not be synchronized inventory, so it is really very troublesome to use.
Third, MU13 Ticketing system will take 5% of the fare as a commission, and will provide a ticket machine to Cinema free of charge, and provide free maintenance for life; among them, Cinema with more than five screens is equipped with three ticket collection Machine, Cinema below five screens is equipped with two ticket machines.
The reason why Cinema is free to provide the ticket machine is because Li Mu is worried about the emergence of competitors in the future, so he provides the ticket machine free of charge, then the biggest difficulty in the face of future opponents is the ticket machine with a value of 10,000 yuan. Thousands of movie theaters, if equipped with 3-4 ticket picking machines, this would cost tens of millions.
Hundreds of tens of millions of hardware investment is definitely a heavy asset project. If Makin Ticketing system does not charge Cinema for the terminal machine, then the competitors behind it will naturally not be able to collect it. In that case, just take The cost of the ticket machine is enough to deter the opponent.
Li Mu has already built an ecological closed loop and competitor barriers for its Mudang ticketing system in advance. After the rapid popularization of this set of ticketing system in China, at least half of the national box office will be transferred from offline to Mudang ticketing system came up, and by that time, this set of system was the main **** of the film and television industry system.
......
Zhang Quan is the owner of Yanjing and Cinema. He has five cinemas, 26 screens, and more than 5,000 seats under his hand. Like most Cinemas, the problem that has plagued him for a long time is to be seated. Low rate and low profit rate.
Although there are five theaters under your hands, after deducting rent, equipment depreciation, staff salaries, and daily management and maintenance costs, these five theaters have very few net profits each year.
Zhang Quan had a relative who opened a hot pot restaurant. When the two of them were drinking and chatting together a while ago, Zhang Quan realized that the net profit of a hot pot restaurant was more than 50,000 yuan a month, and such a big stall was counted throughout the year. The average monthly net profit is less than 30,000, and the input-output ratio is really bleak and amazing.
Cinema is not a good deal in this year and month. There are only three peak periods in a year, which are summer, New Year and New Year, and the Spring Festival. These three festivals have a higher attendance rate. Charters are average.
Zhang Quan also thought about some promotion methods at the beginning, trying to increase the attendance rate, such as discounts on movie tickets, half-price movie tickets for lottery tickets, etc., but the results are minimal, because his promotional methods can only be in his own few In the cinema, the problem is that the attendance rate is very low, and the passenger flow in the cinema is low. Such a promotion cannot be played, and it has no practical effect.
Just when Zhang Quan thought that the China box office and China Cinema were no longer saved, along with the release of "You Are the Apple of My Eye", a set of online tickets system facing the entire network of tens of millions of netizens was born.
When the Muying ticketing system was first launched, Zhang Quan paid attention to this new set of things that made him shine, and he was very keenly aware of the advantages of this set of online tickets system, that is, it has broken through Due to the limitation of a single Cinema store, every Cinema is pushed to the front of the entire network.
After recognizing this reality, Zhang Quan was very much looking forward to connecting his Cinema to Muying ticketing system, so he was one of the first Cinema to apply for access to Muye Pictures.
After Li Mu announced that Muying Ticketing system was officially opened to the national Cinema, Zhang Quan received a clear reply from Muye Pictures, and then the staff of Muye Pictures came to the door and signed an access agreement with him.
After the agreement is signed, Muye Pictures will provide 20 ticket machines for his five movie theaters in the shortest time. At the same time, the provider terminal and the corresponding training work. The operation of the merchant terminal system is very simple. For basic people, it takes no longer than half a day to be able to master.
Muye Pictures is very efficient in promoting Muying ticketing system. On the day of signing the agreement with Zhang Quan, the Muye Pictures trainer came to his theater to conduct centralized training for the staff of his five theaters.
The operation of system is quick to get started. After a morning of training, Zhang Quan ’s own staff has entered every cinema in the five theaters in the afternoon, and uploaded the accurate seat map. Arrived in Muying Ticketing system.
Before Li Mu, people were required to increase the purchase of self-service ticket machines. The enterprises responsible for OEM (original equipment manufacturer) supplier are also very productive. Up to now, 300 sets of self-service ticket machines have been produced, and 200 sets have been produced. , Ready to package and send to the city designated by Muye Pictures.
Li Mu decided to use these 300 sets of autonomous ticket machines to cover the main Cinema of Yanjing, Shanghai, and Yangcheng three first-year university student line cities, especially Yanjing, Shanghai, and Muye Pictures. , Yanjing has nearly 30 theaters connected to Muying ticketing system, Muye Science and Technology sent dozens of technicians to the scene to guide the installation of the self-service ticket machine, and completed the relevant commissioning.
After these 30 Cinemas are connected, the Cinema of all Yanjing has basically been connected to Muying Ticketing system, with more than 200 screens and more than 40,000 seats. If you follow seven games per day According to calculations, the total stock of single-day shadow tickets for all Yanjing has reached 300,000.
Yanjing netizens have become the most enviable objects of the people in the country, because almost all the theaters in Yanjing are within the Muying ticketing system, and the netizens of Yanjing can go to the day of purchase at home and tomorrow, without leaving the house. Any one or more seats in any movie is more convenient than a little bit!