Rebirth in a Perfect Era Chapter 1118: Sniping “Hero”
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When "You Are the Apple of My Eye" sweeps the domestic box office with unprecedented momentum, Muying Ticketing system is also expanding its influence in the Cinema field at a destructive speed.
For Cinema, MuHang Ticketing system is extremely affordable.
The biggest significance of Muying ticketing system itself is to reduce the cost of watching movies by netizens, which greatly improves their movie viewing experience. Therefore, it can itself pull a large number of users who would not have watched movies in theaters. Choose to buy movie tickets to watch movies through Muying Ticketing system, so it improves the overall box office volume very much.
Taking Yanjing as an example, perhaps there were only one hundred people in the original Yanjing 10,000 people who would have the idea of watching a movie every day, but only 30 people would actually walk into the cinema to watch a movie.
But now, because of the unprecedented online ticketing system of Muying, at least 500 people out of 10,000 people in Yanjing will have the idea of buying a movie ticket through Muying ticketing system, and their The actual action is to buy every movie ticket on Muying Ticketing system.
Users ’preference for Muying ticketing system directly leads to Muying ticketing system ’s ticketing ability is much higher than that of any movie theater itself. As long as Muying ticketing system is connected, the overall attendance rate of Cinema will at least double, For Cinema, it is real income.
Moreover, as a platform, Muying Ticketing system provides a self-service ticket machine terminal for free, and even provides a set of very practical and powerful terminal management and sales system for Cinema for free. 5% of the box office commission, this commission ratio is already an absolute conscience price.
In the next few days, hundreds of self-service ticket machines have been sent to all parts of the country. In a very fast time, all Cinemas in all first-tier cities have been covered and they have begun to expand into second-tier cities.
The factory received an order for two thousand self-service ticket machines again. Li Mu has decided to use full horsepower and use the speed of virus transmission to promote the popularity of Muying ticketing system nationwide.
When "You Are the Apple of My Eye" was released for a full week, it had already won 70 million box offices nationwide, an average of 10 million per day, and as more Cinema joined Muying Ticketing system, its box office must be still in the later period. Will be inspired by the second round of surge.
However, on the seventh day after the release of "You Are the Apple of My Eye", on December 14th, "Hero" directed by Zhang Yimou was officially released in China.
However, at this moment Zhang Yimou is not happy at all.
If not all the publicity work is ready, he even hopes that "Hero" will be released at another time, because "You Are the Apple of My Eye", which is released a week earlier than "Hero", is really too powerful!
If it is estimated according to the release time of one month, Zhang Yimou even feels that the total box office of the movie "You Are the Apple of My Eye" can easily break through the 200 million yuan RMB mark.
Be aware that since there is a real box office statistics in China, the first movie with a box office of more than 100 million yuan and the highest box office movie to date is the "Decision of Life and Death" released in 2000. However, this record soon Will be broken by "You Are the Apple of My Eye".
Bet the schedule with such a perverted competitor. Zhang Yimou is particularly depressed. Now the media is full of advertisements, news and trailers of "You Are the Apple of My Eye". Compared with it, its own promotion of "Hero" It can be considered to be extremely bad.
Since TV, magazines, newspapers, and even major website, discussions about movies are basically centered around "You Are the Apple of My Eye", "Hero" although has spent a lot of money on media public relations, but the real The effect is minimal.
At present, in any movie theater, the attendance rate of "You Are the Apple of My Eye" is significantly higher than other films. In the same size of the theater, the income of screening "You Are the Apple of My Eye" is at least twice that of other films, and Muye Pictures is not needed at all. In the face of it, the bosses of Cinema re-arranged the film according to this situation, so that the proportion of the film "You Are the Apple of My Eye" kept increasing.
In this case, the entire domestic film and television market has fallen into a nostalgic craze. The streets are all about Zhang Kexuan ’s "You Are the Apple of My Eye", and the streets are talking about the plot in "You Are the Apple of My Eye". Under this atmosphere , "Hero" with Wuxia and history as the background, completely lost the developing soil.
At the new picture company of "Hero", Zhang Yimou is angry at Cinema at this moment. First Day is released. According to the data learned by the employees sent by the company, the layout of the major Cinema is extremely optimistic.
The original Cinema promised to "Hero" more than 30% of the total arrangement, and even some theaters exceeded 50%, but when it was really released, almost all Cinema greatly discounted the promised arrangement. Direct waist cuts are all less, more is reduced to one third of the promise or even lower in one breath.
The irritated Zhang Yimou reprimanded in the office: "These Cinemas are too credible! The filming said that the reduction is reduced, and even the hello is not greeted!"
Zhang Weiping, the best partner of Zhang Yimou, said helplessly: "There is no way, Muye Pictures's" You Are the Apple of My Eye "is too strong, the attendance rate is high, and the box office is also growing at an alarming rate."
"It's ridiculous!" Zhang Yimou said with a pale face: "This kind of bad film can have such a high box office, it's nothing more than that love and love thing, there is no background!"
Zhang Weiping shrugged his shoulders: "The key to the problem is that its subject matter is well selected! History, Wuxia subject matter although is large, and although is deep, but the problem of this kind of subject matter is also very serious, most of the audience In fact, I still like to watch some grounded themes. "You Are the Apple of My Eye" happens to be a very grounded Hyundai / modern theme. Compared with it, we have a congenital short board. Cinema is also reasonable to reduce our rehearsal. "
Zhang Yimou said indignantly: "Our actor and production team has such a strong lineup, will the audience not buy it? These Cinemas are simply following the trend and shortsighted, otherwise, they will not give all the films to" You Are the Apple of My Eye " ! "
Zhang Weiping said: "I believe that the audience ’s eyes are sharp. Our movie lineup is indeed strong. Even if the current arranging capacity is not high enough, as long as our attendance rate can be guaranteed, the major Cinema will gradually increase the arranging capacity. Add it back again. "
The important basis for Cinema filming is the attendance rate. Which movie has a high attendance rate and which movie will naturally have a high rehearsal volume. The Cinema boss does not work for a single film and television company or even a single director. What they pursue is interest. Maximize, so if the attendance of "Hero" can exceed that of "You Are the Apple of My Eye", Cinema will inevitably raise the attendance of "Hero".
Zhang Yimou is especially confident in his new movie. He said to Zhang Weiping: "You can rest assured, wait and watch, our movie attendance will definitely exceed" You Are the Apple of My Eye "!"
Zhang Weiping reminded: "Yimou," You Are the Apple of My Eye "has been on the Internet for 100% of its sales for seven consecutive days. That is to say, from the day it was released to the present, all movie tickets sold on the Internet Sold out ... "
Zhang Yimou was a little puzzled, and said a moment later: "I think Muxiang ticketing is in Muye Pictures ’s own hands, so this data is totally at their own discretion. I do n’t believe any movie can be 100% in attendance for seven consecutive days. It is simply impossible. "
Zhang Weiping said: "But according to my understanding, the credibility is still very high."
Zhang Yimou waved its hand and said, "Let ’s look at our first-day box office data tomorrow and the average attendance!"
......
In the afternoon of the next day, the box office data of the previous day was released because it was on Saturday, and the proportion of online tickets for "You Are the Apple of My Eye" was also increasing, so it ushered in a resurgence of the box office one week after its release.
On this day, the box office of "You Are the Apple of My Eye" rose against the trend on the basis of a slow decline for several consecutive days and won the 20 million box office across the country, of which more than five million came from Muying Ticket Office system, creating a Chinese movie Mainland single A new record at the daily box office, and the previous record was 18 million the day after the release of "You Are the Apple of My Eye".
And Zhang Yimou also got the box office data on the first day of the release of "Hero".
"2.6 million ?!" The data given by Zhang Yimou looks at was stunned.
"How come there are only two and six million? What is the attendance rate?"
The employee in front of him handed over a piece of paper again, which read "Hero" yesterday's attendance in theaters across the country. The highest prime time is only about 50%, and most of them are below 20%.
In addition to the attendance of theaters and shows in various places, there is one more important data in this data report: average attendance.
The average attendance determines the commercial prospects and potential of a movie, so the director attaches great importance to this data.
At this time, for Zhang Yimou, whether Hero can exert force in the middle and back depends on the average attendance rate. If the average attendance rate is high, it is a matter of time before turning over, but if the attendance rate is too low, then Really powerless.
When Zhang Yimou got the statistics of his heart and soul, the whole person suddenly seemed to be poured into a bucket of ice water, which was cool inside and out!
First Day was released, and the average attendance rate of "Hero" in various events across the country was only 19.1%.
What is the concept of 19.1%? For a two-hundred-person cinema, the average number of guests is less than forty. Most of the remaining seats cannot be sold, so they are smashed into Cinema ’s own hands and cannot be earned. To a penny.
And let Zhang Yimou spew out of the old blood, the average attendance of "You Are the Apple of My Eye" also came out, even reaching an average height of 6-70%, just look at "Hero" 3-4 Times ...
When Zhang Yimou saw "You Are the Apple of My Eye" at the box office yesterday as high as 20 million, his three views of the whole person would collapse! The single-day 20 million box office is an absolute new record in the entire China movie history!