Rebirth in a Perfect Era Chapter 1119: Forcibly touch porcelain

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Li Mu used "You Are the Apple of My Eye" and its own online resources, Muying ticketing system and even included movie theme songs, perfectly controlling the direction of the entire domestic box office, and its strong exposure and topicality attracted movie lovers. Most of the attention has also made "You Are the Apple of My Eye" gradually change into a box office storm. It has absorbed most of the audience who went to the cinema to watch movies. The movies released with it in the same period are almost without exception, and the whole army has been wiped out.

In the blink of an eye, "Hero" was released on three days. After First Day barely harvested 2.6 million box office, the box office of "Hero" continued to drop. The total box office of three days was only six million yuan, and the street has become Irreversible reality.

At the same time, ten days after the release of "You Are the Apple of My Eye", the box office officially broke 100 million. On the tenth day, it reached 105 million. This became the first Mainland movie with a box office of over 100 million this year. It became the shortest movie with a box office of over 100 million.

In order to celebrate the over 100 million box office, Muye Pictures held a celebrate banquet at a five-star hotel in Yanjing. The entire creative team of "You Are the Apple of My Eye" was present at the scene, and various media also rushed to the scene to report, once again raising the social heat of "You Are the Apple of My Eye" Up a level.

Once a movie has such a full exposure for a period of time, it has basically formed a situation of slaughtering everything during the release period, which cannot be stopped.

It's just that Director Zhang is going to be driven crazy by the helpless box office!

"Hero" ​​is the film with the highest investment cost of the films he has directed so far. Originally, he wanted to use the film to create a bunch of domestic box office records and then operate a large number of international awards overseas, but How come didn't expect even encountered failure in front of his house.

It ’s not just him. The entire producer of Hero and investors have collapsed at the box office performance, claiming the cost of 30 million USD, the actual although did not invest so much, but it almost reached 200 million RMB. The youth campus love movie with 10 million investment made it acceptable to them.

So, just as "You Are the Apple of My Eye" celebrated over 100 million at the box office, the entire producer of "Hero" began their "counterattack."

The first strategy of "Hero" is to buy the box office. According to the news, the producer of "Hero" promises to all Cinema through special channels that in the future three days, as long as "Hero" is arranged and produced The party will guarantee a 60% attendance for the film!

That is to say, as long as Cinema is willing to arrange for "Hero", even if there is no customer at that time, the producer will make up for the 60% attendance of the box office for him. At present, most Cinemas in the country have not yet access to animal husbandry. Even though "You Are the Apple of My Eye" has a high attendance rate for movie ticketing system, the attendance rate for "You Are the Apple of My Eye" is less than 50% on ordinary working days and in the morning and night, generally around 3-40%.

If Cinema releases these shows to "Hero", even if it is 9:30 in the morning and 12 in the night, it will be able to get a 60% box office subsidy from the producer. This is really a bargain.

Then, on the fourth day of the release of "Hero", "Hero" surged across the country. although increased the number of morning and evening embarrassing time, but due to the producer's subsidy policy, The attendance rate of "Hero" suddenly surged, and the "box office" also soared.

From noon, the producer of "Hero" and the entire core team of the creators met together, and Zhang Weiping mobilized at the meeting: "Our goal today is to let the box office of" Hero "reach more than 10 million. Please rest assured, pass Our operation, this goal will be achieved today, we have communicated with dozens of domestic media reporters in advance, and now they have prepared a press release of the "Hero" counter-attack at the box office, tonight will be concentrated in the media Report a round and get the audience's attention back. "

To make the audience willing to pay for the movie, the audience must first be interested in the movie. Now the audience ’s attention is all focused on "You Are the Apple of My Eye". If you do n’t make some eye-catching news, then the "Hero" The box office will be more servant in the future.

A public relations manager added at this time: "In order to make the news more real, we have arranged more than 20 special" viewers "of all ages, and they will be interviewed by these media in major theaters. We have basically set the Taiwanese version, and now there is still a problem that needs further instructions from the leaders. "

A management representative asked, “What ’s wrong?”

The public relations manager cleared his throat and said, "We have designed more than 30 editions of the interview books. Of these, more than 20 editions praised" Hero "from various angles, such as director, cast, visual Many aspects such as effects, huge investment, strong epic sense, revisiting history, and promoting the essence of the country praised our "Hero" in 360 degrees, and then were cross-edited by major media. There are more than ten versions. "You Are the Apple of My Eye" is a certain comparison. In this batch of books, the enthusiastic audience will let "Hero" and "You Are the Apple of My Eye" be compared together, and the love, depth, exaggeration and even three views of "You Are the Apple of My Eye" will be carried out. Certainly criticized, we can't make up our minds now, is that these Taiwanese scripts are not available in the end. "

The management representative frowned, and asked, "Can you come up with a copy of such a desktop and give an example?"

"Okay!" The PR manager nodded, picked up a printed document, and said, "For example, this desktop:

The reporter asked the audience: Hello, I am a reporter from Channel XX. I want to interview you. Have you just watched the movie "Hero"?

The audience nodded and said: Yes, just finished watching. With that said, we still have to take out the ticket stubs in our hands.

The reporter then asked: I would like to ask you, how would you rate the movie "Hero"?

The audience raised their thumbs and answered sincerely with their expressions: It ’s great. It ’s really the best domestic movie I ’ve seen in recent years. Director Zhang Yimou ’s ability to frame such serious subjects is too strong, and the movie is a big production. It's really great to watch the visual effects in the cinema, especially shocking! "

Reporter asks again: Have you seen another movie "You Are the Apple of My Eye" that was also released at the same time? "

The audience replied: I also watched that movie.

Reporter asked: What do you think is the difference between "Hero" and "You Are the Apple of My Eye"? "

Audience replied: The gap between the two films is too obvious. Not only is the gap between the theme and genre obvious, even the connotation, background, and viewing significance are very different. I think "Hero" is based on history. The movie created with the traditional Wuxia spirit of China must be seen in the cinema to feel the shock. As for "You Are the Apple of My Eye", I think this movie is like a bowl of instant noodles. It ’s good to eat and eat at home. . "

After hearing the PR manager talk about this set of books, dozens of people in the entire conference room have different faces.

The expression of director Zhang Yimou is as ugly as ever. The expression of the management representative has a somewhat happy look. As for the others, most of them are a little frightened.

For a moment of silence, the management representative said: "I think this kind of interview is very interesting. On the one hand, it can attract the audience to watch" Hero "in the movie theater. On the one hand, it can deter users who are interested in watching" You Are the Apple of My Eye "in the movie theater. For a love movie that does n’t have any sense of scene, it ’s enough to watch pirated DVDs at home, there is no need to come to the theater. ”

Speaking of this, the management representative said with a laugh said: "My suggestion is to use all the desktops like this. We slammed a wave in the media and at the same time launched the network water army to let them also push our" "Hero", at the same time scolding "You Are the Apple of My Eye", to get rid of the word of mouth of "You Are the Apple of My Eye" on the Internet, only if its word of mouth has come down, our development space is even bigger! "

At this time, the management of a production company said: "Chief Liu," You Are the Apple of My Eye "is the first Cinema movie of Muye Pictures. If we attack and discredit it, in case it angers Muye Pictures or even Muye Science and Technology, then we can Just poked the horse honeycomb! "

After the words came out, many people's expressions changed color instantly.

In fact, looking at the entire China private enterprise camp, who dares to provoke Muye Science and Technology? Li Mu is very powerful in the country, and he is also the most respected private entrepreneur or even a philanthropist. Corporate influence is also the undoubted leader in private enterprises. How many companies can't wait to hide him from the road of development Who dares to take the initiative to find his trouble?

However, the management representative sneered: "What about Muye Science and Technology? It is really awesome on internet, but what is it in other fields? We are now going to attack it and let the audience compare us with their videos." In order to attract enough attention, the more we do, we must take the initiative to seize the Muye Pictures, even if it is forced to touch the porcelain, we must bind them with us. If we can make others think of "You Are the Apple of My Eye", we can think of "Hero" ", Then we are half successful!"

The investors of "Hero" come from the physical industry and have nothing to do with internet, so even if Muye Science and Technology is powerful and Li Mu has great influence, they are not worried that they will attract Muye Science and Technology retaliation, but in their view The box office of this movie is the top priority.

If this movie takes place at the box office, then the overseas market will also be greatly affected. Comrade Harvey of Hollywood is a vampire with a personal face and beast. His specific terms on purchasing the movie ’s overseas distribution rights have not yet been discussed. This is also his usual way of doing things. If this movie is in the streets of China Mainland, the quotation Harvey will give is even lower. By that time, this movie will face, I am afraid it is on a global scale. Of total failure.

This is an unacceptable situation for employers and producers.

So, after a few minutes of silence, the producer finally reached a consensus with the capital. Since "You Are the Apple of My Eye" is the express train that makes money at the domestic box office, then it is necessary to use the most controversial way to match "Hero" with "You Are the Apple of My Eye" is forcibly tied together!