Rebirth in a Perfect Era Chapter 1120: Li Mu’s Crushing Offensive
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Li Mu has never met people who have touched porcelain since its inception, and there are even a lot of birds like Elon · Musk. In order to allow their enterprises to sell a good price, they traveled across the ocean to touch porcelain.
But after all, most of the people who touch porcelain are still a little bit limited, just want to rub the heat from the Muye Science and Technology or Taobao net, and no one ever wants to rub the heat, but also want to bring themselves to attack This time, the capital of "Hero" has made Li Mu completely insightful.
"Hero" in order to celebrate the box office "contrary to the trend", single-day box office exceeded 10 million RMB, specially swept a large wave of presence in some media, this kind of operation of buying their own box office hype, in fact, in the film and television industry It ’s very common, because the people who ate melons who do n’t know the truth have come to the cinema to buy tickets to support it. For this approach, Li Mu itself has no negative emotions. This is already the industry ’s default unwritten rules. Discipline inspection committee.
But speaking again, you can do it at the box office, but when you do box office, you will engage in a group of fake audiences for interviews, and you will have to move "You Are the Apple of My Eye" out and step on it twice, which is not acceptable for Li Mu.
The most unpleasant thing about Li Mu is that a short period of time after TV reports appeared, a group of water army appeared on internet. While slamming on "You Are the Apple of My Eye" without exaggeration and depth, while praising "Hero" as the best work in Chinese movie history none of them.
Li Mu is really uncomfortable, not because these people depreciated "You Are the Apple of My Eye", mainly because he can be said to be the ancestor of the current network water army, didn't expect was instead disturbed by a batch of unclimatic water army, it is really It makes people angry.
In Li Mu's opinion, competition also has to pay attention to the means and the lower limit. Since "You Are the Apple of My Eye" and "Hero" are almost released in the same period, then the previous competition is of course inevitable. Li Mu wants to make "You Are the Apple of My Eye" a hit Red, to make Muye Pictures famous in the first battle, you need "You Are the Apple of My Eye" to dominate with absolute advantage.
In this case, whether it is "Hero" or "Bear", it will be the opponent in the eyes of Li Mu. He naturally wants to suppress the other party within a reasonable range, but his suppression is purely based on resources. Suppressed, his trinity's propaganda offensive could virtually compress the development space of "Hero" to the extreme.
This kind of competition is like a master of Go. Without touching the opponent, try to seal off all the development space of the opponent, and let it struggle in a small space that is forced. Said although is cruel, but fully in line with competition ethics.
However, didn't expect, "Hero" will use a similar personal attack to directly fire on "You Are the Apple of My Eye", and whether it is a TV interview or the Internet water army, one of their favorite arguments is: "You Are the Apple of My Eye" It is a junk work with no background and connotation, and "Hero" is just the opposite. It is a classic epic masterpiece.
Li Mu is particularly disgusted with this kind of argument. Like the criticism Guo Degang has encountered, some of the crosstalk masters criticized him that the crosstalk is trivial and non-educational, but the crosstalk itself is a happy art. Is it just to pay attention to the meaning of education and lose its essence? If the crosstalk itself is only educational but not funny at all, it is really funny.
So on the other hand, since everyone is a commercial movie aimed at the box office, no one should boast of his cultural heritage and artistic accomplishments. Using these words to fight for the box office, his face is really not disgusting.
Zhao Kang is the head of the largest water army in China, knowing the dynamics of this water army. When I first learned that "Hero" found water army and smeared "You Are the Apple of My Eye" on the Internet, I immediately contacted Li Mu and asked Li Mu angrily: "Little Mu, this one How do you want to fight back? You give a sentence, I promise to let people under my hand spray "Hero" into **** on the Internet! "
Li Mu smiled and shook his head: "Do n’t, I ’m not at the stage where anyone who touches porcelain will be justified. Besides," Hero "shows that the exposure is not enough, holding a wave of thought to rub our heat, if we are Going to spray him online again, isn't he right in his arms? "
Zhao Kang asked anxiously: "So what should I do? Do they let them talk like that?"
Li Mu said: "It's actually very simple for this group of people. It's like playing Go. The more they are trying to break through, the more they want to break through. I want to stabilize my position and not let them have any opportunities."
Finally, Li Mu said again: "Wait for my news, tomorrow I will let YY engage in a nationwide event. After the event goes live, let your men shove a wave online."
Zhao Kang wanted to ask Li Mu what activities he was going to do, but he would give him some advice, but he always thought about what Li Mu was doing, so he did n’t ask any more questions, and until tomorrow, Li Mu wanted to do it. What you will naturally know.
Hang up the phone of Zhao Kang, Li Mu immediately contacted Kong Lingyu and said to him as soon as he came up: "I am going to engage in a big event related to" You Are the Apple of My Eye "on YY. Please remember a few things and arrange a technical team immediately Start preparing overnight. "
Kong Lingyu hastily said: "You said Boss, let me remember."
Li Mu said with a serious expression: "First, let the technical team develop a secondary page. The page needs to implement two product functions, one is to allow users to upload pictures, and the other is to directly take pictures with a computer camera and upload them."
"OK, custom upload, camera upload, I wrote down."
Li Mu yelled, and then said: "In the management background of YY network, we need to add a manual review column to summarize all the pictures uploaded by netizens here, and let our website editors manually review."
"OK, corresponding display in the background, manual review."
Li Mu said again: "In addition, a set of lottery mechanism is designed to randomly draw 100 people from all users who upload pictures and pass the review as winning users. Users cannot repeat the winning."
"OK, one hundred people are drawn every day, not repeatable."
Speaking of which, Kong Lingyu couldn't help but ask: "Boss, what activity are you doing Ah?"
Li Mu smiled and said: "I'm not in a hurry, I haven't finished speaking, you will understand it naturally after speaking."
Kong Lingyu busy said: "Then you continue."
Li Mu said: "Let the page design and the artists come up with a design plan. The theme is: YY takes you to review" You Are the Apple of My Eye ". The specific activities are: YY users in any city, as long as they have seen" You Are the Apple of My Eye "in the cinema After that, upload the movie ticket stub to take photos to participate in the event. "
"The selected users will get the five-day tour of Ludao provided by Muye Science and Technology, which includes on-site visits to the actual shooting site of" You Are the Apple of My Eye "and the tourism of well-known scenic spots in Ludao. All are undertaken by Muye Science and Technology. "
Kong Lingyu heard this, and exclaimed: "Boss, you said that one hundred places are drawn every day, are they all free travel?"
Li Mu said: "30 tourist places per day, the remaining 70 are souvenir places. The original soundtrack album" You Are the Apple of My Eye "has been authorized by the record company to produce a signed album and poster, and additional Give these 70 people 1000YY coins per person. "
Kong Lingyu said: "OK, I get it!"
Li Mu said: "Be sure to indicate when publicizing that this online lottery will continue until three days after the movie is offline."
"Okay!"
Li Mu thought about it and felt that the benefit rate of one hundred lucky users per day was not enough, so simply said: "In this way, one more item will be drawn from the participating users every day, and a gift worth 60 yuan will be given. YY's six-month membership service. "
"OK, we write a script, the background directly fills half a year of members into the accounts of 10,000 lucky viewers every day, and the list will come into effect immediately."
"Okay." Li Mu nodded with satisfaction, and secretly, "Hero" provoked proactively, he never had the habit of coercion, so this time naturally it is necessary to accept the move, but the way of receiving the move Not only will the wishful calculation of "Hero" be defeated, but it will further push it to a dead end.
What Li Mu needs to do is to further enhance the influence of "You Are the Apple of My Eye" across the entire network and even across the country, further weaken the poor heat of "Hero", and let you even buy 30 million at the box office every day, there is no way to cause User's attention!
Aren't you going to touch porcelain and slow down my pace? Very good, then instead of stopping to see your injury, I will slam on the accelerator, drive the car fast, and give you a wave of crushing offensive! It ’s not just about letting you steal chickens without killing rice! The key is to make you cry without tears!
As soon as I thought about this, Li Mu felt that the high-level fighting spirit in his heart was exceptionally high. He suddenly came to interest and said to Kong Lingyu: "Old Kong, add one more! When the movie goes offline, we will start from Among all the users who participated in the event, three super lucky winners were selected, and each was given a set of 120 square meters of commercial housing in Ludao. The tax shall be borne by us. "
Kong Lingyu smiled and said: "Boss, this is awesome, the price of Ludao should be around 5,000 yuan? Plus 20% personal income tax, let alone the value of 700,000."
Li Mu said: "Seven hundred thousand is a small thing. The main reason is that through this activity, the social influence of" You Are the Apple of My Eye "will be further improved to the peak!"
"Understood!" Kong Lingyu also said with excitement: "Do you want me to arrange for someone to visit Ludao to purchase a house in advance?"
"No!" Li Mu said: "Promotional copywriting should be done immediately, and you ca n’t wait for the house to be purchased before you hang it up, so tomorrow ’s promotional copy will say this: Super lucky people can be in Ludao City's jurisdiction by then Choose a favorite house among all the new properties being sold, as long as the area of the house is not more than 120 square meters, and the unit price is not limited. After the selection, we will pay the bill! "
"Oh!" Kong Lingyu exclaimed: "Let lucky users pick at random within Ludao? It's really arrogant!"
As I said, Kong Lingyu counted and said: "Boss, I repeat, the event draws 30 free visitors to Lulu Island every day; 70 people can get signed albums, posters and 1,000YY coins; 10,000 people can The audience of YY members for half a year, and then three people will be selected from all the audience to give a commercial house of no more than 120 square meters in the area of Ludao, are you right? "
"Yes! Let the brothers work hard and work overtime, and this event must be online tomorrow!"