Rebirth in a Perfect Era Chapter 1121: Encirclement and suppression!
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In this day and age, Li Mu is definitely an operational master in the entire internet field. It has extremely strong control over the situation. Especially when playing games, it can see the opponent ’s weakness at a glance and formulate a seven-inch high efficiency for the opponent. Play style.
The investment of the movie "Hero" is on the scale of 100 million yuan. The financial resources of the producer and the capital are naturally not to be underestimated. This can be seen from the fact that the other party bought a few million box office in one day. Come out, if you simply fight for money, Li Mu although is not afraid of the other party, but that gameplay is not enough for Li Mu.
Li Mu's current idea is to take millions to engage in this lottery that is closely tied to "You Are the Apple of My Eye", in order to raise the topic of "You Are the Apple of My Eye" again, and further squeeze the room for the increase in the popularity of "Hero".
This Li Mu is going to engage in this event. The prize line is very rich. From the highest prize to the consolation prize, a total of four stalls are divided, and the number of users benefited by the event is hundreds of thousands. So many stalls and The opportunity is to maximize the user's participation enthusiasm.
The threshold for users to participate in this activity is also set very accurately. As long as it is a YY user, as long as there is a "You Are the Apple of My Eye" movie ticket stub to participate, that is to say, users want to participate, they must first go to the cinema to watch Once, "You Are the Apple of My Eye", if it is a user who has seen it, can't participate without a ticket stub. If you want to participate in this event, you can only enter the cinema again and brush it.
The consolation prize of 10,000 people every day has YY half-year members worth 60 yuan, and the highest movie ticket is only 30 yuan, so the cost of participation is not high, and the promotion of user enthusiasm should be a certain promotion .
If you can use this event to raise the user ’s attention, then there is no chance for "Hero" to counterattack. If it is more than the ability to put information, the management behind "Hero" will even come up with two more Yim is not a rival of Muye Science and Technology at all. Muye Science and Technology's current information delivery capability is second only to CCTV in China, and its own resources can be used in any way. The cost is negligible.
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On the next day, when the technical team of Muye Science and Technology was working overtime and the Libao activity was launched, the box office of "Hero" was bought the day before, and the media followed up the promotion and touched the porcelain "You Are the Apple of My Eye". The critics who did not know the truth chose to walk into the cinema to buy tickets to watch the movie because they saw the news.
And the management of "Hero" decided to make persistent efforts to continue to buy at the box office, and more than yesterday!
According to the results of the negotiation between the entire producer and the management team, today ’s plan is to buy 15 million box office, and then use the media to push a wave to strengthen the concept of "contrary to the trend" of the "Hero" box office. Let "Hero" return to the public's attention, until noon, when the "Hero" team found that Li Mu did not have any expressions and feedback, their hearts suddenly felt a little tempted.
One of the representatives of the producer suggested that since Li Mu, Muye Science and Technology, and Muye Pictures did not respond, they would simply do nothing and raise the box office today to 20 million, exceeding the one-day record of You Are the Apple of My Eye, which was set before 1800 Millions of box office records, so that the topic of the promotion will have a qualitative improvement.
After deliberation, the whole team unanimously passed this seemingly adventurous but tempting plan.
The cost of buying the box office is not too high. After all, the box office itself is a joint distribution between the film company and the Cinema. This money can still come back not a small part. The remaining cost, although is to feed Cinema, but the benefits It is also very obvious.
Among them, the most important benefit is that at the same time when you buy the box office, you will inevitably improve the film layout. The original "Hero" is not enough. After buying the box office by guaranteeing a 60% seat rate, Cinema has 60% protection. , Naturally willing to allocate more games that do not make such a high percentage to it, so that the amount of rehearsals will quickly increase, and because of such a gray interest relationship with Cinema before, it is equivalent to further close With the distance from Cinema, in this case, you can more smoothly put your own display materials on the major Cinema to further attract users.
In the Cinema movie audience, a considerable number of audiences did not decide which movie to watch until they arrived at the cinema. At this time, who has a large amount of arrangement and who has more offline materials displayed, whoever has the opportunity to win this group of audiences The box office, so sometimes when the audience goes to the cinema to watch the movie, they will find that the store not only has a large poster of a certain movie, but also a large number of dolls, sculptures and scene displays, which not only represents the strength of the movie producer, but also represents The relationship between the producer and Cinema.
According to the convention, if the producer of the movie buys a box office for three or five days in a row, most of the Cinema's output will be obtained.
The number of screening halls of Cinema is fixed, and the number of screenings per day is also fixed. If a film seizes a large number of rehearsals, it will naturally put huge pressure on other films in the same period, so that the audience of other films When I arrived at the cinema, I found that there were too few films, and there was no show in a short time. In the end, I could only choose high-arranged films.
For the producer and the capital, this transaction is very worthwhile. As long as the initial investment can reverse the box office decline, this money will definitely be doubled. While Li Mu has not given any response now, quickly bring A wave of rhythm, once the rhythm is brought up by yourself, it is difficult for Li Mu to reverse the situation.
However, the production and investment team of "Hero" obviously underestimated Li Mu. In this case, how can Li Mu sit still? At any time, he is the one with real rhythm.
At seven o’clock that night, when "Hero" bought box offices at various locations across the country with a variety of ghosts, and when all the cooperative media were preparing to vigorously report after seven thirty, YY took you back "You Are the Apple of My Eye" event is officially launched!
Li Mu officially kicked off the non-contact siege against "Hero"!
YY tens of millions of online users received this heavy push for the first time. When they clicked on the event page to see what was happening, they discovered that Muye Science and Technology even played an extraordinarily generous casual activity!
Take 30 lucky viewers to visit Ludao for free every day, 70 people get star signature souvenirs and 1000YY coins every day, 10,000 people get YY members for 6 months every day, and the most terrible thing is to send three suites out, And it is free to choose within 120 levels! It's almost courageous!
Three houses, plus other awards, the actual cost adds up to only a few million. Most enterprises that can advertise in CCTV prime time, just invest in advertising on a CCTV platform I'm afraid it will be over ten million, but these companies will not give users such a shocking feeling of "super tyrants" and "scattered wealth boys", and it is even difficult to impress users, but if the money is used to give back to users, then Can make users particularly shocked and respected, this is the Li Mu's operation strategy.
Sure enough! As soon as the event went online, a super hot spot was detonated among netizens and other people. Netizens were shocked by the local tyrants' practice of Muye Science and Technology, and the most direct feedback was to immediately find a way to participate.
The way to participate is also very simple. It ’s nothing more than to watch a movie, 30 Yuan, and this "You Are the Apple of My Eye" has a very good online reputation, which has been expected from people. The reason why I did n’t go to the cinema, Either you do n’t want to arrange extra time, or you do n’t want to spend extra money, but now with the promotion of Muye Science and Technology, everyone has the mentality to go to this movie anyway and then participate in this event.
At this time, the water army of Zhao Kang appeared overwhelmingly!
If the water army requested by the "Hero" team is a mercenary who has always been uneven in strength and less than a thousand people, then the water army of Zhao Kang is simply a million-level regular army.
The water army team that Li Mu and Zhao Kang have been smashed into for so long, so much energy, and so much money, the fighting power is extremely powerful. From the beginning of the operation, these water armys have been crazy in all corners of the network. , Let users participate without hesitation in "YY takes you to revisit You Are the Apple of My Eye".
This group of water army ’s instigation ability is really too strong, and soon the enthusiasm of most netizens is pulled up. Watching a movie for thirty yuan, there are so many opportunities to blog, even in the lowest gear. The award is also earned, why not do it?
It is under the promotion of this idea that half an hour after the event was launched, Cinemas all over the country are frying!
A large number of netizens have flooded into the cinema for this event. At present, most Cinemas in the country have not completed the access to the MU3 ticketing system. Therefore, when a large number of audiences gathered in the cinema, all the remaining tickets of "You Are the Apple of My Eye" were wiped out. All out!
Crazy users snapped up all the movie tickets for "You Are the Apple of My Eye" tonight, but there were still quite a large number of users who failed to buy them, so they retreated, and the next day tickets were sold out.
Users who have not bought the ticket can only further appeal to the theater to sell the three days movie ticket in advance.
The theater is required to sell the three days movie tickets in advance. These are entirely the concepts of Zhao Kang's water army instilled on the Internet. They have already given users a subconscious psychological hint in advance online: if the theater has no tickets, let them Start selling tomorrow in advance, so that there is a ticket in hand, you can upload the ticket stub tomorrow to participate in the event!
They also hinted that if the next day is sold out, it does n’t matter, there is three days!
If the three days is sold out, it does n’t matter, you can also temporarily add Cinema!
The key point of "temporary extra show" is very interesting. If there are so many viewers asking for it, Cinema cannot be unimpressed. "Hero" guarantees 60% of the box office, but so many viewers are on site, as long as Adding a rehearsal to "You Are the Apple of My Eye" is bound to be 100% attendance, which is more cost-effective, these Cinema bosses are more clear in their hearts!