Rebirth in a Perfect Era Chapter 1236: Gravity

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Chen Ze didn't expect Li Mu will use the commercial insurance of the car as a reference for the pricing of the club ’s annual fee, but listening to his analysis, this reference basis does indeed have a certain specific meaning. For a sports car owner, it must have sufficient economic strength. For him, the amount of auto insurance, even if it's not a small amount of money, at least it will not be a large expenditure, it should be within the acceptance range of these car owners.

Immediately, Chen Ze asked Li Mu: "After we gradually complete the membership grading system, what kind of services are given to members of different levels?"

Li Mu thought for a while and said, "Members pay to join the club, on the one hand for the club's contacts, but very much for the first-year university student to enjoy the club's services, so the membership fee is the basic operating capital we provide members with special services, I The idea is to use membership fees as pre-charged consumption, for example, A-level users pay 100,000 yuan annual membership fees, then we will temporarily take this 100,000 yuan as his pre-stored amount in our club, and then for them in the next year Customize various free services until the amount of 100,000 yuan is used up, and the rest can be matched with some additional paid items. "

Chen Ze asked in surprise: "Take it from the people, use it from the people Ah?"

Li Mu said with a smile: "It's true to say so, but we calculate it according to market pricing, and there will be enough profit space in it."

As he said, Li Mu said again: "For example, our fee for using an external track is one thousand yuan, and we are profitable for this one thousand yuan, and we also use this price when accounting for members. For example, we usually have a cocktail party , The normal situation in the outside bar is per capita consumption of 2,000 yuan, then we also account for the members according to 2,000 yuan, A-level users paid 100,000, we provide services worth 100,000 yuan, according to the profit margin of the high-end service industry , We want to retain 50% of the gross profit. "

"It's almost the same ..." Chen Ze laughed: "I thought you wanted to take them for 100,000 and spend 100,000 on them."

Li Mu said with a smile: "How can there be such a good thing? While providing basic services to users who pay membership fees, we will also join other major high-end service providers and launch additional paid items to allow those who provide golf, Suppliers of yachts, high-end overseas travel, and high-end parties connect to us, and they will provide services, and we will sell to members. At that time, we encourage members to prepay in our club, find a senior event planning, and constantly Customize and combine various entertainment items for them, and let them make group-style high-end consumption through us. In this way, not only will there be a certain amount of capital precipitation on the books of our club, but also a considerable profit while selling high-end services Profit. "

The high-end service industry itself is a very high-margin industry, but the gross profit of this industry is high at although, but the net profit is relatively general. The main reason is that selling these high-end services requires high operating costs.

A high-end member of a golf club may require at least two or three hundred thousand a year, but the achievements for the sales staff must reach at least 5-10%, and some will even be higher.

For businesses like golf clubs, it is difficult to expand high-end users simply by relying on their own sales team, so they generally look for merchants with high-end users to cooperate, such as looking for five-star hotels, or looking for high-end brands 4S Stores such as high-end customer resources are used for agency sales, and this cooperation model must give at least about 20% of the sales share of the sales side.

If the CSC club is done, the high-end users who can gather here must exceed Yanjing or even any 4S store in the country. By that time, the club will sell for high-end service merchants such as golf clubs. Not only will there be considerable sales, but also Will also get at least 20% or higher sales share, which will become a major source of income for the club in the future.

After listening to the full analysis of Li Mu's, Chen Ze fully understands the Li Mu's gameplay. No matter what Li Mu does, it pursues a complete business model. The club ’s future not only needs to gather high-end users, but also the club itself must have a Healthy business model to maintain its own operation, although whether it is Li Mu or Chen Ze, have enough money to maintain such a club for a long time, but in the eyes of Li Mu, any business model that cannot achieve self-sufficiency is a failure He is even less interested in the product of himself.

At this time, Li Mu also said: "After we gather a large number of high-end users in the future, the first thing we must think of is how to provide high-end users with a full range of high-end customized services. If everyone just gathers together to play cars and preach awesome , Bubble code, then such a club not only can't go up, but also it is difficult to have great development, so we not only have to consider their food and drink, but also have a higher level of things. "

"A higher level thing?" Chen Ze is a little puzzled. He is really not good at business, and his thinking pattern in this respect is far less lively than Li Mu.

Li Mu smiled and said: "Look, we will gather a large group of rich and rich generations, the economic strength of these people is very high, we can guide and lead them to do some charitable activities in groups, On the one hand, it has won a better social reputation for the club, on the one hand, it can also bring them a better reputation. In addition, we can also engage in an investment fund in the club in the future, in a way of recognition, to all members Open, and then I will control this fund and follow my business or my other funds to make a little investment to create a better internal wealth management product for everyone. "

Chen Ze laughed and said: "This is interesting, specifically talk about it?"

Li Mu said: "In fact, it is very simple. Assuming that the initial size of this fund is 100 million yuan, we will use it as a sub-fund, and then we two will first invest in 50 million to make inferior funds, and then use 100,000 yuan per share. For the price of 500 shares issued to the entire fund, each member can subscribe for a certain number of shares, and then raise 50 million as priority funds. After 100 million yuan is collected, the fund will officially start operation. "

"Our 50 million as a laggard fund will bear the greatest risk and enjoy the maximum return; the member's 50 million as the priority fund, bear the minimum risk, and enjoy the capped return at the same time, assuming that we set a yearly 15% of the net profit cap, then if this one hundred million yuan is earned back 30 million within a year, then we need to first pay the priority capital 50 million principal plus 7.5 million net profit, and the remaining 22.5 million profit belongs to us ; If 100 million yuan loses 80 million in a year, then we still have to give 57.5 million to priority funds, and all the remaining losses will be borne by us. "

Chen Ze asked: "What if I lose money?"

Li Mu laughed: "Everyone loses money and everyone loses money. We do n’t need to pay any additional priority funds. If we do n’t lose money, let the priority funds be paid first until it ’s enough or finished. So far. "

Chen Ze looks like a monster looks at Li Mu and asks: "Where did you **** learn so many flowers around Ah?"

Li Mu smiled and said: "Is n’t graded funds very common? It ’s also a normal mode of cooperation after giving priority to inferiority. A high-risk and high-return, a lower-risk and lower-return, so that these members can be guaranteed to the greatest extent possible. Benefits. "

Said, Li Mu said again: "If this fund starts to run, we will invest in a small scale of the projects we will invest in later. For example, if our Wan Ying wants to invest a billion projects, let this The fund will invest in 20 million. If I want to invest a few hundred million projects, I will also let this fund invest 10 million. In short, what we do is to let this fund participate in a small part, which is also a point we give to our club members. Small benefits. "

"By the way, if the fund is large enough, we can also use it to invest in the venture projects of other members of the club, and it will be no problem to develop it into an internal venture capital fund, as long as we can be in this circle. Set up a capital system, then the centripetal force of this small circle will be very powerful! "

Chen Ze was speechless for a while, and sighed after a long time: "If I do n’t know you, I will go blind and make an race track. I am afraid I have to accompany myself. Everything will be different after I know you. Looking at it this way, I think this club can not only keep itself running, but also make a lot of money! "

Many operating concepts of Li Mu's are not only dazzled and dumbfounded by Chen Ze, but some of these operations are also alternative even after being put on for more than ten years.

There are many well-known supercar clubs in the later generations. The annual membership fee is about 10,000 yuan. The membership fee is not expensive and the threshold is not high. A large number of people are called to play and have fun in a short period of time. General small movements, this mode of operation although risk is not great, but it is very difficult to really increase the influence of the club.

Because the club itself is not funded and has no healthy business model, it is easy to slowly develop into a gathering place for eating, drinking and playing. Slowly, those members who spend money to join the club are just like White-collar workers who spent money on fitness cards, after three minutes of heat, I'm afraid they will never participate in the club's activities.

Under this mode of operation, it is impossible for any club to grow bigger and stronger, so Li Mu needs to change a new way of thinking to increase the cost of membership to a certain extent, but at the same time give club members enough activities to give back, plus Various customized high-end services and build an internal capital system, so that this club can have enough ability to rotate, and generate a strong gravitation.

Li Mu doesn't know that while talking with himself, he has completed the whole process of deification in Chen Ze's mind.

Chen Ze has a pious looks at Li Mu and asks him: "What shall I do next?"

Li Mu said: "In addition to preparing the club's publicity, we also need to find a few planners who are good at high-end event planning, and another one who is familiar with capital operations."

Speaking, Li Mu suddenly thought of his own affairs and said to Chen Ze: "Oh, I am going to do a charity project. Can you find me the awesome project person in charge? It requires strong control ability and media sensitivity. Of. "

Chen Ze frowned for a long time, and suddenly lighted up in front of him, blurted out and said, "I know a girl who mixed fashion circles before and planned many major events in the domestic fashion circle. The ability is very strong. Lost interest, I went to the North and South Arctic and Africa for a big circle. I just came back last month. I can introduce her to you. You two can talk about it. "

As soon as the Li Mu heard that the other party was in the fashion circle, they knew that this person ’s planning, public relations, and media sensitivity must be very strong. Such a person is responsible for the veteran ’s undead project. although sounds unreliable, a serious, exaggerated, But if you think about it, there is still room for imagination. I do n’t want to make the veteran immortality into an official charity project that only focuses on influence like China. I have to commercialize it and make it a "China well-known trademark". A person who doesn't follow the routine to play the sword comes to the wing!