Rebirth in a Perfect Era Chapter 1242: New business charity model

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Everyone has their own pursuit. Even a super rich like Li Mu, who has already been worth tens of billions of USD, also has his idols and infatuated fields in his heart. Liu Xinxin ’s focus on charity is equivalent to Li Mu to internet. With the same focus, Li Mu hopes to use his own ability to press a super engine for the development of internet, and Liu Xinxin hopes to use her network resources to do more good things for more people in need in the world.

Seeing that the two seemed to be talking about business, Li Tong said to them: "You talk first, I will not disturb you. If you are ready to order, please call the waiter at any time, and I will come to you later. "

Li Mu thanked Li Tong, and Liu Xinxin told him innocently: "You first ask the waiter to bring me a piece of chocolate, I seem to have a low blood sugar."

Li Tong busy said: "Shall I find a doctor to show you?"

"No." Liu Xinxin waved his hand: "It's not a big deal, but it's just too tired recently. The health doctor of my grandfather just showed me a few days ago and gave me a good rest that's alright."

Li Tong nodded: "I'm relieved then, your father's health doctor is the authority."

Let's talk, Li Tong said to her again: "I will talk to the waiter."

After Li Tong left, Liu Xinxin said with some regret: "Mr. Li, I'm sorry. Recently, my body is not very good. It's mainly a little tossing."

Li Mu said: "I heard Old Chen said you went to the North and South Pole and Africa? This span is big enough!"

"Yes." Liu Xinxin said with a laugh: "I originally wanted to go to the North Pole with an Icelandic animal protection organization, but I fell in love with the polar feeling all of a sudden, and then I thought about waiting for this December. When I went to Antarctica, my sister told me that our national expedition ship to Antarctica was being supplied in Argentina. I could n’t bear it. I flew to Argentina and rubbed a boat, but they had to stay in Antarctica for a long time. , So I flew back on my own, and came back to Cape Town, South Africa, so I went to South Africa for a turn. "

"You are so brave to conquer the two polar regions one after another."

although Liu Xinxin ’s understatement, but Li Mu was awe-inspiring. He seldom traveled in his entire life. There are many places in the country that have not been visited, let alone the polar regions of the North and South. After two trips to the United States, I was all busy.

Liu Xinxin laughed at himself and said, "The North and South Arctic sounds very difficult, but to be honest, it's really not a big deal. It's equivalent to traveling with a group tour. It's nothing more than wearing a little more and taking a professional ship to the polar region. It ’s uncomfortable all the way, the boat is big and stable, the air conditioning is constant temperature, the deck is tens of degrees below zero, but the room has been around 24 degrees, and the food is good and the sleep is good, it is not conquering at all ... "

As he said, Liu Xinxin sighed: "If I had the opportunity to climb Mount Everest in my lifetime, it would be quite a pride."

Li Mu said: "Don't talk about Mount Everest, even Huashan, if I don't take the ropeway, I'm afraid I can't climb ..."

Liu Xinxin smiled and said: "Mountain climbing has relatively high requirements on physical and psychological qualities. Many people do n’t really climb the mountain, but feel that they ca n’t climb it. In fact, more than half of Everest Mountain climbs every year now. The climber is not a professional mountaineer. As long as the ordinary people are properly trained, with enough hardware support and reliable guides, they can climb Mount Everest. "

Li Mu nodded and said, "I don't think I can have the courage in my life."

Liu Xinxin smiled, revealing two neat rows of white teeth, and said, "Mr. Li, let's talk back to the topic just now. Did you find me this time, is it related to 3321?"

Li Mu smiled slightly: "It has nothing to do with 3321, it is another charity project I am planning."

"Oh ..." Liu Xinxin's eyes can't hide his disappointment. For her, 3321 is like a beacon on an ideal road, which is of great significance.

Li Mu was a bit disappointed to see her and said seriously: "In fact, 3321 is a charity project that does not require the most effort to operate. If you really pursue charity, this project is not a good choice."

"Why?" Liu Xinxin looked curious.

Li Mu said: "3321 is actually a mature commercial system, not a charity system. It has a clear business positioning, market demand and profit model. It is like an intermediary agency for housekeeping nanny. On the one hand, integration can provide The labor force for housekeeping services, on the one hand, looks for an employer that expands the needs of useful people, and then facilitates transactions and extracts commissions in the middle. It is the same as real estate agents. It is the process of integrating resources and selling to the demand side, and then drawing commissions in the middle The only difference is that 3321 gave up profits and donated the profits to primary and middle school students. "

As he said, Li Mu said again: "If a real estate company in Yanjing decides to donate all the net profits it earns to a charity field tomorrow, and publicize the accounts and accept the supervision of the whole society, then he will have the opportunity in the future. Become 3321, and conversely, what 3321 is doing now is actually the same as the commercial expansion of the intermediary industry. In the future, 3321 may be launched in many countries, but the operation method is completely a commercial expansion model. The only difference is The profits were not put in my pocket, but donated. "

Liu Xinxin suddenly realized.

3321although is very powerful, but it is indeed a complete business model. The subsequent development of 3321 is probably the same as the idea of ​​intermediary companies constantly opening new stores. In order to expand market share, if you join 3321 In fact, it is equivalent to joining this business model. Perhaps from my own perspective, I am not doing charity, but doing business.

At this time, Li Mu again said: "And I want to find the charity project you help this time, the real charity significance is much greater than 3321."

"Oh?" Liu Xinxin hastily asked: "Can you give me a brief introduction?"

Li Mu nodded, but did not directly introduce the veteran ’s undead project planning, but asked her: "My company and Hollywood have a movie project called" Flying Tigers "to be launched. You heard about this. Ever? "

"I have heard and watched the whole video of the conference. I am very moved and look forward to the release of this movie."

Li Mu said: "When I was doing this film and television project, I suddenly realized that those veterans who had participated in World War II are now probably 80 or 90 years old. Even the youngest soldiers, I am afraid that they will have 7 now. After more than ten years, I want to know how many of them are still alive, how to live in their old age, and to give them some help they can, so that they can live a better ten thousand years ... "

In the following more than twenty minutes, Li Mu introduced Liu Xinxin's overall plan for the charity project "Veterans Don't Die" in great detail.

If 3321 created a brand new charity model, then "Veteran not die" is the second brand new charity model created by Li Mu, and the complexity of this new model is much greater than 3321.

3321 is to link the supply and demand sides of tutoring together to create an O2O, that is, the business model and platform that goes online to offline;

The veteran is not dead. It is a huge structure trying to bring the whole society into this charity event. It must first make the Slogan of the charity project a hot topic with strong social influence, and even build this Slogan. Become a trademark with commercial value, so that all merchants and companies will voluntarily join this project for the value of this trademark, and use their influence to make a cash, resource, reputation and influence with the merchants and enterprises of the whole society. The "transaction" between forces.

The complexity of this business structure is higher than 3321. I do n’t know how many segments, and the difficulty of operation is much higher than 3321. 3321 is the simplest relationship between supply and demand, that is, the entire project Only one service is provided, one kind of demand is solved, and only users with such demand are served.

And the responsibility and meaning behind the undead veterans are far more profound and heavier than the 3321.

The fundamental purpose of this project to operate such a huge commercial structure is to mobilize the resources of the whole society to provide comprehensive care and care for the veterans who survived World War II.

Let them worry about food and clothing, let them be ill and worry-free, let them get the attention and respect of the whole society, let them truly become heroes in the eyes of the whole society, let them sleep in a grave 100 years later and leave them to mourn for future generations Remember, not bury bones in the wilderness ...

That is to say, once this project is started, all the difficulties and problems of these surviving veterans in the future will become the unavoidable responsibility of the project organizer, maybe 20 years, maybe 30 years, as long as this project Once started, it will never stop. This project will not be permanently terminated until the last World War II veteran passes away safely.

After Li Mu explained the whole set of ideas to Liu Xinxin, Liu Xinxin only felt that the brain was in a shock of shocking indignation. Li Mu's understanding of charity made her realize what was real The advanced thinking and advanced thinking of the majority of people do charity, the logic is extremely simple: donate money yourself, or encourage others to donate money, and then use this money to help others.

Slightly more complicated is that after raising a large amount of money, it is used for investment, and then the investment income is used for charity;

What Li Mu thinks is to create a complete and healthy business model. In addition to personal donations, he hopes that all corporate units will no longer be a single donor, but to build a set for them A perfect commercialization system allows them to devote some resources and funds to join this charity project, but Li Mu will not let them donate for free, but to operate a sufficient social influence brand, so that all donors can actually obtain from it This is much more advanced than the current charity model.

Just when Liu Xinxin was shocked, Li Mu made a concluding statement: "I do n’t think that asking others to donate money, cheating others to donate money, or forcing others to donate money is not a long-term charity model. The longest charity The model is the new "business charity model" that I want to do. In the final analysis, it is necessary to operate the charity project as a commercial project, so that every participant can get paid back. Only in this way can we ensure that everyone can have enough Enthusiasm continues to participate in it, so in my product system in the future, I can push Slogan of many charity projects to the height of social hotspots, so that this Slogan has commercial value, and then go to commercial cooperation with enterprise units, if ' Veterans do n’t die, then we can follow suit and do other charity projects so that each charity project can achieve the greatest success! "