Rebirth in a Perfect Era Chapter 1256: Calculate the general ledger instead of the small account

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Talking about the cost performance of the service industry, Li Mu is most impressed by Haidilao.

If it comes to taste, Haidilao may not be able to make the top five in domestic hot pot restaurants;

Speaking of the price, Haidilao ’s per capita consumption level of one or two hundred is definitely considered to be above average in the domestic hot pot restaurant industry;

But Haidilao has a super awesome ability, this ability is: open a fire.

Why is Haidilao such a superpower that all catering companies dream of?

He knows that his price is not dominant, and he knows that his taste is not so dominant, so he improves his price-performance ratio to the extreme by improving quality control and service.

The reason why the Chinese restaurant chain restaurant is difficult to do is because once the chain is opened, it is difficult to manage the quality control problem. Most Chinese food depends on the chef, one chef and one taste, two same stores, the same menu, The same ingredients, but the difference in chefs will cause a huge difference in taste. If a chain company cannot maintain a unified taste, it has already lost in the beginning.

The quality control of Haidilao at this point can be described as the ultimate. First of all, all the fire hotpot materials are made uniformly, that is to say, the fire hotpot materials used in Haidilao stores across the country, as well as the seasoning ingredients are all A recipe and a process are produced in batches that adhere to strict industrial rules. At this point, the difference in taste is almost reduced to undetectable.

As for ingredients, Haidilao is also purchased uniformly. China Haidilao hot pot restaurant in the south, north and south of the country, all ingredients are uniformly supplied by the head office. After strict quality control, there will never be a difference in the taste of lamb in several stores. , Or the taste of cabbage is different.

Having done these points well, Haidilao ’s quality control has taken shape, ensuring that hotpot restaurants across the country can provide the same products;

In addition, the good service of Haidilao hot pot is a model of the national catering industry.

The degree of patience of Haidilao ’s waiters for customers is extremely rare in the domestic catering industry, and it is very common to calculate the general ledger instead of the small account. The so-called calculating the general ledger is that Haidilao pursues the unit price of customers, the turnover rate and Large-scale data such as the overall profit rate, so he will not deduct details from the death, so he can provide free drinks, snacks and fruits to the waiting guests, can provide free side dishes for the guests to eat, all It is all for the final large-scale data service.

However, many food and beverage industries are different. Such companies or restaurants are pursuing cost-effective savings. The thought of providing free snacks, drinks, and fruits to every customer may cause each customer The cost increases by two or three yuan, and the pain is almost dying, and then a big hand is swung and cut; when I think that the air conditioner is turned on too much in summer, it will increase the electricity cost, so I waved a big hand, and it will not be less than 38 degrees in the future. Turn on the air conditioning; a good pair of disposable chopsticks is a pair of five cents, the most small advantage only needs five points, so the big hand waved again, using the most small advantage; a Tudou stew beef sells 38Yuan, which uses beef worth three Yuan, think I still feel pain, so I cut two pieces ...

So many catering companies and restaurants constantly count themselves as dead in the process of calculating small accounts, the service is getting worse, the taste is getting worse, the weight is getting less and less, the price is getting higher and higher, customers can There are ghosts over and over again. In addition to the tourist spots who dare to say a few rare old customers, if other catering companies cannot retain the old customers, the ending will inevitably be dead.

To a certain extent, the express delivery industry is actually the same.

What Li Mu wants to pursue is to calculate the general ledger like Haidilao, let consumers feel the cost-effectiveness, not just blindly reduce the price, let them like the pursuit of Haidilao's services, but also to pursue express delivery in terms of service Demand.

So, Li Mu said to Brother Liu: "Developing low-end products and further lowering the terminal price of the market is only one of them, and there is another point, you need brother landing together."

Brother Liu hastily said: "Although you say, I remember."

Li Mu said: "Another point is that we must further improve the quality of our services and the service experience of consumers. For example, we provide system professional training for our first-line couriers to let them receive express or Delivery courier is extremely in-home service, and it is necessary to provide users with the best service. Politeness, thoughtfulness, thoughtfulness, and humanization are the professional qualities that our front-end personnel need to have. "

"In addition, we also need to enhance the user experience through technical means. For example, we can develop an online ordering function that allows users with shipping needs to place orders directly at website and the courier comes to collect them. Then optimize the logistics information we show to users to further enhance their experience when using our logistics management system to check express delivery. "

Brother Liu is still not very familiar with internet technology and products. Hearing that Li Mu said to optimize system, he was a bit confused and said to himself: "To be honest, I have n’t had enough time to contact internet. I really have to touch the technical level. I do n’t understand enough. In my present view, our system is already a bit perverted in the industry, so I ca n’t think of any optimization method at all. ”

Speaking, Brother Liu looked at Li Mu and said, "Since you said so, I think you must have a specific idea?"

Li Mu said: "I have an idea, but this idea involves more aspects overall, so I am not sure if there is a conditional landing."

Teacher Lei hastily said: "Chief Li, if I call Xudong, let him come here now, anyway, we are close, and we came in ten minutes."

As soon as Li Mu thinks, the overall development of software and hardware is now in charge of Fang Xudong. It is also necessary to find him and have a good chat. It is just that his current thinking is clear and he quickly communicated to him to let him think of a method landing as soon as possible.

So, Li Mu said to Teacher Lei: "Call Xudong, let him come, and let him bring me someone who understands the hardware!"

......

Fifteen minutes later, Fang Xudong came in a hurry, came with him, and there were two men who had not seen Li Mu. They all looked around 30 years old, each wearing thick myopia, A full-fledged atmosphere of science and technology.

When the three came in, Fang Xudong greeted Li Mu with hastily and said with a smile: "Chief Li, but I haven't seen you someday. I'm still waiting for you to instill some more advanced ideas."

Li Mu laughed and said: "Recently busy, let's say your business is very well organized overall. It is best to take forward thinking in the future."

Fang Xudong nodded and introduced the two people around it: "Chief Li, let me introduce you, these two are senior engineers in our hardware laboratory."

Finally, Fang Xudong pointed to the thin man on the right hand side and said: "This is Luo Xin, who came out of IBM three months ago and is currently a senior expert in commercial servers on our side."

After hearing Fang Xudong introduce himself, hastily took a step forward and reached out to Li Mu, saying: "Hello Chief Li, I was inspired by your speech at Harvard and decided to return to China for development. I only joined Muye Science and Technology officially. Knowing your overseas talent return plan, I admire your vision, and I am very honored to be a part of this plan! "

Li Mu shook hands with him and said, "I hope we will give you a better chance than you are abroad."

Luo Xin nodded seriously and said, "It's much better than abroad. My parents were very opposed to my return home at first, because I was a child of immigration and was born in the United States. When my parents emigrated to the United States when they were young, they felt that they spent It was only once in my life that I came to the United States and raised the next generation in the United States, but their next generation didn't expect gave up the American environment they struggled for and chose to return to the place where they first came, but when they learned about the situation of Muye Science and Technology and your After this talent return program, they all strongly support me to return to China to develop. "

Li Mu said happily: "This is the result I most want to see. Thank you for your trust. I believe that the future of Muye Science and Technology will not let you down."

At this time, Fang Xudong introduced another slightly fatter engineer, saying: "Chief Li, this is Hu Bo, who came from Bird, a senior Instant Messenger expert, once rejected Nokia's high salary, has always hoped Able to make a world-class China product. "

Li Mu heard that, raised his eyebrows, took the initiative to reach out to Hu Bo, and said happily: "What I want most today is to meet new demands with Instant Messenger experts. didn't expect really has such talents!"

As soon as I heard that Li Mu had new needs to touch, Fang Xudong and the other two hastily entered the state, and took out pens and small books one by one, waiting for Li Mu to speak.

Li Mu invited everyone to move to the small meeting room next to the office. After everyone sat down, Li Mu said: "I want to further enhance the functionality of our logistics management system. These new ideas will not only affect our system Making adjustments will also involve some hardware problems. "

Fang Xudong said: "Chief Li, tell us in detail, let us make a judgment and estimate first."

"Okay." Li Mu nodded and said, "First of all, I hope to be able to develop a set of three hardware devices integrating GPS and GPRS and radio frequency technology. This device will be packaged with all our large express packages in the future. Even for container matching, you need to number these devices, and then record their information on the server. The device will transmit its GPS location information to the server in real time through GPRS data. Our server should track and update these information in a timely manner. In the future, we can monitor the real-time location of each large package package and container, and update it to the logistics progress information of all small packages in the package. That is to say, we want to let users see its express delivery in real time. Which. "

"Second, I hope to develop a set of mobile handheld hardware with three functions of GPS and GPRS and scan code gun, which is equipped to our front-end courier. They will use this equipment to deliver all the packages before delivering the package. Once scanned, the location of his mobile terminal will be updated to the server in real time through this device, so that our users can see where their courier was taken by the courier when the delivery started, and how far away from their home If you sign for express delivery, scan again, the system background will automatically receive this information, and then change the express delivery status to signed on system in time. "