Rebirth in a Perfect Era Chapter 1283: God-level implant

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"Land Rover? It has a fart prospect!"

After hearing the Li Mu's question, Cai Zhengmao replied almost without thinking, and his face was full of contempt.

Li Mu pretends to be curious and asks him: "So, you are not optimistic about this brand?"

Cai Zhengmao nodded and said, "To be honest, Land Rover's bad car is really not in line with domestic conditions. The brand is not loud enough. The point is that the car is too ugly! The ugly is outrageous! There are no friends around me I think it looks good, and the price is expensive! The performance is boasted by the British guys, but I think it's the same thing. It's nothing great. There are not many domestic off-road players. Who would be willing to buy him. "

Speaking of this, Cai Zhengmao again said: "But Land Rover is preparing to formally enter the China this year, and will soon set up an office in China. I bet there will be no development."

Li Mu nodded: "I don't deny that Range Rover is really ugly, but ugly to ugly does not necessarily mean it can't be fired."

Cai Zhengmao explained: "Brother Li, to tell you the truth, you may not know much about cars. Land Rover cars are not only ugly, but because of the large displacement, the prices imported into China are very high, and the price / performance ratio is even lower. The most important thing is that the Land Rover's car manufacturing process is not very good, and there are many minor problems. It is difficult for such a car to make the market. "

Li Mu smiled and said, "I tell you, if the operation methods are in place, the ugly and strange Land Rover may also make many people think it is good-looking, and let many people think of it as Dream-Car, and then become a national Sell, sell so big that if you want to buy a current car, you have to add a dozen or two hundred thousand. "

Cai Zhengmao was as dumbfounded as looks at Li Mu, and only a moment later said: "Brother Li, it ’s much more a awesome brainwashing expert to do this ..."

Li Mu laughed: "Everything is possible, maybe we will have this ability in the future."

Cai Zhengmao is impossible to imagine. Land Rover will be extremely sought after by the whole society in the future China. Range Rover has become synonymous with local tyrants. The brand premium has suddenly broken through the sky, so that the later launch of Land Rover Aurora even appeared to increase the price 2 , 300,000 can take away the abnormal phenomenon of the current car.

Land Rover Aurora, an SUV with a length of only 4 meters and 37, is shamelessly crowned with a medium SUV label, and the Honda CRV car on Rotten Street has a length of 4 meters 58 which is longer than Aurora. Twenty centimeters, but it is a compact SUV ...

It ’s okay to leapfrog yourself. This car is a gimmick of Victoria's participation in design. It is engaged in hunger marketing in the country. At the beginning, the price of the 4-5 car was more than 800,000. Who dares to think about such crazy things? But it just happened.

Li Mu although has not done auto trading, but he has a certain understanding of cars. This kind of understanding may not be as professional and in-depth as someone like Cai Zhengmao, but with his knowledge of the next decade, he knows a lot of Cai Zhengmao dream Things I dare not think about.

For example, Li Mu knows how luxury brands such as Land Rover and Maserati have become popular. Interestingly, these two brands although entered the China market earlier, but there has been no major breakthrough in the China market. The real rise of the two, respectively, benefited from two explosions.

The Land Rover Range Rover in the early years was really ugly. The rich people of China did not look down on this big, ugly and expensive thing. Land Rover, a century-old brand, has been very small in the early days of domestic development. Public brand.

And what makes this brand of chickens and dogs ascend to heaven is not a awesome model, nor an overwhelming advertisement or soft text, but a In short in the popular drama "Snail House" that year, male No. 2 Song Siming. He interpreted the identity of a successful man as thoroughly as possible, so when he said to seaweed: "A man should own a Land Rover", the brand was completely on fire.

When rich people realize that this thing has become popular all over the country, and become the ultimate model that is popular among men, they should not care about ugliness and expensive. Countless people on the street are envious and admiring eyes, because those people also know that this is a car that the so-called men should have.

Li Mu previous life feels that this view is really a dad. Why is Land Rover the car that men should have? Why did you endorse the men's group? However, now think about it, this brand marketing method is really smart, smart.

Looking back at the plot of "Snail Residence", it was a successful person who included Xiao San and Xiao San who betrayed her boyfriend for money, but the screenwriter was really clever, shaping Song Siming, a character who is obviously a negative character, to shape His charm is generous and tender, he is generous and considerate to women, and he is always domineering when protecting women, so not only female audiences think he is good, but male audiences will also be convinced by his charm and domineering. I always think that this is a real man. On the other hand, No.1, even if his girlfriend is asleep, no one really sympathizes with him. Many people are biased by screenwriters and actors. I think that a successful man like Song Siming should have a woman like seaweed, and The combination of poverty, incompetence, and childishness of the male No. 1 is basically deserving of being lost in love.

Song Siming became a true successful person in the eyes of the audience, and then his words became the truth of the true successful person. Song Siming said that a man should have a Land Rover, so a bunch of people scrambled to buy Land Rover, A lot of people left want to buy Land Rover in their dreams.

You say Land Rover is ugly? Sorry, a man should own a Land Rover;

You say that Land Rover has many problems? Sorry, a man should own a Land Rover;

although Land Rover is ugly or ugly, but it has a new height, which has opened a market for a country with a population of 1.3 billion, and sales have increased geometrically.

Looking back on this matter, this kind of sao must be harmonious and timely. Even if the plot is close, it will not work; if the actors are close, it will not work; if the TV drama itself cannot keep up, it will not work;

While admiring the screenwriter, Li Mu is also thinking about it. If he ’s going to shoot "Snail House" in the future, how much money should the Land Rover sell for? According to the actual value, it is not too much to sell ten billion yuan?

However, no car company is willing to pay such a large cost for an implant before seeing the results.

Therefore, in terms of the actual transaction price and the subsequent actual value, the implantation of such a magical pen should be sold at a loss, and it is a blood loss.

It ’s better to keep it for yourself, wait for Elon · Musk to get out the prototype of Tesla, wait for yourself to buy a car production enterprise like BYD with sufficient industrial foundation and scale, and then rub these two together. You can make a China new energy car brand.

If it ’s still called Tesla, then Song Siming ’s opening in "Dwelling" may be a Tesla car invested by Li Mu and produced by China, and then his line will become: Man, it should be There is a Tesla ...

As for the rise of the Maserati brand in China, it is somewhat ironic. This is similar to Land Rover. The same small brand, the reason why it is popular, is entirely due to the huge amount of people in the country that was called Meimei. Scandal ...

Without these two breaking points, the fate of these two brands in China may not be much stronger than that of Fiat and Alfa Romeo.

Now Land Rover and Maserati have not officially entered the China market. Li Mu feels that this is an opportunity for CSC. He wants to make these overseas luxury car brands aware of the energy of the CSC club in promoting high-end brands. If they can win Maserati, and fight a beautiful propaganda battle, then in the future it is very likely that most luxury car brands will have to cooperate in depth with the CSC club.

Li Mu's ’s goal is to use Maserati to create a model that will allow future high-end car brands to actively cooperate with the CSC club. Once such inertia is formed, the CSC club will become a high-end brand with a metaphysical presence. Let them have a mental inertia in mind: since it is a high-end product, it is better to cooperate with the CSC club as much as possible.

The foundation of in-depth cooperation is to get money out.

Cai Zhengmao and Chen Ze have never seen a precedent that a plan can make a brand popular all over the country, so they do n’t understand where Li Mu's confidence comes from, but they can also realize how much market prospects Li Mu said. Broad, so Cai Zhengmao also immediately expressed its position, will do its best to communicate with Maserati, and chew their publicity budget.

He and Chen Ze knew very well that no matter what the follow-up operation, they must first bite it down and say, the rest is left to Li Mu that's alright, Li Mu naturally has his unique way.

......

In the following days, the CSC club ’s online criticism continued to increase. Zhao Kang specifically called to remind Li Mu. It seems that someone was behind the scene and wanted to use the CSC club ’s affairs to pour Li Mu dirty water.

All the business currently operated by Li Mu, only the CSC club seems to have some loopholes that can be manipulated, so some people who do n’t want to see Li Mu living on the altar for a long time, start their own small actions.

It is said that Li Mu is a person who wants to be in the upper class. The speech in front of the people has always been to wrap himself up. It is he who sets up high-end clubs and mixes with the younger boys of the upper class. True pursuit;

There are also remarks that Li Mu has always been disguised, disguised as standing with the masses, vocalizing for the masses, and always being a part of the masses. In fact, he has already drawn himself and the masses;

Li Mu has no reason to take these remarks. He really stands too high. At the corporate home, whether it is career, money or the mass basis, he is almost standing at the highest point of the merchants in the country. There must have been more, and it is normal to want to take the opportunity to step on your feet at this time.

In Li Mu's words to Zhao Kang, let them step on it if they are willing to step on it. The more they step on it, the harder they will hit their faces in the future. Misunderstandings and misunderstandings will always happen, but if there is a profound experience In the future, it will be much better.

When Spielberg comes to China, waits for donations from the Veteran Undead Foundation and the CSC Club, and his attitude to lead the members of the CSC Club to make more contributions to society has been announced, it is best to face these people. opportunity.

With this one, those people who are easily misled will also learn lessons. If someone wants to hack themselves next time, they may not be easily fooled.