Rebirth in a Perfect Era Chapter 1303: Emperor’s Art

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Did not want to be a search engine, Li Mu did not lie with Robin.

If you are reborn for a decade or eight years, the search engine must find a way to do it. This thing is the super-need of internet. In a sense, this stuff is more irreplaceable than instant Instant Messenger. Eight years ago, Google was not born, let alone Baidu.

But now, Google has already formed a monopoly in the world, and Baidu has a considerable climate in China. At this time, what is the point of making a search engine yourself?

Not to mention, the search engine is really an area with very high technical strength requirements. It is now starting to start, and the road to catch up has a long way to go. The most ideal situation is to suppress Baidu and become the first in the country, but want to be in the world. Internally working against the old bank of Google, Li Mu has no other idea except huh, huh.

Based on such a market environment, Li Mu is really not prepared to engage in the search engine business itself, but if there is a chance to insert a flag, he is still very happy.

Now it ’s not very likely to go to Google to insert a flag. Even if it is possible, the cost may be scary, so Li Mu feels that it ’s better to insert a flag in Baidu. Easy Music is really meaningful to myself Not big, but for Baidu, it means a lot.

Moreover, Baidu is not currently highly valued and its premium rate is not high. If the Easy Music network can get a good replacement offer, it is completely willing to sell it and then exchange for Baidu shares.

The question is, how many shares is Baidu willing to replace Easy Music?

In Li Mu's view, less than 10% can be directly avoided, but 10% will not agree, the ideal replacement price should be between 15% -20%.

Baidu is still not the Baidu after listing, nor is it the Baidu that Google launched the China market and his family is the only one.

The Easy Music network is not a simple music audiovisual website, it has huge traffic, strong reputation and user viscosity, and it seamlessly connects with the Tieba (Post It) and Taobao networks. The most important thing is that he has various record companies. Genuine authorization.

For those record companies, there are too many online pirated music, which ca n’t be beaten at all, and Li Mu happens to be able to help them make stars on YY, Taobao, help them increase their influence, help them sell albums and peripheral derivatives , In other words, Li Mu is now the super boss of the entire entertainment industry, so everyone has licensed the genuine to his Easy Music network. This authorization although does not have much actual value, but because the name is right, the brand value is high. A lot, and completely eliminate all legal risks.

With the current size of Easy Music, replacing Baidu20% of shares although is a bit of a pit, but it is not a **** thing. After all, online music is on fire, but if you look at the long-term, even if you replace 10%, you will make a lot .

In order to maximize profits, Li Mu drew a big pie for Robin.

He said: "In the future, I will embed Baidu search in YY123, and as the only default search engine for YY123, put it in the most prominent position, so that YY123 can bring Baidu a very huge Traffic. "

"In addition, YY123 ’s current short news alerts section also has a huge amount of traffic. All the links on my door now are related to the YY network. At that time, I can completely make the default link for Baidu search. I give it to you in one hand, and then you give me back the traffic in one hand. In this case, it also adds a huge traffic entrance for you. "

Robin did n’t understand it and asked Li Mu: "Chief Li, why do you give me the traffic in one hand, and I will give it to you in another hand?"

Li Mu laughed: "For example, there is a news headline in the YY123 homepage newsletter, the headline is' Baidu successfully acquired Easy Music network." If under normal circumstances, the user clicks this link and directly enters YY network Specific news page, but if we cooperate, I will let the user click on this link and enter the Baidu search "Baidu successfully acquired Easy Music network" page by default, and then you will feedback a lot of search results to the user, allowing the user to click spontaneously At that time, you put the YY network link in the top few by technical means. The user clicked the search result on the Baidu search page, and then returned to the YY network, but because of the jump to Baidu in the middle, it can naturally give You increase the first-year university student part of the traffic. "

Robin cried. although is the trick he played in the future, but suddenly he was taken out by Li Mu in advance. After listening, he felt that he opened a new world.

Li Mu looked at him dumbfounded, said with a laugh said: "This kind of operation is normal and easy to implement. It is beneficial for you, and for us, the user experience will be affected by the addition of an intermediate link. , But the impact is not large, and it is still acceptable. "

Search engine traffic is inherently a deep-water industry, and there are too many grey areas in it. The method Li Mu said is not a gray method at all.

Robin has already begun to feel a little emotional. In this era, Baidu is not the main traffic, but Li Mu. His YY is the product with the highest number of registered users, daily users, and monthly users in the country. If you can get some traffic from Li Mu It will greatly help the overall business report of Baidu. Whether it will be listed in the future and its market value will depend on the performance presented to the capital and securities companies.

Originally, both MP3 and Tieba (Post It) were Baidu, but they were snatched away silently by Li Mu. In this way, Baidu fell into the awkward situation of a single business model and no breakthrough.

Li Mu knows very well that after tonight, Baidu ’s road will be cut off by itself, that is, keyword bidding that is criticized and even scolded by countless people in the future, fake and inferior, theft fraud, medical fraud Dirty things are born from this business model, but tonight's charity night, if Li Mu formally builds the industry alliance and allows this industry to accept its own game rules under its own influence, then the future Baidu this way Basically, even if it is broken, at least, the path of bidding these malicious keywords is bound to be broken, otherwise it will become the object of scolding by the whole people, and the object of isolation and closure of the entire network.

In this way, the future development of Baidu is indeed worrying. previous life will inevitably go downhill in everything it does. Many things in this life cannot be done. It is estimated that it is difficult to become a domestic first-line internet company.

If Baidu is willing to acquire the Easy Music network and becomes a shareholder of Baidu, then he can use Baidu as a partner in the ecosystem and give some support.

After thinking about it, Robin said to Li Mu: "Chief Li, this matter, I must discuss it with the board of directors after I go back."

Li Mu nodded: "Okay, you study it, yes, if you want, in addition to the merger and acquisition of Easy Music network, I can also invest you a sum of money."

Robin was surprised, looks at Li Mu said in surprise, "Chief Li, do you want to vote Baidu?"

Li Mu smiled slightly: "I still trust Robin's ability, and I am more optimistic about the search engine market."

Speaking of this, Li Mu deliberately wanted to give Robin some negative interference, deliberately said: "Google is now gaining too much momentum. Soon after you were founded, the foundation is unstable, the business model is single, and the product line is also very single. The dam is built, and once Google is fully committed to the domestic market, you can't bear it. "

Robin sinks suddenly.

Li Mu is right, this is not when previous life Baidu is downwind, the overall development soon fell into the shackles of the model, hard to found a breakthrough point, in this case, Baidu is like a just crawling Baby, if the 18-year-old strong guy from the neighbour's house rushed into the house to steal things, he would not only be unable to resist, but also be likely to be kicked to death. Deep in his heart, the crisis was always there.

However, Li Mu, a young man who is much stronger than the strong guy in the neighbor's house, if he can help Baidu, then Google will not be able to kill Baidu, and it is even possible to return.

Let Li Mu invest in Baidu and become a strategic shareholder, which is equivalent to building a powerful flood control dam for Baidu and even resisting the impact of the tsunami.

In the process of development, many startup companies will introduce capital shareholders and strategic shareholders. Capital shareholders, as the name suggests, provide financial support to companies so that companies can continue to fight with ammunition; strategic shareholders, generally speaking, have More important strategic significance.

Teacher Lei became a well-known angel investor after founding Xiaomi. Many newcomers want to find him to invest. It ’s not that his money is more fragrant than others ’money, but Teacher Lei has a very large ecological resource. Let him buy shares, it is equivalent to getting the admission ticket of ecological resources, so, find a way to make Teacher Lei investment into shares, more for strategy than money.

And Li Mu's ecological resources are much larger than Teacher Lei.

Li Mu actually wants to seize the opportunity of Baidu. By taking a two-pronged investment in Baidu, he can bind Baidu to his side. Not only does it have a strong strategic significance, but the investment significance is also very significant. Tens of millions, it may be worth billions in a few years.

If the Easy Music network can take 15-20% of Baidu, and then own some shares, and Baidu accounted for more than 25% of the shares, you can support Baidu as a son, but at the same time also need to embankment Baidu defection, so If a search engine such as Sogou and 360 comes up in the future, he will definitely invest in shares in advance, and then export more resources to Baidu's competitors, check and balance Baidu, and use this to ensure his influence on the search engine industry.

This trick is very detrimental, but it is also very effective. It is like why the ancient emperor connivanced the eunuchs to do politics, largely to curb the strength of the civil and military officials. If the strength of the Wenwu Hall can be checked against each other, it can be ensured that either party wants to rebel, and the other party will not agree, and they must fight for their own lives. In this way, the emperor ’s throne will not be affected by those around him. On the contrary, as for the impact of this internal friction on Jiangshan Sheji, it is not important before the throne is stabilized.

Li Mu is like an ancient emperor. He hopes to turn Baidu into his courtier. If he is obedient and obedient, everything is okay. If there is a little bit of backsliding, he will cultivate a group of eunuchs who are incompatible with him. Check and balance him so that he might as well die.