Rebirth in a Perfect Era Chapter 1331: Strong alliance
Remember [lnmao.org] in one second, update fast, no pop-up window, free to read!
In the eyes of Li Mu, Old Xu is one of the very few people in China who really understand the game.
The leaders of the game industry in the world are the United States and Japan. The overall strength of South Korea ’s although is much worse than those of these two countries, but the quality standards of the employees are not low. Often there are some Korean small Game Companys with only 20 or 30 people, but they can Compared with the three countries, the although in the China game industry is quite large, but the comprehensive level is often poor.
China's domestic game industry, like the domestic animation, has a huge output and very few fine products. The real awesome practitioners are also few.
If you let Li Mu find three real awesome people in the China game industry, then Old Xu is one of them.
That's why Li Mu will dig Old Xu to Muye Science and Technology and let him lead the development of Online Games.
The Old Xu's proposal for "Plant Wars Zombie(s)Online" at the meeting also made Li Mu feel as if it shined, as if opening a new world like never before.
previous life, the fiery/popular of "Plant Wars Zombie(s)" is indeed phenomenal, but the continuity has indeed not lasted too long. The game itself although is very fun, but the depth of the digging is not enough, which leads to users easy to play Through this game, and then lost interest, and the game's subsequent revisions and upgrades were changed soups and medicines, did not give users a stunning feeling, so gradually quieted down.
The same fate as "Plant Wars Zombie(s)", there is "Angry Bird", a small game on the smartphone platform that has won at least hundreds of millions of players worldwide, and its derivative operations have been very successful. Even with the famous movies, 300 million USD global box office has been harvested, but this game has not been able to fire for too long. The single gameplay has made this game disappear in a short time.
Because of this, Li Mu particularly agrees with Old Xu ’s point of view. If you want to have a longer life and influence in Plants vs. Zombie(s)Online, you must upgrade the existing gameplay in depth.
The suggestions made by Old Xu have touched the pulse of the turret defense game. This type of game has two key points, one is "turret" and the other is "map". Plants vs. various plants in Zombie(s) They are all "turrets", with many varieties, many functions, and a large combination of space, but the "map" is too simple. If more new maps can be developed, it will inevitably improve the fun of players.
When Li Mu used to play Red Alert, the biggest dissatisfaction was basically about maps. First of all, the official basically rarely added new maps, and the overall level of the maps made by players was poor. Ordinary players are all After playing the game, I will naturally lose interest in this game. I am afraid that in the near future, players of "Plant Wars Zombie(s)Online" will also be bored with this game's single map.
So, Li Mu made a decision on the spot: "I immediately started the development of version 2.0 of" Plant War Zombie(s)Online ". Old Xu will be the chief architect. All updates must be confirmed by Old Xu."
Finally, Li Mu told Old Xu: "Old Xu," Plant Wars Zombie(s)Online "is of great strategic importance to the company. You are an expert in gaming, so in the development of the next iteration, you must bear it Greater responsibility comes. "
Old Xu nodded immediately: "Chief Li rest assured, I will go all out."
Li Mu smiled slightly: "These four words are enough for you."
After confirming the game upgrade, Business Director Ding Jian said: "Chief Li, let me talk about our derivative cooperation. KFC and McDonald's, Coca-Cola and Pepsi have all passed through the four companies, and we have informed the cooperation. Overall, these four companies are very interested. Let me introduce the cooperation intentions of the four companies. "
“KFC ’s reply to us is very interested, and we look forward to cooperating with us, hoping that we can inform a clear copyright royalty, they will conduct research and discussion after receiving the quotation, and then contact us Negotiation. "
"Compared to KFC, McDonald ’s is more attentive. After learning of our intention to cooperate, they contacted us by email and gave them a cooperation plan they expected. The specific plan is: hope we Able to take out all game images and cooperate with them, and they will designate manufacturers to produce derivatives based on all game images, and then they will simultaneously launch the "Plant Wars Zombie(s)" theme package at McDonald's global stores. The packaging and promotion of the theme package And related materials will use our brand image, and will also give away derivatives produced based on our brand image. In addition, they will also open the purchase of derivatives in the store, that is, purchase any package plus a certain amount Cash can be used to exchange derivatives for cooperation programs. To this end, they are willing to pay us the copyright fee for the brand image and the 30% share of the sales proceeds. "
Li Mu heard this and smiled slightly: "It seems that McDonald's is indeed more distracted than KFC."
"Yes." Ding Jian nodded and said: "McDonald's has a lot of experience in working with well-known cartoon characters, so it is easy to operate. Compared with KFC, the experience in this area is slightly weaker, and the depth of thinking is also Slightly inferior. "
Li Mu nodded and said: "So, we cooperate with McDonald's, I can reduce the copyright fee to a symbolic 1USD, but McDonald's must promise me a cooperation condition."
Ding Jian is busy: "Please say, I remember, contact McDonald's interface person after the meeting."
Li Mu Road: "First of all, McDonald ’s global restaurants must replace the advertising posters in and outside the store with advertising materials containing the elements of" Plant Wars Zombie(s)Online "within one month of the contract. Each store must guarantee at least There are three display posters with a size of not less than 0.4 square meters, and the hanging period is one year; "
"Secondly, within one month after the contract is signed, the tray paper, Hamburger box and fries packaging, paper bag and plastic bag packaging of McDonald ’s restaurants in the world must be replaced with new packaging printed with the elements of" Plant Wars Zombie(s)Online ". The period of use is also one year. If McDonald's can agree to these two points, the copyright fee for "Plant Wars Zombie(s)Online" will only charge McDonald's 1USD for one year, and at the same time, we are willing to give up all share of derivatives. "
Ding Jian said in amazement: "Chief Li, the profit share of derivatives is very large, if we give up this part of the revenue, then the royalties of the entire game, we can only get this USD in the end ... "
"It doesn't matter." Li Mu smiled indifferently: "We must have a clear positioning ourselves. Some things are done to make money, and some are for other purposes. Use the copyright of" Plant Wars Zombie(s)Online "to talk to offline companies. Cooperation, what I want is not to make money, but to increase the exposure of offline and expand its influence. Not to mention not making money, even if it is to spend money, we should still spend it. Now we give up this part of the interest in exchange for McDonald ’s. Bring us a lot more and longer-lasting exposure, which is very worthwhile for us. "
Ding Jian nodded: "I know Chief Li. After the meeting, I will pass on your conditions to the other party."
"Um." Li Mu said: "Continue to talk about Coca-Cola and Pepsi."
"Good Chief Li." Ding Jian busy said: "Pepsi is interested in our cooperation, but they rejected your" commitment exposure "cooperation model, they would like to take the initiative in their hands , So their idea is that we will make a quotation, and everyone will negotiate on the price. After reaching a consensus, Pepsi will pay our copyright royalty, and we have no right to interfere in Pepsi's subsequent specific plans and plans. "
Li Mu frowned and smiled: "No wonder KFC is an alliance enterprise. It really responds to that sentence. It ’s not that a family does n’t enter a family."
Finally, Li Mu asked again: "What about Coca-Cola?"
Ding Jian said: "Coca-Cola has had in-depth cooperation with us, and the effect of the cooperation is very good. They have tasted the sweetness of the cooperation and promotion of offline enterprises and online enterprises, so they are still very impressed with the cooperation of this" Plant Wars Zombie(s)Online " If they are interested, they are also very interested in the cooperation model of "promised exposure times" that you put forward. Their current feedback to us is that if the two parties reach cooperation, they promise to put "Plant Wars Zombie(s)Online" within a one-year cooperation cycle. 》 The image covers 60% of their product packaging, that is to say, in terms of the annual sales of Coca-Cola ’s tens of billions of bottles, once they reach a cooperation with them, they will use our cartoon “Plant Wars Zombie(s)Online” within one year. The image is printed on the packaging of tens of billions of bottles of Coca-Cola and other beverages under the brand. "
When Li Mu heard this, he slapped the table without hesitation and said, "It ’s set, we will work with Coca-Cola, as long as they promise to print our cartoon image on more than 60% of the product packaging, then we also only Charge a royalty fee of USD once a year! "
In today ’s era, the popularity of Coca-Cola is much higher than that of internet. At least half of the people in the world know Coca-Cola and have consumed Coca-Cola, but the number of Internet users worldwide is less than 10% of the total population.
The Coca-Cola itself is very focused on brand marketing, so the annual promotion budget in the global market is prohibitively high. The more they do this, the more they need to cooperate with some powerful non-competitive brands to exchange resources and Complementary advantages.
For FMCG companies like Coca-Cola, the actual competitors are very cruel. Pepsi-Cola invests huge amounts of marketing funds every year. Please invite a series of big-name celebrities and stars to establish their own brand image. Everyone ’s competition From brand publicity, packaging design, offline shop, container display and many other links have entered the white-hot.
In this case, Coca-Cola has long realized that it needs a unique element that it has, but the opponent cannot have. Through this unique element, it can improve the recognition of consumers and even increase consumers ’willingness to buy. .
Exactly at this moment, Muye Science and Technology came to the door. The image of Plant Wars Zombie(s) is currently booming in the field of internet. For Coca-Cola, if you can get a cartoon image of Plant Wars Zombie(s), use it for your product packaging and promotion , You can achieve a clear distinction from competitors, offline sales must be a huge promotion!