Rebirth in a Perfect Era Chapter 1332: Cultural output should be vertical and horizontal

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With the price of USD, which is almost infinitely close to free, the cartoon image of the most fiery/popular game on the market is authorized. There are very few people who can understand the Li Mu approach.

If you let a negotiating expert who understands the market look at the cartoon image of this game, if only one company is authorized in a single field, then with its current fiery/popular level, at least millions of dollars can be harvested, like the fast food industry In a huge industry such as FMCG, five million dollars is easy, and ten million dollars is not necessarily impossible.

Why did Li Mu abandon the net profit of 20 million USD? Even the people of Muye Science and Technology may not really understand it. They can only roughly understand that Li Mu sacrifices profits in exchange for this game and the greater development of the game image, but none of them GET to Li Mu's root purpose.

From the moment Muye Science and Technology decided to set foot in the international market, Li Mu pursued only two points in the international market: large profits and strong output.

When Li Mu put forward the two points of big profit and strong output at the meeting, everyone stared at him intently, not daring to miss every word he said, because it might be related to Muye Science and Technology, Even the development core of Taobao technology in the next few years, or even more than ten years.

Li Mu in the conference room, very seriously said to all core members: "The big profits in my mouth refer to the business that can really make a lot of money, playing concepts, speculating market value, value-added business and game flow, these are big Profits, on the contrary, are trivial incomes such as advertising income and copyright income, all belong to the category of small profits. In our future development process, we must first ensure large profits, and then ensure that large profits are stable. Pursue small profits, or even give up small profits in exchange for other resources, in order to enhance the scale and the degree of expectation of large profits, we do business, we must be clear about the primary and secondary, understand the trade-offs, to avoid sesame watermelon want, but in the end we grab and catch A mess; "

"For example, everyone can see that the concept of the internet industry is far more important than the short-term profit margin. Many companies that make money from the beginning will either disappear or disappear in a few years, or still have a market value of tens of millions. , hard to breakthrough; However, in the internet industry, the truly powerful companies are always those that have been losing money at the profit level, but are constantly doubling at the market value level. They lose money, and even burn money at a rate that ordinary people cannot believe. But why burned money can burn tens of billions of market value? Because they plan for the future big profits, fighting alongside them, the team planning big profits, the capital planning big profits; "

"Why do Sequoia and other investment banks chase us to vote, and are willing to give up all privileges, and even give up the right to speak and vote corresponding to the shares, must be our shareholders? Do they want to vote for us 3.3 billion this year? USD, take 3.5 billion USD next year and make a net profit of 200 million USD? Of course not. That ’s because they are like us, expecting big profits at the capital level in a few years. They hope we can burn 3.3 billion USD as soon as possible. In exchange for a higher market value, after a few years, it can reach 330 billion USD, or even a higher market value. This is what they want, and we are the same, so today we have to learn to sacrifice some small profits in front of us. Lay a more solid foundation for your future big profits; "

Speaking of this, Li Mu paused and said: "As for strong output, this is the dream of a young man in my heart. All along, our China market is the party that is" exported ", our internet The company, with the capital of the United States, copied the routines and templates of successful American companies in the China market. Our technicians used the hardware and software environment made in developed countries and implemented the industry standards set by developed countries. Our films were impacted by Hollywood. Our animations have been hit by Japan and Hollywood. Foreign literature has flooded in. But our literature ca n’t go out of the Chinese market. Foreign games have flooded in. But our games ca n’t go abroad either. This is what ’s being exported. In an embarrassing situation, the big powers must never be permanently used by the developed countries at these levels as an export target, so we have to think longer and think hard about how to gain a foothold in the country when other domestic counterparts still think hard about how to gain a foothold in the country. Let our products, along with our culture, allow overseas to gain a foothold, so that more overseas users can accept and like Even obsessed, this is my dream about strong output. "

"Strong output refers to the overseas output of product awareness and product culture. YY is the first super product produced by China. It is a reverse output to the world on behalf of the China internet industry and even China high-tech industry. It can reverse China's consistent "exported" image and status in these fields, and make the world look at China internet and the high-tech industry at the same time. At the same time, it is always affected by super products from China. In YY, we have achieved this, but There is only one YY, which is absolutely not enough and far enough; "

“As the first social game of China and even the world,“ Paradise Town ”itself is output as a product, and its cultural output power is a bit weak. After all, a game of growing vegetables and managing games attracts itself. The user's social, interactivity and growth of the game itself are mostly consistent with the aesthetics of global computer players. Cartoon towns and various cartoon elements are quite satisfactory; "

"However, the cultural output capability of" Plant Wars Zombie(s)Online "is relatively much stronger. In addition to the game itself, there is a cartoon culture. In our current world cartoon image field, there is no China cartoon image. It is truly out of the country and is well-known to the world, but "Hot Plants Zombie(s)Online" can output dozens of hundreds of different cartoon images to the world in one breath, and each image can be recognized by one eye and Remember, this is our success! "

Li Mu smiled at this time and proudly said: "Interestingly, most of the cartoon characters in our game are familiar and familiar items in reality, and even put on the table every day and eat into the stomach. Items, which is extremely conducive to the promotion of every cartoon image, you see, peas, Tudou, nuts, corn, cherries, peppers, convolvulus, sunflowers ... These three-year-old children are almost recognizable fruits and vegetables, it is really It ’s too grounded, and it ’s more grounded than SpongeBob, Piglet, HelloKitty. In this case, we must increase our efforts to thoroughly promote the cartoon image in this game. In the next half year or even a year later, this game may not be played by many people, but there are still countless people who firmly remember every image in our game, and know that this is a cartoon image in the China game from China company. This is the strong output we are after. It represents not only our success, but also the success of hundreds of thousands and thousands of China internet companies behind us! "

A word, let everyone present be initiating.

For the first time, Li Mu completely stripped off his strategic goals for the next few years and presented them to everyone, and personally crushed these core goals and fed them to everyone present. This seems to be the Li Mu's textbook, but the real Those who can understand the essence of it will find a new understanding of the ultimate goal of the internet industry.

Chen Tong, who is proficient in content on the spot, said very excitedly: "Chief Li, inspired by what you just said, I suddenly thought of a small IDEA, I do n’t know if it ’s reliable."

Li Mu smiled a little: "Chen Zong, any ideas but no problem."

Chen Tong nodded and said, "I am not a person who understands the big strategy and the operation of big capital. I just understood the big profit you just said, but my ability is limited. I can't get any divergent thinking, but it is not strong. To output this, I have some ideas. Take our "Plant Wars Zombie(s)Online", can we add some elements unique to China to the game? "

Li Mu asked curiously: "What are the unique elements of China you are talking about? Are there more specific ones?"

"Yes!" Chen Tong hastily said: "What I think is that our unique Chinese architecture of China is very unique. The beauty of the carved beams in the Chinese courtyard is different from any architectural style in the world, especially with China red. The unique colors are even more distinctive. If we add some new maps based on the China courtyard to the new map of "Plant Wars Zombie(s)Online", it will certainly help the output of China architectural culture! "

Li Mu is bright: "The idea of ​​Chen Zong is very good and very interesting! The suggestion of Old Xu and Chen Zong is not only worth reference, but also worth practicing. You communicate with the art team and immediately issue a few new versions of the China style map. Come out! "

Old Xu was very excited and nodded again and again: "This idea is great! I will arrange it immediately after the meeting!"

Li Mu asked Chen Tong again: "Chen Zong, do you have any other ideas?"

Chen Tong nodded and said: "There is another one. I personally like Hong Kong movies very much, and I also like those classic Zombie(s) films made by Lin Zhengying. In fact, I think that" Zombie(s) "itself is not just a Western-style" zombie "image, we China's image of 'Zombie(s)' is also very distinctive. Imagine if we put the Qing Dynasty official in the Qing dynasty gown, wearing the Qing Dynasty official hat, walking and jumping, and there is a yellow sign on the forehead. The typical China Zombie(s) image of the seal is cartoonized, and then put into our game, is it also counted as a strong output to the China culture? The Zombie(s) image of the Qing Dynasty is horrible in the movie although, but if we cartoonize, I believe it must be It will be very cute and interesting! "

"Absolutely!" Li Mu is excited to shoot!

"It's absolutely amazing! I never thought of it!"

Li Mu did not expect to tamper with the classic image of previous life plant warfare Zombie(s), because those images are too deep-rooted, but Chen Tong said too reasonable, why not use the Zombie(s) image unique to China? That is really a kind of horror culture, and the horror culture itself is also an output! If Westerners can accept the image of Eastern Zombie(s), then those Zombie(s) movies in Hong Kong may even attract a certain scale of popularity in the West.

Culture itself is like this, it is necessary to divide camps and form legions, and combine different arms together to combine the vertical and horizontal lines to play the role of attacking the city and destroying it.

Immediately, Li Mu immediately said: "Ziwei, you let the Muye Pictures people immediately help me check, which companies in Hong Kong 90s classic Zombie(s) film overseas distribution rights are in the hands, let Muye Pictures take all these rights as soon as possible If this cartoon image of China Zombie(s) can catch fire, we will vigorously promote a wave of Hong Kong Zombie(s) movies, which can be considered as contributing to the overseas promotion of Hong Kong movies! "