Rebirth in a Perfect Era Chapter 1333: The national culture is a heritage
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The addition of China elements to "Plant Wars Zombie(s)Online" has become a top priority for the entire game team.
Chen Tong from a cultural background does have a sharper sense of culture, and also has a very unique understanding. Li Mu just simply hopes that the plant war Zombie(s) can become a well-known game produced by China, and hopes that the image in the game can become China A well-known cartoon image produced by him, but he never thought that it would be exciting to add elements of China culture directly to this game, especially the proposal of the "cartoon China Zombie(s)" image.
In order to deepen the brand, Li Mu requires Chen Tong to take the lead and establish a derivative team. This derivative team must cooperate with toy manufacturers to design and produce corresponding toys and dolls for each cartoon image. , Ornaments, ornaments, dolls, hand-made, and a variety of interesting daily necessities.
Li Mu has put forward several ideas, such as a small pea shooter that can actually shoot plastic pea bullets. Such small toys can be designed to the size of a key ring, and even a chain and a key ring can become a key ring;
You can also design the nut wall as a keychain, and at the same time make the nut wall itself a small pocket tumbler. At the same time, the beaten nut wall hangs tears in the corners of the eyes, the expression is firm, and the image is particularly cute and cute. The love of little girl is very cute and has a cute boyfriend temperament in the minds of girls, so you can also design the nut wall as a pillow or a doll. The target group is You Are the Apple of My Eye light female customers;
In addition, every image can be tried in a variety of ways. As long as you work hard and do good quality control, the derivatives produced will certainly be able to be loved by users.
However, Li Mu also reminded the public relations department person in charge to do a good job in combating piracy, using Muye Science and Technology ’s now powerful influence, and very good reputation and government relations to monitor the small commodity industry on the market, if If you find an image of an illegal businessman pirating plant wars Zombie(s), you must resolutely crack it down.
Finally, Li Mu will give everyone a big plan that no one dared to think about: If the offline promotion and derivative products of Plant Wars Zombie(s) are done well, in the second half of this year, he will cooperate with Hollywood to invest in Plant Wars Zombie(s) The animation movie of the same name can be cooperated with Spielberg's DreamWorks, Disney, and Pixar. Whoever can best animate this game will cooperate with whom.
A Angry Birds can win 300 million box office, why not "Zombie(s)"? As long as the influence is sufficient, it can be expected.
The planning of the big movie has given everyone great encouragement. No one dares to imagine that a game can be turned into a movie and put on a big screen, but they believe that Li Mu, as long as Li Mu says yes, then it must be!
Li Mu will no longer worry about purely profitable things. It will not take a few years. His current enterprise, and the Mark · Zuckerberg, Elon · Musk he invested in will create at least hundreds of billions of USD for him. Even for the wealth of over 100 million USD, under this tone, Li Mu should consider not simply adding money, but converting money.
For some businessmen, money earned will become boring and boring to a certain extent, and even feel that making a few billion a month has caused him pain, but he continues to make money while suffering. Li Mu will not have this. The idea of acting cool, earning billions or tens of billions a month will not cause him pain, and if these money earned return is just a number piled on the bank account, then I am afraid it will really cause him pain.
Therefore, there are many things and responsibilities that Li Mu plans for itself in the future, including how to help China do a good job of cultural output on a global scale.
If you want to do global cultural output, you must first have a super IP as a weapon for siege. The so-called IP, in the written sense, is intellectual property. Marvel draws a Iron Man is an IP, and Li Mu takes a stroke and a "old man" is also an IP , But the difference is that Iron Man can earn more than a billion fans in the world. "Old Man Ding" is estimated to be tired of even the three-year-old child. So, to really say that IP in the strategic sense must have a strong fans base , And fans only has intellectual property with payment potential.
In recent years, the concepts of "IP" and "IP derivative" have not yet been created, but "IP derivative" itself has long been a way to make money in the entertainment field in Europe, America and Japan. It is Disney, Mickey Mouse and Donald Duck have been popular all over the world for decades, and then various derivative products containing the image of Mickey Mouse and Donald Duck have begun to sell in the global market. When Li Mu was small, kindergarten Half of the classmates are carrying Mickey Mouse and Donald Duck schoolbags, although are pirated, but in a mature market environment, all similar derivatives are helping Disney make money.
And Disney ’s most powerful IP derivative is the theme park, and the first theme park was opened almost fifty years ago. The elements in its theme park are all its own super IP, which is Those cartoon images of fiery/popular worldwide, including Donald Duck, Mickey Mouse, Snow White, Cinderella, and Winnie the Pooh, these super IPs can not only directly transform their own cartoon fans, but also be unique in the global market. This is indeed very Awesome.
In contrast, China, until the rebirth of Li Mu, there was no theme park that was really born based on ChinaIP. On the contrary, Shanghai ’s Disneyland has just opened, and the business fiery/popular has caused Disney to doubt life. Wanda is in, Disney cannot profit for 20 years, but Shanghai Disney has achieved profit in the first year of opening. This shows that a company with a historical background, a mature model, and a strong IP support has performed in the market. How stable and powerful.
In the eyes of Li Mu, if Wanda Theme Park does not have strong IP support and does not have the ability to continue to create high-quality IP, then Wanda Theme Park will never be able to compete with Disney, at most it will be Happy Valley and Fangte. This kind of pure playground is hard to fight hardware and management level.
But Disney ’s soft power cannot be overtaken by Wanda. Even 3 years old kids know that going to Disney can see Mickey Mouse, Snow White and Cinderella, and even a fairy tale world and entertainment facilities belonging to these characters. , Characters and wonderful performances, this Wanda can't catch up anyway.
Li Mu hopes that in the future, in addition to making money, he can use the money to create some super IPs for China that can sweep the world. The plant war Zombie(s) is only the first. There may be angry birds, fruit ninjas, Temple escapes these phenomenal super games. If the China web develops, they can also help the web text IP develop and let the China classic web text be exported to the world in the form of excellent film and television works.
Oriental expedition IPs such as "Ghost Blowing Lamp" failed to be exported to the world. In Li Mu, it has always been a particularly big regret. China classic science fiction like "Three Body" has not been made into an excellent movie and then exported Going to the world is also a big regret in Li Mu's mind. There are many reasons for such regrets. For example, the overall strength of China's film and television companies is not enough, the level of employees in the China film and television industry is still lacking, and the capital of the China film and television industry is not enough. Wait, but in the final analysis, it is still a question of money.
For independent projects, no capital is willing to lose money, because if an independent project loses money, it is almost impossible to have a chance to make it back. Film and television production is a standard independent project. The story of "Ghost Blowing Lamp" is really good. , But the cost is too high, the first consideration for film and television companies and film funds is whether they can recoup the cost. Under this premise, either they will not shoot or only invest less money to shoot a bad film, so there will be so More and more **** films with special effects are constantly appearing, so "Ghost Blowing Lamp" or "Tomb Raider Notes", even if it is unacceptable to domestic audiences, how can it be exported overseas?
However, if Li Mu comes to trade, there will be no such problem. In the future, his assets may be too large to spend. If you take a budget of 200 million USD in 2010, please ask the most in the world A professional team shooting "Ghost Blowing Lamp" will surely be able to promote "Ghost Blowing Lamp" to the international market. If you can invest 500 million USD in 2015 to shoot the "Three Body" trilogy, this China science fiction masterpiece that won the Hugo Award , Must be able to become a world-class science fiction big IP, but why "Ghost Blowing Lamp" and "Three Body" failed to achieve great success in film and television? In the final analysis, it is a lack of money.
There is no shortage of rich people in China. What is lacking is people who are willing to pay for cultural communication and do not count returns. At the beginning of the China movie box office, all the capitals have entered the film and television industry, but these capitals have not One is for the culture itself, they all regard culture as a business that can make quick money, organize a film and television fund, invest in several film and television projects, incubate for a few months and then release it, looking forward to box office over 100 million, over 500 million, over 10 Billion.
In order to achieve the purpose of making money, a considerable part of these so-called "cultural people" make a lot of money for making money. Some people plagiarize others 'stories, some infringe others' copyrights, some people use the audience as fools for false propaganda, and also Some people hire all kinds of water army crazy hype, even discredit competitors, buy box office, or even steal someone else's box office. Therefore, the overall professional ethics of these people who play the cultural industry in China is not as good as the real estate group. After all, the real estate group thinks It's everyone who has fired the real estate market together. No one has ever expected someone else's property to collapse due to an accident, and no one will blow up someone else's house ...
Li Mu does not want to be with such a so-called "cultural man" full of copper smells. He wants to do culture as a lofty thing. In the future, he is willing to spend tens of billions or even tens of billions, hundreds of billions of USD, Continue to support the cultural projects of China in his lifetime, and do a good job of supporting the export of China culture in the world. After all, culture is not a business, but an art, a national culture, not just a culture. Art is still a heritage!