Rebirth in a Perfect Era Chapter 1342: Precisely lock the blue sea of accurate traffic
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The intention of merger and acquisition and the intention of individual shareholding have been reached, and Li Mu has finally absorbed an absolute heavyweight partner for its own big ecology.
Holding 25% of Baidu shares is enough for Li Mu to bind Baidu to his side. The future BTA structure has been fully incorporated into his own ecology.
It is gratifying that in the Li Mu's "BTA" fit strategy, there is an additional Taobao Logistics that is comparable to the tailwind, and will even surpass the tailwind.
previous life, BTA checks and balances with each other for quite a long time. Now, "BTA" has fallen into the hands of Li Mu's. Not only does it have no internal friction, but it also connects all the resources with each other. Faster and more fierce.
Send Robin away, Li Mu convened the core team of Muye Science and Technology and Taobao technology, opened a 3000ml bottle of champagne in his office, and celebrated this huge harvest with everyone.
No one understands too much. Why a Baidu with an estimated value of 100 million 20 million USD can make Li Mu so important, and with the existing volume of Muye Science and Technology and Taobao technology, 100 million 20 million USD is nothing.
After everyone celebrated with a toast, Li Mu said why he was so happy.
"Search engines will have great potential for development in the next five to ten years. This potential is not only in traffic, but more importantly in accurate analysis and accurate promotion of users."
Today's Baidu has not yet explored its own profit model, and most of the internet companies have not realized the deeper profitability of the search engine, but Li Mu is indeed very clear about this.
Li Mu explained to everyone: "The search engine will become an essential tool and entry point for netizens in the future, and because of its special product tone, it can get the user ’s core appeal information. The search engine gets this information by itself. It does n’t make sense. It must be connected to the resolution of the user ’s appeal before it can be converted into profit. ”
Say, Li Mu paused and said: "Think carefully, users who will search for sports shoes on the search engine. Bacheng is a potential user of sports shoes. The reason why they will search online is related. Information, most likely because you want to buy sports shoes, but you are hesitant about what sports shoes to buy. At this time, the first three links searched by the search engine are likely to directly affect their purchase behavior. If you put 'Li Ning' in the first three links, you can associate users who search for 'sneakers' with Li Ning, thereby increasing the popularity and sales of Li Ning. Is Li Ning willing to pay for this ranking? The answer must be Yes, even if Li Ning is unwilling, there are brands such as Adi, Nike, and Anta waiting for cooperation. This is the first layer of search engine and user demands; "
"Next, I ’ll go deeper, or users search for sneakers, or put the Li Ning related links in the top three, but the link is not to jump to the Li Ning official website, or other pages specified by Li Ning, but Jump to the Li Ning flagship store on Taobao, or the search result page on the word "Li Ning" on Taobao, what will happen? "
Teacher Lei said smoothly: "Like the first one, the sales and popularity of Li Ning will still be improved, but the difference is that user traffic and transaction volume are transferred to Taobao online by the search engine. In this case, the search engine will profit, Keywords related companies profit, Taobao net also follows profit, win three. "
Li Mu nodded: "That's right! This is the most critical place. If we don't cooperate with Baidu, what kind of state might Baidu enter in the future? With the continuous development of search engines, users continue to accumulate At a certain time, they will definitely do such a thing, but they may use the keywords of sports shoes to compete with all sports shoes brands, and may also use all related trade names of pots and pans, rice, oil and salt. The keywords are all used for bidding with companies in this industry. In this case, it is the first mode of cooperation. Under this mode of cooperation, our Taobao network is not affected and is neither good nor bad for us. "
"However, if there is another e-Commerce website in the industry, and there is cooperation with Baidu, what will happen? Baidu may tie the first cooperation together with this e-Commerce website and use the second three Operation in a win mode. In that case, a large number of accurate users who search for product names may be hijacked by other e-Commerce website, which will pose a huge threat to us. "
"Take the analogy of the best-selling electronic products that Taobao sells now, and analyze how users buy mobile phones online. I think if they do n’t have a favorite model, they will first search on Baidu. Mobile phones, and then understand the price, shape and reputation of various brands of mobile phones at this stage, and then decide which one to buy after understanding; if they have a favorite model, they will directly search for this model and take a look at this model Word of mouth;
That is to say, users will first go to the search engine to understand, rather than directly to the Taobao network order, so that we must have a sense of crisis, beware of other competitors hijacking our in this intermediate link Potential users, and the most likely part of this hijacking is the search engine. Once the user is hijacked by the search engine and other e-Commerce platforms, what we lose is not a single transaction volume, but a loyal user who may have a long-term Online shopping. "
“So, for our future development, Baidu must be completely controllable. If he is not controllable, we will support other controllable competing products and then defeat him. Now, Baidu has joined willingly. In our big ecology, after all the contracts are executed, I will formally request robin. Baidu must give all the keywords of the commodity category to Taobao network, not only to put the links of Taobao network in the top three In addition, you must ensure that the other two links in the top three have no competitors! You think about the types of products and specific names are all-inclusive, at least tens of thousands of hundreds of thousands, assuming that each keyword has an average of five to ten searches per day , Then how big is the overall search volume? If these search volumes are all blocked by Taobao, which other e-Commerce website can compete with us? "
The words Li Mu made everyone present understand.
Li Mu wants to control the search engine, originally for this purpose!
Think carefully, what Li Mu said really makes sense.
There are too many keywords related to commodities, which can be called massive. So many keywords are behind the huge search users and potential purchase needs. If Baidu starts to catch this part of the demand, it must be Can find huge profit margins from it.
Li Mu saw this market today. One year later, Baidu may seize this market. By that time, the market value of Baidu will skyrocket with the sharp increase in profit margins. At that time, the cost of investing in Baidu is high. The difficulty is also great, and it is easy to be developed by competitors into a tool to counter Taobao.
But now you can rest assured that such a huge blue sea of search engine precision traffic has been locked in advance by Li Mu.
At this time, Li Mu said to Teacher Lei and Brother Liu: "At present, 25% of the Baidu shares are not enough. Before the Baidu is not listed, there will be shareholders of the founding team who want to cash out in advance. You want to find a way to focus on this. From today on, all the Baidu shares that can be obtained, even if they are only one-ten thousandth or even one-100,000th option, should not be let go. The whole country will absorb me. "
The two nodded again and again: "Relax, we will do our best."
Li Mu said: "This must be done in a decentralized way. Find more shell companies or agents to absorb low-key and decentralized. In addition, look for powerful partners in the US capital market in advance. In the future, when BaiduIPO, you can re-absorb Baidu shares through capital. Naturally, the more shares you hold in the future, the better. In addition to these 25%, the rest will be dispersed and hidden, in case of unexpected needs. "
......
Because the negotiation was smoother than expected, even after a small celebration, Li Mu ended today's work more than an hour earlier than originally planned.
Called Mother and said that after preparing to go back early, Li Mu called Li Ziwei to his office and asked her: "Is there any arrangement after work?"
Li Ziwei shook his head: "There is no plan, now there is a spread of the epidemic everywhere. After work every day, I hurried home and dared not go anywhere."
Li Mu nodded and said, "Let's put the job at hand first, and let me go after ten minutes. My mother said that you are invited to dinner at home. She hasn't seen you for so many days. Miss you. "
Li Ziwei was surprised for a moment, and some embarrassedly said: "Thank you Aunt Xiao for your thoughts ..."
Speaking of which, Li Ziwei began to struggle particularly.
Mother Li likes her very much, and she is very grateful for this, but she is after all a Li Mu's employee and his assistant. If she has too close personal relations with Mother Li, she is worried that it will affect the boss ’s judgment on herself and the boss. Bringing a bad impression, in case the boss feels that he is in exchange for a better future, he deliberately walked very close to Aunt Xiao, even if he was still mad at himself.
Li Ziwei does not have much ambition, but only cherishes the opportunity to grow and learn quickly around Li Mu, so I sometimes worry in my heart that if I get too close to the Li Mu's family, it will not seem to be impure.
But Li Mu did n’t think so much. For him, if an assistant like Li Ziwei is not available, he can still train another one, but Mother wants to accept the girl who is a dry daughter.
Seeing that Li Ziwei is still standing in place, Li Mu urged: "Do n’t be stupid, go and pack things, we are ready to go."
Li Ziwei nodded and said, "Then I will find you in ten minutes."
"Okay." Li Mu said: "Call Wang Yuanlang and say I am drinking and let him drive."