Rebirth in a Perfect Era Chapter 1346: Beat the Quartet!
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In early April, good news came from the offline promotion of "Plant Wars Zombie(s)Online".
Coca-Cola selected 15 of the most popular game images from "Plant Wars Zombie(s)Online" and designed them into a new bottle decoration, printed on the most Coca-Cola produced by freshman.
Because Coca-Cola itself is building factories all over the world, when they began to promote the special edition of Coca-Cola products of "Hot Plants Zombie(s)", it was a very strong hot start directly. The head office confirmed the packaging and gave the production materials to all filling plants. After that, all Coca-Cola production lines started to produce new packaged products at the same time. The products were immediately shipped to the market within the scope of the production line, and the speed of shop in offline was extremely fast.
Whether it is China, or the United States, European countries, or even Southeast Asia and Africa, as long as there is a Coca-Cola production line in the market, the brand-new Coca-Cola is put on the shelf for the first time.
The newly packaged Coca-Cola still uses its unique red color from the cans to bottles of various capacities. On the 360-degree ring packaging, about 50% of the area is used to display Coca-Cola ’s huge LOGO. There are 20 % Of the area is used to display the product's ingredient list and nutritional composition table, and the remaining 30% is all given to the cartoon material of Plants vs. Zombie(s).
And, it is worth mentioning that the 30% of the location used to display the cartoon image is reserved for fifteen different cartoon images, and under the Coca-Cola logo that occupies half of the area, there is also "Plant War Zombie(s)Online" The two most classic fixed images, one is a pea shooter and the other is an ordinary Zombie(s), these two images are just under the Coca-Cola LOGO, so this basically ensures that no matter how the bottle is placed, you can see "Plant Wars" "Zombie(s)Online" visual elements.
Now, almost all the people who have contacted the computer have contacted "Plant War Zombie(s)Online", so they are familiar with the various images in the game, but before, they were all on the Internet through the computer screen Seeing the two-dimensional images of these planes, but now, these images suddenly appear in their lives, and are three-dimensional solid products that can be touched, so they suddenly stand out among the many soft drinks of offline.
The cooperation between the image of "Plant Wars Zombie(s)Online" and Coca-Cola is very obvious to offline consumers. Coca-Cola consumers who do not like or have never heard of this game will not change their packaging because of Coca-Cola. Give up consumption, but those who rarely drink Coca-Cola on occasion, or occasionally drink Coca-Cola, because seeing the familiar cartoon image of "Plant Wars Zombie(s)Online", it is very easy to be affected by the familiar elements, so that the desire to buy arises.
A lot of actual data supports this.
Because Coca-Cola packaging uses fifteen different cartoon images, a collection fever is triggered as soon as it is launched!
A large number of consumers all over the world started to collect Coca-Cola unconsciously. Some people bought bottled beverages, and then carefully removed the packaging of the bottled beverages, flattened the collection, and some people directly bought cans without drinking and placing them. In the window at home, one cartoon character after another is collected.
The most interesting thing is that Muye Science and Technology once taught Coca-Cola a trick. Although it was decided to use fifteen cartoon characters, the frequency of use of these fifteen cartoon characters must not be evenly distributed. It cannot be the production of 1.5 billion bottles. Each cartoon image has 100 million bottles, which is too mediocre. On the contrary, it is necessary to increase the appearance rate of a certain part of the image, and then reduce the appearance rate of a part of the image.
That is to say, the fifteen image powers must at least ensure that the stock of the two images is relatively scarce. Only in this way can the user's desire for collection be promoted.
This is the inspiration that Li Mu got from a childhood snack. The snack comes with a cartoon card of Water Margin 108 characters, but there are a few cartoon images that are extremely rare, and the most difficult to find in the impression of Li Mu It ’s Lin Chong, a snack for fifty cents. If you open a Lin Chong, a card can sell at least 50 yuan or more. The reason is that many people have an obsessive-compulsive disorder in their subconscious. When he saw this series of products, he would want to collect it. As long as there is no complete collection, the more the collection, the more enchanted. 108 will collect 10, but he feels it does not matter, but when the collection is 107 , Will fall into great anxiety and expectation.
So, Coca-Cola also deliberately controlled the appearance rate of the two cartoon characters, greatly reducing their appearance rate.
The nut wall is the least.
The cute and lovely nut wall has always been a very popular image in the plant wars Zombie(s), especially loved by women, so many women even buy online to collect Coca-Cola packed in the nut wall.
When Coca-Cola in the "Plant Wars Zombie(s)Online" series became popular all over the world, a bottle of nut-walled cans of Coca-Cola in the Taobao net had already been fired to 80 yuan.
The European and American markets are even more terrifying, with the United States as the most important.
I do n’t know why, the United States may be the country with the most collectors in the world. Some people collect tens of tons of various rocks, some people collect thousands of beer bottles all over the world, and some people collect various kinds of glass bottles. Stickers, this kind of weird things, are being desperately collected, not to mention Coca-Cola, an explosive drink that almost every American loves to die.
So, on eBay, a bottle of nutcracker Coca-Cola cans sold in the United States can be sold to 60USD, which is almost five hundred dollars RMB. Other country versions range from 40USD to 20USD. In addition to the local version, the most expensive It ’s a Canadian version. Because it ’s all in English, there ’s basically no difference in packaging.
A few days after the Coca-Cola version of "Plant Wars Zombie(s)" went on the market, the data of global terminal consumption statistics, Coca-Cola's sales in these days have increased by 23% compared with usual!
This is data that makes Coca-Cola ecstatic and makes Pepsi hit the wall with its head.
A world-famous cartoon game that can burst out such a strong vitality in the physical field is really stunned everyone in the physical industry.
At the same time, McDonald's custom dolls have also been shipped from China's OEM (original equipment manufacturer) supplier manufacturers, and the beautiful "Plant Wars Zombie(s) & McDonald's" theme dolls also use the same fifteen cartoon images as Coca-Cola, and also use The same hunger marketing model.
After these factory-made dolls have passed the factory inspection, they are sent directly to McDonald's branches around the world. Since all the dolls are customized from China manufacturers, McDonald's shop is much slower than Coca-Cola.
However, according to McDonald ’s feedback to Muye Science and Technology, McDonald ’s branches in various countries have their own raw material and material cooperation enterprises, from Tudou to tomato sauce, from chicken to Hamburger bread, basically all are local supply, except this In addition, their display materials and packaging materials are also supplied locally, so although dolls have not been able to stock in all stores, but all the display materials are already in place.
McDonald ’s, a highly standardized company, has already realized the local supply of all raw materials. Take the China market as an example. There are many companies that supply bread and cold food ingredients to McDonald ’s stores throughout the country. They are different from although companies, but all are strictly implementing the supply standards set by McDonald's, so they can ensure that the global quality control is basically the same.
Under such prerequisites, all of McDonald ’s display materials and packaging materials in the China market are also provided by local companies, such as boxes, packaging paper, and light boxes for videos such as Hamburger, french fries, chicken nuggets, etc. Materials for display, menu display and store display.
Based on this standardized chain of local material supply, McDonald ’s stores around the world have completed a brand new event display, "Plant Wars Zombie(s)Online" series packages, series doll event posters and other materials have long been in the door stores Online, consumers have already received this news, and through the display of materials in advance to understand the visual effects of the event products.
At present, a large number of users in stores around the world ask when "The Plants vs. Zombie(s)Online" theme version package will be available. Many McDonald's iron powders, or "Plants vs. Zombie(s)Online" iron powder, are waiting to collect McDonalds. Of the "Plant Wars Zombie(s)Online" series of dolls.
The first offline expansion of "Plant Wars Zombie(s)" has achieved tremendous results. It has also allowed people in the business field around the world to see the influence of the China cartoon. For a time, even China animation industry personnel have been well received by " Encouraged by Plant Wars Zombie(s)Online, although "Plant Wars Zombie(s)Online" is just a game with no comics or animation.
However, because "Plant Wars Zombie(s)Online" already has a huge influence in the world, many companies in the cartoon industry have begun to communicate with Muye Science and Technology. Almost every China animation company hopes to buy "Plants" The copyright of the anime in War Zombie(s)Online is based on "Plant Wars Zombie(s)Online" to produce comics and animations with the same name. Li Mu has no exceptions and all have been rejected.
The roots of China cartoons are rotten in the eyes of Li Mu. At least they are rotten at the moment. Many animation companies are not doing animations attentively, but are deliberately deceiving state subsidies, so a large number of domestic cartoon markets have emerged Not only is there no innovation in junk content, but it is much weaker than the cartoon more than a decade ago.
Rejected domestic animation companies. Japanese and American animation companies have also found them. They also hope to get the copyright of "Plant Wars Zombie(s)Online", and then develop a new story on this basis.
This time Li Mu did not refuse.
The animation level in Japan and the United States represents the top level in the industry, so Li Mu decided to adopt a bidding method to fair the copyright derivation in the three directions of comics, animated dramas, and animated movies of "Plant Wars Zombie(s)Online" competition.
The premise of the bidding is that no matter who Muye Science and Technology chooses to cooperate with, it will not adopt the method of authorizing the copyright to the other party, but will bear all the derivative development costs by itself, and then distribute 20% of the net profit to the other party.
The way to compete is to let them come up with a detailed planning case. Muye Science and Technology will directly select the cooperation partners based on the quality of the planning. At the same time, Muye Science and Technology will also sign a confidentiality agreement with them. All planning cases, Muye Science and Technology, are not It will be disclosed that it will not be changed in any form and used for its own purposes, so as to ensure the fairness of the bidding.
For example, if Pixar wins the copyright cooperation of the cartoon movie "Plant Wars Zombie(s)Online", then the two parties will finalize a production cost, such as 50 million USD. The 50 million USD will be fully borne by Muye Science and Technology. After the completion of the production of this movie in the future All net profits will be distributed to Pixar by 20%, but the most important thing is that Pixar only has a 20% share of profits, but the copyright has nothing to do with his dime, and the copyright is always in Li Mu's own hands.
Online fiery/popular, offline is killing the Quartet. If comics and animations are blooming again, "Plant Wars Zombie(s)" will surely become the most fiery/popular cartoon IP in the world this year, and even in the next few years!