Rebirth in a Perfect Era Chapter 1353: Send you a variety show

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When chatting with Chen Wan and He Jiong, Li Mu listened to two people chatting about the grand strategy of Xiangnan TV this year. Xiangnan TV achieved an extraordinary leap from last year to this year. The ace variety show "Happy Base Camp" was joined by Chen Wan's , And Li Mu's traffic support, has become the best and most popular variety show in China; and "Super Girl Voice", it is the history of the draft show, before this, no one believes that the draft can be played so large, Large enough to allow the people of the whole country to pay close attention.

Because of this, Xiangnan TV ’s major strategic focus this year has been concentrated on variety shows and talent shows. In addition to ensuring that the ratings of "Happy Camp" are not reduced, it is more important to prepare for the second "Super Girl Voice" ", The second" Super Girl Voice "not only needs to be done, but also to continue to do bigger, to further enhance its influence.

In addition to exerting strength in these two aspects, Xiangnan TV recently wanted to add a new variety show to upgrade its own variety show product line, but suffered from the lack of a suitable variety show model, so it was recently being pulled Several planning teams were planning, but there has been no satisfactory results.

Chen Wan said to Li Mu while chatting: "In fact, the idea of ​​opening a new variety show in Taiwan is mainly for Teacher He, but the new variety show must be in the mode of" Happy Camp "and "Super Girls" is different, so it's a little difficult to do. "

Li Mu nodded and asked He Jiong: "Teacher He, do you have any ideas?"

He Jiong shook his head and said: "I do n’t have any good ideas for the time being. After all, there are only a few variety shows. Either it is a more comprehensive and lively interview game variety such as" Happy Camp ", or it is to fix certain games and drafts. We already have the first and the last kind, so we can only start from the direction of the game, such as the "Lucky 52" of CCTV, but everyone has gathered in one discussion many times, and there has never been one. Good idea. "

Chen Wan smiled and said: "There are leaders in the station who suggested that Teacher He simply go to a program in the answer category, similar to CCTV's" Happy Dictionary ", Teacher He disagrees."

He Jiong smiled helplessly and said, "This kind of program has already been ruined at home and abroad. Almost every country has more than one variety of answering categories, and we have more than one grade in China. It is too late to do it now. , There is no opportunity to seize it. "

Li Mu nodded in agreement and smiled: "This kind of variety show mode is very simple in itself. The simpler the program form, the harder it is to achieve overtaking in corners. CCTV's" Happy Dictionary "has already won. First, as long as there are no major problems in this simple game mode, you can basically guarantee the lead. If one day, "Happy Dictionary" will not work, then you can basically prove that such programs will not work unless you can Upgrade from different modes, otherwise it will be difficult to catch up with the leader. "

He Jiong heard this and immediately gave a thumbs-up to Li Mu: "Chief Li sees too much to see the problem. This type of program is too simple and the main line is too single, so it is difficult to surpass." Happy Dictionary "is now The audience is already very large, and the influence of the program is also very large. In this case, almost all other programs of the same type on the market ca n’t come forward. Even if Xiangnan TV is the same, the audience is already used to such programs. "Dictionary", accustomed to Wang Xiaoya's hosting style, we would like to open a similar program to catch up again, the possibility is very small. "

Speaking, He Jiong said again: "Unless you upgrade the model as you said in Chief Li, I also thought about this. My initial thought was to simply invite stars to participate in the answering program, so that It ’s a bit more attractive, but the meaning on the stage is that the cost of celebrities is too high, and one thing is that celebrities generally do n’t like to participate in special brainstorming variety shows. They like simple, entertaining programs or have a lot of room to play. Large interview programs, quiz programs, there are not many guests that can be invited unless there is fraud, but this kind of fraud is too easy to be discerned. As long as it is discerned, the credibility of the program will be completely disintegrated, and the life of the program It's about to end. "

After listening to the voicing of He Jiong, Li Mu laughed suddenly, and laughed while saying: "Mr. He, you are really too humorous, but I believe you are talking about very practical situations, most of them I'm afraid stars will not be willing to participate in such a show ... "

He Jiong although did not make it clear, but the meaning in the words is already very clear. Most celebrities will not like this kind of program, because the knowledge reserves of celebrities are mostly weak, and much weaker, they are willing to take their looks , Their acting skills, their own voice or their own personality, emotional intelligence to show to the audience, but not willing to show their own IQ to the audience.

Li Mu could n’t help but think of a well-known variety show that previous life has seen. There are more than a dozen star guests. One of them can do a simple one-degree quadratic formula, which was dumbfounded by other stars as academic tyrant. This scene is really too much. People are sad. The celebrity idols that these countless young people are crazy about can't even solve a single quadratic equation. How can they be willing to participate in quiz programs? If any of the questions are in junior high school textbooks, and they can't answer them, wouldn't it be humiliating in front of the national audience?

The same is true of the "China Poetry Conference" program that CCTV once had a big fire. Most of the stars will definitely not want to participate in such a program. They are busy making money every day. How many poems can they remember in their minds? In Li Mu's view, China entertainment stars have grabbed 10,000 people to recite the necessary Chinese in the middle school language such as "Teacher's Watch" or "Tengwang Pavilion Preface." Five words that can be reckoned exactly are MU Online / miracle.

Therefore, it is impossible for such a program to invite stars to participate for a long time.

At this time, Chen Wan asked Li Mu: "Yes, do you have a good variety show mode at Muye Pictures recently? If so, you can still cooperate with our station like" Super Girl "."

Chen Wan talked about it before listening to Li Mu chat. At that time, Li Mu casually said that there will be more variety shows in the future. So in her view, now is also a good opportunity for Muye Pictures and Xiangnan TV to increase cooperation. If Li Mu has any good ideas here, and it will definitely be a win-win situation. Li Mu benefits, Xiangnan TV also benefits, and Chen Wan is in Xiangnan TV, and receives a lot of care from He Jiong, so Chen Wan also hopes Li Mu can help him.

As soon as Chen Wan opened, He Jiong's eyes were full of anticipation.

It is already a lucky thing to be able to make friends with top-level resources like Li Mu. If Li Mu can really export a little resource to itself, that is the best thing.

Li Mu has a lot of very good variety modes, whether it is Keep Running, The Voice, or one stop, you are the one, you are the one, the ultimate challenge, the challenge is great. These variety show modes, just take out one and put it in the entertainment industry. In today's society, they are phenomenal products that can be popular, but Li Mu does not care much about this part of the interest space. If he comes up with these variety models, he must not be used to make money, but as a strategic resource, so It's not yet time to take it out.

Among them, The Voice's swivel chair mode is very bright. In the eyes of Li Mu, The Voice is an advanced evolution mode of the talent show, at least a few levels higher than "Super Girl", just like the I7 processor and the current Pentium The processor is the same, the gap is huge. If the The Voice model is taken out, it is equivalent to ending the lifeline of "Super Girl Voice" in advance. When "Super Girl Voice" is in its golden period, there is no need to release "The Voice".

Not to mention, the The Voice model can be exported to the world in the form of copyright. When Muye Pictures is ready to embark on a global strategy, it is the best time to take out this program.

As for other reality shows, Li Mu also feels that it is not suitable for cooperation with Xiangnan TV, especially Keep Running, a phenomenon-level reality show. For people in the entertainment industry, Keep Running is simply "Red Alert-Republic" The magic of the training center in the "Glow" is that no matter what type of arms, as long as you enter the training center, you will be a three-tier soldier, and the combat effectiveness will burst, and "Keep Running" is also for people in the entertainment circle. same.

As long as the resident guests of Keep Running are not too annoying and find a right position for themselves, they will definitely be able to gain popularity through this program. Even those who have not been in the front line for more than ten years in the entertainment industry, Running the last season in Keep Running is basically a proper first-line big coffee, and the stars who can be guests at Keep Running can also benefit from this program. Many unknown second- and third-tier stars, Immediately after being on Keep Running, it became famous all over the country.

If you want to go to Keep Running, then Li Mu must first build up the Muye Pictures signed artist lineup, then Keep Running will directly become the training center of their company ’s artists, and use Keep Running to absorb the national audience traffic, and then Distribute these ratings to artists under their own brands and let them grow quickly.

Thinking for a moment, the top variety shows that Li Mu can think of are not suitable for this time. Either the timing is wrong or you are really unwilling to give He Jiong a Keep Running? There is no such thing. There are only two possibilities for this super variety show. One is to make a "training center" for Muye Pictures artists, and the other is to use it for Chen Wan.

If Chen Wan needs it, Li Mu can take this program out at any time, and then give her the role of An-baby. No one but her.

When he was worried, he suddenly thought of a variety show in the reality show category that He Jiong previous life participated in. Then he opened his eyes and asked He Jiong: "Mr. He, I have a model of outdoor variety show here. If you Interested, I can give you this program. "

Mr. He asked in surprise: "Chief Li, can you talk about it specifically? What kind of main line is it?"

Li Mu smiled slightly and said: "The main line of the show is the extraordinary rural life. The name of the show is" Longing for Life "!"