Rebirth in a Perfect Era Chapter 1368: God-level public relations
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In the extraordinary period of SARS, CCTV presented this perfect performance to all China audiences, and the positive significance and energy contained in it exceeded everyone's imagination.
Every child of China was inspired and motivated by this performance. Rao is a foreign media that does its best to promote the severity of the epidemic in China and deliberately discredit the country. Through this evening party, the people also saw the state The efforts made by SARS are best evidenced by the SARS prevention and control center in the video, and a medical staff who are fully working in the prevention and control center.
Moreover, the public has also breathed a sigh of relief from the Yanjing epidemic. Foreign media and WHO have been promoting how dangerous Yanjing is, but so many big-name celebrities are still gathered at Yanjing to fight against SARS, even tens of billions of USD The valuable Li Mu also appeared on the stage of this evening party. They used their actual actions to send a potential message to the whole country and even the world: Yanjing is not as dangerous as they advertise.
The more important role is that this evening will create a kind of national cohesion in the hearts of every China child. This cohesion has broken through the barriers between regions and even across national borders, allowing each one to accept his own children and grandchildren. The children of China have the same profound experience, which is a huge value that cannot be measured with money.
After the performance, internet was overwhelmingly full of praise from netizens, and the main position for netizens to discuss was Tieba (Post It)!
After this performance, every star Tieba (Post It) who participated in the performance ushered in the peak of traffic, their fans swarmed into their Tieba (Post It), posted a post to praise this performance, praise their idols in this performance The performances and social responsibility exemplified, even Li Mu and Tieba (Post It) visits and postings of four Hosts have increased several times than usual. Among them, Li Mu Tieba (Post It) is the most exaggerated and has increased by more than ten times.
Many netizens expressed their admiration for Li Mu's in Li Mu Tieba (Post It), and a few netizens posted in Tieba (Post It), saying that the voice of Li Mu's is somewhat like the online singer Muzi, but such posts have little attention and are quickly praised by the content of the screen. To be overwhelmed.
In addition, CCTV ’s Tieba (Post It) traffic has increased by thousands of times, hundreds of thousands of netizens have poured into CCTV ’s Tieba (Post It) to post, and the content is all praise and praise;
Some netizens opened a new Tieba (Post It) with the same name "Fight against SARS". As a result, just after Tieba (Post It) was reviewed, tens of thousands of netizens flooded in. This shows how important this performance is for the audience.
Because netizens are so enthusiastic, Tieba (Post It) even has several bandwidth warnings. Fortunately, Muye Science and Technology has its own data processing center and urgently draws redundant bandwidth to support Tieba (Post It), which ensures smooth Tieba (Post It) service.
Not only the Internet, but the media quickly paid great attention and affirmation to this performance.
Alipay opened a donation account for the "Fight Against SARS" Charity Foundation and pushed it to Chinese users around the world through YY. The donation account accepts donations for ten days, and all donation details will be fully disclosed in ten days Transparency, and in order to ensure the timely functioning of donations, Alipay will pay the foundation once every 12 hours as a node, and every time all the amount in the account will be paid to the foundation.
After watching the show, the China children and the children who burst into national pride burst out of the madness of the Taobao double eleven in the later generations. The log in Alipay scrambling for donations to the foundation, the amount of money soared, shocked everyone .
In the first hour after the account was opened, the China sons and daughters who were full of enthusiasm donated more than 370 million to this account, and the total number of donations exceeded 5 million. The children of China have traditional virtues supported by all parties. Has been greatly reflected;
In the fifth hour of account opening, the total donation amount reached 600 million yuan;
In the twelfth hour of account opening, the total donation amount exceeded one billion yuan, of which 200 million 60 million donations came from Hong Kong, Macao and Taiwan users and overseas Chinese. They donated to Alipay through USD through PayPal. The donation amount was from PayPal Initiated, converted to RMB settlement by the central bank according to real-time exchange rate;
In the next few hours, donations from compatriots in Hong Kong, Macao, Taiwan and overseas Chinese continued to surge with the promotion of PayPal payment, and soon exceeded 500 million yuan RMB, and the total personal donations of China mainland also exceeded 1 billion yuan. ;
In less than twenty hours, the amount of this special fund has exceeded 1.5 billion RMB;
In 24 hours, the total donation amount exceeded 1.7 billion yuan!
The 1.7 billion yuan donation was paid in two settlements within the past 24 hours, and the entire amount was paid to the SARS Foundation. The foundation immediately issued a statement of fund arrival, and immediately decided to exchange 17 All 100 million will be handed over to the health department, and the health department will also issue a statement that it will regularly disclose the details of all donations to the society and accept the supervision of the whole country and overseas Chinese.
From the perspective of the public, the direct impact of this performance is the unprecedented unity of the China children in recent years, and people ’s mentality has really changed! From the previous fear of SARS, it has evolved to meet SARS now! Even if there is no ability to fight against SARS directly, we must donate money and materials to support this arduous war between the country and SARS.
Mentality changed, everything changed!
Overnight, the entire China has entered a completely different state. Everyone, although, still responds to the government ’s call to avoid appearing in public places as much as possible, but staying at home, companies, units and schools, people It has long flown out of the fence and the gate, condensed together at the spiritual level, and became a huge joint force.
In the many donation messages received by Alipay, such remarks are often seen: Of this donation, XXX yuan was donated by me on behalf of XX. The donation may be the family, relatives, friends, neighbors or colleagues of the donor. The although foundation also has a collection account, but for them, queuing to the bank to donate will obviously waste more time and energy, and will increase the society. The best way to prevent the burden of epidemic prevention is to donate online through Alipay. Those people who do n’t have a Alipay account and no online banking, but want to donate a lot of power, have contacted their relatives and friends. If anyone has Alipay, they will ask each other. Donate a certain amount of money for yourself, and then pay cash to the other party yourself.
Li Mu specifically requested the employees of Alipay to count all the donation messages, and then connect the data to YY.com, and broadcast it on the special page of YY. The amount of such donation information is as many as one million. More, more shows the unity of China children in the moment!
Unprecedented performances, unprecedented influence, unprecedented huge donations, the impact of this performance is still writing more Legend!
Cross-strait, three places, and many overseas Chinese media have reported on this show, and they are not stingy with any praise. All media related to China believe that this show, for China children, It is a grand event worth recording in history!
Interestingly, the Western media that had previously hacked China on the SARS issue remained almost silent, as if they did n’t even know that such an exciting performance took place in China, and they all chose the same way. In order to install garlic, we will not report on this show in any form.
In fact, the reason is very simple. These media have distorted the relevant situation of the SARS epidemic in China, and there are too many places in this performance that can be beaten **** their faces, especially the Li Mu's tough speech, it is even more These Western media are very depressed. Li Mu is not worthy of being a person, making them feel that their faces have been slapped hard.
The most important thing is that Li Mu stands at the highest point of humanitarianism. Those Western media that have distorted the facts have no way to refute, so the only thing that can be done is to pretend not to know, so that at least it can still be Keep your face in front of your own citizens.
However, Li Mu will let them go.
At this time, the strategic importance of YY is fully highlighted.
Western media do not want their audience to know about this performance of China. They can use the media and television channels to jointly block the news, but they cannot break through the internet position deeply rooted in their backyard.
Traditional communication channels, like the French Mackinac Line, can only defend a small number of national borders, but cannot form a comprehensive defense. Once the enemy bypasses the line of defense, they can find a breakthrough in other positions, but YY It ’s not just about circumventing the defense line and finding another breakthrough. YY adopts an all-round three-dimensional package style of play, with powerful information penetration capabilities, like sitting in the ocean and every enemy in front of it. It's just an island, and if you want to defend, it's just a joke.
Subsequently, YY will send pushes worldwide.
This push, in addition to a detailed report on the performance of China last night, also deliberately translated Li Mu's speech into a multi-language version.
"Li Mu" itself is the super hot word of internet. As long as it is news related to him, it will attract the attention of netizens around the world. If it is officially pushed by YY, it will be even more so.
Li Mu ’s point of view in the speech really gave the Western media a super loud slap, and at the same time also harvested most of the Western people who have a certain degree of independent judgment.
So, in the Western society and the Western online world, Li Mu has gained a lot of supporters, and many people openly discussed the views of Li Mu's and expressed support for his views.
This also earned China more favor in front of the western people, because those who support Li Mu's all agree with the core argument of Li Mu that there is "borderlessness in front of disease", and also believe that China is not just a fight against SARS. For myself and for the whole world, and the China government has done very well.
In front of this point of view, those Western media with ulterior motives seem to be stripped of their clothes in an instant, and all the ugliness and inconvenience inside are exposed to the public.
When the governments and people of other countries continue to work hard to resist new diseases, these people not only do not give any support, but instead slander other countries for their sullen purpose behind them, and their credibility as a media person is greatly discounted instantly Many people in the West even condemned and protested the ulterior media in the country on the Internet, and these media have been embarrassed for a while!
At the same time, those overseas media that have maintained neutrality have reported this performance normally, and they have not forgotten about the subjective and intentional media. In their words, China used an unprecedented performance to destroy all bad intentions. All deliberate attacks provoked by the media of the world, this is simply a god-level public relations operation in the world of public relations beyond the textbook level;
And in front of this kind of god-level public relations, those Western media that are usually arrogant and bright, are now not only ugly, but also vulnerable!