Rebirth in a Perfect Era Chapter 1371: It will definitely catch fire!
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Yang Ma's solicitation of Chen Wan and He Jiong did not surprise Li Mu. On the contrary, the success of the party this time has exceeded the expectations of Yang Ma. In this case, the halo on Chen Wan and He Jiong is also more dazzling. Instead of beating their ideas, Yang's mother violated normal logic.
So Li Mu asked Chen Wan: "Your mother dug you, did you promise anything?"
Chen Wan nodded: "The message disclosed by Yang Ma ’s senior management is that the current strategic policy of Yang Ma is no longer pure mere serious media, but hopes to be able to entertain while maintaining the part of serious media unchanged. There is a breakthrough in sex, and it is a relatively big breakthrough. "
Speaking of this, Chen Wan also added: "In other words, in addition to the Yang Ma ’s set, other channels have a deep entertainment development space. Two sets, three sets, and four sets can be used. For entertainment development, if the two are willing to join Yang Ma, the entertainment resources of these three programs will be open to them and cooperate vigorously. "
Li Mu nodded and said: "It is understandable that comprehensive development is the ultimate goal of every enterprise and unit. It is not two days a day for Yang Ma to increase her influence in entertainment."
Chen Wan said: "This time it seems to be prepared to step up efforts."
Li Mu smiled noncommittally and asked her: "What do you think about Teacher He? Have you discussed it?"
Chen Wan nodded and said: "I found an opportunity to chat a few words in private. Teacher He said that Yang Ma although has always wanted to develop entertainment, but there is no such a strong idea as it is now. Yang Ma ’s ability to cash out these resources should be a good choice. "
Li Mu asked again: "What about you? What do you think?"
Chen Wan pursed her mouth for a moment and said quietly: "I just think that if you come to CCTV, you will be closer to you ..."
Li Mu smiled softly, took her hand, and said seriously: "I also want you to be closer to me, but you cannot delay your prospects because you are close to me."
Chen Wan puzzled and asked: "Why do you say that? Yang Ma ’s resources are not worse than Xiangnan TV ..."
Li Mu smiled indifferently and explained: "However Yang Ma wants to work **** entertainment, it is impossible for serious media to change. This is a gene that cannot be changed. People can have plastic surgery and can do organ transplants. But you ca n’t change your DNA, it ’s something in your bones, so in the balance inside Yang Ma, seriousness must be more important than entertainment. If entertainment develops too well and affects this balance, then it must be Adjustments will be made to ensure that seriousness is always greater than entertainment, and if Host wants to take root in the development of the entertainment circle, it must choose a platform with greater entertainment than seriousness, so that there is enough room for development. "
Speaking of this, just before the car drove to the red light at the intersection, Li Mu stopped the car with a side profile of looks at Chen Wan and said seriously: "Xiangnan TV should be the most entertaining gene in China in the next few years or even ten years. A strong platform, if you leave it too early, you will not only lose a good opportunity, but also be easily seized by others to take the opportunity to overtake in the corner. The entertainment industry, if you do not enter, then retreat, there are too many rising stars, and countless people have sharpened Drill your head in. "
Chen Wan's expression flashed faintly, and nodded softly, "I know, then I will turn this matter back down."
Li Mu saw that she was a little unhappy. She reached out and touched her face, comforting: "One year is short, two years is long. I put Muye Pictures on the horse and run, and you can take over, by that time , You do n’t have to go to the stage to show your head, no matter it is Yanjing or wherever you want, you will be the big sister in the true sense of the Chinese entertainment circle, and it is the only big sister, all Heavenly King Heavenly Queen / day(s) later see you Be respectful, not only because you are my woman, but also because you are holding the most powerful resource in the entire Chinese entertainment circle! "
Chen Wan has a blushing cheek and dangled his eyes to evade Li Mu's ’s eyes, shyly saying, “Anyway, it ’s your woman, who listens to everything.”
Li Mu smirked and said, "Oh, yes, your plane tomorrow afternoon, right?"
"Uh." Chen Wan nodded: "Two and a half."
Li Mu said: "Tell Teacher He, I have already done the copywriting for" Longing for Life ". Let him come to his home tomorrow morning. I will give him the copywriting and tell him about it by the way."
Li Mu took the time to write the modified "Longing for Life" into a rough copy, ready to let Teacher He look first, and then take it back to the leader of Xiangnan TV. If the leader of Xiangnan TV is interested, then Muye Pictures will Use this copyright to cooperate with them, if they are not interested, they can also find cooperation with other Taiwan.
But this rhetoric is just a bargaining chip, as long as Xiangnan TV can meet his cooperation conditions, Li Mu really does not want to find other TV Station cooperation, he knows no other people except Yang Ma, other TV Station, too lazy Then open up a new channel for TV cooperation.
......
The next day, when He Jiong saw the copy of "Longing for Life" at his home in Li Mu, he hesitated for a long time.
In his view, this "Longing for Life" is somewhat non-standard, and he can't even give it a clear positioning.
Is he an entertainment program? No; that he is a variety show? Unlike; say he is a documentary show? Even less, what is this thing?
Also, do people watch this kind of play that is similar to a family and has some boring programs? Three men and a dog, a farm yard, a pile of corn and other crops, and then invite guests to dinner and experience the farm life ... Even the game is not done, can the audience like it?
To know that all variety shows are inseparable from making games. It can even be said that games are the soul of variety shows. When Chen Wan joined "Happy Camp", "who is undercover" is the current variety show. The most fiery/popular game, "Happy Camp" can stand out in all variety shows, this game also has a lot of credit.
And now, Li Mu suddenly gives a new variety mode, this mode has no games, only a farmhouse ...
He Jiong ca n’t figure it out, so I do n’t think this program will be very interesting. Compared to Li Mu ’s “Super Girl Voice” for Chen Wan's, this program is so much worse.
Li Mu could see the struggle and entanglement hidden in his expression, so he smiled and asked him: "Teacher He, what is your opinion?"
He Jiong hesitated for a long time and never knew how to answer.
Li Mu said with a smile: "Teacher He, if you have any ideas, let's just say, after all, we are ready to cooperate, not my unilateral promotion."
He Jiong took a look at Li Mu, and then took a look at the copy, thought for a moment, and summoned the courage to say: "Chief Li, to be honest, I admire your foresight in many aspects." Super Girl "also proves that you are in the draft The extraordinary thinking mode on the show, but I personally do n’t really understand this "Longing for Life", and I do n’t even know how to classify this program ... "
"Reality Show."
Li Mu spit out these three words with a smile.
He Jiong did n’t respond at all. I realized after a while that Li Mu was talking about a reality show. However, reality shows are now only a concept that only exists in the West in China, and in the eyes of domestic TV Station and domestic audiences. Unfamiliar, and the reality show in his impressions, there is no precedent for pastoral.
At this time, Li Mu explained with a smile: "Mr. He, reality TV shows do n’t have to be warm, noisy and noisy. Now all variety shows are Host and guests on stage together Shouting, to be honest, the format has long been boring. Everyone is playing the same mode. The winner is nothing more than who ’s Host is more famous, whoever invited the guests is bigger, and whose program is better. , To put it bluntly, it is equivalent to firing artillery, whoever filled more gunpowder, who exploded loudly, and who won, and why, why not change the routine? Always fire artillery, startled, even if it is happy again , The audience will also be aesthetically fatigued, and you do n’t want to go to the booming artillery during the New Year, right? "
He Jiong was silent for a moment, and I have to admit that Li Mu said that it also makes sense. The current variety shows are very noisy and the patterns are the same. No one can really launch something new.
Sighing, He Jiong nodded and said, "Chief Li, I have to admit that what you said makes sense and gave me a whole new perspective on the current situation of domestic variety shows. I used to immerse myself in this In the hustle and bustle mode, looking at other people ’s hustle and bustle is worse than our hustle and bustle. How to make our hustle and bustle more lively and interesting than other people ’s hustle and bustle, did not get out of this box. ”
Li Mu smiled slightly and said, "So I want to collaborate with you on" Longing for Life ". This show is far away from the hustle and bustle, and even away from the liveliness, joy, adventure, and frivolity of the existing variety, bringing you, and two other guests. Send it to the countryside, quietly put your relatively real, emotional, more embodying life and showing the truth and truth of life, so that the audience also has the opportunity to experience this truth and find a warmth and calm in the heart , The direction of this show is heartfelt, rustic, and yearning, so it is called "Longing for Life."
He Jiong nodded thoughtfully. He had already been told a lot by Li Mu. He could already see clearly the essence of this program. In this way, this program was not as boring as he thought.
At this time, Li Mu added another sentence: "To tell the truth, Teacher He, Sister Wan is the person I care about most in the entire TV field. In other words, Muye Pictures will be involved in the TV field, and it is entirely because of her. If such a program is not Because the resident guests are not suitable for men and women to mix and match, and even for women who are all selected, I really ca n’t bear to give this program to you to do it. Women originally represent life, a life controlled by several women, I want to impress The audience is far less suitable for a few males, so if you are interested, this program must be you as a resident guest, and then I will find two people with distinctive settings to match with you, there is my model, I 'S online resources, my financial support, plus Xiangnan TV's TV resources, and Mr. He, you, this program will definitely be hot! "