Rebirth in a Perfect Era Chapter 1381: Magic Ma Liang
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"It costs a lot of money, 4-5 is about one billion."
Li Mu understated an amount that caused Wei Lan and Wang Yuanlang to spur blood, and then pointed at the valley below, pointing like a mountain, confidently saying: "Look, we will imitate here A complete ancient town with a wall, a turret, a beacon, a firing port like the Great Wall, a county government office, a dart board, a money house, a dye shop, a wine shop, an academy, an ancestral hall, There are temples, residential houses, pubs, inns, shops, and several exhibition halls, memorials, or museums with different themes. The ancient buildings in the entire ancient city wrap this river, and use their brains above the water. It is built into a water town in the north, and then a water stage is set up to find a famous stage director to design a large-scale stage play;
Not only to perfect the design of the ancient city, but also to include the Simatai Great Wall in our scenic area. In addition, there are Hyundai / modern star hotels and various themes next to the ancient city. Theme hotels, restaurants, shopping malls, tourist reception centers, the planned Jingcheng Expressway passes through the farthest valley you can see, and we built the tourist reception center under the viaduct of the highway. Tourists can get to the parking lot of the scenic area after getting off the high speed. It can be played for one day, and it will not be boring to play three days. It is like five days and six days. We do n’t need it. We will develop it into a one-to-three day tour around Yanjing The best place to go.
internet has a technology called clustering. This concept also makes sense in the real industry. What we want to do is not just a tourist attraction, but a cluster of tourism products. "
Wei Lan has been dumbfounded. Domestic tourism real estate is just beginning to sprout, and even if it is tourism real estate, she can only think of small-scale investment in tourist attractions, but didn't expect is like Li Mu. , Completely create a scenic area.
There is not even a house here, but Li Mu is planning to build an artificial town cluster that covers the entire valley here. This brain hole is really too big.
The three of Wang Yuanlang also stared at each other, feeling like the new clothes of the emperor in a fairy tale. If Rao is Li Mu, no matter how they described it, they could n’t find an accurate feeling, but Wei Lan settled down and tried to figure it out carefully. After Li Mu's, the scenery in front of me seemed to be alive at once.
The entire scenic valley below looks at, Wei Lan has begun to gradually build the scene depicted by Li Mu, city walls, county government offices, bureaus, ancient streets, alleys, houses, markets ...
The Li Mu at this time, like the magic pen Ma Liang, painted all this in the mind of Wei Lan, let her look around, as if she had seen a large man-made ancient city, prosperous, exquisite, spectacular, real.
Wei Lan was surprised for a long time before he recovered from his imagination. looks at Li Mu asked, "Does this require a lot of money? Billions of billions at a time, Wan Ying does not have so much money to prepare for such a big project right now, at least It will not be possible until our residential real estate projects are gradually delivered next year, and such real estate projects have large investments and long payback periods, and other shareholders may not be happy. "
Speaking of that, Wei Lan is afraid that Li Mu would like to pay for this project by himself, and hastily reminded: "And, the last time Muye Science and Technology financed, you have not cashed 2 billion RMB in total. It would be very great to invest in such a large project. Tired. "
Li Mu smiled slightly, did not respond to her words positively, but asked with a smile: "Are you saying, is this place poor?"
Wei Lan pursed her lips and said, "Shouldn't you be rich ..."
Li Mu asked again: "Then you jump out of the real estate mindset and don't think of it as a real estate project or a tourism project. If I were to give the local government landing a 5 billion tourism project, what would they be Attitude? "
"5 billion tourism projects ..." Wei Lan shined: "I get it!"
Li Mu haha smiled and said: "I know that with your cleverness, it must be a bit clear."
Wei Lan said: "If a large-scale tourism project is built for the local area, the local economic development will be promoted when the project is built, and many jobs will be provided. After the project is completed, it will continue to provide jobs and tourism. Revenue, which is a great thing for local governments, so I think that if we do this, at least we can avoid the cost of land acquisition. "
"Yes." Li Mu said: "The cost of getting land is greater than one Yuan cash. I will not invest in this project. It ’s not that I stole, but that it does not conform to the normal business logic. For tourism projects, local governments must inevitably take tourism resources out of their pockets. I can count them as a shareholding in land and calculate a small share of equity for them. "
Speaking, Li Mu said again: "And if we start the project now and talk to the local government about cooperation, we will be able to catch a ride."
"What a hitchhiker?"
Li Mu said: "I have collaborated with Xiangnan TV on a variety show. It ’s idyllic and the location is near here. This happens to be an opportunity to get closer to the local government."
Wei Lan nodded and said, "If the show is on fire, you can also preheat the tourism resources in this area in advance, and start to gain popularity."
"Yes." Li Mu smiled and said: "Interlocking is the best industrial layout. Use the program and tourism investment to package and discuss cooperation with the local government, and then use the program to warm up the tourism project. It is basically stable. In the future, I will integrate more variety show resources and film and television resources to further pack this ancient city and make it famous throughout the country. "
Wei Lan asked: "Do we have a family that cooperates with the local government? We have never been in contact with the tourism industry. We really have such a big project, and we are afraid that we cannot cope with the details of many tourism links."
Li Mu smiled and said: "So we have to find a state-owned tourism group to cooperate and let them contribute part of their money, experience and tourism resources. The government provides loan support to extend the loan repayment cycle to 10 or 20 years. Instead of using our own money to repay the loan, we will wait for the ancient city to be built and start generating income and use a small part of the future profit to repay this loan. "
Real estate is such an industry that looks very evil with capitalism. Commercial real estate with 5 billion investment, real estate developers may only have a small amount of one and a half billion yuan in funds, and then successive loans are added to the other half. After the project was completed, it began to generate income, and then used profits to slowly repay the loan. The final result was that real estate developers only used more than one billion yuan or less to mobilize large projects with a scale of five billion.
In the money that the bank lent to him, there may be a few 10.000 Yuan deposits that you deposited into the bank. The bank gives you hundreds of Yuan interest each year, and uses your money to earn thousands of Yuan interest from the developer. Then developers use your money to develop real estate projects that cause real estate prices to continue to rise. Finally, you can't afford your own bricks and tiles. This is the capital game.
It is said that the richest man is also equal to the first negative. This sentence is really not false if used in real estate developers, such as Wanda, with a fixed asset value of more than 700 billion yuan and debt of 560 billion yuan, but as long as The boss of the control can stabilize the situation and prevent the financial problems of the enterprise from crossing the danger line. The debt is not a problem at all.
All in all, people use their own mind, plus the money you have in the bank, and then come to earn the money in your pocket, as long as the situation is stabilized, it will definitely win and lose.
Tourism projects like Li Mu, because they are a kind of local industry investment, can also improve the local economy and improve the local financial revenue structure, so it is not the same as commercial real estate. He will not develop any As for the property rights for sales, all ancient city projects are operated in a cluster tourism industry mode. Talk to the local government for a period of time. Once the period is reached, all industries will be transitioned to the local government, and they will not take away one brick and one tile.
Wei Lan wanted to understand the concept of Li Mu's and sorted out the solution of the land and funds, but there was another problem that she could not be sure about, so she asked Li Mu: "The risk is actually quite large for such a big project. Right? Our future revenue capacity is difficult to predict. "
Li Mu smiled slightly and said, "Yanjing is almost 20 million, and the per capita income is relatively high in the country, and there are more and more private cars. So in the future, the Yanjing urban population's surrounding tourism must be a very large industry, then In front of such a large industry, there are several really competitive big tourism projects? Whether it is Shidu, or Badaling, Yanqi Lake, Qinglongxia and Miyun Reservoir, such tourist attractions have a characteristic, that is, small.
The scenic spot may be large, but the tourism industry cannot form a cluster. What is a cluster? It ’s not a cluster, it ’s more, and it ’s all under the control of a group and able to work together like a group army. It ’s called a cluster. Look at the scenic spots, hotels, restaurants, and farmhouses around Shidu. Competition, how can they form a cluster? Only our large-scale chess industry as a whole can form a cluster. Therefore, once our cluster is successfully built, we can form a unique competitiveness, not to mention that I have a strong promotional resource in my hand. A travel product is still easy.
In such a project, a construction period of two to three years and a trial operation period of two to three years can enter the golden period after the trial operation. It may be a matter of two or three years to recover the actual investment. The remaining two Three years, while making money and repaying the loan, if this project is completed, we can use this project as a brand to export nationwide, build three or five high-end man-made ancient cities in China, and even prepare large-scale film and television and Tourism base, this is the first step of our future tourism industry. "
Wei Lan thought carefully for a while. Li Mu said that although is very comprehensive. In her view, there are still a lot of risks, such as when the highway can be repaired, whether the national economy can support such high-end peripheral tourism, and national consumption habits Whether they can switch from chasing well-known scenic spots to chasing man-made cluster tourism projects is still unknown.
However, she has absolute trust in Li Mu. In her view, there are still many unknowns in the although project, but as long as Li Mu says it can, it must be!