Rebirth in a Perfect Era Chapter 1404: The role of opinion leaders

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If you are the most hated person of Huanya ’s boss and shareholders, there is no unified answer half a month ago, but now, the most hated thing in everyone ’s mind is Li Mu.

But in order to make money, Huanya still has to bow his head and find an intermediary to mediate with Li Mu. Its purpose is nothing more than hope that Li Mu can give them a break. After all, Muye Pictures has made so much money through "Mr. Zombie(s)". If it is to compensate for the loss of Huanya, authorize the use of "Zombie-Master" to Huanya, or Huanya is willing to buy the brand name from Muye Pictures at a price of 10 million Hong Kong dollars.

When the words reached the ears of Li Mu, Li Mu refused all without exception. His reply was very tough: "Before looking for someone to spread the word next time, first study and study what is called the spirit of contract."

It ’s not that he deliberately wants to get through with Huanya, but the business market itself is like this. You must recognize the transactions you make and the things you sell! This is the quality that business people should have. Now that they see that they are making money, they want to immediately make a sequel to make money, and at the same time they want to sell their copyrights in one go to squeeze their own space. That's it, now I'm looking for someone to be a lobbyist, and want to let myself deal with them at a low price for the brand I'm holding? how can that be possible?

What's the difference between this kind of Sao operation and previous life who sold the house, see the house price rise, but also rely on the contract and grab the house? Li Mu previous life did not miss such news, the owner sold the house to the buyer, signed the contract, paid the full amount, the house price suddenly skyrocketed, the owner was very uncomfortable, and took a large group of people to kill his house There is such a reason to take back the house and abolish the contract in life and death?

Not to mention, when Li Mu took over this second-hand house, it was an old house that was abandoned for almost 18 years and almost worthless. Li Mu spent a lot of resources and energy to renovate it inside and out, You want to buy it back now, why?

Such awful things might make them succeed if they meet the weak, but when they meet Li Mu, I ’m sorry, no one will give their face!

As soon as this happened, the film companies of Hollywood gave up the idea of ​​buying the copyright of "Mr. Zombie(s)" from Central Asia, and instead communicated with Muye impressions, hoping to buy the copyright of "Zombie-Master" from Muye Pictures. However, Li Mu refused all of them without exception. He had the idea of ​​developing the IP "Zombie-Master", and he was not prepared to sell it and realize it directly.

After rejecting Huanya and Hollywood, Li Mu notified Muye Pictures ’s person in charge and began to negotiate the distribution rights of "Zombie-Master" with various regions of the world.

After all, I bought the global distribution rights except for a region of Hong Kong from Huanya. Now, "Plant Wars Zombie(s)Online" is very popular, and this movie is also very popular. I hope to be able to represent this movie in my country or region. The box office in North America is so high, which gives them great confidence and enthusiasm.

Li Mu decided to open cooperation, but the requirements are also very clear. First, it is to find the most powerful publishers in various countries and regions. Secondly, the publisher must ensure the amount of discharge. For this reason, Li Mu can still be 10-20%. The box office proceeds are given to the Cinema party.

......

When the box office of "Zombie-Master" hit the 300 million USD box office in North America, Muye Science and Technology's technology giant Fang Xudong gave Li Mu a huge surprise. Li Mu had asked him to lead the team to develop YYtunes, which has been developed!

Li Mu got this news and immediately summoned the core management to a meeting. Fang Xudong will demonstrate the software product design to everyone.

YYtunes is the name of this software in all non-Chinese versions, and its name in the Chinese version is: YY Music.

This software although was developed by the team led by Fang Xudong, but the idea of ​​the entire product is completely based on the requirements of Li Mu's. It can be said that Li Mu is the product manager of this software.

YYtunes is a short-term, high-security project of Muye Science and Technology, which is also a high-security project with this software, and the development and production of the second-generation Mango-ME. The reason why these two projects are classified as high-security The level is because Li Mu is intended to use this software and the second-generation Mango-ME to impact the music software and hardware supply chain that Apple currently relies on iTunes and iPod.

The current Apple company does not have a gold-absorbing monster like the iPhone. In fact, the Apple company has just just walked out of the quagmire. The iTunes and iPod supply chain is now their biggest source of revenue.

Li Mu knows that if you invest a lot of manpower and resources to develop IOS smartphones to operate system and develop iPhones, you may not be able to keep up with the pace of Apple in history. If you do n’t have the absolute confidence to work on iPhones, the best The way is to first **** Apple.

For example, if someone who would have become a master football player had his legs interrupted once before he was ten years old, then even if he could stand up, it would be difficult for him to become a football player. , Absolutely can not become a master, and Li Mu now needs to do is to use YYtunes, with the second generation Mango-ME, first break the leg of Apple, to ensure that it will not be able to develop IOS and If you break the iPhone once, it won't work, you will break it twice or three times. In short, you can't let him continue to develop.

In order to achieve this goal, Li Mu has put a lot of thought into the product design of YYtunes.

YYtunes itself integrates basic functions such as online music listening, music purchase, and download(ing). On this basis, Li Mu designed song reviews, user-created albums, and an interactive system for sharing friends.

The former is the basic function of AppleiTunes at present, and the latter is Li Mu which integrates the later generation NetEase cloud music, and the added music social section.

NetEase cloud music has a very good user reputation and user scale in a large number of music apps. The main reason is the Joyo design of its products, such as the frequent comments of NetEase popular songs. A large number of netizens even In order to watch other netizens 'comments on their favorite music, download(ing) specially made NetEase cloud music, and NetEase users' self-built album system is also very interesting. It created a lot of "KOL" in the music field, Key-Opinion-Leade, Opinion leader.

Opinion leaders are very awesome, they have a strong influence on other users, beyond imagination. For example, male users can never imagine that a web celebrity who teaches others to dress and wear clothes on Weibo, open a Taobao stores that sell clothes can make tens of millions or even hundreds of millions a year; a celebrity who teaches others to make up on Weibo and Wei video platforms can earn eight figures a year after receiving advertising fees from cosmetics companies; one likes to take selfies 'S celebrity, helping the selfie app to do a product promotion, may get hundreds of thousands or even millions of advertising fees.

Male users actually have a large number of opinion leaders in the gaming, peripherals, and automotive fields. As far as cars are concerned, there are so many people in the media of various cars from the media, such as a shock, a number 8, a mouse ... these They are all opinion leaders in the automotive field. Suppose a car reviewer has 2 million fans, he makes a 100,000-150 thousand family car horizontal review, and then ingeniously promotes a certain car under a brand in it, it may be given to this Cars bring thousands or even tens of thousands of sales.

This point is not alarmist, it is actually opinion leader marketing in the internet field, and it is everywhere!

For example, you just want to buy a car, and it is a car of 100,000 to 150,000. You have studied for a long time, but each brand has products at this price, and these products have their own advantages and disadvantages. How to choose? ? You are in a difficult choice.

Some people say it depends on the brand, the joint venture car has more brand power, some people say that the domestic car has the highest cost performance, and some people say that buying a car depends on three major items;

Some people say that turbocharging is easy to damage and expensive to maintain, and some people say that the natural suction power is weak and the fuel consumption is high;

Someone tells you that Mazda ’s Chuangchi Lantian is very awesome, and some people say that the thing is pure nonsense;

Some people say that CVT is the most fuel-efficient, while others say that CVT is the easiest to break;

Someone is fooling you, saying that the rear of the car is not independent, and the tuning is awesome than the independent suspension. This kind of fart basically means that the donkey raised in France is faster than the horse ...

When you are bombarded with various information to indecision, you have been more concerned about and trusted the car critic XX suddenly made such a program, he evaluated 8 products at this price in the program, You have studied and struggled with each of these models, and you also know that if you want to buy a car, you must choose one of these eight models, so the balance that you ca n’t stand still in your heart is unconsciously. You are ready to lean, and which one the car critics you follow recommend is likely to affect your final judgment.

And he blindly tested a lot on the show, a lot of nonsense, a lot of fooling, and finally told you that a certain car of a certain brand has the highest cost performance among these eight cars, so all your struggles The hesitations were all swept away, and the thigh was shot immediately: "Okay, just buy it."

So you took the money to go to the 4S shop to book a car and pick up the car. Miziz thinks that the opinion leader is his mother, but what you do n’t know is that he commented on the program funding of the eight cars, which you bought Provided by the brand manufacturer, and secretly gave him three million advertising fees ......

Because these opinion leaders have a great influence on users, they can transform users into their own fans and imitators, so they also have a great significance for the platform and have a strong role in promoting the platform as a whole. This is also the fundamental reason why Li Mu wants to create an "opinion leader".

The current network has not yet begun to breed "opinion leaders", so Li Mu is ready to start this experiment with music.

In YYtunes, the conception of the opinion leader is to attract users' attention through quality reviews, and then share their own song list albums to get followers from other users. In addition, they can also share through YY space To attract the attention of your friends.

In NetEase Cloud Music, a heart-warming music review may receive tens of thousands of likes and tens of thousands of followers, so that users who follow him can see what he is listening to In terms of listening to songs, in fact, many users are in a state of "stasis" all the year round, so "stasis" is to open the listening song app, that is, toss and turn those few people, dozens or hundreds of songs, After listening to it for many years, I rarely update the music library and rarely understand other songs of other singers. For such a user, how to let him listen to some other people's music is a very big problem.

If it is passive brainwashing, the cost of promoting content to users is too high, because first of all, a song needs to be covered everywhere to brainwash users, such as the saliva song like "Mouse Loves Rice", but, fire How many phenomenal saliva songs can be produced in a year?

So, the best way is to give users who are “stuck” such songs that the people they follow are listening to, but he has n’t heard.

For example, A is a folk fan who listens to the songs of Li Zhi, Song Dong Ye, Zhao Lei and Zhao Zhao all the year round. Under normal circumstances, he can only actively listen to these people for several consecutive years, and it happens that he once In the comment of a song Li Zhi, he found a boutique commentary of B. He felt that what B commented directly hit his heart, said what he wanted to say, or said a layer of connotation that he did not realize, so he He paid attention to this person, and deep instinct had a certain goodwill and admiration for this person. This is the major premise of everything.

And the person B, although also likes folk songs, but the songs he listens to have some overlap with A, and there are certain differences. For example, he listens to Li Zhi, Song Dong wild, Zhao Lei, Wan Xiaoli and Pushu all the year round.

Because A pays attention to B, the platform will have an automatic algorithm that automatically matches the preferences of A and B, calculates the overlapping preferences between the two, and different preferences.

The results of the algorithm are: A and B like Li Zhi, Song Dong wild, Zhao Lei, respectively like Zhao Zhao, Wan Xiaoli, and Pu Shu.

Because A pays attention to B, B is the opinion leader of A, so the first premise of the algorithm is to recommend B ’s preference to A by default, not to A ’s preference; and the second premise, It is the algorithm that does not recommend A to B the same preference as him, but recommends A to B different from him.

Based on these two premises, the algorithm will tell A that B you followed, listened to the songs of Wan Xiaoli and Pu Shu, because this is something that A has never heard.

A is a "stagnant" user all the year round, but when he uses B as his opinion leader in his heart through comments, this algorithm subtly sends him a message: Do n’t always listen to you Now that you have listened to those things, come and listen to the songs you admire that B usually listens to.

A thinks that this person B is very interesting. The music reviews he wrote saw blood for a while. At first glance, they were very discerning and in-depth veterans. Since B is listening to Pu Shu ’s "Living Like Summer Flowers", this song It should be good, may wish to listen to it.

So, opinion leader B, invisibly, recommended a song of Park Shu to A, and A also started to take a step forward from a user who has been "stuck" for a long time.

One has two, two has three, so A is under the leadership of opinion leaders, from "stasis" to "running forward" ...

In the process of creating an opinion leader, Li Mu makes full use of the user ’s vanity psychology. For example, when a user finds that he has accidentally commented and received other users ’likes, replies, and even attention, he will be motivated to work harder. Write more heartfelt comments below the song, and when he finds that he already has hundreds, thousands, and tens of thousands of fans, he will take the initiative to carry the banner of "opinion leader".

When the time comes, system just needs to give him a hint: "Have you 15,000 fans recommend one of your favorite songs ...", he will definitely choose a song carefully, and then fans pushed to yourself;

When system reminded him: "You already have 15,000 fanss, they are all paying attention to which songs you listen to, why not create your own song list and recommend it to your fans?", he He will definitely create a playlist carefully, and then open him to his own fans.

What is the result of this?

A small number of users have become opinion leaders, and because they have become opinion leaders, their platform loyalty has skyrocketed, and the duration of product use has also soared. At the same time, trying to improve their influence will also bring a lot to the platform. New users;

And a large number of users have found their opinion leaders. After they have been worshipped and imitated, they will break the "stagnation" state. Because they pay attention to the opinion leaders, they start listening to more of them that they have not heard before. Song, which will directly increase the platform loyalty of ordinary users and the duration of product use.

Together, all users will put more energy into this music platform every day to achieve rapid development and long-term prosperity of the entire platform.

And this is only part of the function of NetEase cloud music. Do n’t forget, YYtunes is also YY music. Once it is online, it will be fully integrated into the YY ecosystem. By that time, YY ’s dialogue function, group function, YY Space will become the basis for music users to socialize based on music.

Yes, NetEase cloud music is integrated into QQ. In this way, NetEase cloud music will surely be like a fish!

And YY is now a worldwide super software with a huge user base. With such a powerful resource support, Li Mu believes that YYtunes can become the hottest music software in the world. In front of it, all the same types of Software, have to kneel on the ground to sing and conquer!