Rebirth in a Perfect Era Chapter 1408: YYtunes, the new frigate launches!


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Li Mu although has been working hard to develop Muye Science and Technology into an international super enterprise, but that is mainly in the pattern and strategy, when it comes to tactics, the Li Mu's concept is still relatively "narrow", such as the current Muye Science and Technology height For confidential projects, with the permission of Li Mu's, the core R & D team is basically all China people, at least it must be Chinese descendant, otherwise the technology will not be able to touch the core layer of the project even if it is strong.

The reason for this is that Muye Science and Technology has now widened the gap with China internet companies, not afraid of China internet companies overtaking on corners, but compared to Western companies, especially Silicon Valley companies, his leading advantage is relatively weak, most It is ahead of its opponents at the level of product awareness, but at the technical level, Muye Science and Technology still has many shortcomings and weaknesses.

In this case, we must pay more attention to the protection of the core logic of important products. Otherwise, once the core "play" is revealed, those companies with strong R & D strength are likely to catch up quickly.

In terms of product awareness, social services, and price cracking, Muye Science and Technology has an absolute advantage, but in terms of technical support, Muye Science and Technology is a lot weaker than Apple. The latter is, after all, an independent research and development operation of system and computer. China's big, technical reserves are strong enough to make Muye Science and Technology unmatched.

Because the technical reserves and R & D capabilities are much weaker than Apple, Li Mu requires the Muye Science and Technology R & D team to keep the project strictly confidential, so as to give the opponent a surprise and increase the distance and difficulty of the other party to catch up.

Because Apple has never really regarded Muye Science and Technology as a competitor focused on at this stage, they lack control and preparation for Muye Science and Technology related actions. Now, YYtunes is about to go online, and Mango-ME2 begins mass production, which is equal to Muye Science and Technology. Apple showed fangs and was ready to fight.

Jobs has never been in chaos like today, because in the face of Li Mu's full-scale war, he simply does not have the strength to resist, at least not yet, which means that Apple must be tough to carry Muye Science and Technology initiated Impact, no matter how strong this impact is, Apple will have to stand still. Otherwise, once the iPod and iTunes businesses are destroyed, the entire Apple will be reduced to a heavy-duty truck with no oil supply. How terrible the outcome will be , Jobs dare not think about it.

......

Under the attention of netizens all over the world and internet practitioners, Muye Science and Technology officially launched the subversive YYtunes globally on the slightly special day of May 21st.

Internet users and YY users all over the world can directly access the download(ing)YYtunes client. After updating the latest version of YY, users will find a triangle player-shaped LOGO composed of three-color lines appears on YY. This is YYtunes LOGO is also a quick start item of YYtunes on YY.

YY ’s promotion of YYtunes gives the software its core values ​​and Slogan: Use music to connect the world.

This sentence of Slogan is only ten words, but it fully demonstrates the pattern of YYtunes. This is not a simple music player, this is a music world that can connect the world together! It is a new product enough to subvert the online music field!

YY has hundreds of millions of users in the world, more than 50 million people experienced YYtunes in download(ing) for the first time. In their eyes, Muye Science and Technology has always been a disruptive enterprise, it will always throw out to the world A stunned good product, even a music software, YY users and fans can't wait to see what kind of flowers Muye Science and Technology will play for a music software.

In order to ensure that users have enough opportunities to understand this software, YYtunes provides free online audition services worldwide for the first month of its launch. Li Mu is the free period for this month. Li Mu does not use the platform. Forced to force record companies to cooperate, but for this to all contracted record companies paid an additional millions of USD copyright subsidies.

When users open download(ing) and open YYtunes, they seem to have discovered the New World. In their internet career, they have never seen such a beautiful product interface, the homepage of YYtunes, combined with irregular square modules. In the form of, different singers, albums, themes, and music styles are displayed. There are squares with a width and height of 1: 1 and 2: 2 to display albums. There is a carousel with a width and height of 3: 1 to show popular singers and themes. The vertical display with a width and height of 1: 2 shows popular singers and special topics. although has many shapes, but the splicing is not messy at all.

This design style is a combination of the features of the late iTunes and Windows 10 start menu, focusing on the modular image display. Most of the display area is given to pictures, only a few are left for text, gorgeous colors and Visual effects make everyone's eyes shine.

Jobs could n’t even dream of it. Muye Science and Technology is a super cool and full of futuristic product page, and half of the design elements used come from Apple years later.

After seeing such a page design, all art designers in the internet industry feel ashamed. This feeling, intuitively speaking, is equivalent to putting a super concept car from 15 years later in the current In front of car designers, this will not only impact the visual effects of current car designers, but more of all, the sense of generational difference between the design language and the design concept. For technicians, what they are most afraid of is not the gap , But generational difference.

For users, the surprise that YYtunes brings to them is far more than the advanced design language. When they used the MM number log in, YYtunes immediately popped up a label library for them with a mildly designed floating window. This label The library is divided by music styles, which are roughly divided into 10 categories: pop, classical, electronic, rock, rap, British, jazz, country, blues and other. Users only need to click on their favorite music style and then click OK. can.

In addition to the labeling options, users can also click to skip directly, and YYtunes' "skip" option is very eye-catching, which minimizes the troubles caused by "tagging" to users.

Because of the friendly design of interface, the percentage of users who tag is very high. More than 90% of users have selected tags after log in according to their preferences for music, and when they have selected tags, and then click OK , YYtunes gave them a huge surprise.

In the background logic of YYtunes, as long as the user who clicked the label clicks OK, the home page of the software immediately resets visually. The visual effect of this reset is: the original screen of all modules is from left to right After blurring, the blurry picture is "washed out" by a white light, and the new home page after resetting is followed.

The new home page will not modify the layout of the module itself, but will completely modify the content of the module, and the logic of the modification is based on the user's own label and their language version.

If an American user who uses the English version selects the three classification tags of pop, rock and blues, then the backstage will immediately select the hottest singers, albums and singles in the three fields of pop, rock and blues in the English field. Tune it out and occupy 60% of the display space;

And the other 40% of the display space, 10% is used to display the content that YYtunes officially hopes to promote; 10% is used to display non-English pop, rock, blues singers and songs; 10% is used to show that other users do not have 10% of the most popular singers and songs in the selected category are used to display friends' dynamics.

Because YYtunes has just gone live now, the friends ’dynamics will not show what the user ’s friends or the people he cares about are listening, but will call up his friends list, and the carousel shows: your friend XX has also joined YYtunes .

Overall, after the user selects the label, YYtunes will generate a unique homepage for him based on the attributes defined by the user himself, which is really friendly to the user and greatly exceeds It is expected that there has never been any software that can "use" users like YYtunes.

In addition to the homepage, YYtunes also has four secondary pages, which are the category page, ranking page, personal page and dynamic page.

In the category page, users can explore their favorite music types step by step according to ten major music types. For example, a listener likes "death metal", enter the "Rock" category in the category interface, and then enter the [heavy Rock] and then select [Death Metal] to see the singers under the category of [Death Metal].

In the ranking page, there are a number of rankings set by YYtunes, namely: hot song list, new song list, popular singer list, single sales list, album sales list, best-selling singer list, etc., and the list logic is also very Clear:

[Hot Song List] is the top 100 songs played in a unit time on the list;

[New Song List] is the top 100 most played songs in the first month of listing;

[Popular Singers List] is the list of the 100 most popular singers in a unit time;

[Single Sales List] is the 100 songs with the highest total paid download(ing) times per unit time on the list;

[Album Sales List] is the 100 albums with the best total paid download(ing) times per unit on the list;

[Best-selling singer list] is the top 100 singers with the highest total sales per unit time on the list;

All the lists are divided into four timelines: day, week, month, and total. At the same time, regional screening can also be performed, and the statistical logic of the data must be deduplicated, that is, to remove duplicate items, especially The list is mainly based on the number of plays. In order to prevent malicious brushing of the list, every registered user listens to a song within 24 hours. No matter how many times he listens, the list is calculated once;

Because the list has just been launched, the list does not have enough data to support it, so in the first hour of online, each list shows: "In the data collection, help your favorite singer (song, album) to be on the list. Right! "

In the personal page, the user ’s personal settings options are displayed, including personal data, favorite music, created playlists, recently played, purchased music, etc.;

In the dynamic page, according to the time, it displays the latest trends of the singers the user is following, the friends of the user, and the latest trends of other users who are following.

As for the singer, if the user pays attention to Jay Chou, once Jay Chou releases a new single (album) or is about to hold a concert (fan meeting) in a certain place, the platform will dynamically push the fans who follow him, In addition, YYtunes also reserved a background for the singer's personal account, when they can personally publish customized dynamic content in the background to enhance the interaction with fans.

The friend system will directly read the user's YY friend list. Here, the user can see all the user lists that have joined YYtunes. If a friend of his own has followed Mo Wenwei, his friends will see it on the dynamic page. : "XX followed singer Mo Wenwei", if a friend likes and commented on a song, it will also prompt: "XX likes (comments) a singer's" XXXX ", all dynamic reminders will be With a hyperlink, when the user sees the dynamic reminder, he can directly click to enter the real content of the dynamic.

YYtunes does not force users to disclose their behaviors, but gives users the option to set their own privacy settings. Users can choose to publish or not to publish personal updates. In future iterations, this feature will be gradually Upgrade, for example, upgrade to the user can choose to only announce to some users, or only not to certain users, and then gradually upgrade to the user can customize the grouping of friends to choose between group announcement and no announcement.

These functions have been fully considered by Li Mu when doing product design, but many follow-up product designs that are more and more user-friendly have not been arranged in the first-generation version, but a large number of follow-up details Keep the upgrade and upgrade functions, and prepare to slowly squeeze it to the user like squeezing toothpaste. This aspect is to keep the user always fresh and ensure that each iteration can surprise the user. On the other hand, it is also to guarantee the competition with the product. Once there is a gap between competing products, you can come up with an upgraded version to widen the gap, so that the competing products will never catch up.

In addition, in the most critical playback of interface, in addition to the eye-catching and refreshing protection options, Li Mu also did some careful thinking.

In the first generation of YYtunes, the lyrics display function has been assembled. In the initial version, only a small number of songs have lyrics, and most of the songs without lyrics also provide users with the opportunity to upload lyrics. If the user uploads The lyrics are approved. When displaying the lyrics, the user will be thanked for the roll call, and a hyperlink will be provided to allow other users to follow the user directly.

In playing interface, Li Mu also added a sharing function, but this sharing is limited to sharing between YY users and YY users. For example, user A can share a song to his friend B, and B will directly receive The YY message sent to A reminded him: I found a good song on YYtunes, I recommend it to you, user B clicks directly in the YY dialog box, and you can play it directly.

These functions are very basic functions in the QQ ecosystem in later generations. However, at present, each function is like a nuclear bomb, which shocks all users and internet practitioners. It makes all users amazing and happy. It also causes pain and despair for all practitioners. If the design language of YYtunes is different from the current internet design language, the greater generation difference lies in its powerful and perfect product concept!

While friends and businessmen are still using Xiaomi plus rifles to form guerrillas, Li Mu has rooted the Hyundai / modern military layout landing of the trinity of sea, land and air, and even hatched an aircraft carrier battle group with YY as the core.

Now the launch of YYtunes means that this carrier battle group with YY as its core has launched a new powerful frigate!


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