Rebirth in a Perfect Era Chapter 1410: The sincerity of Sennheiser

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About IPO, Li Mu has his own rhythm.

At this stage, the number of Muye Science and Technology users, product influence, and revenue capacity are all growing steadily. No matter how the company evaluates it, it is basically the lack of money it doesn't matter. At this stage, it does not require a lot of capital to enter. , To support Muye Science and Technology's full dash in the market, in other words, in the industry where Muye Science and Technology is involved, there is no real opponent in the world.

The so-called real fight is not about randomly commanding a small unit to fight two guerrilla warfare, but that the two sides are really on a level line, and the various armies are lining up, and then playing a fight, or the winner is king. The big battle.

So, Li Mu has to push the rhythm of the IPO one step further, at least until YYtunes takes away all the non-Apple users of iTunes, and Mango-ME completely replaces the iPod, intercepting the cash flow of Apple, and then Let their entire company fall into the quagmire of losses and losses.

If the iPod crashes, and if iTunes also sinks into the ocean, all Apple product lines will fall into anemia, no matter how much potential their products have in the future, they must die if they ca n’t live in the present.

In fact, when Apple went live on YYtunes and was well received in front of users, it immediately felt a direct threat from Muye Science and Technology.

The first thing affected is the stock price. In the last two trading days of the week, the stock price of Apple has dropped from 8.68USD to 7.36USD, and the decline in the two trading days has reached 15%. This is behind Apple and Apple. For the capital and shareholders, it is a great blow.

The valuation of 7.36USD is close to the stock price of Apple one month ago. In the most recent month, it was because of the gratifying growth of iTunes-Store ’s business that Apple ’s stock price had increased significantly, from 7.3USD to 8.68USD, an increase of 20%, but within one month of effort, it has fallen back to its original form within two days.

What ’s more terrifying is that no one knows what news Muye Science and Technology and YYtunes will bring this weekend. If news that is unfavorable to iTunes continues to break out, then the stock price of Apple will be bigger next Monday. fall.

And just this weekend, the team that Muye Science and Technology sent to Germany has already started to interview Sennheiser and Beyerdynamic.

The global headphone market, in fact, the overall size is not large, and the total market is only a few billions of USD, and a large part of this is not a professional headphone manufacturer. This is because many users simply They have not been cultivated the habit of buying earphones separately, and the music player products they buy have original parts from major manufacturers. For example, Sony Walkman sells a lot, but most Walkman users use The Sony headphones that came with the Walkman were purchased. In this case, few users would buy another headset.

After occupying more than half of the market with headsets, the remaining small part of the free market is extremely fiercely competitive, completely out of a wolf and meatless state, so whether it is Sennheiser or Beyerdynamic, although is well-known in the headphone enthusiast circle, but the actual company size can only be regarded as a medium-sized company in the international market, or even a small and medium-sized enterprise, so when facing a huge enterprise like Muye Science and Technology, it is possible The cooperation that is being carried out is very much expected.

After Sennheiser ’s headquarters in Hanover, Germany, the Muye Science and Technology team met with the senior executives of Sennheiser, first explained the cooperation intention and details of Muye Science and Technology to the senior team of Sennheiser, and then Tell them that if they can accept the cooperation conditions of Muye Science and Technology, then Muye Science and Technology chairman Li Mu will directly communicate with them through video conference.

As soon as I heard that Li Mu was directly involved in this matter, Sennheiser ’s senior officials paid more attention to this negotiation. although Muye Science and Technology has not yet put forward the conditions, but in their hearts, they have done well and must accept it and hold Tight Muye Science and Technology thigh decision.

Muye Science and Technology team person in charge raised a total of five points of cooperation intention of Muye Science and Technology to the senior executives of Sennheiser:

First, the two sides develop a joint earphone, and the overall price of the earphone should correspond to the market price range of about 60-70USD;

Secondly, Muye Science and Technology does not have the strength and technical accumulation of acoustic hardware research, so the joint research and development of the headset developed this time will be independently completed by Sennheiser, Muye Science and Technology only gives certain opinions;

Third, the appearance design is completed by Sennheiser and Muye Science and Technology;

Fourth, although is a joint development model, but the product is not sold in cooperation, but is bundled and sold by Muye Science and Technology and Mango-ME2. Therefore, the cooperative model of Muye Science and Technology and Sennheiser adopts the pricing procurement method. Searle can minimize the shipping price. On the basis of ensuring quality, the shipping price should be controlled at about 15-20USD;

Fifth, Muye Science and Technology attaches great importance to Mango-ME2. At that time, YY and YY will spare no effort to promote it, and YYtunes will also cooperate with it deeply. Therefore, Mango-ME2 ’s sales and exposure are absolutely guaranteed. If Sennheiser agrees to the first four, Muye Science and Technology will definitely give Sennheiser huge returns in terms of overall shipments and brand awareness.

After listening to Sennheiser ’s CEO Mueller, he almost did not hesitate to express his position on the spot: “Gentlemen, Sennheiser is very willing to cooperate in depth with Muye Science and Technology, and fully accepts your cooperation requirements, and I believe that the strength of Sennheiser is definitely the best partner candidate for Muye Science and Technology, there is no one. "

In Mueller ’s mind, the cooperation intention of Muye Science and Technology is for Sennheiser a big pie falling from the sky. Not to mention, the brand awareness of Muye Science and Technology alone will give Senhai The brand value of Searle has been greatly improved, not to mention how much sales Mango-ME2 will bring to Sennheiser.

Although this cooperation, Sennheiser ’s direct profit margins may be squeezed out, but on the whole, it is absolutely beneficial and harmless.

At this time, Muye Science and Technology's team leader said with a laugh said: "Mr. Mueller, we naturally trust Sennheiser's strength, but some details still need to be further communicated."

Müller nodded and said, "No matter what the problem is, please say it, we will do our best to solve it to promote cooperation between us."

"Next, through video conference, our chairman and CEO Mr. Li Mu will talk to you directly."

Müller hastily said: "It is a great honor to be able to have a video conference with Mr. Li Mu!"

After the laptop was connected to the projector and audio in the conference room, Muye Science and Technology ’s team person in charge was connected to Li Mu's work YY. After the video was connected, he said to Li Mu who was sitting in the office of Muye Science and Technology: "Chief Li, Sennheiser The CEO of Mr. Mueller has initially accepted our cooperation intention, and follow-up specific details, do you want to communicate with Mr. Mueller in person? "

Li Mu nodded: "Follow up, let me talk to him."

Muye Science and Technology's leader person in charge turned the computer in a direction, facing Mueller and other leaders of Sennheiser, so that Li Mu can see them through the camera that comes with the notebook.

Muller saw Li Mu on the screen and immediately greeted him enthusiastically in English: "Hello, Mr. Li Mu, I have admired you for a long time, and I am honored to be able to video call with you!"

Li Mu smiled slightly and also said in English: "Hello Mr. Mueller, it's a pleasure to meet you."

Müller said nervously: "Mr. Li Mu, we have heard your employees introduce the cooperation intention of Muye Science and Technology. What I want to say is that Sennheiser is looking forward to cooperating with you and Muye Science and Technology I can implement this cooperation as soon as possible, and I hope Sennheiser can provide assistance within its ability for the global launch of Mango-ME2! "

Li Mu laughed: "I have some more detailed questions about this cooperation that I want to make clear with Mr. Mueller."

Müller hastily said: "Please say it."

Li Mu said: "This is the case. Our products are expected to be launched in the next one to two months, so if we cooperate, our time is still very urgent. First of all, we need both parties to start the design as soon as possible, and Complete the plan, and then enter the production stage. At the same time, we need Sennheiser to deliver at least one million customized headphones to Muye Science and Technology in the next month, and continue to deliver 300 to Muye Science and Technology within the next month. Ten thousand. "

Müller thought for a while and said: "This is mainly a matter of design and production. We can start the design as soon as possible. In this respect, we have very rich experience and there are many reserved design solutions. , Can be taken out by you and Muye Science and Technology for review and selection, if it goes well, I believe it can be implemented within a week;

In addition to the appearance design, there is also the industrial design of the headset itself. I feel that we can directly take out the earphones that are currently the best-selling and most market-recognized at the price of 60-70USD, and still use this The industrial configuration scheme of the earphones, so that the sound quality is most guaranteed, and we can also cooperate with Muye Science and Technology. When publicizing, we will directly tell consumers that this joint earphone is the best selling earphone with our current price of 60USD. The use of identical hardware, on the one hand, saves design time, on the one hand protects the sound quality of the headset, on the other hand, it also enhances consumer recognition. "

Li Mu heard this and immediately nodded and said, "Mr. Mueller, this solution is very good. If we confirm cooperation, Muye Science and Technology will also issue a similar announcement to the outside world. Some. "

Müller said with excitement: "If Mr. Li Mu agrees to this plan, it would be better."

Li Mu asked him again: "This plan can be used in design, what about production?"

Müller hastily said: "There is no problem in production. At present, Sennheiser, like many other companies, develops earphone products independently, and then passes it to Japan Fonda OEM (original equipment manufacturer) supplier, but we only deliver low-end products The Fonda OEM (original equipment manufacturer) supplier, mid-to-high-end products and flagship products are produced in Germany. The 60-70USD headphones you mentioned are already in the mid-to-high-end category, so they will be produced directly in Germany;

The production capacity of the German production line is somewhat redundant. At the production speed of one million in the first month and three million in the following month, we can fully guarantee it. If we determine cooperation, we will start on one side Design work, while improving the production speed of our original mid-to-high-end products, first squeeze the capacity to the extreme in the empty window period of the joint earphone design stage, so that when the joint earphone starts production, we can have enough Capacity support! If you have a need to temporarily increase production capacity, Sennheiser can suspend production of its own products, invest all production capacity, and give priority to guaranteeing Muye Science and Technology demand! "