Rebirth in a Perfect Era Chapter 1411: Motivated to kill
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The attitude of Sennheiser almost made Li Mu impeccable. Mueller showed all his thoughts without reservation. The conclusion is In short: as long as you are willing to take me to play, you want me to do whatever I want. can.
Li Mu likes this partner who knows the current affairs best. He can see what is most beneficial to him at a glance, and then he has to get on the bus at all costs. Unlike some person in charge companies with brains, obviously you want to reward him. When eating, he will tell you what taboos he has, give his face clearly, and push his nose to his face.
However, Li Mu did not immediately make a decision to cooperate with Sennheiser. After all, this time the team went to Germany, not only met with Sennheiser, but also met with Beyerdynamic. According to the Business etiquette, they must also meet with both parties. After talking about it, make the next decision.
So, the answer from Li Mu to Mueller is that after the team has met with Beyerdynamic, they will carefully decide which side they will cooperate with.
Muller naturally knows that Li Mu cannot make a decision directly after talking to himself, so he said: "Chief Li, I believe Sennheiser will not let you down, we sincerely look forward to working with you Cooperation! "
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The headquarters of Sennheiser is in Hanover, and the headquarters of Beyerdynamic is in Heilbronn. The two places are more than 400 kilometers apart. After the team concluded the negotiations with Sennheiser, they flew from Hanover to Stuttgart. Then take a bus in Stuttgart to the headquarters of Beyerdynamic.
Beyerdynamic ’s senior management also attaches great importance to the cooperation of Muye Science and Technology. However, compared with the attitude of Sennheiser ’s senior management to cooperate with Muye Science and Technology at all costs, Beyerdynamic ’s attitude is slightly sensible and calm. .
In the eyes of Li Mu, I feel that Sennheiser is the most suitable. Sennheiser behaves like Tang Niu in "God Eater". For a giant company like Muye Science and Technology, all you need is to own The younger brother with such an attitude, as to whether such a younger brother will bite back one day, in fact, does not exist. The volume of Muye Science and Technology is so large that no younger brother can shake its foundation, and its strength is enough to reverse any The water brother destroyed.
After the team talked with Beyerdynamics, they immediately set off for Hanover, and then opened the second round of negotiation with Sennheiser. This time, the negotiation directly entered the details of the actual operation stage.
Senheiser plans to come up with a prototype of a headset to cooperate with Muye Science and Technology. It is a second flagship product of Sennheiser in the field of flat earplugs, MX858.
At present, Sennheiser ’s mid-to-high-end earphone models are mostly over-ear and in-ear. Originally, Sennheiser also hoped to cooperate with Li Mu with some products of over-ear or in-ear style, but Li Mu still insists Flat earplugs were selected.
The reason for choosing flat-headed earplugs is that these headphones are the most comfortable to wear, and they are also the most popular earphones.
Ear-ear headphones are relatively more feverish, but the cost of wearing them is also very high. For a long time, it is either a headache or earache. It is more uncomfortable to wear in hot weather, and it is inconvenient to carry. It is really not suitable for use as a matching headset with a player. And, until the rebirth of Li Mu, he had n’t heard of any music player or mobile phone that was equipped with over-ear headphones, and the packaging space could not stand it.
As for in-ear headphones, although has better sound quality and will gradually become the mainstream of lightweight headphones, but it is not yet popular enough. Most earphone users have a lot of discomfort when they start using in-ear headphones. The acceptance level of this type of headphones is far less than that of flat-headed headphones, because in the eyes of users, flat-headed headphones are the earliest type of headphones that do not need to be adapted. It is what headphones have always been like.
The EarPods of Apple have not been changed in their product lines for so many years. It ’s not without reason. Apple must also know that the quality of in-ear headphones is better, but he knows better. If EarPods is changed to in-ear That ’s just to please a small number of users, and most users are inevitably excluded, so instead of doing this, it ’s better to make a headset that is more acceptable to all people.
Senheiser ’s sub-flag flat head earphones are priced at around 60USD in most countries and regions in the world, and the price will be higher in China, which is nearly 80USD. The overall quality is also very passable. At this price, consumers are considered to be the most cost-effective product, and the recognition in the mid-end market is very high.
As for the shipping cost of this headset, Muye Science and Technology and Sennheiser have reached a consensus. The purchase price of Muye Science and Technology is 15USD. Taxes and logistics are borne by Muye Science and Technology. Under normal circumstances, the ex-factory price of Sennheiser MX858 is at Around 20USD, although's profits have not been lost, but there is still a certain profit margin, and Sennheiser cares more about this profit, but after cooperating with Muye Science and Technology, it has greatly increased the brand.
Li Mu although does not understand the MX858 headset, but since it has withstood the market test, the overall performance naturally need not worry. However, for the appearance of the headset, Li Mu has put forward a few requirements.
First, it should not be black, but high-end white + light gray color matching;
Second, the remote control should be as small as possible, then shrink again, not as a huge cylinder, but as a flat body as small as possible;
Third, there must be a simple, clean and space-saving packaging box. The packaging box should abandon the blister style adopted by most products of Sennheiser. The Li Mu's requirement is to design a flat rectangular plastic box with a transparent front cover. The left and right earphones and the remote control should be presented in a transparent plastic cover, and the earphone cable should be hidden around the box in a hidden form.
To put it bluntly, it is to completely follow the style of the AppleEarPods of later generations.
As for the Logo, Li Mu requires that while shrinking the Sennheiser Logo, Mango ’s Logo is added. The main display area of the Logo is on the back of the headset and around the plug.
In addition to the Logo, Li Mu also requires the model of this headset to be named MX858-Mango, on the one hand, to ensure that consumers know that this headset is the same as the MX858 except for the appearance, on the other hand, it also needs to give consumers a glance It can be seen that this is a joint model of Mango and Sennheiser.
When talking about specific cooperation matters, Mueller made a request to Li Mu through a video conference, saying: "Chief Li, I hope you can allow Sennheiser to sell this joint headset separately. If you agree, We will increase its price in the terminal market relative to the ordinary MX858, so that consumers will be more aware of the actual value of this headset. "
Li Mu thought a little, and nodded in agreement.
There are many ways to let consumers know the actual value of this headset. For example, it is customized in cooperation with Sennheiser and derived from MX858, but most users may not understand MX858 and are not sure How different is this custom earphone from the MX858 in terms of technology? Instead, let Sennheiser sell it at the same time. If the normal price of MX858 is around 60USD, then the customized version of MX858-Mango will sell 70USD. In this way, the actual value of MX858-Mango is also reflected.
In this way, when the MX858-Mango model earphone is sold with Mango-ME2, it can add a lot of packaging selling points to Mango-ME2 in terms of headphones, such as Sennheiser ’s popularity in the field of headphones For example, the MX858-Mango adopts the MX858 acoustic design scheme, and at the same time has a new appearance design, and in Mango-ME2, the cost performance of this headset is very high, which in turn makes the entire Mango-ME2 cost-effective.
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When Muye Science and Technology and Sennheiser officially reached a cooperation on MX858-Mango, the news that Muye Science and Technology customized earphones for the new version of Mango-ME began to spread in the earphone industry.
If this news comes first internet Circle started to spread, that is Muye Science and Technology Of employees are more likely to leak first-year university student If the news started to spread from the earphone industry, there is no doubt that the source of the news must come from Sennheiser or Beyerdynamic.
However, Li Mu has no intention to investigate which of the two companies leaked the news, because for him, he is not prepared to hide the news at all, and this matter will not hurt Muye Science and Technology if it can be spread. It ’s wider, and it will also make consumers look forward to Mango-ME2. The better thing is that after this news spreads, it will have a certain impact on potential iPod users, will affect their judgment, and will Some of them will be transformed into users of Mango-ME2 in the future.
It ’s like Samsung ’s new mobile phone that supports MP3 playback, and Sony Ericsson has announced that it will soon launch a music phone that not only has stereo speakers, but also matches Sony ’s audio decoding technology. Other mobile phones have been greatly improved. Once Samsung's potential users receive such news, the desire to buy Samsung mobile phones will be affected.
If he asks himself in his heart: Should I buy Samsung now, or should I wait to buy Sony Ericsson with better music? This is the success of Sony Ericsson.
If you can let users who have already bought Samsung phones sigh in my heart: Why do n’t I wait to buy Sony Ericsson? I really regret it! This is the greater success of Sony Ericsson.
The same is true of Li Mu ’s pinning of Mango-ME2. Li Mu hopes that after combining so many advantages, it will allow users who are ready to buy iPods to temporarily dispel the purchase, and then decide to wait for Mango-ME2 to be listed before making a decision; I hope it will make users who have bought an iPod regret it.
The cooperation between Muye Science and Technology and Sennheiser first spread in the field of headphones, and then spread to the internet industry. For the earphone industry, the cooperation between Muye Science and Technology and Sennheiser is a bad news for them. But for the internet industry, this is more like a fresh teaching course. They didn't expect, Muye Science and Technology, an internet company, can actually actively cooperate with non-IT industry hardware companies, and this cooperation although has just been reached, but From the perspective of internet people, this hand of Muye Science and Technology is absolutely exquisite and highly targeted.
Muye Science and Technology does this for anyone who knows a little bit about internet, it must be AppleiPod.
Combined with the launch of YYtunes, and the great recognition of users after the launch, everyone knows that the combination of Li Mu must be killing Apple!