Rebirth in a Perfect Era Chapter 1413: Apple stock price crash!
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A seemingly arrogant truth about Li Mu's completely made Jobs lose his confidence and courage to continue to scold.
Shopping malls are like battlefields, sometimes fight strategy, sometimes tactics, sometimes technology, sometimes luck, but sometimes, it is **** fight consumption.
The only purpose of the war of attrition is to consume until the opponent can't move, or directly consume the opponent.
Under the premise of the war of attrition, neither tactics nor strategy is of much use. Everyone is fighting for people and desperately, just like the battle of Stalingrad during World War II. After the battle has begun, both parties must have their source. Continue to invest in troops until the other party fights, or fights for themselves.
In this war mode, Apple is obviously not an opponent of Muye Science and Technology. Li Mu can lose tens of millions of USD on Mango-ME2, but Apple does n’t need to lose money on the iPod business, even if it makes 10 million less USD, Enough for him to feel uncomfortable, this consumption war, just about to start, Apple has already counseled.
The Li Mu's phone was hung up decadently, and Jobs was completely sleepless this morning.
He ca n’t imagine how the stock price of Apple will collapse after dawn. After all, YYtunes will not impact awesome. It will only have an impact on iTunes ’online music store business. This business is still a problem for Apple. It is still in the incubation period, the impact is not too big;
However, the iPod business is the mainstay of Apple ’s current revenue. Almost all departments rely on the profits it creates to survive. Now, Muye Science and Technology has officially announced the price of Mango-ME2, plus the extremely cost-effective MX858-Mango, iPod suddenly lost all competitiveness in front of consumers.
When this Apple godhead has not yet been erected, there is almost no aura buff on the iPod. When Muye Science and Technology shines, the iPod will see blood.
So, today's Apple share price will surely experience an avalanche, which is a foregone conclusion in Jobs' eyes.
How to explain to the board of directors and investors after the stock price crash has become Jobs ’biggest concern right now.
......
At 9:29 Eastern Time, the trading window of the US stock market will open soon.
In the past two hours, the pre-market analysis of all financial programs emphasized the Mango-ME2 released by Muye Science and Technology on the weekend and the incredible pricing, and also reminded investors that today ’s Apple stocks are extremely optimism.
The entire market is singing down Apple. No financial media is optimistic that Apple can survive the crisis safely. Some media even said that even if Apple is pinning hopes on the US government, it is difficult to get rid of this bad influence. Get rid of it, after all, Mango-ME2 has shaken the potential user base of iPod in an instant, and it will not be officially listed in a short time, even if Apple sues Muye Science and Technology.
If you want to fight for the help of the US government, you must wait until Mango-ME2 is listed in the United States, or you have actually prepared to be listed before it may be accepted, otherwise you will sue a China company in the United States for the product released in China, the United States The government can do nothing to help you.
This is the most **** place.
If Mango-ME2 will be officially listed in the US in a month, within this month, Apple ’s stock price does not know what will happen. Unless you can find a breakthrough in other business lines, you want to simply rely on It is a fool's dream to fight the lawsuit with Muye Science and Technology to restore the stock price.
In the two-hour pre-market time, Apple was repeatedly sung by major media, which had a great impact on the psychology of retail investors in the market.
At this moment, in the NASDAQ pre-market trading market, all investors and media are closely watching the stock price fluctuations of Apple, because the weekend just past, Apple suffered a major blow from China Muye Science and Technology, This blow will have a huge impact on the current iPod sales of Apple, and will greatly affect the future performance of Apple, so investors are against him.
At 9:30, the selling price of Apple ’s stock fell from 7.36USD to 6.33USD directly, a staggering 14%!
As soon as this stock price came out, the entire market burst into exclamation, and the opening plunged 14%. Apple has never encountered such a horrible one-day decline since its listing in the last century!
However, in the US stock market, this is not a real plunge, because in the US stock market without a set limit, tragic individual stocks can even fall by 90% of the market value in a day, directly plunging into a situation of nowhere.
The stock price plummeted. Even Jobs did not expect that he knew that the stock price would be greatly affected, but he did not expect the impact to be so great!
There is only one reason why the plunge exceeded expectations. That is the market and investors, and they are even less optimistic about the prospects of Apple!
And this is just the beginning.
The stock price of 6.33USD is still falling like a roller coaster, 6.3, 6.25, 6.2, the stock price can't stop the downward trend at all.
In order to enhance investor confidence and stabilize stock prices, Apple issued an announcement urgently. The announcement stated that Apple will start research and development of a new generation of iPods, and will cooperate with OEM (original equipment manufacturer) supplier parties of iPod headsets and Japan ’s Fonda Group. Jointly develop headphones with better sound quality to enhance the performance of the new generation iPod in terms of sound quality, and at the same time will reduce the price of the iPod3;
At the same time, Apple also announced that it will reduce the price of iPod3 worldwide, the price is 10% lower than before, and users who purchase iPod3 within 15 days can hold the proof of purchase and go to the store to receive a 10% difference refund .
This is all Jobs can do right now.
The price of iPod3 is reduced by 10%, and the profit margin has been basically cut by nearly half, but even so, the price-reduced iPod3 still has no price competitiveness in front of Mango-ME2, but at least the gap is narrowed.
Originally, Jobs did n’t want to refund the price difference to the users who had already purchased the iPod3. With his consistent attitude towards users, he disdain to cater to the preferences of users, but pursued to lead the needs of users. On the whole, he has never been For the user's consideration, but in an effort to surrender the user, at this time, let him do such a difference return, in his view, is a deviation from principle.
However, the board of directors insisted on a price difference because they are still skeptical that the 10% price reduction of the iPod3 can reverse the decline, and they are very clear that if Apple announces a price reduction and does not subsidize old users, then it is appropriate The old users are properly harmed. At that time, the new users are not recovered, the old users are lost, and the future of the iPod3 is in jeopardy.
After the announcement, the downward trend of the stock price was finally stabilized. At this time, the Apple stock price had fallen below the 6.2 yuan mark, and the latest price stayed at the 6.19USD level.
6.19USD, compared with 7.36USD at the close of last weekend, has fallen by almost 16% ...
For Apple, because of Muye Science and Technology, their share price fell from 8.68USD to 6.19USD all the way in three trading days, almost down 30%, which is a life-threatening hit!
However, the urgent announcement did not have a long-term effect on the stock price.
At three o'clock in the afternoon, just one hour before the close, the stock price of Apple finally rose back to the 6.2USD mark and maintained at 6.22USD, but then, a US survey company released the latest release. Survey data, they published a questionnaire on the Internet and have received feedback from 20,000 US netizens.
In this result, users who have purchased iPod products accounted for 3%; users who originally planned to buy iPods accounted for 4%, and because of the emergence of Mango-ME2, users who abandoned iPods accounted for 97%. In other words, 800 of the 20,000 people originally planned to buy the iPod, but because of the release of Mango-ME2, 776 of the 800 people gave up buying the iPod. From the survey results, it can be seen that Mango-ME2 is right The impact of the iPod is not huge, but devastating.
And this is not over yet.
When the Apple issued an announcement, they released a new questionnaire. The questionnaire ended with a total of 12,000 results received.
Inside, users who originally planned to buy iPods accounted for 3.7%, which is close to the previous 4%, but after Apple announced that the iPod3 price reduction of 10%, users who still gave up buying iPods accounted for 90%.
This also proves that the 10% price reduction space announced by Apple has little impact on consumers, and most people still choose to give up.
In addition, this professional investigation company also sent reporters and investigators to randomly interview passers-by on the streets of New York City, and interviewed all 18-35-year-old groups of young people. In this on-site investigation More than 90% of users who were originally interested in buying iPods still chose to abandon their purchases even after Apple announced a 10% price reduction.
The reporter interviewed these passers-by who gave up buying and asked them why they gave up. The results were as follows:
The answer with the highest degree of overlap is that even if the iPod is reduced in price by 10%, there is no price / performance ratio compared to the Mango-ME2, because even so, its price is still much higher than the Mango-ME2 of the same capacity, even It is still much higher than the Mango-ME2 equipped with MX858-Mango headphones. You should know that the cost performance of MX858-Mango is very high. Buying this version can save about 40USD in terms of actual expenditure.
In addition, there are many answers with a high degree of coincidence, for example:
Many people think that the design of Mango-ME2 is better than iPod, fashionable than iPod, and cooler than iPod;
There are many people who think that YYtunes is much easier to use than iTunes, especially YYtunes integrates music social functions, so that users all over the world can extend a music community based on common preferences, so everyone looks forward to YYtunes The combined experience with Mango-ME2, not the old experience of iTunes + iPod ...
As soon as the news came out, the stock price of Apple fell again, and the little confidence that investors had just recovered was wiped out by the news.
The stock price fell again. In a blink of an eye, the 6.2USD mark was missed, and then the 6.1USD mark was broken. The whole market was thrilled. I do n’t know if Apple could hold the 6USD mark before the close. If this mark is broken, , I'm afraid it will be a show that is dying again ...
Apple shareholders and brokers are also trying to redeem their stock prices. They are all holders of a large number of Apple stocks. No one wants to lose their money. Try to save the stock price as much as possible, which may be able to attract those retail investors who are looking forward to ultra-low prices. , And then get a greater remittance of funds.
However, no one thought that at the critical time when Apple's stock price fluctuated between 6.02-6.03USD, today, because Apple stock price plummeted, and its own stock rose sharply, Microsoft suddenly released an earth-shattering announcement!