Rebirth in a Perfect Era Chapter 1416: Sitting on all sides
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Because of the psychology of consumers, Apple ’s temporary bailout strategy has changed itself to an extremely awkward situation:
Users who meet the 15-day subsidy policy must return the product!
Users who do not meet the 15-day subsidy policy and even the 14-day return policy all ran to protest and demanded Apple to return the product or give subsidies ...
The rescue strategy released by Apple in a hurry did not anticipate such an embarrassing situation. From the perspective of the so-called gentleman, they counted the global sales of iPod3 in the last 15 days. The global sales of iPod3 in the past 15 days were probably in About 200,000 units, the United States accounts for the majority, almost 130,000 units.
In their view, there are only 200,000 iPod3s that meet the subsidy requirements in the world. If each subsidy is 50USD, a total of 10 million USD, spending 10 million USD, can allow Apple to highlight its sense of responsibility in front of the people. , This transaction is still cost-effective.
After all, not many companies will protect the price of users who have already purchased when the price of the product suddenly drops ...
Apple originally planned to spend 10 million USD to enhance their sense of responsibility in front of consumers, but they made a huge mistake, consumers are far less "gentleman" than they thought!
At present, Apple has received 80,000 qualified return requests, and the remaining tens of thousands of units may be returned to the store one after another today and tomorrow, within a reasonable return period, they will not choose to return Of users are probably very few.
In addition, more than 400,000 consumers who bought iPod3 for more than 15 days rushed to the dealers, angrily made two requests, either give us 10% compensation or let us return the goods!
Of course, these users are more looking forward to returning goods, because they all want to wait for Mango-ME2 to go public.
At the moment, the Apple subsidy policy is useless for consumers ’farts within 15 days of purchase. The return of more than 100,000 units is undoubtedly worse for the Apple, which has suffered a sharp decline in market value, which means not only to cut off the future For profits, we must spit out the swallowed profits again, and increase the inventory of more than 100,000 units. The overall loss is very large;
And this stupid bailout strategy has attracted a large number of user protests over 15 days, which will have a huge impact on Apple dealers and reputation, and if they are not compensated, they will not be returned. Apple is afraid to pay tens of millions of USD or even hundreds of millions of USD. If you do n’t pay, consumers will continue to do so. All offline stores in Apple will be closed and closed, and the reputation among consumers will also fall to the extreme.
This is equivalent to Apple completely lifting stones and smashing his feet! If I had known this for a long time, it would be better not to promulgate any bailout strategy. In this way, Apple only has to deal with normal and reasonable returns. Now it is better ...
The entire board of directors is almost gone, and Jobs is speechless.
The chairman of the board of directors only said In short for a long time: "Steve, you have to take full responsibility for your stupid behavior!"
Jobs predicted that this would happen, so he nodded and said flatly: "I formally proposed to resign from the CEO position to the board of directors."
The pressure from competitors, the pressure from the capital market, the pressure from the consumer level, and the pressure from the internal board of directors, Jobs feels like he is in a water drop of 500 meters deep, huge pressure is everywhere , Almost want to collapse.
No matter how powerful people are, they also have their own bearing limits.
previous life, Jobs did not reach the bottom of this carrying limit, so even if he is still frustrated, he can head forward and create a huge market for Apple. However, in this life, Li Mu has accurately captured his seven inches, Then launched a precise but violent attack, within a few days, Jobs's will has collapsed.
Before the advent of the catastrophe, Jobs thought he was omnipotent, and no matter how difficult it was, he could hardly survive him. However, after the advent of the catastrophe, he finally realized that his power was far from what he could With nothing in sight, when the absolute power is crushed, he is like a small boat in a tsunami, which will be subverted in an instant.
No one can solve the current crisis of Apple. The R & D departments of Apple are all super-golden beasts, and the revenue line has basically cracked. Now it has even begun to counterattack. The stock price crash will trigger a series of make-up declines. When all When everyone no longer holds any hope for Apple and sells Apple's stock price madly, the market value of Apple will continue to shrink and shrink again, and in the end, the stock price will definitely fall below its net assets and become a net stock ...
At that time, I am afraid that the market value of Apple will only be hundreds of millions of USD. The company ’s capital chain is broken. If you want to realize it, you can only sell net assets. You may sell MacOS to Microsoft, or Microsoft. The holding subsidiary, at that time, Microsoft would make MacOS completely crippled and become a person with only one breath, because as long as MacOS has a breath, MicrosoftWindows can have sufficient reasons and basis to avoid the punishment of antitrust law .
Maybe the iPod and iTunesproject division will also be taken apart and sold to whom? In front of Manbo-ME2 and YYtunes of Muye Science and Technology, I am afraid no one will want this mess. Perhaps selling it to Muye Science and Technology is the last choice. As long as the price is right, Muye Science and Technology should be willing to buy this competitor who is almost dead, and then buy it by hand. It is torn and never suffers. This kind of thing is not uncommon in the capital field.
As for other technology patents of Apple, they may be sold to other companies, or they may continue to be retained. At that time, the board of directors of Apple may lay off Apple on a large scale, retain patents, and rely on the cost of patent authorization in the future. Continued life.
However, no matter how you do it, there is one thing that cannot be avoided, that is, all people who have invested in Apple will lose their money. Of course, it is a bit too much to say that the cost of bloodlessness is basically a thousand dollars. Cattle wheat seeds, ready for the harvest of the coming year, but natural disasters and man-made disasters all came, a thousand catty seeds were thrown in, and finally only two catties of wheat were recovered ...
After Jobs offered to resign, he stood up and said to the board members and the executives of the company sitting: "Everyone, I want to be quiet, go back first. If the board has any decision, please let me know in time. "
The chairman of the board of directors didn't expect Steve Jobs was about to pick and leave, and it suddenly became angry and said angrily: "Jobs! The board of directors will seriously consider your resignation application, but now is the critical moment of our life and death, you must Let ’s find a way to save the company together, instead of letting go now! You ’re extremely lacking in professionalism! ”
Jobs looks at his angry eyes, he asked desolately: "How?"
One word will silence everyone.
Yeah, how to save it? What can you save? Li Mu triggered a series of chain reactions. The heavy-duty truck Apple was on a long downhill road with no end. Not only was the vehicle heavily overloaded, but the engine was also broken, the fuel tank was empty, and the tires were also worn out. Even the brake system has been completely abolished. Everyone sitting in the car can only do two things: either jump or wait for this car to completely collapse.
Save it? Does not exist ...
The chairman of the board of directors faced a single word of Steve Jobs, and he was speechless. Jobs waited for him for thirty seconds. In thirty seconds, the expression of the looks at chairman of the board of directors changed from angry to sluggish to dazed and helpless. Jobs knew , He couldn't answer his question.
So, Jobs left. Before leaving, he said to everyone: "If you have any decision, call me."
After that, Jobs left everyone with a rickety and frustrated figure and left Apple.
As you know, Jobs gave up completely ...
A Never-Give-Up person, eventually Give-Up ...
Apple ’s board of directors and senior executives know that he is right. In this case, no one in Apple made a mistake, but the opponent is too strong. If you make no mistakes, you ca n’t change the ending ...
Resistance is no longer possible, and where to go, has become the only issue that needs to be considered at the moment of Apple ...
Shareholders of Apple are still waiting for the announcement that Apple can launch to bring confidence to the market, but unfortunately, the company Apple seems to be suddenly quiet, all Apple executives will not be interviewed, nor will they announce any Content, it seems that they have already given up.
The news media and social networking are not willing to let Apple go.
The news reported that the users who flocked to return the goods outside the Apple sales outlets all over the country and the scenes that demanded the return were extremely confusing.
Consumers are angry and tough, and staff are humble and helpless.
The reporter interviewed those users who apparently exceeded 15 days and came to request a return or subsidy.
Their remarks seem unreasonable, but on some levels, they are understandable.
They said that we spent hundreds of USD to buy such a product. Hundreds of USD are not a small sum for ordinary Americans. As a result, Apple cut prices in a flash, and there are so powerful ones on the market. No one can accept competitors, right?
They also asked the reporter, why is Mango-ME2 better than iPod3 in all aspects, but the price is so much higher than iPod3small advantage? Doesn't this also explain from the side, does Apple make huge profits on iPod3? So has the relevant department investigated whether the pricing of the iPod3 is too high and whether there is any behavior to deceive consumers?
Many Apple-Stores directly operated by Apple, as well as distributors acting for Apple, will not be closed until nine o'clock in the United States time because they cannot give those users a reasonable solution.
And social media at this time is also full of declining Apple.
Users are angrily protesting the irresponsible practice of Apple. Apple has been angrily protesting that iPod has gained a lot of profits in the past two years, but they are not willing to be responsible to their consumers at this time;
Netizens are also initiating their own speculations, and have predicted the future of Apple. 99% of netizens believe that Apple will die soon;
Of these, of course water army of Zhao Kang is contributing.
All in all, on this night in American time, what Apple feels is called "Si Chu Chu Ge ..."