Rebirth in a Perfect Era Chapter 1435: Comprehensive compromise
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For the moment, Jobs is a special "chicken rib" for Li Mu. This special "chicken rib" is not "the tasteless taste and the pity of abandonment", but "the tasteless taste of the food and the terrible abandonment".
Jobs' greatest value lies in his definition of the first generation iPhone, iPad, APP-Store. In the development of smart phones and mobile internet, Jobs was a great inventor who created an era, but he is not a good businessman. The stage of Apple's truly frantic accumulation of money was really started after Tim Cook took over.
Now, Li Mu has the latest definitions of iPhone, iPad, and App-Store in their minds. These definitions come from Jobs ’death several years later. From a purely defined perspective, Li Mu has completely surpassed Jobs, so at this time , Jobs has no use value for him.
Because Steve Jobs is relatively paranoid, he always thinks he is correct. Such firm self-confidence and faith makes Li Mu know clearly that it is difficult for him to surrender Steve Jobs.
What's more, why surrender to Jobs? Let him come out with the concept of the first generation iPhone and the first version of iOS? I already have advanced concepts like internal combustion engines, gas turbines and even nuclear reactors. Why do we need a watt to design a steam engine? I just need to take out the steam engine step by step and then take out the internal combustion engine. It is enough to take out the new technology like a toothpaste.
Li Mu's understanding of smartphones and mobile internet has led the current Jobs for at least ten years in the long history. If there is no threat like Jobs, Li Mu can take this ten-year lead to 1: The ratio of 1 can be enjoyed slowly, and you can even reduce the speed in a timely manner. However, if there is Jobs, and Jobs may pose a threat to himself, then in order to respond to the threat of Jobs, it is likely that he must expend his own The leading advantage eventually reduced the ten-year advantage period to eight years, five years, or even shorter.
Li Mu is not willing to take such risks, so after the acquisition of Apple, Jobs must be absolutely controllable. If it is not controllable, he must be threatened so that he will not threaten the future development of Muye Science and Technology.
As for Tim Cook, Li Mu wants to lock him not because he is afraid that he will affect the future of Muye Science and Technology, but he hopes to recruit him and gradually digest him as a core member of Muye Science and Technology, even in In the future, let him bear greater responsibility than Lin Qingya, Kong Lingyu or even Liu Qiangdong, Lei Jun.
The reason why he has such high expectations for Tim Cook is that in the view of Li Mu, Tim Cook is actually the high-end talent he needs at any time. The reason is not because of Tim. · Cook knows more about making money.
Jobs has asserted that no one needs a large-screen phone. The size of the iPhone4 is the most perfect mobile phone in the world. The large-screen phone is stupid and incomprehensible. It is impossible to own the market, and Apple is impossible to do. As a result, other brands have Launched a large-screen mobile phone. Immediately after taking over, Tim Cook began to increase the size of the Apple mobile phone. The size of the iPhone4 is 3.5 inches, the iPhone5 is 4 inches, the iPhone6 is 4.7 inches, and the Plus model is 5.5 inches. This is completely contrary to Steve Jobs made a bold statement in exchange for the ever-increasing sales of Apple, and always stood in an undefeated forest;
Jobs refused to launch a mini version of the iPad, thinking that no one would want that kind of thing, but after Tim Cook launched the iPad-mini, the sales of the mini exceeded the sales of ordinary models;
The biggest difference between the two is that Jobs regards himself as a consumer ’s dad. Dad ’s attitude towards his son is: what I think is good for you and what is really good, you are not qualified to bargain with me, I will give you What you use is right;
Tim Cook regards himself as the grandson of consumers. The grandson ’s attitude towards grandpa is: I think I will give you whatever you like. I am willing to give up all principles for you, as long as you pay that's alright.
So, it ’s no problem for a person like Tim Cook to be responsible for anything. He will definitely find the most profitable solution in his field, as long as Tim Cook is willing to become Li Mu A general under his command, Li Mu is even willing to give him the position of CEO. Li Mu believes that he is more competent than himself in this role.
With the continuous development of Muye Science and Technology and the continuous growth of Taobao network and Alipay, Li Mu knows that its energy will be more and more dispersed, not to mention there are many other layouts outside, such as Elon · Musk and Mark · Zack Berger, his future energy is more and more difficult to focus on the specific development of a business, so he must find a suitable person in charge for each business.
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Lin Qingya chatted with Tim Cook for a long time, but in the end Lin Qingya did not represent Muye Science and Technology, giving Tim Cook a realistic offer.
She told Tim Cook that Li Mu gave her a clear explanation this time. If the company Apple can accept the series of conditions he put forward, everyone has the possibility to continue in-depth communication, otherwise there is no need to continue talking .
What can be guaranteed to Tim Cook is that as long as Apple accepts the request of Muye Science and Technology, Muye Science and Technology will fully acquire Apple, including the iPod business that Apple is about to face huge losses, and also includes when Apple is delisted from NASDAQ , Additional premium compensation needs to be given to shareholders.
In fact, as long as these two guarantees are in place, the heart of the Apple seniors has already let go of most of them, because they do n’t need to fill these two big holes, because if these two big holes are really made up, they may make Their own assets have shrunk dramatically. If Li Mu can help them fill the hole, and then give them 80% of the market price of their own shares, it is already a life-saving grace for them.
So, when Tim Cook brought the words back to Apple, there were only two things that the entire Apple company ’s core layer was considering:
First, how to ensure that 90% of the core management and 80% of employees accept the conditions of Muye Science and Technology;
Second, how to ensure that Jobs accepts Muye Science and Technology conditions;
The first point is not difficult. After all, most people are not willing to push themselves into the embarrassing situation of unemployment, not to mention that Muye Science and Technology is the top big company in the industry, and a better platform and more resources also indicate greater Opportunity, and the key is that Muye Science and Technology promises to increase salary, even if some people are unable to accept this offer because of special circumstances, but it is no problem to ensure that most people accept it;
However, the most important thing is Jobs. No one is sure to persuade him to accept the condition of Muye Science and Technology, because this condition seems to be how Jobs must sacrifice the ego for the self.
But everyone knows that Jobs although is a genius, but also a paranoid, no one can be sure that he can be convinced.
Finally, a core layer who knew Jobs specifically said: "I will talk to him over Steve. I know him better than you. I should be able to convince him."
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One day later, Tim Cook, with a sense of excitement and excitement, officially informed Lin Qingya that Apple fully accepted the conditions of Muye Science and Technology, hoping to conduct further negotiations.
Even Tim Cook didn't expect, someone actually could find a way to make Jobs promise to sign a six-year competition agreement with Muye Science and Technology.
However, for Jobs to sign this competition agreement, the shareholders of Apple have also put in a lot of efforts. They promised that no matter what percentage Muye Science and Technology will eventually give to the shareholders, they must ensure that the shares in Jobs ’hands can get 150 % Offer, that is to say, if the price given by Muye Science and Technology is less than 150%, the difference will require the shareholder of Apple to share in proportion and subsidize to Jobs together.
Fortunately, Steve Jobs does not own many shares. He holds almost 5 million shares of Apple stock. If it is acquired at 150% of the market price, it will total more than 30 million USD. This requires an average shareholder estimate. Ten million.
Everyone was curious how the core team member persuaded Jobs to accept the six-year competition agreement. When the core team member said the whole story, all the talents suddenly realized.
Actually, his reason for persuading Jobs is very simple, just two words: fame.
He told Jobs that Li Mu is now interested in taking over Apple, which is the best way to exit the iPod, because Li Mu promises to deal with all the losses caused by the iPod business, he will refund the user, and will return the goods to the dealer. OEM (original equipment manufacturer) supplier will be settled the Apple arrears to ensure that iPod decently withdraws from the stage of history. Jobs is the father of iPod. If the iPod decently withdraws from the market, his reputation can be preserved, but if the iPod is embarrassed to withdraw from the market, finally let consumers , Dealers and OEM (original equipment manufacturer) supplier Fangqun attacked, then Jobs ’reputation was completely ruined, no one would think that he once invented a great product called iPod, everyone will only remember his iPod pit a lot of people , Has become a huge scandal in the field of electronic products.
In addition to these, this person also awakened Steve Jobs secretly. Li Mu is an expert in media and user guidance. The resources in his hand are also unprecedented. If he is slightly dissatisfied with Steve Jobs, he can borrow iPod events. Through the powerful publicity channels of Muye Science and Technology, Jobs was defeated.
Moreover, Jobs also has a smooth development of Pixar animation outside, but Li Mu is now increasingly influential in Hollywood. A China 80s Zombie(s) movie just made him take away 300 million box office in the United States. This is not only a great demonstration of Muye Science and Technology's information promotion ability, but also a strong confirmation of the influence of Muying ticketing system on the movie box office. If Jobs really annoys Li Mu, the future development of Pixar in Hollywood may also be extremely difficult.
Jobs finally compromised.
After leaving Apple, he still has Pixar; iPod was defeated by Mango, and the world will still remember when he used the original iPod to stunning the world, but if the iPod eventually became a big stain in his life, his own If Pixar is fully attacked by Li Mu, then he really has nothing.
So, Jobs made his own decision: to accept the Li Mu's conditions, although does not return to Apple, but is willing to sign a six-year competition agreement. In the next time, he decided to leave internet and leave software and hardware research and development, he I want to concentrate all my energy on the animated film, because the more frustration and crisis the Apple encounters, the more he feels the simplicity and beauty of the animated film. He feels that he will give up internet and the competition in the hardware field, and be safe and simple. Good things are a better choice. After all, I have made enough money to spend my whole life.
At this point, under the intervention and influence of Li Mu's, a generation of giants gave up the opportunity to become giants.