Rebirth in a Perfect Era Chapter 1440: What is a great product

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In the view of Li Mu, at the moment when human technology is developing explosively, batteries are a special field that is difficult to find for a long time.

People have been able to condense the computer equipment that required tens of hundreds of tons a few decades ago into the size and weight of a book, and even the computing power has been increased by tens of thousands of times. Look, a battery that is the size of a mobile power supply should be able to drive a two-ton heavy car to run 2,000 kilometers without stopping.

But the reality is cruel. The human technology tree has not found a huge technological breakthrough in the field of batteries. All mobile devices are plagued by the unbreakable specific capacity of batteries.

Battery fifty years ago, how much energy can be stored in one kilogram, the current lithium battery will be increased by several times at most. It is difficult to increase the energy density of the battery. The notebook comes with a bulky battery, and the energy storage is not too short. In a few hours, the smart phone more than a decade later, to promote power saving, basically it must be charged once a day. If according to the development speed of computer processing chips, in the era of Apple mobile phones, the battery should be reduced at the same capacity. Only the size and weight of a dollar coin are reasonable.

It is precisely because the battery industry cannot find a major breakthrough that will allow the service life of lithium batteries to exceed everyone ’s imagination. Everyone is accustomed to rapid innovation. Even contemporary scientists believe that there must be someone in the near future. I can find a more advanced electrical energy storage solution than lithium batteries, but what is scary is that lithium batteries are like rubber and have become an irreplaceable part of the industrial field.

From the invention of the car to the present, there have been more than 10,000 technological innovations inside and out. People have even begun to try to shake off the fuel tank and fuel engine, but so far, no car has been able to get rid of rubber.

The more this is, the more Li Mu feels that the layout of the lithium battery industry should be seized. While it has not yet become the mainstay of the information age, quickly dig out the source of this industry.

People are living far away from lithium batteries, and mobile phone penetration is not high, so not everyone can access lithium batteries, but in the future, mobile phones, notebooks, tablets, power banks, cameras, and even They are flashlights, small vibration toys, new energy vehicles, and so on. No one can leave the lithium battery. You must cage the resources in your hands before the industry's advantages are highlighted!

......

As always on the Harvard campus, as an academic hall, everything here is very much in accordance with its own laws, and no changes can be seen. However, the inner Harvard has begun to have some elements that are different from the usual, because Harvard In her body, a very trendy baby is being conceived, its name is Facebook.

With Li Mu's funds, Mark Zuckerberg put most of his energy into the incubation of the Facebook project. He did not have great ambitions. In the early stage of his business, his greatest wish was to be able to Let Facebook be popular in the universities of entire US and become the new favorite of internet for American university students.

In order to achieve this goal, Mark Zuckerberg invested a considerable amount of energy and funds to promote Facebook in major universities across the country. He and his local push team plan to run in the next three months Through all the universities in entire US, the trendy Facebook social product of university students was pushed to university students at school.

When Li Mu arrived at Harvard, Mark Zuckerberg had just rushed back from New York, and the local push team was carrying out ground push work in turn in Colombia university and other universities in New York. Because there are too many universities in New York, Mark · Zack Berg took it very seriously. Before that, he had been staring at New York for more than a week. This time he heard Li Mu said he would meet him at Harvard before he hurried back to Massachusetts.

In the eyes of Mark Zuckerberg, Li Mu is his boss, so he went directly to Li Mu as soon as he arrived at Harvard, and he was very excited to report the current development of Facebook to Li Mu.

According to Mark Zuckerberg, Facebook currently has 1 million registered users, more than 100,000 daily users, and more than 90% of the users are university students at school. This is not only because the promotion targets are mainly on the university campus, but also Because university students spend more time on the Internet, and there is a great demand for socializing on campus.

Li Mu asked him: "How many university students are in school in the US now?"

Mark Zuckerberg said without hesitation: "At present, the total number of all undergraduate and graduate students in entire US is about 17 million."

Li Mu nodded and said, "You now have millions of registered users, accounting for 6% of your total target group in the first phase. The road is still very long."

Mark Zuckerberg said: "although now only accounts for 6%, but at our current promotion speed, this ratio can be increased to 30% at the end of the year at most."

Li Mu supported his chin and said, "It's a linear increase from 6% to 30% for almost half a year."

Mark Zuckerberg did n’t understand the meaning of Li Mu, but just vaguely felt that Li Mu might not be too satisfied with his goal, so he tentatively asked him: "Chief Li, if you have any views and are not satisfied Place, please point out directly, I will definitely work hard to correct. "

Li Mu smiled slightly and said, "Don't be too nervous first."

Finally, Li Mu slowly said: "In internet, good product users are all linearly increasing, starting from 10,000 users, crossing the 50,000 mark, 100,000 mark, 200,000 mark, Continue to grow to millions, tens of millions or even hundreds of millions. "

Mark Zuckerberg agreed: "You are right, this is indeed the quality that a good product needs. The total number of users has steadily increased, and there are few bottlenecks, or even no."

Li Mu sighed: "But this is just a good product. The really good product, users should be explosive growth, its body contains a huge energy like nature, as depicted in an ancient poem China In that way, 'Suddenly as a spring breeze comes, thousands of trees and pears bloom,' Nature will never let Harvard or even Massachusetts trees pull out green shoots one after another. It will use its energy to make the entire Massachusetts Most of the trees at the same time extract green buds in a very short time. After a few days, other latitudes and altitudes will also take a large area as a unit, and the green will be green one by one. The perfect product should look like Like nature. "

Li Mu firmly believes in the theory that "excellent products are explosive development." Many products quickly occupy large markets in a very short time. This theory is also the law that internet must follow. There are Legend, QQ, Taobao, Weibo, iPhone, iPad and Android, and even Douyin, but Li Mu has no chance to experience the era of Douyin's popularity all over the world for more than a year.

Facebook itself is also an explosion, but it has n’t opened the door to explosions in the initial stage. Li Mu knows that Mark Zuckerberg will be able to open this door sooner or later, but he still hopes that this day will come faster some.

"Excellent product ..." Mark Zuckerberg muttered to himself, thinking of the scene when all things are recovering at the same time when spring comes, I have lived for more than 20 years , I have long been used to the change of seasons, so I never felt how shocking the recovery of everything at the same time, but now think about it carefully, it is really an extremely powerful force behind all this, it is that force that can In a short time, half of the earth is bathed in the warm spring breeze.

If it is behind the global trees and plants that powerful nature is driving everything, then what force is behind the global internet users? Or, how can we have such power?

Mark · Zuckerberg suddenly looked at Li Mu, and his mind was blank!

Is n’t Li Mu such a force? He started from YY, all products are such explosive growth, the number of YY users does not need to set the stage of 10,000, 50,000, 100,000, its development speed is too fast, so that its stage It is based on the number of one million, five million, ten million, 50 million.

Compared with YY, Facebook's development speed is almost a little slower, and he is still running crazy with a team in a university in the United States, one school, one school, and Li Mu was almost The gap between one country and one country is so large that it makes people feel cold.

Mark Zuckerberg realized that Li Mu just said that the good product is linear growth, not to praise his work, but to convey disappointment vaguely! If Facebook develops in such a rhythm, it can only become a good product with linear growth, but it cannot be an excellent product with explosive growth.

All of a sudden, Mark Zuckerberg was filled with frustration.

Li Mu saw his loss and did not speak comfortingly, but asked him: "What is your current promotion rhythm?"

Mark Zuckerberg said: "I first divided the United States into several areas as a large area, and then delineated a number of areas that need to be broken through, such as the New York University Circle that is being promoted. The university followed by an university continued to be promoted. Every time a university was reached, the university students were mobilized as much as possible to make them interested in Facebook. "

Li Mu nodded and said, "The approach is correct, but this approach is itself a routine. You always feel that each university student is an independent closed loop, so you have to go one by one. Open, so I believe that your current Facebook users are now closed-loop and closed-loop independent. For example, Harvard students only interact with Harvard people on Facebook, and MIT students only communicate with MIT students. , although everyone is almost separated by a wall, but on Facebook, everyone is like two insulated LANs, right? "

Mark Zuckerberg stunned, and immediately said in shame: "You are right, it is indeed the case now, users are interacting with the school as a unit, and rarely can break through the boundaries of the school ..."

Li Mu nodded and asked him: "Did you let go of firecrackers?"

Mark Zuckerberg was stunned and asked him: "Are you talking about a string of firecrackers like China?"

"Yes."

Mark Zuckerberg said: "I played as a kid."

Li Mu said: "In China, there are one hundred firecrackers, there are also one hundred thousand or even one million, but their essence is no different, they are all independent artillery, and then connected with fuse Together, the firecrackers are called alone, and the firecrackers are called the firecrackers. The firecrackers are connected together because of many firecrackers, so after you ignite it, it will crack and continue to blow until the last one is left. "

After finishing, Li Mu turned the corner, looks at Mark Zuckerberg, said seriously: "But you are not firing firecrackers now, you are just firing artillery, a university is a artillery fire, you run over and light , Wait for it to explode, then go to the next one. In this case, how long will it take you to finish? "

Mark Zuckerberg looks at Li Mu, muttered and asked: "Chief Li, you mean, I need to solve all the universities quickly like a firecracker?"

Li Mu waved its hands and said, "I mean, you have to make a fuse first."