Rebirth in a Perfect Era Chapter 1441: The fuse that made Facebook popular


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For Li Mu's, let Mark Zuckerberg get out!

Create a fuse first! Then you can ignite all the individual target groups at once at a very fast speed!

Think carefully, every product of Muye earphones has such a "fuse". The fuse of YY is the earliest happy farm, and the fuse of "Paradise Town" is entirely social. The same is true for the Plant Wars Zombie(s)online, and YYtunes quickly exploded because of the interest in socializing based on music.

Li Mu quickly pushes all products to the whole world, the reason is to create a fuse that can bind the global users together and ignite them all at once. When the users ignite, the products naturally explode.

Thinking this, Mark Zuckerberg immediately began to reflect on himself. How can Facebook find its fuse? Or, what is really suitable for Facebook to use as a fuse?

Thinking about it before thinking about it is confusing.

Sometimes the direction can be understood in an instant, but the road takes a long time to get through.

Just when Mark Zuckerberg got stuck in it, Li Mu said to him: "China has an old saying called Dadao Zhijian, which means the ultimate truth is extremely simple. If you want to find the truth, you must first Understand the principle, for example, you know that the earth rotates from west to east, so you can understand why the sun always rises in the east and sets in the west. "

Finally, Li Mu said: "For Facebook, the ultimate truth is to allow it to develop explosively. To understand this, the rest is to explore the source of explosive development, such as in me. It seems that the biggest problem with Facebook at this stage is that users have no motivation to develop themselves. Almost every user has to rely on you and your team to develop. entire US has 17 million college students. With this stupid method, you need How much power can they drive them all? "

"Self-developing ..." Mark Zuckerberg was lost in thought.

After a few minutes, Mark Zuckerberg suddenly raised his head and said in surprise: "I understand Chief Li! Just like the first happy farm you did, network is the key factor to promote the self-development of happy farm users. Because they need more contacts in the game to enhance the fun of their games, they will actively invite other people to join the game, which forms the inertia of users to actively promote more users to join. Is it? "

Li Mu nodded: "Yes, it's a bit interesting, continue."

Mark · Zuckerberg said: "The current imperative for Facebook is to find the driving force for user self-development, so as to call on the power of users to promote the development of products, that is to say, we must first break Facebook ’s current The current status of closed-loop development in each university school, and then let everyone actively invite more friends to join this product! "

Li Mu smiled and said: "The direction is right, the next step is to follow this direction to find a most suitable way."

Mark Zuckerberg said: "Then think about it after I go back!"

Li Mu said: "Your person in charge as a project naturally needs to be more thoughtful, but now I can give you a little suggestion."

Mark Zuckerberg hastily said: "Please talk about Chief Li!"

Li Mu said: "If you want the product to develop like a plague, you must let the product have the ability to break through group restrictions. For example, Facebook currently lacks the interaction between one university and countless other university, That is to say, you want to make Facebook users at this stage more interested in other Facebooks than our school. Based on this, I have an idea for your reference. "

Mark Zuckerberg was excited at once, and was busy: "Chief Li, please give pointers!"

Li Mu did not immediately say his solution, but asked him: "Mark, where are you from?"

Mark Zuckerberg replied subconsciously: "I am a New Yorker."

Li Mu asked him again: "Which school did you study in high school?"

Mark Zuckerberg said: "Philips Exeter Academy is a private high school."

Li Mu nodded and asked, "Are you still in touch with those high school classmates?"

"Part of it." Mark Zuckerberg said: "It's just that some good relationships are still in touch, and many others have been disconnected."

Li Mu asked him again: "You think about your high school age now, do you have any people who want to contact now but don't know how to contact?"

"Yes." Mark Zuckerberg said: "It was a girl I had a crush on in high school. Her name is Jenny."

Li Mu asked him: "Where is she now?"

Mark Zuckerberg said: "At Stanford."

Li Mu asked again: "Have you ever tried to find former classmates to inquire about her contact information?"

"Yes." Mark Zuckerberg said truthfully: "But the friends around me are not familiar with Jenny, and they do not have Jenny's contact information, but they can help me inquire about Jenny's good friends, but I later flinched because I was afraid that Jenny did n’t even know who I was ... "

Li Mu nodded with a smile, and said, “So why do n’t we give Facebook a new feature that allows everyone to use the other party ’s name, their origin, their primary school, middle school, high school, university and other key information Come to find the other party ’s Facebook page? For example, if you want to contact Jenny, or want to know what Jenny is doing, you can go to Facebook to search, search for high school, studied at Phillips Elsett College, and now at Stanford Jenny? If Jenny also happens to have Facebook, then you can see her personal homepage, you can see her photos, see her recent situation, you can also say hello to her, tell her that you are also from Mark Zuckerberg of Phillips Elsett College, if she remembers you, she will apply through your friend, and then the two of you will be able to re-establish contact on internet. "

Mark Zuckerberg ’s eyes instantly shone, and he said excitedly: “I understand Chief Li! We want Facebook to break through the walls of colleges and universities and provide these university students with a way to find friends outside the school. Chance! "

Li Mu laughed and said: "This is the case. A person from university is from all corners of the world. The social life of although is limited to the campus most of the time, but before entering the siege of university, there must be other social circles. Maybe it ’s an old friend who has n’t been in contact for many years, maybe a crush, or a former lover, although ca n’t find their contact information, but as long as they have Facebook, there is a great chance to find him. In this way, Facebook It will be because of the needs of users, and then break through the campus wall, and then have the ability of self-development. This is like suddenly opening an external port to the local area network. The changes it can bring may be breakthrough. If you do this well, it is very likely that after three or five months, Facebook ’s utilization rate among college students will reach 80% or higher. "

"I understand!" Mark Zuckerberg said with great excitement: "This entry point is really perfect. If you can run it well, Facebook will usher in the explosive growth you said!"

Li Mu said: "In the near future, the internet industry will definitely have a giant in the web social field. Facebook may win this opportunity, but the key is to see how you operate. Now for you, Facebook has no competing products. This means that your early development pressure will not be too great, even as comfortable as the blue sea, but it also means that you can easily slow down or take detours;

If you do n’t have a competitive product for a long time, it ’s okay, you have enough development time, and you have enough opportunities to keep trial and error and adjust yourself, but if there are many competitive products, you may be in a place of a small mistake. , So I hope that you are always on your toes, as if you are desperately in the Red Sea, not enjoying in the Blue Sea. "

Ma Huateng made countless mistakes in the early years of QQ development. Many of them seemed deadly in the internet industry ten years later, but they were given because there were no strong opponents in the real-time Instant Messenger field at that time. After Tencent made mistakes, errors of consciousness, and time windows for correcting mistakes, but after his rebirth, Ma Zong was not so lucky, he did n’t even make mistakes, just a little negligence, he was used to "Happy Farm" Stole the old man.

Facebookalthough previous life did not encounter any decent opponents, but no one can say anything in this life. What will happen to the industry in internet, when Mark · Zuckerberg previous life founded Facebook, there was no one Zhixiao, but in this life because of his own care As well as investment, he has gained a high reputation in Silicon Valley, which has led to Facebook ’s inability to achieve low-key development outside of Silicon Valley. It is easy for people to discover the potential of this business model. In this way, the blue ocean will soon Becoming the Red Sea, if in the process, Mark Zuckerberg can not speed up, Facebook is difficult to reach the height of previous life, and may even be cut off halfway.

After waking up Mark Zuckerberg, Li Mu said to him: "Recently, in the near future, make changes in product structure and product promotion. Pushing university one by one is too slow, and replace it with the one I just said. Try it out. I will arrange Muye Science and Technology to make a soft broadcast for Facebook. The core of the soft broadcast is a university boy who has been in love with a girl since high school. Later, the two went to school separated from each other, and there was no contact with each other. But the boys found their favorite girls through Facebook, and found the courage to confess on the Internet. Then they realized that the girls had always been kind to him, so the two finally came together. You must prepare this story first, do n’t be fooled. People see flaws. "

Speaking of this, Li Mu again said: "Also, I will let people send a message in Soft Guangli to tell all university students, even all those who have gone to school, to register. A Facebook, improve your own information, if you fail, there will be someone who secretly loves you who is looking for your contact information. If you register a Facebook account and fill in the information truthfully, the person who secretly loves you can find you here. This is the key to stimulating potential users. When you do promotion in the future, you must also convey this concept to potential user groups. "

"Let users know that you can find the person you want to find on Facebook, and also let the person who wants to find you find you. This is the two fuse that will make Facebook a global explosion in the future!" /


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