Rebirth in a Perfect Era Chapter 1446: You are just for acting cool
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Li Mu suddenly said "you stupidity", and fooled Elon · Musk.
His didn't expect Li Mu would respond so fiercely to himself. Every word in Li Mu ’s mouth is like a shell that bombards his self-confidence. He thinks his self-confidence is strong enough, but until Li Mu's It was only after the shells exploded that he realized how vulnerable his self-confidence was.
Li Mu did not immediately explain to Elon · Musk the reason why he scolded him, but fell into contemplation.
Through the overall planning of Elon · Musk for car manufacturing, Li Mu understands the truth, that is: awesome people are never awesome everywhere. The more extreme awesome people in certain fields, the easier they are in certain fields Make an extremely stupid mistake.
A hundred years ago, Ford knew that automobile manufacturing should form a versatile assembly line operation. The assembly line is not the focus. The real focus is the versatility. Elon · Musk does not know.
Taking the example of Zippo, if Zippo builds a production line for each cigarette lighter, it is also an assembly line operation, but is this considered advanced?
Due to the poor versatility of this pipeline, as long as a certain product cannot be sold in the market, the production line supporting it will be scrapped. If Zippo adopts this pipeline operation, it will go bankrupt in a short time.
The reason is that the product replacement is fast, but the technology replacement is slow!
There are so many styles of Zippocigarette lighter, some of which are not popular for half a year, but the design structure, manufacturing process and technology of Zippocigarette lighter will not change significantly for decades, and will only develop slowly and steadily. In this case, the versatile production line becomes the key.
The same production line, this style is popular in the market, and it is produced with full horsepower. When another one is popular in the market, it is immediately produced with another horsepower. The product iterates quickly, but it does not affect the platform. To have an impact is the key to development.
However, Elon · Musk can think of making new energy vehicles, but it can't think of developing a set of versatile production platform for its new energy vehicle plan.
Moreover, Elon · Musk doesn't even consider the importance of product iteration, there is only one model at each stage? This idea is too simplistic in the field of automobile manufacturing and simply does not conform to the basic logic of the Hyundai / modern industry.
Li Mu recalled carefully, Tesla only had one Roadster in four years from 08 to 12 years;
In the three years from 12 to 15 years, there was only one Model-S;
In the past seven years, the two cars were a bit funny. At that time, Elon · Musk should have realized the simplicity of their own, so it slightly accelerated the launch of new models. Model-X was launched in 15 years, and Model- was launched in 16 years. 3. During the development of Tesla for more than ten years, these four models have been built in total.
And the most embarrassing thing is that Model-3although has obtained huge orders, but because of the serious shortage of production capacity, it has been unable to increase the speed of delivery. At that time, Tesla began to desperately increase production capacity and desperately achieve platformization.
It seems that the biggest problem of Elon · Musk is not that he did not build his own car manufacturing foundation at the beginning, but that he did not sort out his own thinking mode at all.
Half a day later, Li Mu picked up his Zippo, lit a cigarette, and took a few sips. While playing with Zippo in his hand, he said to Elon · Musk: "Elon, your biggest problem is overconfidence. It ’s too stupid. ”
After finishing, Li Mu said again: "There is no one merchant who can beat the invincible hands of the world with one product. God cannot do it. Otherwise, the Bible should be the only one in the world."
Elon · Musk wanted to explain for himself, he said: "Chief Li, I think our initial vision cannot be so big, we founded Tesla, not for everyone in the world to buy a Tesla, we also It is impossible to do it, so I think we should build an electric sports car with excellent performance to make the world aware of the unlimited potential of electric vehicles. This is very sure to do. After all, the team we acquired has already used batteries and The motor allows a car to break through the speed increase of 0-60 miles in four seconds. "
Li Mu shook his head slightly and said, "Go back and say that God also knows that it is impossible for everyone in the world to become his missionary, but he still sent his missionaries to every corner of the world, Elon, do you know what it means? "
Elon · Musk looks at Li Mu, with a blank face, because he was totally denied by Li Mu, his whole person's state was a bit trance, and he was already confused.
Li Mu saw that he did n’t respond, so he continued: "The truth here is that although you ca n’t make everyone your user, but you still have to work hard in this direction, whether you can To conquer the world, you must first have the heart to conquer the world, otherwise, your Tesla will not even make Silicon Valley! "
Elon · Musk nodded: "I understand what you mean by Chief Li."
Li Mu flatly said: "No, you don't have one."
Finally, Li Mu said again: "I mean, you must not only have the heart to conquer the world, but also have different means of conquering the world. If you want to conquer the world by one model, you can rely on a single arm. What's the difference in wanting to conquer the world? The Mongolian cavalry failed to conquer Japan, not to mention Africa, Australia and the Americas, so you must have multiple models to form a multi-dimensional match, just like the trinity of land, sea and air. "
Elon · Musk with his left hand under his nose, his eyebrows closed, and after thinking for a while, he asked Li Mu: "Chief Li, is this the key to emphasizing platformization?"
Li Mu nodded: "Tesla needs a versatile platform, or even more than one platform. For example, we need a platform suitable for long wheelbase, four-wheel drive models, which can be used to produce medium and large high-end Cars can also be used to produce mid-to-large high-end SUVs and mid-to-large high-end MPVs. In addition, we may also need a platform suitable for mid-wheelbase, front-drive and rear-drive models, which can be used to produce our mid-range Cars, mid-range SUVs, and even performance cars. "
Speaking of which, Li Mu said again: "Learning from the masses, it would have been dead for the masses to produce only one model, so it only has a series of models of similar length, which is nothing more than lengthening and shortening. , Raised, and squashed, but with multi-dimensional models, Volkswagen can ensure its own product coverage. "
Elon · Musk muttered to himself: "This also means that we have to develop multiple models ..."
Li Mu said helplessly: "You still don't understand the key to platformization. The real car manufacturers are not researching models, but researching core components and platforms. For example, we have now developed battery packs with excellent performance and Motor, we use the best battery pack and the best motor to form our high-end products, and then castrate the cost and performance of the battery pack and motor downward by 30%, and then we can form our mid-range products. If we castrate 50 More than%, we have our low-end products, you can see how many engines and transmissions are available to the public. Most models use the same engine, the difference is only the difference in tuning, and the level of supporting assembly Different. "
Speaking of which, Li Mu said again: "I will give you a more specific example. If we develop a 100 kWh battery pack and a single 200 kW motor, then we use 100 kWh Battery pack, with two 200 kW motors and a long wheelbase chassis, so we have a high-end model, we named it TeslaS;
Then we reduced the battery pack to 70 kWh, and with two 120 kW motors and a mid-wheelbase chassis, we have a mid-range model, we named it TeslaE;
On the basis of TeslaS, we increase the height of the chassis and increase the height of the vehicle, we have a high-end SUV model, we named it TeslaX;
On the basis of TeslaE, we use a 100-kWh battery pack with two 200-kW motors and select the rear-drive mode. We have a sports model. We can name it TeslaGT;
If there is demand in the market, we put a 1000 kWh battery pack into the chassis of the bus, and with two 200 kW motors, we have a new energy passenger vehicle ... "
Only then did Elon · Musk understand why Li Mu scolded himself as stupid, and he embarrassedly said to Li Mu: "Chief Li, I understand what you mean, because my thinking mode is too narrow, I always feel that everyone ’s demand for cars is just I think that the demand for internet products is the same. A YY product can cover almost all users. Tesla can be as popular as YY if it is extreme, but I overlooked one thing. The difference between car manufacturing and internet products is internet. Most of the products are free, and the automotive industry has to fully consider the consumption power of users of different classes, but I only want to build one. "
Li Mu nodded and said, "The things I just said are based on the laws of Hyundai / modern industry. I am dissatisfied with you. In addition, I feel a little disappointed."
Elon · Musk hastily asked him: "Chief Li, do you have any dissatisfaction, please don't be polite, just point it out."
Li Mu nodded and said, "I support you in making new energy, not to show our differences, nor to subvert the traditional automobile industry, but to pass on new energy success stories to the world through new energy success stories. Advantages: cheap, clean, environmentally friendly and renewable, let people realize the advantages of clean energy, and gradually abandon traditional cars, reduce pollution and emissions. "
Speaking of which, Li Mu remarked and said, "But, I just found out that you don't think so in essence. You want although to be a new energy vehicle, but all you have in mind is to build a car awesome's new energy vehicles, you want to use new energy to make the car run faster, what you want is to shock the world for you, let the world's elite groups rush for you, and let people all over the world give thumbs up Praise Elon · Musk for making a battery-powered super car, but in addition to personal reputation, what is the universal value of society that really benefits? It ’s hard to hear, you are just for acting cool. "
"If according to your ideas, the unit price of the new energy car you made is probably more than 100,000 USD, such an expensive price can only be reduced to a few rich people's toys, then we are working hard to develop new energy What is the purpose of the car? Is it to tell the world that new energy is something that only rich people can play, and it has nothing to do with ordinary people? "