Rebirth in a Perfect Era Chapter 1447: The true meaning of Tesla


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Suddenly being scolded by Li Mu, Elon · Musk was extremely depressed and grieved.

In the face of Li Mu's rebuke, he said very innocently: "Chief Li, regarding the new energy vehicle project, in fact, I did not think about this matter as noble and great. I just analyzed it from the perspective of investment and thought that this The project has the possibility of subverting the traditional automotive industry. From an investment perspective, the more such a project with the potential for subversion, the higher the future profitable space ... "

Li Mu was amazed for a moment, then nodded gently.

Li Mu once thought that Elon · Musk is a person with a strong sense of social responsibility, but after a series of exchanges just now, Li Mu found that there is a certain error in his cognition.

In his view, Elon · Musk is far less noble than he thinks. He is actually a businessman, a businessman chasing profits and chasing fame. At the very least, at this stage, he has not been At the stage of being well-known and not being madly admired by the world, he has not yet established a strong sense of social responsibility for himself.

Even at a certain moment, Li Mu felt that the inner world of Elon · Musk in the early days of entrepreneurship should not be much different from that of China ’s Jobs. Everyone is an adventurous and hopes to have a gamble and win In the world of Junlin, it is a big loser to start over again, and Elon · Musk won on Tesla and then won on SpaceX.

Maybe, Elon · Musk will gradually have a stronger sense of social responsibility on the road to success, but at least for now, Li Mu has not really seen from him.

In his eyes, new energy vehicles are not really for environmental protection or the importance of spreading clean energy to the world. He just accidentally discovered a battery-driven car called AC-Propulsion. A small team of technology, and then, in the eyes of a businessman, he thinks that this thing has a business perspective, so he is ready to invest some money and is completely an angel investor.

Recall that Elon · Musk initially invested only 6.2 million USD in Tesla. How to look at this investment is not equal to the scale of a car manufacturer, so it can also be seen from the scale of this investment, Elon · The original intention of Musk to invest in Tesla is cautious. For Tesla, this money is probably enough to build a prototype car, so that it can be used to tell stories and attract the next round of investment.

So, the original intention of Elon · Musk as Tesla, as he just said, this is a pure investment project for him. As for the later multiple renderings from the media, in the view of Li Mu, most of them are also Elon · The team behind Musk deliberately did it.

The whole world is admiring Tesla leading the development of new energy vehicles and leading the era of environmentally friendly and clean energy, but Tesla until the rebirth of Li Mu are still only playthings of the rich and the middle class.

Li Mu realized that as a businessman, Elon · Musk did nothing wrong with this. It was because he had too high expectations of his personality level, and the root cause lies in the media that previous life crazy admires for him. Is to spare no effort to render his perfect image to the world, "Silicon Valley Iron Man" is him, "human hope" is him, "colonial Mars" or him, in the eyes of the media and some people, he is the most cattle entrepreneur on earth Now, it seems that these remarks are somewhat absurd.

Li Mu does not despise Elon · Musk for this reason, but suddenly feels that a person who is rendered like a **** is actually just a complete businessman, but the choice of the field is easier for ordinary people to boil.

But in the final analysis, this is nothing wrong, but rather a very normal thing, except that Li Mu's has some differences in his heart because he has seen this.

After adjusting the drop in Elon · Musk in my heart, Li Mu said very seriously to him: "In the future Tesla, whether it is to make money or to popularize the concept of clean energy, we must try to cover our products We have reached consensus on reaching more people, right? "

Elon · Musk nodded again and again.

Li Mu went on to say: "The society is very impetuous. I admit this. The society respects extreme products rather than popularized products. I also admit this. So the first car that made Tesla famous is It is a sports car with pure performance, to attract people's attention, but after we officially take the stage, we really want to launch it globally. It must be a product matrix with high, medium and low grades;

We want to allow rich people to drive clean energy cars, but also let ordinary people have the same opportunities. We want to have as many potential supporters as possible for new energy. If our future market share, or The share of the entire new energy vehicle can reach 30% of the automotive market, so it is foreseeable that we will achieve 30% energy saving and emission reduction for global family cars! 30%, maybe equivalent to billions of tons of greenhouse gases, which is of great significance. "

Elon · Musk understands the meaning of Li Mu's, he thinks that new energy vehicles will be an excellent investment project, but he believes that new energy vehicles will make a great contribution to environmental protection, the premise is to let the concept and products of new energy vehicles, It has gained popularity worldwide.

Immediately, Elon · Musk immediately stated: "Chief Li, I understand your requirements. First of all, you must have a platform consciousness to prepare for future models and mass production; secondly, you must have a sense of responsibility. We do not It's just a car industry, not just to make money, but to make the world accept clean energy vehicles. "

Li Mu nodded and said, "Purely to make money, I have a lot of high-quality projects with light assets, high returns, and short cycles on internet. There is absolutely no need to do such a thankless heavy asset project, but The reason we still have to do is to provide the world with a set of practical solutions for clean energy vehicles, perhaps because of our efforts, in the future decades later, 80% of the world's family cars will become clean Energy vehicles, this is where our biggest goal lies. "

Li Mu did not follow Elon · Musk acting cool, Muye Science and Technology plus Taobao network and Alipay, and it will be enough to support the market value of more than one trillion USD in the future, and he has already won the father of Android, and has the opportunity to buy Google and Apple immediately. Just for these existing industries, as long as the development is smooth, the value of 20,000 billion USD is just around the corner. In this case, he does not need Tesla to make money for himself. In contrast, the clean energy revolution represented by Tesla is Li Mu Really valued,

Speaking of this, Li Mu is particularly serious: "Once the concept of clean energy is popularized, it will surely set off an environmental storm worldwide. I believe that in the near future, land transportation will develop more and more towards clean energy, except for railways. In addition to the electrification of China, there will be more and more other new energy vehicles, including cars, mopeds, and trucks. This will be a revolution in the world ’s energy landscape and environmental protection. I hope Tesla can become this revolution. Leader. "

"Understood!" Elon · Musk has begun to accept Li Mu's indoctrination subconsciously, which makes him feel his shoulders and begin to carry more responsibilities gradually.

Li Mu said: "In the promotion of new energy, we will face several major problems. These problems will be the targets of Tesla's efforts, such as: battery energy density, battery unit capacity price, The problem of fast battery charging, the problem of battery attenuation, and the problem of safe use. "

After a pause, Li Mu said: "The future of new energy vehicles will be a huge shortcoming in terms of battery life. Maybe the charging speed of any battery is not as fast as the speed of filling the fuel tank with gasoline, so we Now we must start to find ways to enhance this shortcoming. For example, you need to find a strong team to start research and development on how to make electric vehicles fully charged in the shortest time, find a set of fast charging solutions, and reduce them as much as possible. Its cost, because in the future we may have to fill this kind of fast charging equipment in developed countries and even developing countries around the world, so that our new energy vehicles and our users can break through the limitation of battery range. "

Tesla only started to develop super charging pile technology and the global deployment of super charging piles in the middle and late stages. The density of such hardware deployment is very large, which greatly aggravates the loss of Tesla, but then Tesla I had to do my best to do this because Tesla was only a plaything for rich people in the early days. Rich people do not pay attention to the endurance of Tesla, because once they need a long-endurance car, they have a fuel car as an alternative, so Tesla It became their mobile tool for short and medium distance.

However, in the middle of the development of Tesla, Tesla began to reduce the target users to the middle class group. At that time, Tesla began to be considered by the middle class group as the first car or the only vehicle, far lower than the endurance of fuel vehicles It has become the biggest shortcoming of Tesla.

So to make up for this shortcoming, Tesla began to build super charging piles everywhere to increase the convenience of Tesla battery life. Even in the early days of super charging piles, Tesla users can charge for free. These measures are to make up for battery life. Insufficient huge short board.

Li Mu does n’t want Tesla to continue the rhythm like previous life. When the production capacity is not enough, I think of platformization, the market space performance is weak, and I start to launch new models. I started to prepare to build my own battery production base after I lived. This rhythm greatly overwhelmed the progress of Tesla. Therefore, the preparation for starting the supporting technology in advance is particularly important for the future development of Tesla.

In the Li Mu's expectation, once Tesla comes out, it will quickly launch different models and quickly achieve mass production, and at the same time strictly control the cost. Before the market, it must actively promote the concept of new energy vehicles, and then go to Governments of various countries apply for subsidies. The methods of subsidies include but are not limited to: tax cuts for new energy vehicles, subsidies for consumers of new energy vehicles, subsidies and convenience for the construction of super charging piles, and so on.

The goal of Li Mu's is that the future product matrix of Tesla must be affordable to at least half of car consumers, and Tesla with RMB more than 800,000 can be available, but after enjoying various subsidies, consumers Tesla, which can be bought with only two to three hundred thousand yuan, is the top priority!


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