Rebirth in a Perfect Era Chapter 1466: Inheritance of culture

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Li Mu's emphasis on cultural heritage and generosity have greatly appreciated the leaders present.

This year, few entrepreneurs really value cultural heritage as much, and they are so generous with education. They give 300,000 free visits to the education department every year, which is very scary. On average, this scenic spot alone will receive nearly a thousand free students every day, and the converted ticket income is definitely tens of millions.

For Li Mu, tens of millions of ticket income is nothing, but for the education sector, this is indeed a very good educational resource. You must know that the total number of students receiving Yanjing nine-year compulsory education has not exceeded One million, 300,000 places can at least guarantee that more than 30% of students can come here to receive different extracurricular education.

The person in charge of the education department just calculated it a little, and said with delight: "In this way, when the Guzhen project is officially open to the society, our Yanjing city education department can organize three grades in elementary school and junior high school once a year. The history and cultural experience of the water town, for example, from that year, every year, the organization of the third grade, the fifth grade, and the second grade of the junior high school in the current year is organized. This is a very good promotion of our quality education! "

Li Mu nodded and smiled: "Thank you for your recognition, we are also very honored to be able to contribute to the quality education of Yanjing primary and secondary school students."

The person in charge of the cultural department said: "Chief Li, in the future your water town project's performance team should also be a very large lineup? I am interested in this group of actors, how are you going to recruit and give them what kind of Treatment? I listen to your introduction, at least there must be a variety of opera groups, drama, stage performance teams and instrumental performance teams? "

Li Mu said seriously: "We hope to find actors and groups that truly love folk art, so our initial idea is to cooperate with some Chinese opera teams, opera institutions and performance colleges. Folk culture is currently in the country. The commercial development prospects are poor, and many folk artists will even face the problem of being unable to support their families. We hope that in the future, the overall tourism income of Gubei Water Town will subsidize our precious folk artists so that they can inherit folk art here. At the same time, it can also have a good income. "

Speaking of this, Li Mu said again: "Another thing that needs to be added is that we will not only support a large number of folk performing artists, but also discover some artists who have inherited folk crafts throughout the country and invite them to the water town. Come, we pay them to support them to promote our folk crafts, such as the face-to-face people, sugar people, egg carvings, shadow puppets, woodblock prints that were common to our children since 1980s.

These folk crafts used to be all over the streets and alleys, but now they are extremely difficult to see. I have heard people say that our folk crafts have lost a considerable amount every year. If they can, I would like to keep a root for them Soil, in the future, I will let these folk craftsmen all over the streets and alleys of the water town. They no longer have to worry about their craftsmanship not being able to support their families, and they never have to worry about their craftsmanship having no place to show;

If our tourists can regain interest in these crafts in the future, we can even invest a sum of money near the water town and open a private handicraft school. We pay for the construction, we pay to hire teachers, and it is free to the public Anyone who wants to study can sign up. For Wan Ying Real Estate, such a school may require less than 10 million yuan a year, but it can be used for the inheritance and continuation of folk crafts, but it is not money at all. What can be measured! "

There was a warm applause in the conference room. What Li Mu said was also in the hearts of everyone present. The loss of folk culture is serious. If it is not protected and promoted again, many things will happen after ten or twenty years. We can only talk to our children and grandchildren, but they never have the opportunity to meet again. Nowadays, society has been able to create tremendous value, and the productivity is beyond imagination. Why ca n’t we leave these folk crafts with a viable soil?

After applause, a leader asked Li Mu: "Chief Li, if this is the case, the overall operating cost of the water town will be much higher? For developers like you and other shareholders of the project, is it a bit Overburdened? "

Li Mu smiled slightly and said: "I don't think these expenditures will become our 'burdens'. On the contrary, I think these will become our wealth and become our rich cultural wealth. The old saying in business is business, many Merchants take these four words as their motto, but I do n’t think businessmen should always advertise these four words. These four words completely abandon all the responsibilities that merchants should assume;

The entrepreneurs who violate the regulations and pollute the environment precisely because they are not in business talks to fulfill their obligations to filter and purify their emissions; the builders of tofu **** projects who cut corners are also because they seek profit and profit from business talks. The quality of the project is impaired, so I think that in business, not only to speak business, but also to blame, we must have a sufficient sense of social responsibility, even if these sense of responsibility will cause us to lose part of the money and profit, so, since we want to do cultural tourism projects, Well, taking some money to subsidize culture itself is definitely not a burden. "

Li Mu's net worth has reached the point where it is today. It doesn't matter whether an ancient city project can earn 200 million yuan or 50 million. He wanted to do some real estate projects that are different from others, do some real estate projects that are beneficial to society, and have Positive Energy. The water town project is a very good entry point.

Since you want to take the lead in launching large-scale cultural tourism projects, you will naturally have to fulfill your due responsibilities to this industry.

For any industry, its initial form will play a vital role in the subsequent development of the entire industry.

previous life Boss Ma of e-Commerce The empire started with the sale of fakes. For the next ten years, China e-Commerce The industry has not been able to get rid of the genes for selling fakes, small sellers selling fakes, three-party settled enterprises selling fakes, vertical e-Commerce Self-operated true and false mixed sales, and even official flagship stores have also sold fakes, this is the far-reaching impact of the malformed start on the entire industry, so that whenever someone gets involved in the back e-Commerce At the time, he always thought about the question, those who sold fakes in the early years have already made a lot of money. Why can't I sell fakes and accumulate wealth like them?

Such negative role models will plague the China e-Commerce industry for at least thirty years. Until the law forms a full blow to the online offline, it can be eliminated to a great extent.

Li Mu's first foray into cultural tourism real estate projects, it is foreseeable that if the Gubei Water Town project succeeds in its own hands, it will inevitably be followed nationwide, and countless local governments, real estate companies, and tourism groups will turn their attention. In this field, it is likely that ancient cities and towns will bloom all over the country in the next few years.

This is a good thing in itself. After all, tourism projects are very healthy industries, which can generate revenue on a large scale, provide jobs, boost the local economy, be green and environmentally friendly, and have a long revenue cycle.

However, if cultural tourism projects are over-commercialized, it is easy for cultural tourism projects to lose the "culture" element and become commercial tourism projects bearing cultural signs. If an ancient city is full of self-righteousness Humbling commodities, hotels, restaurants, and bars full of high prices are full of red wine and Yinggeyanwu. People flock here just to find **** encounters. So what does it have to do with "culture"?

To put it another way, if Wan Ying real estate can build Gubei Water Town into a truly culturally inherited and culturally rich tourism project, governments, tourism, and real estate companies across the country will be subconscious when they see this project. People will think that the Wan Ying real estate "tourism + culture" mode of operation is the industry standard. If you want to start a similar project, you must also do a good job in cultural industry layout and play a cultural card.

As long as such awareness can be established for the latecomers, then Li Mu believes that the ancient towns and towns emerging in China in the future can effectively and effectively protect and promote traditional culture and folk culture, and there are many such projects. After getting up, maybe China people who are gradually impetuous and gradually influenced by Japan & South Korea and Western culture will fall in love with our own traditional culture again. Li Mu does not want to be a high and low point in China culture and Japan & South Korea and Western culture, he is just simple I think that Japan & South Korea culture and Western culture can be popular in China, which is no problem, but China culture can not be rushed to the corner of China at least in its own land.

After listening to the Li Mu's report, the city leaders really understood the real intention of Li Mu to be a cultural tourism project. Many similar projects are saying "cultural building, economic singing", but when many projects are implemented, the total As soon as the economy opened, it was eager to walk down the stage and embrace the audience, leaving the stage behind and ignore it. Culture laid the foundation for economic development, but after economic development, it did not pull back to culture.

Now, the water town project of Wan Ying Real Estate is determined to make an in-depth attempt to build a culture and economy together and sing together. It has a very important role model for the development of the entire cultural tourism economy in the country. The cultural tourism project of water town has become more important.

The municipal government leader said: "Since the water town project of Wan Ying real estate is to carry the banner of cultural tourism, then as a local government, we must naturally give all possible support, the next step of the municipal government will take the lead in Yanjing municipal jurisdiction Connect with key universities in the university, and form a research group of excellent professors from related majors in major universities to do a work related to cultural reorganization and reprocessing, and screen out the historical stories and cultural works that we are familiar with in the history of China, and select a batch Content suitable for secondary processing and creation, sorted out, supplemented with processing, and then organized into volumes for exclusive use in this project; "

"In addition, the quality education is of great significance. The municipal government will allocate a sum of money to support the extracurricular education of primary and middle school students in the water town project. On the one hand, it subsidizes the water town itself, on the one hand, the education department and various institutions. School, since Wan Ying has solved the free visit quota for 300,000 student teachers a year, then we will bear the transportation cost of 300,000 trips to and from the scenic spot every year and the subsidy for at least one meal. We will set up a special fund for this. Put it in place before the scenic spot opens. "

Finally, the leader said to person in charge of the education department: "In the future, Wan Ying and the municipal government will jointly provide subsidies to support 300,000 primary and secondary school students to go to the water town to receive extracurricular education in history and culture. The education department should also supervise each Schools, strictly prohibit any school from arbitrarily charging for this reason! "